webrtc drivers & opportunities for telecom service providers
TRANSCRIPT
WebRTC: Service-Provider PerspectivesDean Bubley, Disruptive Analysis
September 29th 2014
[email protected] @disruptivedean
About Disruptive Analysis
London-based analyst house & strategic consulting firm Advisor to telcos, vendors, regulators & investors Contrarian with controversial opinions Covering WebRTC since almost Day 1: June 2011 NEW EDITION WEBRTC REPORT published Sep 2014 Published report on “Telco-OTT Strategies”, 2012 Non-Neutral Mobile Broadband Report, June 2014
Twitter @disruptivedean Blog: disruptivewireless.blogspot.com
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2014 Disruptive Analysis WebRTC Report
196 pages >100 tables & charts Primary research Detailed forecasts Author is WebRTC Pioneer Telecom, business, consumer
& M2M use-cases Analysis of platforms/cloud
September 2014
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The big problem
May 2014
Beyond Peak Telephony
Old distant voice [Tele-phone]
>100 years ago
Pretty good for the 19th century...
But apart from mobility, not much has changed.
Still a one-size fits all solution
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3 trends: competition, embedding & substitution
September 2014
Cheaper, better, “calls”
Better ways to perform
tasks
Non-call & embedded
voice
Skype Tuenti Viber
iMessage Amazon Snapchat
Uber Facebook Kayak
Realtime comms is becoming purpose- and context-specific
Video optional
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VoLTE adoption patchy – extensions needed
September 2014
Source: Disruptive Analysis 2014 WebRTC Report
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The vision: voice & video comms everywhere
September 2014
…but Flash & other mechanisms clunky/poor quality
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Original vision of WebRTC (2012 view)
September 2014
Javascript APIs W3C(connect, use cam/mic,
send data)
IETF RTCWeb Protocols(codecs, transport,
security etc)
Browser
Javascript APIs W3C(connect, use cam/mic,
send data)
IETF RTCWeb Protocols(codecs, media transport,
security etc)
Browser
P2P
Web server
No pre-defined signalling, IDs
etc
VoiceVideo
Realtime Data
Open-source, no plug-ins Open-source, no plug-ins
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Built-into apps / OS
2014: Technology purists need not apply
September 2014
“WebRTC” is more a philosophy than a fixed standard
Javascript WebRTC APIs W3C
IETF RTCWeb Protocols
Browser
IETF RTCWeb Protocols (+maybe modifications)
3rd party APIs & cloud platforms
Plug-ins
ORTC API (coming soon)
IETF RTCWeb Protocols
Browser + ???
??
Gateways
IMS
UC
Call centre
etc
WebRTC on >6bn devices by 2019
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Million WebRTC devices, year-end
Source: Disruptive Analysis 2014 Edition WebRTC Report
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Devices & IoT
WebRTC use-cases & platforms
September 2014
Enterprise
Telcos, TV & other SPs
Cloud Platforms, APIs & SDKs
Tool & Enablers
Consumer Web/Apps
Lead WebRTC use-cases, Sep’14
Copyright Disruptive Analysis Ltd 2014Source: Disruptive Analysis WebRTC report update Sep 2014
Customer service & platforms• Mayday, Amex etc video support• Contact centres (internal / call-me)• Developer SDKs/platforms• Analytics & processing
Consumer web apps & enterprise UC• Mobile consumer VoIP & social chat• Remote 1-1 education/training/healthcare• Free standalone video-calling• Conferencing niches & web extensions• Innovative UC & collaboration• Google (Chromecast, Hangouts etc)
Live & commercial
• Full-scale corporate conferencing & UC• CDNs• File/screen-sharing & anonymous search
Pilots / pre-commercial
Trials & demos
• Telco VoLTE/IMS extension• Entertainment & consumer electronics• IPTV & personal broadcast• M2M & IoT• Public Safety
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Main WebRTC strategies for SPs?
Extend on-net services
& IMS / SS7
Faster/ cheaper
Telco-OTT apps
Sell packaged WebRTC
services to subscriber
Enhance developer platform
Strengthen enterprise &
verticals
September 2014
Also: Content / IPTV
invest / incubate / acquire
Improve own CRM & systems
M2M, devices etc
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2bn+ potential WebRTC users by 2019
September 2014
Million WebRTC users, year-end
Source: Disruptive Analysis 2014 WebRTC ReportSee: disruptivewireless.blogspot.comNote: Complex definitions & assumptions. Categories overlap. Inquire for details
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Telcos: WebRTC deployments / interest
September 2014
NTTTelefonica
Telenor Interoute
One Bridge
& many others
FinNetTV-based
videoconferencingw/ptnr TellyBean
SprintMessagePlus RCS
uses WebRTC inside iOS app
Several other launched & planned services, plus prototypes, standards participation, demo etc.
See Disruptive Analysis WebRTC report for details
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Non-telco use-cases illustrate what’s possible
September 2014
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Non-telco use-cases illustrate what’s possible
September 2014
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WebRTC-enabled “things” already here
September 2014
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Not just voice & video: realtime data, CDN & IoT
September 2014
Pilot customer
Incubated by
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De-lamination of communications
September 2014
Connectivity
UI / UX
Cloud / Processing / APIs
Application Logic
Identity / Security / Interoperability
Firewall traversal APIsBandwidth estimation
WebRTC IaaS
Decomposed functions or
auxiliary services
Transcoding aaSPublic network gateway
Identity APIs
Cloud platform & APIsOpen-source librariesComms-enabled OS
Own external APIsCloud storageAnalytics aaS
Browse / app / hybridA/ B testing
3rd-party buttons/APIs
Developers have a huge range of choices of how to create apps/experiences
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Cloud/SP/platform players especially important
September 2014
… and many others
Acquired
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Policy & innovation…… …..vs. politics
September 2014
Strategy
Telco execs & central
labs
In-house apps & content
Marketing / Product
ITCore network
Radio network
Devices
Legal
Tensions
Tensions
Distance
Tensions
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New stakeholders in communications
September 2014
Telco / SP End-userVendors & standards
Services creation Services consumption
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New stakeholders in communications
Sep 2014
Telco / SP
End-user
Vendors & standards
Services creation
Experiences consumption
Experiences curator
Experiences designer
Experiences developer
Cloud API
playerIT vendor
Platform creation
Open-source
In-house develop-
ment
Element creation
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The WebRTC-Telco approach to innovation
September 2014
“All the grown-ups were away, so we just launched it”
“We had 3 interns in for the summer, so we got them to do something with WebRTC as a project”
@daginge: “Please don't make me learn telecom, signed, The Web People. #WebRTCexpo”
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Conclusion
WebRTC is maybe most exciting thing in comms for 10 years “Democratisation” of voice & video into web & apps Not just about “calls” but new ways to interact Already here & being used Not just about browsers – mobile growing fast A “movement” as well as a standard Important role for platform / API providers Many options for telecom providers to become involved… … but requires a web/developer/designer mindset
September 2014
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WebRTC: appear.in/disruptiveanalysis
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