webinar next practices

ebinar N E X T P R A C T I C E S

Tiffani Frey Craft, Creative Marketing www.craftcreativemarketing.com @tiffanifrey

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Agenda, Pt 1 Goals

Promotion

Registration Form

Confirmation

Reminders

The Presentation

Handouts

Practice

©2012 Tiffani Frey www.craftcreativemarketing.com

http://www.craftcreativemarketing.com/

VALUE trade

for

T I M E



DELIVER on your

PROMISE



keep it MOVING



QUESTION a n s w e r e v e r y



GOALS set your

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goals are tangible numbers

that can be measured reported on

tracked improved



R F Q s | S A L E S | A T T E N D E E S | S A T I S F A C T I O N | D E M O S



Attendance rate

Poll response rate

Duration

Number of attendees

Attentiveness

Survey response rate

Interest rating

GoToWebinar reports on



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PRO

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touches 3 weeks 2 weeks 1 week 1 day



The closer you get to the webinar, the more urgent your messaging should get.



Advertising Email Website Industry publications

Social media

Mail

Associations



B E F O R E T H E W E B I N A R

REGISTRATION REGISTRATION ©2012 Tiffani Frey www.craftcreativemarketing.com


Ask the QUESTIONS that let you see

your attendees



Ask the QUESTIONS that get you

information you can use

How did you hear about this webinar?

On a scale of 1-5 (5 being highest), rate your familiarity with company/product.

Would you like to receive our newsletter?

What is your biggest challenge in terms of X?

What product do you currently use/are considering?



B E F O R E T H E W E B I N A R

EMAILS



Conf

irmat

ions

System requirements

Outlook reminder

Customize message



Rem

inde

rs

1 week, 1 day, 1 hour Include link to download handouts Customize message Send personal email



Hello! I hope you're as excited as I am for tonight's webinar, “Webinar Next Practices.“ Bring your most challenging questions; I'm here to help! Attached is a worksheet I've put together to help you take notes and remember the most important parts of my presentation. I suggest you print it out and have it ready to go when we start. I'll see you online in about an hour!



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DESIGN ©2012 Tiffani Frey www.craftcreativemarketing.com


100pt 50pt 40pt 30pt 20pt 10pt



NO video or

animation



friend

PPTS is your



HANDOUTS B E F O R E T H E W E B I N A R



Wor

kshe

et

Variety of questions

Important points

Keepsake



Take

away

Summary Contact info Slides?



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PRACTICE



Launching polls

Questions/chat

Drawing tools

Recording

Hand raise function

Changing presenters

Sharing mouse control

Get to know GoToWebinar



Practice until you can do it in your sleep



hank you Tiffani Frey Craft, Creative Marketing www.craftcreativemarketing.com @tiffanifrey



webinar next practices

Business