TODAY’S PRESENTERS

Christina LockChief Executive Officer

Chad NormanChief Marketing Officer

What Candidates Expect When Applying, Interviewing

& Onboarding

5 Most Common Perks Employers Offer

Discounts, Rewards, Coupons: 56%Flexible Shift/Work Schedule: 52%

Free Meals: 44%Higher Wages: 38%

Career Advancement: 37%

The #1 Perk?

Freedom to wear whatever you want on the job (within reason)

Most Important Factors When Considering a Job:

Pay: 93%Location: 91%

Enough Hours: 90%Workplace Culture: 85%

Opportunity for Growth: 84%

Develop Your Talent Pipelineto Increase Candidate

Quantity & Quality

Poll Question

What’s your #1 hiring challenge

right now?

Careers Websites

Focus on what it takes to do the job, not who the company is as a brand.

Your Job Postings and Application Process Need to be Mobile Friendly

11% Increase in Mobile in 201682% of Job Seekers Search on Phone

Referral Campaigns

If You Like Your Team, Get Them to Recruit Their Friends!

Your Employer Reputation Affects Applications AND Customers:

Social Media EngagementGlassdoor ManagementCommunity Involvement

Communication StrategiesTo Increase Candidate

Engagement

Poll Question

How quickly do you follow up withjob applicants?

Time to Fill:Can You Fill/Find a Job in 1 Week?

Job Seekers: 64%Employers: 16%

True Engagement:Focus on Most Important Communications

Initial LinkedIn or Email MessageThe First Phone Screen

The First time they walk in your DoorThe Offer and/or The Rejection

The End of their First Day

Create and LeverageYour Employer Value Proposition

(EVP)

Discover YourEmployer Value Proposition

Employer Value Proposition (EVP)EVP is a collection of formal and informal, tangible and intangible,

benefits offered by an employer in exchange for employment.

1 2 3

Conduct Focus Groups, Surveys,

& Interviews

Use multiple methods to reach across company and determine

perceived benefits.

Determine Underlying Value

of Benefits

If healthcare is a benefit, the value is security for family,

being treated as a person, and company is altruistic.

Leverage EVP for Attraction, Retention,

& Engagement

Apply the values to the different stages candidate’s employment

lifecycle.

EVP Implementation

What Does it Affect & Where Do Candidates See It?

Careers WebsitesReferral Campaigns

LinkedIn Company PagesJob Descriptions

Interview QuestionsGlassdoor Replies

Social Media ChannelsIndustry Conferences

Q&A

Activity ID: 316364Credit Hours Awarded: 1 (HR General)

Activity ID: 17-THODQProfessional Development Credits (PDCs): 1

SAVE THE DATE

BACK TO SCHOOL HIRINGWebinar

WEDNESDAY, JUNE 21 at 1pm ET

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MAY 15-17, 2017 BELMOND CHARLESTON PLACE CHARLESTON, SC HOURMINDS.COM

Save the date for HourMinds 2017 in beautiful Charleston, South Carolina. Join us for conversation, and networking on all things hourly.