Get in the GameChoosing a Career in Mobile Gaming

and Applications

Kaushik MhadeshwarFounder & Chief Catalystat Learning Catalyst

Vikas KediaCEOat MobiTrail

You play games and use interactive applications

Have you ever thought about creating one of these yourself?

Your enthusiasmis critical

but your skillsare also important.

There are dozens of popular game genres. Some include:

Action

Adventure

Role Playing

Education

Racing

How big is the mobile phone applications market? How fast is the industry growing?

Games are expected to surpass film box-officerevenues in the next couple of years.

Interactive entertainment generates of revenue of approximately $9 billion dollars in the U.S. alone.

35% of all Americans identified computer and video games as the most fun entertainment activity. That's more than television (18%) and movies (11%) combined.

According to the ESA, 60% of all Americans age six and older, or about 145 million people, play computer and video games

What are those figures like in India?

As of April 2010, there are 400 million mobile phone

subscribers.

And 55 million internet users.

Looking at data in the February- March 2009 time frame, there were a total of 105 million Indian consumers playing games on their mobile phone. Based on data gathered in April 2009 for Feb/March mobile game users it is found that approx 30 million urban Indians use their mobile phones to play games on a daily basis (12.5%).

(Source : Pluggd.in)

It's a no-brainerMobile gaming/application development has a

robust future in India.

In the past, almost a third of Indian mobile data users were restricted from mobile gaming by a lack of

sophisticated handset availability.

Handsets lag behind users’ desire for data capabilities; 94% of mobile handsets in India operate on either GSM or CDMA One standards, both

with minimal data capabilities.

With the roll out of new handsets and networks, the gaming market could expand 700% by 2010, to more than US$200m annually.

All handset manufacturers are now ready to launch smart phones and online application stores. With the advent of the 3G GSM

network, the overall sales for mobile games/ apps will increase.

Application stores like Nokia-Ovi, Sony Ericsson, Airtel, Idea, Aircel and many more are ready to launch

• What do mobile gaming/application developers do?

• Who are their clients?

• How does the business model work?

Telecom operators are clients for Mobile app vendors.

All applications need to be certified by telecom operators and the mobile operating systems.

In return, operators sharea percentage of revenue

earned

Can be between 60-90% but the larger base in India makes up for this

With all the newly launched application stores, distributing and making money with mobile applications is gradually becoming more streamlined for the application developer.

Developers are making goldmine profits from iPhone applications

Some examples of weird IPhone apps

Top Publishers in US Applications Store

Ranking: PAID GAMES

• Gameloft: 58• Digital Chocolate: 57• Electronic Arts: 41• THQ Wireless: 31• I-play: 26• Namco: 26• Skyworks: 24• ngmoco: 19• Glu Mobile: 18• Konami: 14• Capcom: 12• Pop Cap: 5• Backflip: 4

App Store: US (18th February 2010)

With regard to mobile application development platforms, J2me is predominant, although Brew is used in the U.S.,

Japan and Korea.

The iPhone has its own platform.

Mobile game development requires jack-of-all-trades abilities among the team members

Mobile game developers will undoubtedly be called upon to touch the various subsystems of the game, and may find themselves working on the menu system, game ArtificiaI Intelligence, game physics, sound and more.

You get to own a bigger share of the overall development.

You design the majority of the application yourself, rather than manage a small part of as happens typically in desktop application development.

 

What are the limitations of mobile game application development?

There are more resource constraints as compared to a desktop environment.

Games need to be simple to learn and 'interruptible', as gamers need to multi-task.

The developer must consider such contingencies as the user's personal safety and security, and the circumstances in which the game may be played (on foot, in a vehicle, etc.).

Mobile game application development is for developers who like challenges

This can be your entry to the fast growing tech entertainment category

Start with mobile and then go on to the desktop and gaming console

It's easy to start small in mobile apps/gaming

What about creating your own personalized calendar,GRE test apps, a dictionary, etc. on your mobile?

Get in the game!

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