What you must know about opening a Martial Arts school

Master Rich Grogan “Kick’n Life Guru”

Martial Artist for 36 years, Master Motivator & Leadership Specialist, Athlete, Coach, and Dad

Kick’n Life Podcast

Empty Your Cup◦ Be open to business ideas

Choose Success Over Ego◦ Parents only care how you can help their child

Think Big, Plan Big to Grow Big◦ You must believe in yourself and believe it to be

possible

Can Traditional Martial Artists Have Successful Studios?

YES!!!

Grogan’s Martial Arts2006 – Open House 1st Year Anniversary (Entire Child’s Class)

Belt Promotion Ceremony (1 Month) (Intermediate Class)

Approximately 800 sq foot 5400 sq foot

Realize it’s hard work – but so is everything◦ Your Blackbelt wasn’t easy, but it’s worth it, and so is this

Start small to grow into your business◦ Too Big –Too Soon (All Gone – Too Fast)◦ Have friends help with renovating your space

There is NO Magic Bullet or 1 – 100 Overnight◦ Avoid all these companies telling you it’s easy & quick◦ Doing all the little things, add up to make the Big Things

Don’t be negatively influenced by a Federation ◦ The people you surround yourself with will determine your growth &

success

Ways To Avoid Common Pitfalls

Join Honorable Facebook Groups◦ Martial Arts Business Alliance ◦ Dojo Nation Times

Watch webinars, attend conferences and Read◦ Make time for this

Spend money on professional services◦ Spend $100 for a lawyer to look over the lease◦ Spend money on a proven software platform

Ways To Avoid Common Pitfalls

The Best Round Kick and 15 World Titles does not ensure success◦ Moms don’t know what this means and most don’t care◦ How are you going to help my child

Macho Ego doesn’t pay the bills◦ Guys, being testosterone filled guys

Customer Service, Customer Service, Customer Service◦ You Must create an environment people want to be at

Be You, do what you do and do it better than anyone else◦ Don’t get sucked into every new fade

I teach great classes so the business will take care of itself◦ Great classes are extremely important, but so are paying the bills

I don’t trust anyone else teaching my classes◦ Train them and develop systems along the way

Misconceptions – Things You Must Know

What you must know about opening a Martial Arts school Step 1

◦Treat Your Business Like a Business Most Of Us Opened A Studio Because We Loved Martial Arts

And Wanted To Share That Love We Just don’t know much about business.

How hard can it be?

What you must know about opening a Martial Arts school Step 2

◦Your Business MUST Be Clean & Smell Good Ask yourself if you would pay what you’re charging for classes? Does your studio represent who you are? Would you send your kids there?

What you must know about opening a Martial Arts school Step 3

◦You Must Provide The Absolute Very Best Service

Ask yourself if you would pay what you’re charging for classes? Does your studio represent who you are? Would you send your kids there?

It’s About What You Can Do For Me & My Kids! WIIFM: “What’s In It For Me”

Rank & Titles Are Features

Self-Esteem & Self-Confidence Are Benefits

Features vs. Benefits Features Tell Benefits Sell

It’s Not About You!

The Dark Side The Ugly Side Your Instructor Never Told You About.

◦ More Commonly Known As “The Business Side” Suddenly 20 Hours Has Turned Into 40+ Your Getting Phone Calls & Emails But Not Getting Around To

Calling Them Back Johnny Is Quitting & You Don’t Know Why, And Now His Mom

Wants A Refund You Have Belt Testing On Saturday, But No Belts 10 Of Your Students This Month Are Late On Their Payment

But, They’ve Only Been There Half A Month, So Do They Still Have To Pay For The Entire Month!

Look Out - BILLS ARE DUE!!!You Suddenly Realize That You May Be A

Master Of Martial Arts, But You’re A White Belt Of Business

Treat Your Business Like A Business Little Things Make The Biggest Difference

◦ Running In The Door Minutes Before Classes Start

◦ Winging It Fail To Plan – Plan To Fail

◦ Guessing & Hoping Stats, Numbers, Income & Finance

◦ Trying To Do Everything Yourself You Can Only Play A One Man Band For So Long

◦ Trying To Do What You Don’t Know How To Do Handle All Areas Of Business On Your Own

Treat Your Business Like A Business

Step 1◦Get Business Help

The Sooner The Better Your Time Is Valuable

Areas Of Business That Don’t Lie & WILL NOT Take Care Of Themselves…◦ Stats & Numbers

◦ But, I Don’t Have Time For This…

“The Wise Warrior Is Willing To Learn. The Arrogant Solider Already Knows Everything”

Important Stats and Numbers◦ Inquiries & Leads– Phone, Website, Social Media

Follow Up Calls◦ Appointments and Intros –

Confirmation Calls◦ Trial Offer Students (Beginner Special)

2-4-6 Calls◦ Active Count – “A”, “B”, “C”, “N/A” Students

“A” is Awesome “B” is Borderline “C” is Getting Close to C-Ya “N/A” (D) is Dropping Out

Treat Your Business Like a Business

Get Help As Soon As Possible◦ You truly can’t Afford NOT TO!◦ Stepping over $1.00 to save $.01

◦ You Can’t do it alone

Treat Your Business Like a Business

Training and Delegating – You Can’t Do It Alone◦ Find and Mold Your Superstars

Potential Instructors and Assistants Parent Volunteers

◦ Consistency with Training Weekly Meetings Open Communication

Treat Your Business Like a Business

Great Lesson Planning◦ If You Fail To Plan – You Plan To Fail

Teach ONLY Excellent Classes – NEVER Just Good Classes

Excellent Curriculum Design◦ Must Offer More Than Just Punching & Kicking

Outstanding Instruction◦ You / Your Instructors MUST Bring Their Best Every

Class

Increases Retention

Teach FUN & EXCITING Classes!◦ Teaching Good Technique Does NOT Have To Be Boring

• Kids Get Bored – But The Parents Quit• Must Find A Balance • Great Value For The Parents, But Also Great

Fun & Excitement For The Kids

Mat Chats◦ Character Development & Life Skills

Message Of The Week◦ Adds More Value To Your Program

Teach ONLY Excellent Classes – NEVER Just Good Classes

Remove Yourself From Negative Influences

Surround Yourself With Successful People

Honor & Integrity Is In Your Heart, Not On A Patch

Value, Treasure & Protect Your Students

Success Leaves Clues

Surround Yourself With Successful People

Read, Learn, Attend Webinars / Events

Have A White Belt Mindset

S

◦ Elite All In One Software Development Company Billing Direct, Lead & Student Nurturing, Stat Tracking, Automated Emails,

Reports & Dashboard, 24/7 Support

Surround Yourself With Successful People

Dave Kovar – ProMAC & Instructor’s Toolbox Blueprint How To Run A Successful Martial Arts Business

Great Authors & Books◦ Great Books:

◦ E-Myth Revisted◦ How To Win Friends &

Influence People◦ The Success Principles◦ The Big Leap◦ Mindset

◦ Great Authors: ◦ Zig Ziglar◦ Jack Canfield ◦ John Maxwell ◦ Brian Tracy◦ Jim Rohn

You Can Do It!

Step 1◦ Treat Your Business Like a Business

Step 2◦ Teach Only Excellent Classes, Never Just Good Classes

Step 3◦ Surround Yourself With Successful People

Keys to Remember

Realize That You’ve Got What It Takes & The Spirit To Make It Happen

Realize That It’s Going To Be A Battle, And You’re Going To Have To Fight For It

Realize Even The Greatest Warriors Don’t Fight Alone -Have A Team

Attitude & Mindset Of A Warrior

You Can Do IT!!!

Questions & Answers

A Special Thank you to

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