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1 Optimize your driverless technology strategy and achieve your business goals WEBINAR

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Page 1: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Optimize your driverless technology strategy

and achieve your business goals

WEBINAR

Page 2: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Senior VP Global Sales and Marketing

TTTech Auto AG

Senior VP Safety Products & Integration

TTTech Auto AG

Marc Lang

Georg Niedrist

Presented by:

Page 3: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Key learning objectives

Resolve traditional ADAS/AD

software scheduling challenges with

a software-defined safety platform

Achieve your business goals, while

optimizing your ADAS/AD

technology strategy

Unlock opportunities and benefits of

a platform-centric solution for

automated driving

Minimize development and

deployment risks of your ADAS/AD

programs and achieve faster ROI

Page 4: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Self-driving cars are becoming reality

Did you know?

The automated driving

journey began

95 years ago

Page 5: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Designing a sound safety approach is one

of the most critical challenges

Fail-operational capabilities need to be

brought to the core of the design principles

And the journey continues towards conquering

the highly automated driving use cases

Page 6: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Market drivers

Page 7: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

Sourcing best-in-class solution

elements

Brings freedom to OEMs or Tier 1s to select the best-in-class

applications from different vendors

High transparency is achieved, as opposed to the old approach with sourcing a complete closed-box

system

Change #2

7

Faster innovation

cycles

With the decoupling of the application from HW, faster

innovation cycles are enabled

Serves as a competitive advantage

Maximizes solution efficiency and value

From one-function appliances

to a software platform

Change #1

Move away from one-function

hardware appliances to a software-

defined architecture

Highly modular, converged,

centralized, service-oriented

platform is needed

Built on generic high-performance

computing HW enabling software

function re-use

Automotive industry is evolving at a high speed

Change #3

Page 8: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Opportunities brought on by

the new architecture approach

Page 9: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

on investments

Boost return

OPPORTUNITIES

9

time-to-market

Accelerate

full automation in the future

Seamless roadmap to

cost predictability

Achieve

deployment risks

Minimize development &

Page 10: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

▪ With a platform-centric approach, software

components can be re-used in future highly

automated driving projects

▪ Re-use possible across multiple SoCs, vehicles,

models and lines, making the most out of your

investment

10

on investments

Boost return

Page 11: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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▪ Adopting a series-proven, platform-centric

approach speeds up time to market

▪ Versatility and scalability of a platform-centric

approach allow fast adaption to different HW,

application software re-use and reduces validation

and testing efforts

time-to-market

Accelerate

Page 12: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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▪ Scalable software platform enables the re-use of

software investments to add emerging functionality in

the future

▪ Clean software architecture enables scaling from L2

to L5

full automation in the future

Seamless roadmap to

Page 13: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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▪ Platform approach enables customers to focus on application

development based on a stable, state-of-the-art platform

▪ OEMs can instead base their cost calculation on a

predictable licensing model

Achieve cost predictability

Page 14: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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▪ Based on a stable software platform, customers reduce

complexity in their development projects

▪ Safety and real-time requirements are covered by the

software platform and help reduce program risks by a

controlled integration process

deployment risks

Manage development &

Page 15: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

on investments

Boost return

OPPORTUNITIES

15

time-to-market

Accelerate

full automation in the future

Seamless roadmap to

cost predictability

Achieve

deployment risks

Minimize development &

Page 16: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Market challenges

Page 17: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

The automotive industry is evolving at high speed

2 ECUs: n functions

Centralized E/E architecture

grouped by functional domains

5-7 ECUs: n functions

Domain E/E architecture

1 ECU: 1 function

Distributed E/E architecture

17

YESTERDAY & TODAY 2020 – 2025 2025 +

Page 18: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

Scalability

High complexity Safety requirements

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Fail-operational requirements

Time-to-market

Challenges brought on by the industry evolution

Real-time processing

Open collaboration models

Software integration

Verification & validation

Page 19: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Solutions

that are fit for the purpose

Page 20: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Platform-centric approach brings fit-for-purpose

Real-time orchestration of applications

Open integration platform

Safety by design

Modular platform architectureScalability

High complexity Safety requirements

Fail-operational

requirements

Time-to-marketReal-time

processing

Open collaboration

models

Software integration

Verification &

validation

solutions to many AD challenges

Page 21: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

Perf. host n

Deterministic

behavior

Global scheduling (Applications and Networking)

End to end real-time

guarantees

Safety host Perfor. host 1

Host 5Host 4

Perf. hosts

FUNCTION 1 FUNCTION 2

COMMUNICATION BACKBONE

IN OUT INOUT21

Fit-for-purpose solution #1

Real-time orchestration of applications

SAFETY SOFTWARE PLATFORM

Page 22: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Fit-for-purpose solution #1

Real-time orchestration of applications

Time-aware platform architectureDeterministic behavior ensuring

always available services with

guaranteed latency

Innovative global scheduling

technologies for applications and

communications

End-to-end real-time guarantees

across a highly heterogenous

environment

Real-time processing with

deterministic scheduling of

computation chains

Achieve predictability of the

resource consumption, runtime,

data flow latencies and

application task sequences

Page 23: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

Safety host Perf. host 1

Host 5

Perf. host nHost 4

Perf. hosts

BACKBONE COMMUNICATION

23

▪ Open standardized APIs

▪ Globally available services

▪ Behavioral aspects: Execution and communication

Harmonization layer:

SAFETY SOFTWARE PLATFORM

Fit-for-purpose solution #2

Open & modular integration platform

Page 24: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

Safety host Perform. host

BACKBONE COMMUNICATION

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▪ Open standardized APIs

▪ Globally available services

▪ Behavioral aspects: Execution and communication

Harmonization layer:

SAFETY SOFTWARE PLATFORM

Safety host

BACKBONE

COMMUNICATION

SAFETY

PLATFORM

Fit-for-purpose solution #2

Open & modular integration platform

Page 25: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Platform-wide integrated

automotive, development and

support services

Seamlessly integrate, test and

validate applications from third

party providers

AUTOSAR classic & adaptive

compliant APIs

Create Digital Twins and PC-

based co-simulation with the

Software-in-the-Loop feature

Scalable architecture to support

L2 – L5 ADAS/AD systems

Uniform APIs ensure portability of

applications

Fit-for-purpose solution #2

Open & modular integration platform

Page 26: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

Safety host Perf. host 1

Host 5

Perf. host nHost 4

Perf. hosts

COMMUNICATION BACKBONE

Safe execution platform enables mix-criticality of SW

components

Freedom from interference

SAFETY SOFTWARE PLATFORM

B B QMB QM BD D QM

Time Communication Memory

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Safety by design

Fit-for-purpose solution #3

Page 27: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Freedom from interference by

encapsulating applications

ASIL D safety compliance according to

ISO 26262

Manage data traffic with different

safety-critical requirements

Introduce fail-operational

capabilities by supporting

redundant configurations

Safety by design

Fit-for-purpose solution #3

Page 28: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Unleash benefits with MotionWise

safety software platform

Page 29: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Efficient global scheduling and

integration of applications Highly modular, scalable platform

ASIL D safety compliance

MotionWise: safety software platform

Manage complexity of a highly

heterogenous HW architecture

Integrate, orchestrate and

validate software components

from multiple suppliers

Deploy and re-use applications

across multiple vehicle models –

both in single or multiple SoC

environments

Page 30: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Why partner with TTTech Auto for your

automated driving projects?

Page 31: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

TTTech Auto safety and robustness

in production powered

by MotionWise

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First series-proven level 3

platform on the market to

enable:

Parking pilot

Traffic jam pilot

Page 32: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

Autonomous operation requires fail-operational systems

Fail-operational

Fail-silent

DO 178C / 254IEC 61508 EN/ISO 13849 ISO 26262

1 October 2019 32

20+ years of excellence in designing, building and ensuring fail-operational systems across safety-critical industries

Off-highway

Industrial

Automotive

Aerospace

Page 33: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Your partner for autonomous driving projects

Automotive safety expert at

your side

Ensure the highest safety-criticality and

performance of your solutions by

partnering with an automotive safety-

specialized expert

AD production program

experience

We have the first series-proven level 3

solution on the market. We have

productized the key-principles into

MotionWise safety software platform

Unparalleled system

integration skills

20+ years of experience with SI to

implement innovative approaches in

minimizing workloads, empowering

customers to automate those efforts and

easily integrate the apps themselves

Customer proximity

We are working alongside our

customers, we understand their

technology needs, as well as regulatory

specifics set by each country, they

operate in

Cross-industry experience

20+ years of experience with highly

innovative deterministic and disruptive

technologies in aerospace and space

industries

Vendor independence

Whether HW, applications, or complete

systems, our vendor-agnostic approach

keeps you away from vendor lock-in,

ensures flexibility and openness of your

solutions with best-in-class elements

Page 34: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Key take-aways

How to build a future-ready driverless system

Page 35: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

Safety by

design

Compliant with industry’s highest safety standards

Delivering always available performance of critical services and highest ASIL

levels

Ensuring freedom from interference with encapsulating every application hosted

on the platform from its peers

Benefit #2

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Guarantee of

service

Achieve always predictable end-to-end latency, whether observed during the

highest system workload, or the lowest one

Deliver upon end-to-end real-time guarantees with setting up respective

computation chains

Open integration

platform

Benefit #1

Move away from dedicated HW

appliances executing specific function

Move towards software-defined

architecture

Highly modular, converged, centralized

platform with standardized APIs and E2E

visibility is needed

Built on generic platforms enabling

software function re-use across different

car models

Key take-aways

Benefit #3

Page 36: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Thank you.

Page 37: WEBINAR Optimize your driverless technology strategy and ... · Optimize your driverless technology strategy and achieve your business goals WEBINAR. 2 Senior VP Global Sales and

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Senior VP Global Sales and Marketing

TTTech Auto AG

Senior VP Safety Products & Integration

TTTech Auto AG

Marc Lang

Georg Niedrist

Q&A session