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Chandler Galt

Account ManagerSocial Media

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Specialist

Socialize Your SEO Strategy with Google+

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Webinar Agenda

The Impact of Google+ on SEO

Social MediaSEO

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Social MediaAdoption & Value

Social Media isn’t a fad.

It’s the New Word-of-Mouth.It’s Content Marketing.And it’s SEO.

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Social MediaAdoption & Value

Source: BtoB magazine: Social Media Marketing Research, May 2012

Social Media Marketing Usage

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Social MediaAdoption & Value

Source: Webmarketing123’s State of Digital Marketing Report, 2011

Social Media Spending among B2B Marketers

Now 64%

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Social MediaAdoption & Value

Source: BtoB magazine: Social Media Marketing Research, May 2012

Social Media Adoption Curve Accelerating

2011

2012

2013

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Which Social Media Platform is Most Important for Marketing?

Social MediaAdoption & Value

Source: BtoB magazine: Social Media Marketing Research, May 2012

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Effectiveness of Social Media Marketing by Goal

Social MediaAdoption & Value

Source: BtoB magazine: Social Media Marketing Research, May 2012

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Social MediaGoogle+

Google+ Facts & Stats

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Social MediaGoogle+

Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).

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Social MediaGoogle+

Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 120 million+

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Social MediaGoogle+

Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).

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Social MediaGoogle+

Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).• Google’s “+1” button is served more than 5 billion times daily.

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Social MediaGoogle+

Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).• Google’s “+1” button is served more than 5 billion times daily.• Gaining more than 625,000 users per day.

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Social MediaGoogle+

Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).• Google’s “+1” button is served more than 5 billion times daily.• Gaining more than 625,000 users per day.• In less than 1 day, the Google+ iPhone App became the most

popular free iPhone app.

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Social MediaGoogle+

Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).• Google’s “+1” button is served more than 5 billion times daily.• Gaining more than 625,000 users per day.• In less than 1 day, the Google+ iPhone App became the most

popular free iPhone app.• 60% of Google+ users log in every single day! (vs 50% for Twitter).

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Social MediaGoogle+

Google+ Facts & Stats• Launched on June 28th, 2011 (not even 1 yr old!).• Reached 10 million users in about 2 weeks. Now at 90 million+• 67% of Google+ users are male (mirror image to Pinterest).• Google’s “+1” button is served more than 5 billion times daily.• Gaining more than 625,000 users per day.• In less than 1 day, the Google+ iPhone App became the most

popular free iPhone app.• 60% of Google+ users log in every single day! (vs 50% for Twitter).• 80% engage on a weekly basis.

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SEO How is Google’s algorithm changing?

Panda

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SEO

• Targeting “webspam” and “overoptimization”

• Black Hat Techniques

• Link Schemes / Spam

• Keyword Stuffing

How is Google’s algorithm changing?

Penguin

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Social and SEO

Social Media SEO

Branding

Engagement

PR

Loyalty

Indexing

Exclusive Placement

Ranking

Traffic

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The Impact of Google+ on SEO

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Social Drives Search Queries

The Impacts of Social on SEO

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Social Drives Search QueriesThe # of Queries influence rankings

The Impacts of Social on SEO

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Social Drives Search QueriesThe # of Queries influence rankings

Social Signals a Ranking FactorShares = “votes”

The Impacts of Social on SEO

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Social Drives Search QueriesThe # of Queries influence rankings

Social Signals a Ranking FactorEither directly or indirectly. Shares = “votes”

Social yields pressSometimes links, plus News in the SERP

The Impacts of Social on SEO

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Social Drives Search QueriesThe # of Queries influence rankings

Social Signals a Ranking FactorShares = “votes”

Social yields pressSometimes links, plus News in the SERP

The Impacts of Social on SEO

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Social Drives Search QueriesThe # of Queries influence rankings

Social Signals a Ranking FactorShares = “votes”

Social yields pressSometimes links, plus News in the SERP

Social yields permanent links

The Impacts of Social on SEO

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Improve Rankings

Personalized content appears (higher) in SERP

The Impacts of Social on SEO

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Personalization enabled by default

The Impacts of Social on SEO

Improve Rankings

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Triggers Indexing

SEOMoz test confirmed G+ assists indexing

The Impacts of Social on SEO

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New/Exclusive Real Estate

People & Pages on G+• Prime real estate in the ‘golden triangle’• Exclusive to G+ pages

The Impacts of Social on SEO

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Boost CTR and Traffic

Author images pulled from G+ pages

Social annotations

The Impacts of Social on SEO

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Boost CTR and TrafficThe Impacts of Social on SEO

G+ pages presented within recommended searches

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Recommendations

• Google+ Page

• Google+ Badge

• Create and Share Content

• +1 Button

The Impacts of Social on SEO

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Create a G+ Page

Tagline

Photostrip

Information

The Impacts of Social on SEO

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• Allows users to find your G+ Page• Best way to build a following

Badge on homepage

The Impacts of Social on SEO

Add a G+ Badge

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Organize your circles

Follow your fans updates

Update frequently

The Impacts of Social on SEO

Create and Share Content

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• Establish your brand as a thought leader

• Encourage circling and build a following

• Modifies SERP for users

• Influences inclusion in People & Pages

The Impacts of Social on SEO

Create and Share Content

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• Helps with indexing content

• Highlights content on SERP

• Influences inclusion in People & Pages

• May create a popularity effect

The Impacts of Social on SEO Use the Button

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Customize your +1 button and +snippet

• http://www.google.com/webmasters/+1/button/

The Impacts of Social on SEO Use the Button

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Implement rel=author

Authenticated Authors are displayed prominently

• http://www.blindfiveyearold.com/how-to-implement-rel-author• http://www.google.com/insidesearch/features/authorship/index.html

The Impacts of Social on SEO

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Link Your Adwords

+1’s to your ad will flow to your G+ page

The Impacts of Social on SEO

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Get into People & Pages

• Reach and circle membership

• Recency of activity

• Frequency of activity

• Number of +1’s

• Comments and sharing

• Query relevancy

Factors influencing whether you appear:

The Impacts of Social on SEO

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Key Takeaways

1

2

3

Social Signals are votes, analagous to links, and will play an increasingly important role as search result personalization evolves.

Google+ is evolving rapidly to be a new social layer across all Google products. While it doesn’t have Facebook’s ubiquity, its integration makes it a must-have for B2B and B2C marketers.

Develop your content strategy. Win mindshare, friends and the SERP.

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Request a Customized SEO Assessment

or Social Media Audit Today.

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Request a Consultation: seo@webmarketing123.com bit.ly/wm123seo

Talk to Us: Evan@webmarketing123.comChandler.g@webmarketing123.com

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