webinar: live ppc optimization clinic - 3/7/13
DESCRIPTION
Fore more information, visit www.wordstream.com Do you have a sneaking suspicion that your PPC account could be performing better? Do you feel stuck and unsure how to get better results? Then don't miss out on this special opportunity on how to revamp your PPC account! In this PPC Optimization Clinic, experts from WordStream and Hanapin Marketing show you: - An inside look at live PPC account assessments - The differences between a healthy PPC account and an ailing one - Must-have tips for your own accountsTRANSCRIPT
The presentation will begin shortly!
www.HeroConf.com
The presentation will begin shortly!
Speaking:
Presenters:
Larry Kim | Founder, CTO of Wordstream
Sean Quadlin | Writer and account manager at PPC Hero & Hanapin Marketing
PPC Optimization Clinic Webinar Live account assessments plus tips for
optimizing your PPC Performance
& HOSTED BY:
Speaker Introductions
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• Larry Kim
– Founder, CTO, WordStream, Inc.
– Been doing PPC & SEO for 10 Years!
– 3 Years ago, started WordStream!
– Today we’re an industry-leading provider of a PPC Management Platform and Keyword Research Tools
• Sean Quadlin
– Account Manager at Hanapin Marketing and Blogger at PPC Hero
– Manages clients in education, publishing, software as a service and more
– Focuses primarily on lead generation
– PPCHero.com is the leading site for PPC Strategies, News and Information
&
• PPC’s Guiding Formula
• Live PPC Account Optimizations – The Good
– The Bad
Today’s Agenda
4 4 &
Take Part in Live Blogging on Twitter / Google+
• Include the hashtag #ppcclinic in your Twitter tweets, Google+ status updates, etc.
5 5 &
Live-Poll Question 1
Question: What area takes you the longest to optimize?
#ppcclinic
A. Bids
B. Ads
C. Keywords
D. Campaign Structure
E. Negative keywords
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Live-Poll Question 2
What do you value more for your business: Clicks from Mobile Devices (excluding tablets) or Clicks from Desktops/Notebooks? #ppcmetrics
• I value Mobile Clicks More
• I value Desktop Clicks More
• I value them the same
• No opinion
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PPC’s Guiding Formula
8 8 &
Spend
CPC
Conversion Rate
Leads
Live Clinic Time!
• We’ll review 2 real AdWords accounts. Point out the positives and negatives and how to optimize. – The changes we’ll recommend are geared toward either reducing your CPC or
increasing your conversion rate (it’s called a guiding formula for a reason)
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Summary: PPC Optimization Clinic
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A. In order to optimize you account, you need to know where you want it to be
B. Whatever method you use to analyze your account, find out what best practices you aren’t following (or at least which best practices don’t work for your account)
C. Through diligence and regular maintenance you can optimize your account to meet your key performance indicator
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Live Poll Question 3
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Q: Would you like…
• A Free Trial of WordStream
• A free one-on-one solutions blueprint/account assessment with Hanapin Marketing (for accounts with over $20,000/ month in spend).
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Your Questions
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Thank you for attending WordStream & Hanapin Marketing’s PPC Optimization Clinic webinar. #ppcclinic Don’t forget to sign up for a Free Trial of WordStream:
http://www.wordstream.com/ppc-free-trial Sign up for a Free Solutions Blueprint from Hanapin Marketing
http://www.hanapinmarketing.com/solutions-blueprint-sign-up
Or contact us directly:
Larry Kim [email protected] http://twitter.com/larrykim Sean Quadlin [email protected] http://twitter.com/seanquadlin
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The presentation will begin shortly!
www.HeroConf.com
Save $200 with this code: webinar_hc
Meet Larry and Sean at Hero Conf 2013!