webinar: stakeholder management engaging the organisation for results

Click here to load reader

Post on 16-Apr-2017

930 views

Category:

Education

0 download

Embed Size (px)

TRANSCRIPT

  • Engaging the Organisation for Results - Webinar

    Page: 1

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Claude H. Maley

    Stakeholder Management Engaging the Organisation

    for Results

  • Engaging the Organisation for Results - Webinar

    Page: 2

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Housekeeping

    Slides will be available on our SlideShare page; the link will be emailed to you

    The Recording of the webinar will be available to download; the link will be emailed to you

    Please take time to complete a post-webinar survey that will pop up at the end

    You can type your questions throughout the session

    Time will be allocated in the end for the speaker to address your questions

  • Engaging the Organisation for Results - Webinar

    Page: 3

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Your Presenter

    Claude H. Maley is Managing Director of Mit Consultants, a consultancy

    and education practice servicing international clients in change

    management, and Chairman of a business solutions company.

    His functional management and consulting experience with major

    corporations such as Alcatel, BP, Cadbury Schweppes, Cartier,

    Caterpillar, Cisco, Ericsson, GE, Hewlett-Packard, IMS International,

    Motorola, Organon, Overseas Containers Limited, Pechiney, Renault

    Automobile, Siemens to name but a few, has spanned more than 40

    years in engineering, production and manufacturing, distribution,

    transportation and marketing services sectors.

    Author of the book "Project Management Concepts, Methods &

    Techniques"

  • Engaging the Organisation for Results - Webinar

    Page: 4

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Stakeholder

    Management Engaging the

    Organisation for Results

  • Engaging the Organisation for Results - Webinar

    Page: 5

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    How to Engage Stakeholders and Manage their

    Expectations

    How to Employ Key Relationship Management

    Techniques

    Review of the Palette of Multiple Communication

    Approaches

    Making Effective use of the Influence Model

    Employing Conflict Management Techniques

  • Engaging the Organisation for Results - Webinar

    Page: 6

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Section Contents

    Stakeholders - a definition

    Internal & External Stakeholder Interests

    Stakeholders and the Product Life Cycle

    Expectations and Goals

    Conducting a Stakeholder Analysis

    Stakeholder Identification - Mapping

    Prioritising Stakeholders: Importance and

    Influence

    Establishing Strategies for Involvement

    Creating & Sustaining Stakeholder

    Commitment

    Managing Stakeholders' Expectations

  • Engaging the Organisation for Results - Webinar

    Page: 7

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Stakeholders - a definition

    "Individuals and organisations who are directly or

    indirectly involved in the project, or whose interests may

    be positively or negatively affected as a result of project

    execution or successful program/project completion." (PMBOK Guide, p. 394)

    Project Stakeholder Management

    The Processes required to identity

    the people, groups, or organizations

    that could impact or be impacted by

    the project

    Analysis of stakeholder expectations

    and their impact on the project

    Development of appropriate

    management strategies for

    effectively engaging stakeholders in

    project decisions and execution.

    (PMBOK Guide, page 391)

  • Engaging the Organisation for Results - Webinar

    Page: 8

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Internal and External Stakeholder Interests

    Executives & Line Managers

    have

    Positive/Negative Financial

    or Emotional Interest

    in the outcome

    of their Performance

    They have Key Motivational Drivers

    Professional and Personal

    Interests will Influence

    Stakeholder Interests will often

    go beyond the Project's

    Stakeholders are not limited

    to the Internal Organisation

  • Engaging the Organisation for Results - Webinar

    Page: 9

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Stakeholders and the Product Life Cycle

    Expectations and Goals

    ACQUISITION/OWNERSHIP

    Strategy Investment

    Planning Implementation

    OPERATIONAL/USE

    Initial

    Operation Project Life Cycle

    Project

    Launch

    Drivers Doers Deliverers

    Business

    Drivers

    Have a STRATEGIC View

    Expectations are

    BUSINESS BENEFITS

    Seek VALUE DELIVERY

    in Operational Use

    Project

    Performers

    Have a TACTICAL View

    Expectations are

    PROJECT DELIVERABLES

    Focus on PROJECT/TASK

    Delivery

    Operational

    Performers

    Have an OPERATIONAL View

    Expectations are

    USABLE PRODUCT/SERVICE

    Focus on Delivery of

    OPERATIONAL BENEFITS

    Stakeholders as 3D Types:

    Drivers Doers Deliverers

    Stakeholders have different concerns at different Stages

  • Engaging the Organisation for Results - Webinar

    Page: 10

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Conducting a Stakeholder Analysis

    5-Step Iterative Process

    Stakeholder

    Analysis

    Identify Project Stakeholders

    Establish Stakeholders' interests,

    impact level, and relative

    priority

    Assess Stakeholders for Importance and Influence

    Outline Assumptions and Risks

    Define Stakeholder Participation

    Determine the

    3D Type D Driver

    D Doer

    D Deliverer

  • Engaging the Organisation for Results - Webinar

    Page: 11

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Identified

    Stakeholders

    Stakeholder Identification - Mapping

    Make an Explicit Effort

    to appreciate

    Full Extent of Project

    Schedule & Prepare for

    Meetings

    & Interviews

    To be a Stakeholder, the

    person or group must

    have some interest or level

    of influence that can

    impact the project

    Stakeholder interests must

    be understood, along with

    understanding potential

    Project impact if a

    need is not met

    Use the PESTLE model

    Seek out Implicit

    Stakeholders

    Establish

    Comprehensive List of

    Stakeholders

  • Engaging the Organisation for Results - Webinar

    Page: 12

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Stakeholder Analysis

    Prioritising Stakeholders: Importance and Influence

    Engage

    Monitor Inform

    Satisfy

    Interest

    Imp

    ort

    an

    ce

    Hig

    h

    Lo

    w

    Low

    Me

    diu

    m

    High

    1 2 3 4 5 6 7 8 9 10

    Low Importance & Low Interest:

    MONITOR

    To monitor, with no excessive communication

    High Importance & High Interest:

    ENGAGE

    To fully engage and make the greatest efforts to satisfy them

    Low Importance & High Interest :

    INFORM

    To keep adequately informed, to avoid that no major issues arise. To utilise sensibly as these Stakeholders often provide assistance

    and help with the detail of the project

    High Importance & Low Interest:

    SATISFY Place enough effort to keep them satisfied,

    with no excess to avoid weariness of message

  • Engaging the Organisation for Results - Webinar

    Page: 13

    Mit Consultants The Knowledge Transfer Company: Copyrighted Material. Not to be reproduced without prior written consent.

    Establishing Strategies for Involvement

    Identified

    Stakeholders

    Analyse Stakeholder

    List for level of

    Participation

    Recognise & Appreciate their

    Interests

    Assign an Involvement Status and :

    Establish schedule

    of interviews

    Engage in

    networking with

    Influential

    Stakeholders

    Determine "Interest Duration"

    Continuous

    Frequent

    Intermittent

    Sporadic

    Once-Off

    Beware of

    Political Games!

    If you want Stakeholders to Buy In,

    they have to be IN to Buy !

  • Engaging the Organisation for Results - Webinar

    Page: 14

    Mit Consultants The Knowl

View more