webmarketing123 website redesign keep seo in mind!
TRANSCRIPT
Website Redesign? Keep SEO in Mind!
Call-in: +1 (832) 225-5864Access Code: 250-438-723
Today’s Host:
Alex Dunks, Senior SEO Strategist
@webmarketing123
Happy
Bashful
Doc
Dopey
Sleepy
Grumpy
Sneezy
Next week: The 4 Undiscovered Keys to Profit-Boosting SEO
With help from:
@webmarketing123
Some Practical Matters
@webmarketing123@webmarketing123
§ Are the slides available?Yes! Just email [email protected]
Some Practical Matters
@webmarketing123@webmarketing123
§ Are the slides available?Yes! Just email [email protected]
§ Connect with us on Social Media
@webmarketing123
facebook.com/webmarketing123
Some Practical Matters
@webmarketing123
§ Are the slides available?Yes! Just email [email protected]
§ Connect with us on Social Media
@webmarketing123
facebook.com/webmarketing123
§ Want to learn more?Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!
visit bit.ly/wm123seo
Some Practical Matters
@webmarketing123
Today’s Webinar
Happy
Doc
Dopey
Sneezy
Grumpy
Sleepy
Bashful
Google rewards high quality content, especially if arranged in this S.T.A.C.K.
Don’t be Bashful; tell your story & provide a clear call to action.
Diagnose these technical issues that can impact your ranking.
Be disciplined and rigorous. Avoid careless errors.
These mistakes will impact your search ranking.
Slow-loading pages bore users and impact ranking.
These mistakes are nothing to sneeze at & may impact your ranking.
@webmarketing123
If your aim is to make users AND Google happy, provide well-organized and high quality content.
Happy
@webmarketing123
Optimize your website according to this S.T.A.C.K., starting from the bottom.
Happy
@webmarketing123
Happy
@webmarketing123
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Write for the reader, and incorporate keywords. Google analyzes for both topicality and quality.
Visible to Users
e.g. Page Title, Descriptive Text
Visible only to Google
e.g. meta description, image alt text
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They follow links to get from page to page
How Do Search Spiders Crawl Your Site?
Data Center
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@webmarketing123
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Men’s Shoes
Women’s Shoes
Kids’ Shoes
Women’s Boots
• Thematically group pages around keywords.
• Link pages within the same groups to further strengthen the theme.
• Reduce the click-depth required to reach the majority of your site’s pages.
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Taxonomy and Architecture work together
naming
organization & internal linking
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Happy
URLs
Use all “naming” fields to the fullest.
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Happy
Use all “naming” fields to the fullest.
@webmarketing123
Happy <title>Shoes, Clothing, and More | Zappos.com </title>Page Titles
Use all “naming” fields to the fullest.
@webmarketing123
Happy
<meta name="description" content="Free shipping BOTH ways on shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" />
MetaText
<title>Shoes, Clothing, and More | Zappos.com </title>Page Titles
Use all “naming” fields to the fullest.
@webmarketing123
Happy
Ranking is affected by Social Media mentions and sentiment
@webmarketing123
Bing: “We do look at the social authority of a user”.
Google: “Yes we do compute and use author quality as a signal.”From Danny Sullivan’s Dec 2010 Q & A with Google & Bing
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Ranking is affected by Social Media mentions and sentiment
Just as Google’s Pagerank measures how authoritative a web page is deemed to be,Search Engines also calculate the social authority of people, and give more or less value to social media mentions.
We believe that social signals will increasingly influence organic search results, as Google & Bing increasingly seek to deliver fresh or recent results.
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Happy Encourage Social Media bookmarking by installing Share buttons and creating engaging & share-worthy content.
Ranking is affected by Social Media mentions and sentiment
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Live, Google-Readable Feeds
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Ranking is affected by Social Media mentions and sentiment
Google’s +1 Button impacts your Ranking
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Ranking is affected by Social Media mentions and sentiment
Search Plus Your World
@webmarketing123
If your aim is to make users AND Google happy, provide well-organized and high quality content.
Happy
@webmarketing123
Don’t be Bashful... tell your story!There’s no use directing visitors to your website if they can’t figure out what you offer and what you want them to do...
Bashful
@webmarketing123
Bashful
Major Objective
Primary Objective
Minor Objectives
Assign Visual Priority
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Provide a clear call to action
Skype succinctly describes the benefits of their service
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Use active language
Consider sweetening the deal
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Think like a Doctor and diagnose any technical issues.
Doc
@webmarketing123
Think like a Doctor and diagnose any technical issues.
Doc
• When changing URLs, use 301 (“permament”) redirects to conserve SEO value.
@webmarketing123
Think like a Doctor and diagnose any technical issues.
Doc
• When changing URLs, use 301 (“permament”) redirects to conserve SEO value.
• Ensure sitemaps and robots.txt are configured.
@webmarketing123
Think like a Doctor and diagnose any technical issues.
Doc
• When changing URLs, use 301 (“permament”) redirects to conserve SEO value.
• Ensure sitemaps and robots.txt are configured.
• Monitor for and fix crawl errors
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Doc
• Use a modern content management system (CMS) that allows for customization of posts, and content creation by many users.
@webmarketing123
Doc
• Use a modern content management system (CMS) that allows for customization of posts, and content creation by many users.
50%+
9%+ 7%+
% of top million websites using a CMS. Source: W3Techs.com
Most popular:
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Slow loading pages cause users to bounce
Sleepy
• Excessive use of flash
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Slow loading pages cause users to bounce
Sleepy
• Excessive use of flash
• Avoid inline CSS and Javascript
@webmarketing123
Slow loading pages cause users to bounce
Sleepy
• Excessive use of flash
• Avoid inline CSS and Javascript
• Code Errors
@webmarketing123
Slow loading pages cause users to bounce
Sleepy
@webmarketing123
Be disciplined and rigorous. Avoid these careless errors.
Dopey
@webmarketing123
Dopey
Be disciplined and rigorous. Avoid these careless errors.
• Transfer existing on-page optimization - Alt tags, title tags, headers
@webmarketing123
Dopey
Be disciplined and rigorous. Avoid these careless errors.
• Transfer existing on-page optimization - Alt tags, title tags, headers
• Avoid Spelling & Grammar mistakes
@webmarketing123
Dopey
Be disciplined and rigorous. Avoid these careless errors.
• Transfer existing on-page optimization - Alt tags, title tags, headers
• Avoid Spelling & Grammar mistakes
• Don’t optimize for the wrong keywords
@webmarketing123
These may impact your ranking,so they are nothing to sneeze at.
Sneezy
@webmarketing123
These may impact your ranking,so they are nothing to sneeze at.
• Keyword Stuffing
Sneezy
@webmarketing123
These may impact your ranking,so they are nothing to sneeze at.
• Keyword Stuffing
• Excessive use of flash, frames, and other “spider-stoppers”
Sneezy
@webmarketing123
These may impact your ranking,so they are nothing to sneeze at.
• Keyword Stuffing
• Excessive use of flash, frames, and other “spider-stoppers”
• Outbound links without a “no-follow” tag
Sneezy
@webmarketing123
Don’t make Google Grumpy -Know the guidelines to avoid penalties.
Grumpy
• Invisible text
@webmarketing123
• Invisible text• Pages with identical content e.g. http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html
Don’t make Google Grumpy -Know the guidelines to avoid penalties.
Grumpy
@webmarketing123
• Invisible text• Pages with identical content e.g. http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html
• Ads above the fold
Don’t make Google Grumpy -Know the guidelines to avoid penalties.
Grumpy
@webmarketing123
Today’s Webinar
Happy
Doc
Dopey
Sneezy
Grumpy
Sleepy
Bashful
Google rewards high quality content, especially if arranged in this S.T.A.C.K.
Don’t be Bashful; tell your story & provide a clear call to action.
Diagnose these technical issues that can impact your ranking.
Be disciplined and rigorous. Avoid careless errors.
These mistakes will impact your search ranking.
Slow-loading pages bore users and impact ranking.
These mistakes are nothing to sneeze at & may impact your ranking.
Request a Customized SEO Assessment TodayYou May Qualify for a $50 Amazon.com Gift Card!
Visit bit.ly/wm123seo
@webmarketing123
facebook.com/webmarketing123
@webmarketing123
facebook.com/webmarketing123
What can you expect from speaking with one of our analysts?
- “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings?
- Take a hard look at your competitors: Find out where you rank against your top competitors and what tactics they’re employing
- Comparison of different digital strategies: Paid Search, Organic Search, Display Advertisiing, Social Media Marketing.
Visit bit.ly/wm123seo
Next week: The 4 Undiscovered Keys to Profit-Boosting SEO