webinars, videos, blabs: how b2c & b2b are driving their competitors crazy

Webinars, Videos, Blabs: How B2C & B2B are

Driving their Competitors Crazy

“Webinars? No... seriously, why would we use

them?”

Webinars:

1) What will I say?2) Who will be there?3) What equipment?4) What’s the ROI?5) What’s the POINT?!6) Everyone is doing it..7) What will I sell?8) Live…? RUKM?

Good News.

Your competitors

have the same doubts :)

Great News.

1000s want your $$$. They haven’t found

you yet :)

Awesome News.

You don’t need to be a webinar

rockstar :)

Who’s killing it (and why)?

Webinar strategies?

Case study

How to overcome fear?

WEBINAR MARKETING

BusinessBloomer.com/Slides

Yes!

Rodolfo Melogli @RMelogli

~ Author ~ Digital Marketing Expert

~ Web Developer

Lego Bricks

Road Bricks

Digital

Bricks

‘ASSETS’

ACTION TIME!


Webinar strategies?

Case study


WEBINAR MARKETING

Webinar Gurus

DEREK HALPERN MARIE FORLEO PERRY MARSHALL

JOHN LEE DUMAS FRANK KERNAMY PORTERFIELD

Consistency

Product to Sell

N.America...

First, they failed.

Why do they make $$$?

Strategy

Niche content

USP & Pain Pts

5 Tips for a Successful Webinar

1) Topic that resonates with audience businessbloomer.com/content-marketing-email-course

2) Educate. Teach them something. No need to sell unless bottom @ funnel

3) Integration & automation are great but not necessary

4) 1 Webinar is not enough (1 Blog is not either). Be consistent

5) Test. Get live early. 2nd device on. Remember to record

http://businessbloomer.com/content-marketing-email-course/

http://businessbloomer.com/content-marketing-email-course/


Webinar strategies?

Case study


WEBINAR MARKETING

Webinar strategies:

1) List Building -> Lead Magnet2) Product Launch -> Sales3) Interview -> Authority4) Workshop -> Education5) Product Demo -> Education6) Webcast, Vlog -> Authority

-- Depends on your funnel ! --

Webinar options:

1) Live vs Pre-Recorded2) ‘Solo’ vs Co-Hosting3) Public vs Hidden4) Screencast/PPT vs ‘Face’5) Hangouts on Air vs GTW6) Chat vs no Chat

-- Depends on your niche ! --

Webinar options:

1) Live: don’t worry too much2) Co-Hosted: 2x audience!3) Hidden: require opt-in 4) Face: increases trust5) GTW: not ideal @ start6) Chat: huge trust signal


Webinar strategies?

Case study


WEBINAR MARKETING

Webinar case study:

“Here are the strategies, tools, sequences and promotion tactics I personally use...”

But First…

“Take the Challenge”a. To enter, register at

BusinessBloomer.com/Challenge

b. Take action on today’s or any previous month’s strategy: BusinessBloomer.com/Slides

c. Present here next month, for 10 minutes, with actions taken, failures & successes. Offer!

Webinar case study:

1) prep: Topic research2) prep: PPT creation3) prep: Google Hangouts setup4) prep: Chat setup5) prep: RSVP & thank-you page6) promo: Promotion (before)7) live: Going live8) post: Promotion (after) 9) post: Numbers, stats

Webinar Topic Research

Webinar topic research:

1) ask your subscribers2) ask FB group3) ask Google…4) copy & do a better job than

someone else’s webinar5) split test / PPC-test possible

topics6) ask YouTube...

Webinar PPT creation:

● title: “Get ____ in ____ days”● introduction: problem > tease

solution● list webinar contents and final

bonus if any● short bio● educate, educate, educate● pitch / close on high note

Google Hangouts

(Twitter) Chat

Webinar chat software:

1) Chatroll2) LiveFyre 3) Firechat4) inbuilt: GTW,

WebinarJam, ...

RSVP page

OptimizePress (WP), LeadPages, or a simple Mailchimp embedded signup form w/ redirect

Thank you page

Watch webinar page

Video Embed HTML & Twitter Hashtag Embed HTML

Webinar promotion (pre):

1) email list2) “hello bar” @ website3) social media4) referrals5) PPC6) business partners7) affiliates8) influencers email outreach9) reminders: -7d, -1d, -1hr, live

Webinar: going live :)

Webinar promotion (post):

1) email list: recording2) turn RSVP page into a lead

capture page3) blog CTA4) social media, referrals, PPC,

partners, affiliates, influencers, SEO, ...

5) teaser @ YouTube

Webinar: real stats


Webinar strategies?

Case study


WEBINAR MARKETING

Overcome Webinar fear:

1) run a test webinar on your own, and rewatch it

2) co-host your first webinar3) stick a “must-say” list to your

monitor4) don’t worry how many are

watching live :)5) keep it short: 15-45min6) get friend to look after chat

NEXT 4 WEEKSa. Identify a possible website topic

& strategy (niche / funnel)

b. Keep the system simple: Hangouts, HTML embeds, Mailchimp, Email list

c. Make sure to assess via Analytics, etc.

BusinessBloomer.com/Slides

Thank you!