webinar - slides - get the best results from sms marketing (nov, 2013)
DESCRIPTION
Today’s consumers are mobile. They’re always on the go, sending and receiving messages of all types. As a merchant wishing to promote your services, or with the objective to improve the way in which you communicate with your customers, you can meet the increasing mobile expectations of your consumers by using SMS marketing. In this webinar from txtNation, you can find our how to get the most out of your bulk SMS marketing campaigns. These fundamentals provide a solid foundation for how to communicate with mobile subscribers appropriately and comfortably using SMS. Watch the presentation video: http://blog.txtnation.com/recorded-webinar-get-the-best-results-from-sms-marketing/TRANSCRIPT
Webinars2013
Get the Best Results from SMS Marketing
Presented by Danny Marino Chief Business Development Officer
•Benefits of SMS•Adding value with SMS•Marketing metrics •HLR Lookups•txtNation messaging•Case studies
Hosted by Patrick Macgougan Digital Marketing Manager
Get the Best Results from SMS Marketing
The personal communication with an impact
•90% of texts from SMS campaigns read by recipients.
•Average response rates are 15-30%.
•It takes 90 minutes for the average person to respond to an email.
•It takes 90 seconds for the average person to respond to a text message.
•86% of consumers send or receive a text message every week.
•30% of consumers interact with a brand via text message. (US and EU market data)
•2.12 Trillion text messages are sent every year!
•Nearly 30% of Global households no longer own a land-line.
•Only 40% of consumers own smartphones (2011/12)
•Text messaging is still the largest mobile marketing channel by revenue (2011/12)
•Mobile SMS coupons are ten times more likely to be redeemed than traditional coupons.
•72% of consumers say they have seen a QR code, but nearly 30% do not know what it is.
• High Open Rate.• High Conversion Rate.• Reliable.• Short Messages.• Limitless Market Potential.• Green!• Projected for a momentous surge in 2013/14, every business is jumping in on what is
proving itself to be the most effective, immediate, targeted and cost-favoured marketing strategy available.
The Benefits of bulk SMS for business
SMS marketing and notifications should be about adding value – not just creating noise.
• Provide above-and-beyond value.
• Consider the conversation.
• Do not disturb.
• Timing is critical.
• Provide value first, capture data second.
• Consider the total mobile experience.
• Collaborate to get the best content.
• Move to a dedicated (vanity) short code.
• Building out your SMS campaigns creates a huge opportunity not only to engage consumers on their phones but also to apply the insights you gain for your cross-channel campaigns.
Best Practice
• Delivery rate• Open rate• Opt-out rate• Clickthrough rate• Conversion rate
SMS Marketing Metrics
• how do you build brand loyalty and continue to nurture the customer lifecycle?
• How can you make your mobile strategy more personalized and less “batch and blast’?
• How can you keep your long-time app users coming back for more?
Once a customer has engaged with a single mobile campaign
• What is HLR Lookup?• Why would you use it?• Number Portability Discovery
HLR
txtNation Messaging
• Technical integration• Non-Technical Bulk Push Module• Quality sends• Sender IDs• Quality Routes• Delivery reports (real-time)
txtNation Messaging
txtLoan drives immediacy of loan requests through use of SMS • txtLoan wanted to use SMS as an easy way for
their customers to requests new short term loans without the need for lots of paperwork.
• Their service: register to recieve a unique id to request loans by sending a text message. They also employed the use of SMS for customer notifications and additional marketing.
• Results: Increased traffic by 50% • Findings: Consumers react well to being
engaged with by SMS.
Case Study #1:
Orbitz Uses SMS for Customer Loyalty and Engagement• Orbitz launched OrbitzTLC Alerts as a means to engage
Orbitz customers, provide travel information including real-time updates, and to reinforce branding.
• Results: Hundreds of text requests were received on the first day of the campaign. After two weeks, response rates exceeded expectations.
• Findings: There was a significant number of opt-ins for further messages from Orbitz.
Case Study #2:
• Metrics!• SMS marketing and notifications are far out performing
other methods of communicating with new or existing customers
• SMS is quite simply the only standardised, clear and ubiquitous mobile technology which works for every customer, every device.
• Keep your message clear and concise and above all relevant!
• Think carefully about who you’re sending messages to, the message and when, and what you expect the end result to be.
Conclusions
Email: [email protected] Danny Marino [email protected]
Tel: +44 (0)203 283 8828
www.txtnation.com gateway.txtnation.com