HIGHLIGHTS!NONPROFIT TECHNOLOGY CONFERENCE 2013Caitlin Kaluza | @qcaitSarah M. Worthy | @sarahmworthyTendenci.com | @tendenci

SARAH M. WORTHYTendenci Community

@sarahmworthy

CAITLIN KALUZAMarketing Manager@qcait | qcait.com

LET’S TALK ABOUT...• NTC About & Resources• NPTech Trends from NTC• Recaps of our Favorite Panels• Cool Tools

WHAT IS NTC?

NTC RESOURCES• Photos: facebook.com/tendenci• Recaps: tendenci.com/ntc-2013• Notes: nten.org/ntc/notes• Nten.org CommBuild Chat• People to Follow:

twitter.com/tendenci/nten-ntc

NPTECH TRENDSFROM #13NTC

#13NTC TRENDS1. Peer to Peer Fundraising

2. Mobile/Tablet

3. User Centric Design/Donor Centric Design

4. Big Data and Social CRM

http://bit.ly/NTEN-Integrated-Marketing

INTEGRATED MARKETING

CHANGE YOUR FRAME!

http://blog.rally.org/100-trends-in-nonprofit-tech-an-illustrated-poster/

ONLINE DONATION TRENDS

Download: blackbaud.com/files/resources/downloads/2012.CharitableGivingReport.pdf

1. Online Giving Returned to Double Digit Growth in 2012

2. Online Giving is Predictable

3. Everything is Now Mobile

FIRST YEAR RETENTIONOffline Only Donors - 29%Online Only Donors - 23%Multichannel Donors - 58%

SMALL ORGS RECEIVE LARGER % ONLINE

Small Orgs - 8.3%Medium Orgs - 6.1%Large Orgs - 7.5%

EVERYTHING IS MOBILEEmail!

• 90% of people open email on both computer & phone

• 38% of email people open on their mobile device

Tips:Link email CTAs to mobile donation formStart with mobile friendly action pages

RECAP OF OUR PRESO #13NTCLVLUP

Read more! blog.tendenci.com

Level Up Your Fundraising

Session Presenters Caitlin KaluzaAaron LongSarah M. Worthy

http://www.monkeyinthecage.com

Understanding the Psychology of What Makes People Donate Online

Use Hashtag: #NTC13LvLUP

Online Giving is on the Rise

Level Up Your Fundraising

Photo Credit: flickr.com/photos/sarahmworthy

#13NTCLVLUP

Giving is Digital Source: 2012 Digital Giving Index

Level Up Your Fundraising #13NTCLVLUP

Level Up Your Fundraising

Fundraising =

#13NTCLVLUP

Why Do People Give?

Level Up Your Fundraising #13NTCLVLUP

Level Up Your Fundraising

Three Motivations of People

#13NTCLVLUP

Social

MaterialIdeological

Visitors are Skeptical

Level Up Your Fundraising

Source:  credibility.stanford.edu

#13NTCLVLUP

Content Builds Credibility

Level Up Your Fundraising

Who’s Spending Their Donation?

How You’ll Use

Their Donation

Who Benefits from Their Donation?

#13NTCLVLUP

7 Tactics to Level Up

1. Frame the Ask2. Create Trust with Donors3. Apply Social Pressure4. Give Back First5. Aim for Slow Change6. Inbound Marketing7. Recognize Your Value and Charge for It!

Level Up Your Fundraising #13NTCLVLUP

Level Up Your Fundraising

1. Framing the Ask

#13NTCLVLUP

YMCAHouston.org

2. Create Trust with DonorsLevel Up Your Fundraising

How Do You Use Donations

Showcase Your People

#13NTCLVLUP

Third Party Validations

Level Up Your Fundraising

3. Apply Social Pressure

#13NTCLVLUP

iFest.org

Level Up Your Fundraising

Watch for what people want…And give it to them!

#13NTCLVLUP

bmtisd.com

4. Give Back First

Level Up Your Fundraising

5. Aim for Slow Change

#13NTCLVLUP

PRSAHouston.org

Level Up Your Fundraising #13NTCLVLUP

6. Inbound Marketing

Level Up Your Fundraising

7. Recognize Your Value... ...and charge for it

#13NTCLVLUP

Additional ValueMember Only

Events

OTHER PANELS WE LOVED

Pre-Event:• Grow and segment your list• Balance the Appeal:Content Ratio• Decide what content goes on which

channelsAfter the Event:• Say thank you: video, photos, hand written

cards• Plan your thank you strategy before you start• Expect a “post party slump”

NPO EVENT MARKETINGThe Party's Over: How to Create Loyal Donors and Lasting Value from Big Events

Photo credit: flickr.com/photos/pagedooley/2305010616

1. Start by measuring your own activity

2. Then measure Attendance/Participation - Who showed up?

3. Initial Satisfaction - survey4. Longer Term Activity or

Satisfaction - i.e. a year later, how many people are still experiencing improvement

5. Attributable Impact (the holy grail!) - tends to be large scale university research

MEASUREMENTMeasuring Your Mission: Using Data to Track Organizational Health and Success

Read More: http://idealware.org/blogs/laura-quinn

• Article - Why Excel Isn’t a Donor Databasehttp://www.idealware.org/articles/iback-away-spreadsheet-why-excel-isnt-donor-database

• Article - Approaches to Foundation Dashboardshttp://www.idealware.org/reports/data-foundations-fingertips-creating-and-building-dashboards

• Beyond Dashboards: Business Intelligence Tools http://www.idealware.org/articles/beyond-dashboards-business-intelligence-tools-program-analysis-and-reporting

• And from NTEN: 2012 State of Nonprofit Datahttp://www.nten.org/research/2012-state-of-data

MEASUREMENT RESOURCES

• Compensation• Advertising and Marketing • Taking the Risk of Pursuing new ideas

for generating revenue• Time• Profit

KEYNOTE DAN PALLOTTANon Profits have 5 Discriminatory Economic Factors

Image from TED.com 13NTC Keynote Transcript Online as a Google Doc

RACHEL WEIDINGER AND IVAN BOOTHE

bit.ly/NTCrachel

MOVEMENT BUILDING TAKES A VILLAGE

A Movement consists of multiple organizations and individuals >>> change your frame to “your organization is one of many trying to solve this problem”

Then follow these tips: • Talk to each other (or at least listen)• Different organizations play different roles within a movement, think

what’s your org’s niche? • Give up a little message control to gain a lot of social power • Ask “how will taking this action get us closer to movement goals?” • Don’t just connect people to you, be a connector and build networks of

people

RACHEL WEIDINGER & IVAN BOOTHE!

RACHEL WEIDINGER & IVAN BOOTHE!

RACHEL WEIDINGER & IVAN BOOTHE!

RACHEL WEIDINGER & IVAN BOOTHE!

• Community organizing is a process where people who live in proximity to each other come together into an organization that acts in their shared self-interest.

• The Goal is to influence key decision-makers before important decisions are made around a range of important issues within your community.

• Community organizers work with and develop new local leaders, facilitating coalitions and assisting in the development of campaigns.

COMMUNITY ORGANIZERSGroup Therapy for People Who Organize Events

http://en.wikipedia.org/wiki/Community_organizing

• How do I take our online community offline to show up at an event together?

• How to be strategic about segmenting, organizing, and measuring the impact of their contacts in their community?

• How to measure their increase in engagement over time to see the long term impact of our work, and prove that we’re increasing engagement that leads to long term?

• How we’re going to form a collaborative of people and help them use technology to advance their mission?

COMMUNITY ORGANIZERSGroup Therapy for People Who Organize Events

Takeaways from my Circle: 1.Facebook RSVPs are Bunk!2.Use your group’s influencers to make

personal reach-outs and increase RSVPs and people in the seats

3.Take the time to really plan ahead

COMMUNITY ORGANIZERSGroup Therapy for People Who Organize Events

How do you choose? 1. Do you select a system first or a consultant?2. How to Evaluate a CMS - Factors to

Consider3. Cost shouldn’t be the decision-maker4. Remember the Human Side of the Equation

IDEALWARE CMS REVIEW

Download: idealware.org/2012-cms-report

1. Ease of Set-up2. Power and Flexibility3. Do you need to support

additional functions?4. Integrate with

Constituent Data?5. Extensibility6. Support for the System7. Open Source vs.

Proprietary

CMS COSTS TO ACCOUNT FOR

Tools!CMS vs. CRM

GET INVOLVED!Come hang out with us at NetSquared Houston

meetup.com/Net2Houstonfacebook.com/Net2Houstonnetsquared.org

MORE RESOURCES!

www.nten.orgwww.techsoup.org

www.idealware.org www.netsquared.orgwww.meetup.com/NET2Houston

www.aspirationtech.org

MORE NTC!

SARAH M. WORTHYTendenci Community@sarahmworthy

CAITLIN KALUZAMarketing Manager@qcait | qcait.com

TENDENCI.COM/NTC-2013

facebook.com/tendenci@tendencitendenci.com