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WEBINARS 101 From Creating to Promoting Dr. Curtis R. Rogers, Communications Director

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Post on 16-May-2015

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Presentation for 2013 ALCOP Conference. Dr. Curtis R. Rogers Communications Director, SC State Library Offering free webinars is a great way to promote your library’s programs and services! Attendees will learn the ins and outs of putting on a webinar from the brainstorming session, to logistics of working with presenters and panelists, and the challenges of promoting free webinars to various groups. Using GoToWebinar will be highlighted.

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  • 1. WEBINARS 101 From Creating to Promoting Dr. Curtis R. Rogers, Communications Director

2. Welcome! What is your webinar experience? Attended Created/organized Hosted/moderated What program used? INTRODUCTION AND QUESTIONS 3. Who will conduct training sessions? Who will host and moderate? What topics are your patrons interested in? Will you record your sessions? Who will be in charge/take the lead role? How will you evaluate? How will you promote? Will you provide handouts/resources? BRAINSTORMING 4. Information services department Hesitant to conduct webinar Developed South Carolina Government: Bit by Bit series Creates annotated bibliography with links for each session LOVES doing webinars! MEET ELAINE 5. Who on your staff is willing and able? What skills are needed? How are webinars different from face to face training sessions/adult programming? 6. Provide update on attendees Create an introduction presentation to introduce speaker(s) be there for presenter when: Technology bumps Questions arise Gets off track Pose questions no one is asking Provide general assistance and support Send out online evaluation and handouts (follow-up) remember to use BCC:! WEBINAR HOSTING AND MODERATION 7. SOUTH CAROLINA BIT BY BIT: LEGISLATIVE RESOURCES, PART 2 8. SOUTH CAROLINA STATE LIBRARY SENATE & BULL STREETS, COLUMBIA 9. WELCOME! TO TODAYS SESSION Presenter Elaine Sandberg, Information Services Librarian Host/Moderator Dr. Curtis R. Rogers, Communications Director 10. SESSION INFORMATION Recording will be posted to the State Librarys YouTube channel (http://www.youtube.com/scstatelibrary) Q&A Handouts and brief survey will be emailed to registrants Find more training opportunities at www.statelibrary.sc.gov 11. PROMOTING WEBINARS Ongoing Use social media outlets Use online event calendar Use email Resend registration link Use catchy phrases Theres still time to register Plenty of FREE parking! After initial press release, send out reminders the week before up to a day before 12. $900/year Pro/corporate account GoToWebinar/GoToMeeting Webinar: up to 100 attendees Questions Recording No chat Post webinars to YouTube! Cross-promote on Facebook page GOTOMEETING 13. QUESTIONS? THANK YOU! Dr. Curtis R. Rogers, Communications Director 803-734-8928 [email protected]