Webmarketing123 website redesign keep seo in mind!

Download Webmarketing123 website redesign keep seo in mind!

Post on 17-May-2015

1.077 views

Category:

Education

1 download

Embed Size (px)

TRANSCRIPT

<ul><li> 1. Website Redesign? Keep SEO in Mind! Todays Host: With help from:SleepyHappyGrumpyBashfulAlex Dunks, Senior SEO StrategistCall-in: +1 (832) 225-5864SneezyDocAccess Code: 250-438-723DopeyNext week: The 4 Undiscovered Keys to Prot-Boosting SEO@webmarketing123</li></ul> <p> 2. Some Practical Matters @webmarketing123 3. Some Practical Matters Are the slides available?Yes! Just email seo@webmarketing123.com@webmarketing123 4. Some Practical Matters Are the slides available?Yes! Just email seo@webmarketing123.com Connect with us on Social Media@webmarketing123facebook.com/webmarketing123@webmarketing123 5. Some Practical Matters Are the slides available?Yes! Just email seo@webmarketing123.com Connect with us on Social Media@webmarketing123facebook.com/webmarketing123 Want to learn more?Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!visit bit.ly/wm123seo@webmarketing123 6. Todays Webinar Slow-loading pages bore usersGoogle rewards high quality and impact ranking.content, especially if arranged inthis S.T.A.C.K. SleepyHappy Be disciplined and rigorous. Avoid careless errors. DopeyDont be Bashful; tell your story&amp; provide a clear call to action.These mistakes are nothing to sneeze at &amp; may impact yourBashful ranking. SneezyDiagnose these technical issuesthat can impact your ranking. These mistakes will impact your Doc search ranking. Grumpy @webmarketing123 7. HappyIf your aim is to make users AND Googlehappy, provide well-organized and highquality content.@webmarketing123 8. Optimize your website according to thisS.T.A.C.K., starting from the bottom.Happy@webmarketing123 9. Happy@webmarketing123 10. Write for the reader, and incorporate keywords. Google analyzes for bothHappy topicality and quality. Visible to UsersVisible only to Google e.g. Page Title, Descriptive Text e.g. meta description, image alt text @webmarketing123 11. Happy@webmarketing123 12. How Do Search Spiders Crawl Your Site?They follow links to get from page to pageHappy Data Center @webmarketing123 13. Mens Shoes Womens ShoesHappy Kids Shoes Womens Boots Thematically group pages around keywords. Link pages within the same groups to further strengthen the theme. Reduce the click-depth required to reach the majority of your sites pages. @webmarketing123 14. Taxonomy and Architecture work togetherHappynamingorganization &amp; internal linking@webmarketing123 15. HappyURLs Use all naming fields to the fullest.@webmarketing123 16. HappyUse all naming fields to the fullest. @webmarketing123 17. HappyPage Titles Shoes, Clothing, and More | Zappos.com Use all naming fields to the fullest.@webmarketing123 18. Happy Page TitlesShoes, Clothing, and More | Zappos.com Use all naming fields to the fullest.@webmarketing123 19. Ranking is affected by Social Mediamentions and sentimentHappy @webmarketing123 20. Ranking is affected by Social Media mentions and sentiment Bing:We do look at the social authority of a user.Happy Google: Yes we do compute and use author quality as a signal.From Danny Sullivans Dec 2010 Q &amp; A with Google &amp; BingJust as Googles Pagerank measures how authoritative a web page is deemed to be,Search Engines also calculate the social authority of people, and give more or lessvalue to social media mentions.We believe that social signals will increasingly inuence organic search results, asGoogle &amp; Bing increasingly seek to deliver fresh or recent results. @webmarketing123 21. Ranking is affected by Social Mediamentions and sentimentHappy Encourage Social Media bookmarking by installing Sharebuttons and creating engaging &amp; share-worthy content.@webmarketing123 22. Live,Google-ReadableFeeds @webmarketing123 23. Ranking is affected by Social Mediamentions and sentimentHappy Googles +1 Button impacts your Ranking @webmarketing123 24. Ranking is affected by Social Mediamentions and sentimentSearch Plus Your WorldHappy @webmarketing123 25. If your aim is to make users ANDGoogle happy, provide well-organizedand high quality content.Happy@webmarketing123 26. BashfulDont be Bashful... tell your story!Theres no use directing visitors toyour website if they cant figureout what you offer andwhat you want them to do...@webmarketing123 27. Assign Visual PriorityBashful Primary ObjectiveMajor ObjectiveMinor Objectives @webmarketing123 28. Provide a clear call to actionSkype succinctly describes the benefits of their service @webmarketing123 29. Use active languageConsider sweetening the deal @webmarketing123 30. Think like a Doctor and diagnose anytechnical issues.Doc @webmarketing123 31. Think like a Doctor and diagnose anytechnical issues.Doc When changing URLs, use 301 (permament)redirects to conserve SEO value. @webmarketing123 32. Think like a Doctor and diagnose anytechnical issues.Doc When changing URLs, use 301 (permament)redirects to conserve SEO value. Ensure sitemaps and robots.txt are configured.@webmarketing123 33. Think like a Doctor and diagnose any technical issues.Doc When changing URLs, use 301 (permament)redirects to conserve SEO value. Ensure sitemaps and robots.txt are configured. Monitor for and fix crawl errors@webmarketing123 34. Use a modern content managementsystem (CMS) that allows forcustomization of posts, and contentDoc creation by many users.@webmarketing123 35. Use a modern content managementsystem (CMS) that allows forcustomization of posts, and contentDoc creation by many users.Most popular: 50%+ 9%+7%+% of top million websites using a CMS. Source: W3Techs.com @webmarketing123 36. Slow loading pages cause users to bounceSleepy@webmarketing123 37. Slow loading pages cause users to bounceSleepy Excessive use of flash@webmarketing123 38. Slow loading pages cause users to bounceSleepy Excessive use of flash Avoid inline CSS and Javascript@webmarketing123 39. Slow loading pages cause users to bounceSleepy Excessive use of flash Avoid inline CSS and Javascript Code Errors@webmarketing123 40. Be disciplined and rigorous.Avoid these careless errors.Dopey @webmarketing123 41. Be disciplined and rigorous.Avoid these careless errors.Dopey Transfer existing on-page optimization- Alt tags, title tags, headers@webmarketing123 42. Be disciplined and rigorous.Avoid these careless errors.Dopey Transfer existing on-page optimization- Alt tags, title tags, headers Avoid Spelling &amp; Grammar mistakes@webmarketing123 43. Be disciplined and rigorous.Avoid these careless errors.Dopey Transfer existing on-page optimization- Alt tags, title tags, headers Avoid Spelling &amp; Grammar mistakes Dont optimize for the wrong keywords@webmarketing123 44. These may impact your ranking, so they are nothing to sneeze at.Sneezy @webmarketing123 45. These may impact your ranking, so they are nothing to sneeze at.Sneezy Keyword Stuffing @webmarketing123 46. These may impact your ranking, so they are nothing to sneeze at.Sneezy Keyword Stuffing Excessive use of flash, frames, and otherspider-stoppers @webmarketing123 47. These may impact your ranking, so they are nothing to sneeze at.Sneezy Keyword Stuffing Excessive use of flash, frames, and otherspider-stoppers Outbound links without a no-follow tag @webmarketing123 48. Dont make Google Grumpy -Know the guidelines to avoid penalties.Grumpy Invisible text @webmarketing123 49. Dont make Google Grumpy -Know the guidelines to avoid penalties.Grumpy Invisible text Pages with identical content e.g.http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html@webmarketing123 50. Dont make Google Grumpy -Know the guidelines to avoid penalties.Grumpy Invisible text Pages with identical content e.g.http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html Ads above the fold@webmarketing123 51. Todays Webinar Slow-loading pages bore usersGoogle rewards high quality and impact ranking.content, especially if arranged inthis S.T.A.C.K. SleepyHappy Be disciplined and rigorous. Avoid careless errors. DopeyDont be Bashful; tell your story&amp; provide a clear call to action.These mistakes are nothing to sneeze at &amp; may impact yourBashful ranking. SneezyDiagnose these technical issuesthat can impact your ranking. These mistakes will impact your Doc search ranking. Grumpy @webmarketing123 52. Request a Customized SEO Assessment TodayYou May Qualify for a $50 Amazon.com Gift Card! Visit bit.ly/wm123seo@webmarketing123 facebook.com/webmarketing123 53. What can you expect from speaking with one of our analysts?- Cost of the Problem Analysis: Discover the cost of not rankingin the top positions on search engines. How much revenue is beinglost to competitors with the best rankings?- Take a hard look at your competitors: Find out where you rankagainst your top competitors and what tactics theyre employing- Comparison of different digital strategies: Paid Search, OrganicSearch, Display Advertisiing, Social Media Marketing.Visit bit.ly/wm123seoNext week: The 4 Undiscovered Keys to Prot-Boosting SEO@webmarketing123 facebook.com/webmarketing123</p>