webinar innovachallenge mx: marcelo soria - bbva data & analytics
DESCRIPTION
Marcelo Soria teTRANSCRIPT
![Page 2: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/2.jpg)
2
life is data
![Page 3: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/3.jpg)
0
1
1
0
0
1
1
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
0
1
1
0
0
1
0
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
0
1
1
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
0
0
1
0
0
1
0
1
1
1
0
0
1
1
1
0
0
1
life is data
![Page 4: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/4.jpg)
0
1
1
0
0
1
1
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
0
1
1
0
0
1
0
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
0
1
1
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
0
0
1
0
0
1
0
1
1
1
0
0
1
1
1
0
0
1
![Page 5: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/5.jpg)
24MM transactions/day
![Page 6: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/6.jpg)
![Page 7: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/7.jpg)
![Page 8: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/8.jpg)
Shared customers between shops of
the same retailer
![Page 9: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/9.jpg)
share of wallet for a given retailer
with its customers per zip code of
residence
![Page 10: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/10.jpg)
10
incoming
outgoing
balanced
origin (red) and destination (blue) of
money
![Page 11: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/11.jpg)
![Page 12: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/12.jpg)
12
Spending patterns in Sant Cugat
Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012)
Spending pattern of Sant Cugat
residents when in other towns
![Page 13: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/13.jpg)
![Page 14: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/14.jpg)
14
comparison with control week (number of transactions)
Madrid Gay Pridestreet
![Page 15: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/15.jpg)
15
open data API :)
![Page 16: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/16.jpg)
open data APIs first experiments
![Page 17: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/17.jpg)
urbeo // bdigital
![Page 18: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/18.jpg)
urbeo // bdigital
![Page 19: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/19.jpg)
urbeo // bdigital
![Page 20: Webinar InnovaChallenge MX: Marcelo Soria - BBVA Data & Analytics](https://reader033.vdocuments.net/reader033/viewer/2022042700/559347521a28ab7f398b460a/html5/thumbnails/20.jpg)
thanks!
marcelo soria-rodríguez
@msoriaro
http://www.linkedin.com/in/marcelosoriarodriguez