Most sites in the web are made for those who know how to use the

internet properly.WEBREIFE helps those who don´t.

Welcome 1

Webreife is an information and learning platform for inexperienced internet users. Webreife refurbishs existing websites with target group relevant explanations.

Making “Internet simply easier” is our mission.

Problem 2

Most internet services deprive Digital outsiders of benefitting from it.

Demographic chance and the development of Information Technology increase the Digital Gap.

Solution 3

A web platform where inexperienced users can learn how to take advantage from offers and services in the internet properly.

The web platform is also available as white labelsystem for local lead users and senior offices.

Market Validation 4

Skeptic Outsider:This group has significant shortcomings in dealing with the Internet

Domestic Casual User:basic knowledge of computer operation are available

Cautious Pragmatist:characterized above all by its reluctance to accept new services and content.

Over

40 Million

Results in a more feminine audience with an average age of 52 years.

Market Size 5

Billion EuroeCommerce Salesin Germany 2013

Euro Average Online

Expenditure per User 50+in Germany 2013

Euro Estimated Expenditure

per User per Monthin Germany 2013

Product 6

Look for thewebsite tolearn about

Select a website and get explicit explanations

Start a tour and see detailed information right where it is needed

Business Model 7

We expect 20% of the monthly expenditure per user to be spend via Webreife and an average of 5% Affiliate Revenue per one euro.

20% from €80 (monthly expenditure)

with 5% Affiliate Revenue

Revenue for 10.000user expenditures

Revenue 2015-2018

Market Adoption 8

Partnerships Lead User 2nd way address

Services that intend to strenghen internet expertise for inexperienced users

Real life learning offerings

Target group related parties such as children or grandchildren

Via Guerilla Marketing in Social Networks

Competitors 9

Communities WebCataluges

BrowserWelcome Pages

Customer Value 10

1st to market Exclusiv Always free

first complete solution of a target group-specific platform for the areas, aggregate information and navigate safely

exclusive focus on relevant content for the target group

permanently free to the user

Usability Authenticity Up to date

a web application with minimal barriers to entry (late registration, intuitive architecture

authentic by the variety of influences from the target group and from experts & supporters

adapted to current trends in design, content and teaching method based on cognitive and sensorimotor features of older people