Lead Generation thanks to Marketing Automation

Lead Generation

1%

SEA / SEO / CM

Website

CRMHot Leads

Notification to Sales

Offer

CLOSING

Traffic acquisition

99% of visitors to your website do not convert

1%

SEA / SEO / CMTraffic acquisition

WebsiteMarketing Automation

Lead capture

Qualification

CRM Sales acceptable Leads

Segmentation

Nurturing

Notification to sales

Opportunity

CLOSING

49%

Prospect Conversion

“ 41% of customers do not complete their order because they are not ready to buy now, but they will soon!- Prestashop

ConfiguratorSimulationComparison ToolWhite PaperCase StudyFree trial

Prospect Conversion

They are your future clients

Prepare the turnover of tomorrow

Complete your conversion process

How do they fall intoMarketing Automation ?

It brings data to light,

Lead tracking → Behavioural&

CRM → Demographic + Declaritive

=Segmentation

Automate mechanisms

Combine the methods and tools that allow you to create scenarios in relation to your prospects, according to their interactions.

and create a lasting relationship

Lead nurturinguntil the prospect is ready to become a client

Marketing Results?

Increase the productivity of marketing

Marketing services works togetherwith the sales team

We have observed a 451% increase in qualified leads- Annuitas Group

“

Commercial Results?

The Sales team saves time

and can focus its efforts on closing

“ 75% report a ROI within 12 months,

44% within 6 months.- Focus Research

The story continues...

Increase the Value of Your Clients

Clients

Upselling

Add Selling

Reactivation

“20% chance of selling to a prospect.

70% chance of selling to a client.- Salesforce

Automation Business case, good practices, ROI

B2C - Tourism

Deep Nature Spa & Leisure

Good “Automation” practices through 3 different business cases

B2B - IT

T-Systems IT-Infrastructure

B2B2C - Manufacturing

Renault Sport Sports Cars

“ By using Automation to identify brand ambassadors, our sponsorship program converted 10 % of targets into customers, compared to prior recruitment providing a 1.5% return.- Case study : Marketing Automation for Deep Nature

➔ Create brand recognition➔ Raise specific audience notoriety ➔ Generate and segment online traffic➔ Grow revenue on digital channels

Collect information on registered users

Identification Segmentation Qualification

Track and monitor IP addresses

Create media Send targeted content Automate scenarios

Benefits and KPIsMarketing Automation Reasoning

Raise awareness of user behaviour

Returning visitor rate: +10%

Average dwell time: +20%

Consistent and up-to-date database

+8,5% conversion on sponsorship operations

Monitor ROI on marketing actions

+400% turnover on digital channels within one year

“ The Webmecanik system automatically feeds our sales teams with contacts who score the highest ratings, with a full actions history.

This process really encourages sales teams to contact a warm prospect, and led to a 15% leads conversion rise.- Case study : Marketing Automation for T-Systems

➔ Qualifying sales opportunities➔ Sending out content-targeted messages➔ Prioritising hot leads for the sales team➔ Raising conversion rate

Collect information on registered users

Identification Segmentation Qualification

Track and monitor IP addresses

Create media Send targeted content Automate scenarios

Benefits and KPIs

Monitor traffic and visitor interest

New contacts: +63%

Monitor ROI for the content production

+300% resource download

Prioritise sales and call center actions

+15% lead conversion

Marketing Automation Reasoning

“ The email tools used did not perform refined segmentation nor did they analyse the behaviour and interests of visitors in real time.

With over 35 newsletters per year sent to some 250.000 contacts, the opening rate jumped to 75% thanks to targeted mailing.- Case study : Marketing Automation for Renault Sport

➔ Unifying data and build segments➔ Adapting messages accordingly➔ Raising community engagement

Collect information on registered users

Identification Segmentation Qualification

Track and monitor IP addresses

Create media Send targeted content Automate scenarios

Benefits and KPIsMarketing Automation Reasoning

Build on and unify existing databases for B2B and B2C

250.000 contacts sorted

Bring value to the editorial content

35 newsletters targeted according to user profile

Raising community engagement

75% open rate for mass emailing

Automation Demo

Tableau de bord

Base de données

Segmentation

Email

Campagne

Rapport

Rapport

Join us

Linkedin : company/webmecanikTwitter : @webmecanik_ENwebmecanik.com

Meet us

Annecy, Paris, Berlin, London