website analysis seo report

29
Good Overall The overall score for this website. Good Accessibility How accessible the website is to mobile and disabled users. Good Content The quality of the content of this website. Good Marketing How well this website is marketed online. Good Technology How well designed and built the website is. Good / bad points Few websites link to this website, making it hard to find At least 6 links are broken The website is not W3C compliant This website does not rank well in search engines for selected keywords Most images don't have defined sizes 100 webpages found This website appears fully spiderable All of this website uses Google Analytics v2 to monitor visitor behaviour On average this website appears to be updated every 6.7 days This website appears optimised for printing seogoogleguru.com - 1 of 29 10/6/2010 11:45 AM Website Analysis SEO Report.... Get Your at http://www.SEOGoogleGuru.com

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A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.

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Page 1: Website Analysis Seo Report

Good

OverallThe overall score for thiswebsite.

Good

AccessibilityHow accessible the website isto mobile and disabled users.

Good

ContentThe quality of the content ofthis website.

Good

MarketingHow well this website ismarketed online.

Good

TechnologyHow well designed and built thewebsite is.

Good / bad points

Few websites link to this website, making ithard to find

At least 6 links are broken

The website is not W3C compliant

This website does not rank well in searchengines for selected keywords

Most images don't have defined sizes

100 webpages found

This website appears fully spiderable

All of this website uses Google Analytics v2to monitor visitor behaviour

On average this website appears to beupdated every 6.7 days

This website appears optimised forprinting

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Randi
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Website Analysis SEO Report brought to you by...
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Page 2: Website Analysis Seo Report

Some images do not specify alternativetext

112 files are missing.

This website is ranked 268,984th in the worldfor popularity

This site appears to use one page designthroughout

This website is quick to use

URLs are very well formatted

This site uses CSS for layout throughout

This website handles all chopped URLs

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Page 3: Website Analysis Seo Report

Very poor

W3Ccompliance

No pages are W3C compliant.

The website could experience problems working on some webbrowsers, and may be difficult or impossible for users with certaindisabilities to operate.

W3C compliant Number of errors

Very poor

Searchplacement

This website does not rank well in search engines for selectedkeywords.

Results outside of the top 10 are of limited value, as they do notappear on the first page of search results.

You can review your placement for each keyword below.

Recommendations Consider whether the keyword website link is viable. There isexceptionally high competition for this keyword (1,210,000,000results).Consider whether the keyword link tools is viable. There is a lot ofcompetition for this keyword (633,000,000 results).Consider whether the keyword website format is viable. There is alot of competition for this keyword (257,000,000 results).Consider whether the keyword traffic to website is viable. There isa lot of competition for this keyword (215,000,000 results).Consider whether the keyword protect website is viable. There is alot of competition for this keyword (209,000,000 results).Consider whether the keyword website traffic is viable. There is alot of competition for this keyword (160,000,000 results).Consider whether the keyword website structure is viable. There isa lot of competition for this keyword (114,000,000 results).Consider whether the keyword domain protection is viable. Thereis a fair amount of competition for this keyword (85,100,000results).Consider whether the keyword url format is viable. There is a fairamount of competition for this keyword (73,100,000 results).Consider whether the keyword website ranking is viable. There is afair amount of competition for this keyword (72,300,000 results).Consider whether the keyword seo Services is viable. There is afair amount of competition for this keyword (69,800,000 results).Consider whether the keyword website score is viable. There is afair amount of competition for this keyword (64,600,000 results).Consider whether the keyword broken link checker is viable. Thereis a fair amount of competition for this keyword (52,900,000results).Consider whether the keyword keyword analysis is viable. There isa fair amount of competition for this keyword (22,000,000 results).Consider whether the keyword seo optimization is viable. There isa fair amount of competition for this keyword (20,800,000 results).Consider whether the keyword link checker is viable. There is a fairamount of competition for this keyword (15,600,000 results).Consider whether the keyword how to hyperlink is viable. There isa fair amount of competition for this keyword (13,200,000 results).Consider whether the keyword Google SEO is viable. There is a fairamount of competition for this keyword (11,500,000 results).Consider whether the keyword link validator is viable. There is afair amount of competition for this keyword (7,960,000 results).

Rankings

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Page 4: Website Analysis Seo Report

100 found (only showing top 10)

Search engine Keyword Rank Number of results Score

Bing > US websiteanalysis

5 Bing won't say

Bing > US url format 6 Bing won't say

Yahoo > Global websiteanalysis

9 143,000,000

Bing > Global websiteanalysis

9 Bing won't say

Yahoo > US websiteanalysis

9 143,000,000

Bing > US Google SEO 38 Bing won't say

Bing > US website score 39 Bing won't say

Bing > Global Google SEO 42 Bing won't say

Bing > US domainprotection

46 Bing won't say

Google >Global

seooptimization

Not found 20,800,000

Very poor

Links A large amount (19.2%) of links in this site could be definedbetter.

2659 links use duplicate text to point to different pages. Linksshould not repeat the same text to link to different pages. Usuallythis is a problem where a link is non-descriptive (e.g. 'More').

Note that it is possible to change the text a link points to withoutchanging the appearance of the link. For example, Read more couldbe a valid link, if you add a description to it.

Recommendations Ensure that all links either use appropriate link text, or specifyappropriate text in the attibute for the link where this is notappropriate.

Links

Weak links

Duplicate text links

Too long links

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Page 5: Website Analysis Seo Report

Poor

Incominglinks

About 321 other websites were found linking to this website.

Generally the more links to a website, the higher it will rank insearch engines. Good websites will tend to accumulate linksnaturally over time.

pages link to this website pages link to this website

Poor

Twitter This website has been linked to 57 times recently on Twitter, butonly once during the last month.

This suggests a very limited amount of interest in this online brand.

This website has a dedicated Twitter account, but it doesn't link tocontent in this website very often (7% of tweets). Little attemptappears to have been made to message people individually. This canan effective means of engaging with your audience and buildingcredibility for your brand.

You can review what people are saying about this website below,and who the most influential commentators are.

Recommendations Consider linking to more pages in this website using your Twitteraccount.Consider using your Twitter feed to message individuals directlymore often. Focus on the most influential tweeters listed here first.Review what people are saying about your website and brand onTwitter.

How often is this website tweetedabout?

How often do the owners tweet?

Own tweets by type

People talking most about this site

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Page 6: Website Analysis Seo Report

3 found

Photo Name Description Influence Hits

Randi Thornton SEO Google Guru,Randi ThorntonMaking AffordableSEO a Reality withFree SEO Report,SEO Programs, andPowerful WebsiteBuilder. RankingsMatter.

1 24

Bellingham SEO SEO and SearchMarketer Located inBellingham.

0 2

SEO Blog News SEO Streaming blognews

0 2

Most popular pages

37 found (only showing top 10)

Page Sample tweet Tweeted Hits Score Clickthrough

AffordableSEO is Finallya Reality ::SEO GoogleGuru

From SEOGoogle Guru -this is worthreading -http://bit.ly/cx358O

7 6 15.28 83.3%

Real EstateOptimization:: SEO GoogleGuru

Real EstateOptimization:: SEO GoogleGuruhttp://tinyurl.co/mqpat6

2 3 14.43 200.0%

SEO GoogleGuru

MovedWebsite forspeed! Whatdo you think?http://ping.fm/2aSxk

5 4 13.97 75.0%

Real EstateOptimizationStudy :: SEOGoogle Guru

New RealEstate SEOStudy from@seogoogleguruinterestingstuff here.http://bit.ly/aXS50

3 3 13.88 100.0%

Social MediaQoute :: SEOGoogle Guru

Social MediaQoute :: SEOGoogle Guruhttp://bit.ly/1sLISa

1 2 13.86

SEO TrainingProgramDetails

SEO TrainingProgramDetailshttp://bit.ly/cvwKz3

2 3 13.78 200.0%

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Page 7: Website Analysis Seo Report

Page Sample tweet Tweeted Hits Score Clickthrough

SEO TrainingEvents thatare nowaffordable

seo trainingAFFORDABLEhttp://ff.im/-eLsLe

3 4 13.77 150.0%

AffordableSEO Timeline:: SEO GoogleGuru

Affordable SEOTimelinehttp://ff.im/-gMz7j

2 3 13.55 200.0%

SEO Tools ::SEO GoogleGuru

SEO Toolshttp://ff.im/-bRpi4

2 2 13.55 100.0%

seo services seo serviceshttp://ff.im/-eJn5E

3 4 13.52 150.0%

Owner's tweets

100 found (only showing top 10)

Photo Content Score Links to site?

Check out BingTweets about seogoogleguruhttp://bit.ly/H8x0C #bing. Should i be happy orsad for 77 results? YOURS??? OPINION?

13.76

Real Estate SEO Study Discussion http://ff.im/-4yQWe

13.59

Requesting an invite for Tweetboard Alpha(http://tweetboard.com) by @140ware, for mysite: http://SocialMediaRE.com

13.58

HEY! Who can provide me with a logo for thissite: http://socialmediare.com/ a social medialearning platform? Site is not ready for public!

13.58

Are you using @MrTweet yet? Besidesrecommending you to relevant folks, he also helpsyou discover them as well!http://mrtweet.com?v=12

13.55

I favorited a YouTube video -- Affordable SEO.What You Can Expect. http://youtu.be/pAVT2NG2s8o?a

13.19

Online Courses - Social Media SEO Labshttp://ff.im/-eMVnV

13.17

revolutionary recruiting with social mediahttp://ff.im/-5dv4I

13.11

Just added myself to the http://wefollow.comtwitter directory under: #seo #internetmarketing#google

12.95

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Page 8: Website Analysis Seo Report

Photo Content Score Links to site?

YouTube - What do you do guaranteed?:http://is.gd/rwWi (via @twitturly)

12.91

Poor

Image usage Most images (50.5%) don't have defined sizes, all images are ina web friendly format.

Defining an image size allows the webpage to display layoutcorrectly before loading all of the images. Not specifying an imagesize often causes the layout of pages to change as the page loads.

This is not a critical issue, however we recommend image sizes aredefined wherever possible.

Average

Searchengineresults

Only some of the pages in website will appear clearly in searchengine results. Some refinements would encourage more peopleto visit this site.

A website can control most of the text that appears in search engineresults, seen below. Well chosen titles and descriptions for eachpage will encourage people to click on your entry in search engineresults, increasing the traffic to your site.

Search Engine Results

100 found (only showing top 10)

- Search Engine Result Issues Importance

SEO Packages | Serious OptimizationSavingsSEO packages offer additional savings.Pick the one that matches your needs.Website analysis, SEO training, reports,tools, new website builder. ...www.seogoogleguru.com/seo-packages/

Description is too long.

Learn Why Organic Search is BestMethod for SEO Marketing.Organic Search and how it compares forSEO. The cost of an organic SEO projectcan be substantially less than paid search.Learn how to get found on ...www.seogoogleguru.com/seo-services/organic/

Description is too long.

SEO Training. Learn SEO from aExpert. Affordable.

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Page 9: Website Analysis Seo Report

- Search Engine Result Issues Importance

SEO training for website owner to do itright. Learn SEO from the Google guru.Implement tactics for higher rankings.Affordable and Powerful.www.seogoogleguru.com/seo-training/

SEO Tools | Smart OptimizationResourceUseful SEO tools help you benefit fromSEO Optimization and impact your profits!Learn what you need to know to changeyour website search rankings.www.seogoogleguru.com/seo-services/tools/

Buy SEO. Affordable Search EngineMarketing.SEO packages allow you to pick the perfectone that matches your needs. AffordableSEO just became ridiculously smart. Findout more here.www.seogoogleguru.com/seo-packages/buy-seo/

Website Analysis Ranking TrafficSEO Report TipsWebsite Analysis personalized rankingreport with SEO tips based on findings.Increase website traffic, visitors, rankingand generate revenues here.www.seogoogleguru.com/website-analysis/

Improve Your Website Score withSmart SEO TipsWebsite Score identifies optimization andranking problems. Critical SEO Tips andTools. Learn what really matters for searchoptimization rankings.www.seogoogleguru.com/website-analysis/score/

Website Ranking | Take Yours Up |SEO Ranking ReportYour website ranking can have a dramaticimpact on your bank account. RevealingSEO ranking report details with must knowtips and advice. Smart.www.seogoogleguru.com/website-analysis/ranking/

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Page 10: Website Analysis Seo Report

- Search Engine Result Issues Importance

Keyword Analysis | SEO KeywordTool RevealedKeyword analysis is critical for SEO onlinemarketing success. Doing it right will impactyour website ranking for specific terms. Doyou know how?www.seogoogleguru.com/website-analysis/keyword/

Website Traffic | Learn to IncreaseYour Traffic to WebsiteWebsite traffic will change your profitability.Learn how to increase traffic to websiteand make yours the go to destination. Outpreform competition.www.seogoogleguru.com/website-analysis/traffic/

Average

Readability This website has an average reading age of 19. A person will needabout 14 years of formal education to understand the writing in thissite.

You may find some of your content is unnecessarily difficult tounderstand, and would benefit from being written more clearly.

Pages by reading age

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Page 11: Website Analysis Seo Report

Flesch-Kincaid Reading Ease Gunning-Fog Index

Average

Visualinterest

Overall this site has a fair amount of visual interest. Pagesgenerally look similar to each other.

Not every webpage of every website needs to look visuallycompelling. However, for a number of websites this is an importantand competitive concern.

You can view a list of the most and least interesting pages below.

Most interesting score Least interesting score

Page visual interest

100 found (only showing top 10)

Page Visual interest Uniqueness Importance

www.seogoogleguru.com/seo-packages/ 7% 7%

www.seogoogleguru.com/seo-services/o 36% 29%

www.seogoogleguru.com/seo-training/ 39% 32%

www.seogoogleguru.com/seo-services/to 40% 29%

www.seogoogleguru.com/seo-packages/ 6% 3%

www.seogoogleguru.com/website-analys 12% 8%

www.seogoogleguru.com/website-analys 51% 36%

www.seogoogleguru.com/website-analys 50% 42%

www.seogoogleguru.com/website-analys 47% 35%

www.seogoogleguru.com/website-analys 50% 35%

Average

Alternativetext

A significant amount (43.6%) of images do not have alternativetext specified for users with visual disabilities.

The website may be harder to use for some disabled users, andtherefore in violation of legislation in many countries (e.g. UK, US,Australia).

Also 0.1% of text equivalents do not appear to be appropriate (forexample, reading "click here" to blind users).

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Page 12: Website Analysis Seo Report

Good

Contentkeywords

Content is reasonably well matched to the desired keywords for thissite.

6 keywords ("how to hyperlink", "twitter seo", "twitter analysis" ...)appear to be targetted by this site, but are never mentioned once in thetext content for this site. To score highly, desirable keywords should befeatured extensively in your text content.

The website does not contain enough text which matches the keywords thewebsite is being promoted for. To rank highly in search engines it isessential to include substantial text content on the topic of the desiredkeywords, and emphasise those keywords properly.

Overall appropriate emphasis has been given to keywords using pagetitles, headings and links.

Desired keywords

40 found (only showing top 10)

Score Frequency Emphasis Comment

4.4 2.3 There is a very high amount of competition for this keyword(about 20,800,000 webpages)

2.7 2.8 There is a lot of competition for this keyword (about 7,220,000webpages)

1.4 1.4 There is a lot of competition for this keyword (about 7,460,000webpages)

1.1 1.1 There is a very high amount of competition for this keyword(about 36,600,000 webpages)

1.4 1.9 There is a very high amount of competition for this keyword(about 24,700,000 webpages)

2.3 3.4 There is a very high amount of competition for this keyword(about 41,900,000 webpages)

1.3 1.3 There is an extremely high amount of competition for thiskeyword (about 180,000,000 webpages)

1.4 1.5 There is a very high amount of competition for this keyword(about 56,900,000 webpages)

3.0 2.8

5.3 4.5 There is a very high amount of competition for this keyword(about 27,500,000 webpages)

Most optimised keywords

100 found (only showing top 10)

Keyword Frequency Emphasis Strength

seo 53.5 47.6 243.8

website 32.5 26.5 138.4

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Page 13: Website Analysis Seo Report

Keyword Frequency Emphasis Strength

google 21.4 18.2 94.2

search engine 14.2 10.2 54.8

seo google 9.2 9.6 47.6

google guru 9.0 8.6 43.5

seo google guru 8.0 8.6 42.5

google seo 6.9 5.2 27.7

seo training 5.3 4.5 23.2

search engine optimization 5.8 3.7 20.5

Good

Broken links 6 links appear to point to pages which do not exist. 6 links aredefinitely broken.

Note that some pages could be redirecting from the missing pageusing a 'dirty' method, e.g. a Javascript reload or Meta Refresh. Thepage would not appear to be missing to average web browsers, butthose without the required technology (e.g. Javascript) would beunable to access the content.

All links responded with appropriate headers, which will help ensurethey appear in search engines and to users behind proxies.

Broken links Incorrectly handled links

Detail

6 found

- Page Links to Type

www.seogoogleguru.com/seo-pack www.seogoogleguru.com/what-is/ Host not found

www.seogoogleguru.com/website- www.seogoogleguru.com/seo-anal Host not found

www.seogoogleguru.com/website- www.seogoogleguru.com/keyword Host not found

www.seogoogleguru.com/website- www.seogoogleguru.com/seo-repo Host not found

www.seogoogleguru.com/seo-serv www.seogoogleguru.com/web-mar Host not found

www.seogoogleguru.com/blog/ www.seogoogleguru.com/author/S Host not found

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Page 14: Website Analysis Seo Report

Good

Popularity This website is ranked 268,984th in the world for popularity(source: Alexa). In the last 3 months, this website has becomesignificantly more popular.

This is reasonable and shows the website is fairly well visited.

Alexa gathers relative popularity information on all websites from asample of browser users. Alexa's traffic rankings are for top leveldomains only (e.g. domain.com) - separate rankings are not possiblefor subpages within a domain (e.g. www.domain.com/subpage.html)or subdomains (e.g. subdomain.domain.com).

Popularity rank 3 month change

Good

Link states Links always change appearance when they are hovered over.This aids usability by clarifying what areas of the screen areclickable.

Links change appearance when they have been visited. This aidsusability by showing users where they have already visited.

Links change appearance when selected 13.8% of the time.Focused links are links which the user has selected, for example byclicking on them or selecting them with the keyboard. For peoplewho are unable to use a mouse, focused links are their primarymeans of seeing what they have selected. For optimal accessibilityit is recommended to distinguish focused links - for example, bychanging their colour.

This site appears to be using an old approach for focused links(active links). This approach only works in old versions of InternetExplorer (7 and older) - all other browsers do not support it.

Recommendations Specify a distinct focus CSS pseudo class for all links, whereverappropriate.Note that the active CSS pseudo class should be complimentedwith the standards compliant focus style for modern browsers.

Hovered-over links

distinct

Focused links

distinct

Visited links

distinct

Active links

distinct

Speed This website is quick to use (on a 2Mb broadband connection).

On average pages take 3.3 seconds to download on a 2Mb broadband

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Good connection.

112 files in this website are missing. This may cause problems withpages in this site.

Time to download

Pages by filesize

100 found (only showing top 8)

Page Size Files Est. seconds Importance

www.seogoogleguru.com/seo-pack 406.9k 37 2.8

www.seogoogleguru.com/seo-servi 582.5k 42 3.9

www.seogoogleguru.com/seo-train 748.9k 52 5.0

www.seogoogleguru.com/seo-servi 503.1k 39 3.4

www.seogoogleguru.com/seo-pack 450.1k 38 3.1

www.seogoogleguru.com/website-a 542.7k 47 3.7

www.seogoogleguru.com/website-a 544.8k 43 3.7

www.seogoogleguru.com/website-a 547.0k 43 3.7

Very good

Flash usage Flash animation was found on 96.0% of pages. All Flash wasused appropriately.

Search engines and users without Flash should be able to makesome or full use of this website.

Flash detection was not found on this website. Users withoutFlash would not be handled appropriately (note: it is possible - but

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Page 16: Website Analysis Seo Report

unlikely - that an unrecognised means of Flash detection is beingused).

Pages by Flash usage

Pages using Flash

Pages requiring Flash

Excellent

Freshness This site appears to have been updated recently (today). On average,this site appears to be updated every 6.7 days.

Up-to-date content creates a positive impression of a website and givesvisitors more reason to visit often.

This analysis is an estimate, based on dates mentioned within thewebsite - the same dates that real visitors will see, such as article datesand blog comments. Only the appearance of up-to-date content isconsidered, not images or page designs.

Average updates Most recent update

Perceived age

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Excellent

URL format Overall, URLs are very well formatted.

An effective URL format has many benefits: webpages are morelikely to appear highly in search engines, are easier to exchangesocially, and easier to understand for users.

Good web addressese.g. www.seogoogleguru.com/section/example-page

Use natural languageSeparate words with dashesUse lowercaseAvoid query parameters unlessneededAvoid file extensions

Bad web addressese.g. www.seogoogleguru.com/example pg.jsp?id=124

Are not understandable byusersSeparate words withunderscoresMix uppercase and lowercaseUse query parameters wherenot neededUse file extensions

URLs

100 found (only showing top 10)

Score Page Recommendations Importance

www.seogoogleguru.com/seo-packages

www.seogoogleguru.com/seo-services/

www.seogoogleguru.com/seo-training/

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Page 18: Website Analysis Seo Report

Score Page Recommendations Importance

www.seogoogleguru.com/seo-services/

www.seogoogleguru.com/seo-packages

www.seogoogleguru.com/website-anal

www.seogoogleguru.com/website-anal

www.seogoogleguru.com/website-anal

www.seogoogleguru.com/website-anal

www.seogoogleguru.com/website-anal

Excellent

Headings All pages were found to use correctly defined Headings.

This is a crucial step towards optimising this website for searchengines, and ensuring accessibility for users with disabilities.

Some Headings (1.6%) were found to be empty, or incorrectlydefined. Empty or invalid Headings are of no value to searchengines and make a website less accessible.

Pages with Headings Bad Headings

Perfect

Amount ofcontent

100 webpages were found and tested. All pages contain ameaningful amount of text content.

Not all pages need to contain extensive text, but a reasonablevolume of substantial, relevant text content is crucial for goodperformance in search engines and helps to serve users.

Recommendations Develop more substantial content for this website, particularlycontent that would attract visitors.

Page breakdown

Pages with substantial content

Pages with some content

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Page 19: Website Analysis Seo Report

Pages with neglible content

Perfect

Analytics Every page in this website is using Google Analytics v2.

This is excellent and should allow for a complete analysis of visitorbehaviour.

Analytics used

Breakdown of pages using analytics.

Perfect

Domainname

There are no apparent signs that this domain name is beingabused by domain squatters.

If this website attracts high volumes of traffic you may wish topre-emptively register potential mis-spellings of your domain names.For most websites, this is not a practical concern.Perfect

Printability All of this website appears to be optimised for printing.

Wherever possible, a website should define specific stylesheets forprinting. Printable stylesheets allow for extensive control over theprinted version of a webpage, for instance removing navigation andadjusting the layout to fit. They are faster and remove the need formaintaining separate versions of a webpage (e.g. "Click here to printthis page").

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Page 20: Website Analysis Seo Report

Optimised for printing Best practiceAll content pages in the site shouldhave print-specific styles definedusing CSS. Use this stylesheet tohide navigation and other irrelevantareas of the page (such as Flash,which doesn't print).

Perfect

Redirections No client-side redirections were found on this website.

Client-side redirections generally break the Back button - when usersclick Back they are stuck on the current page. This can frustrateusers and prevent them from finding their way around a site.

Perfect

Sitestructure

The first 100 pages of this website have a shallow page structure.The average page is 1.5 clicks away from the homepage.

The deepest pages are 2 clicks away from the homepage.

Not all pages in this website were tested, so this information may not berepresentative. For more accurate details, re-test this site with a highernumber of pages.

Note that client-side redirections (e.g. Meta Refreshes, Javascript) countas 'clicks' to a page. These should be avoided where possible as theyslow down the load speed of a website, particularly for homepages.

Average distance

clicks

Maximum distance

clicks

Click distance

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Page 21: Website Analysis Seo Report

Pages by path

10 found

Path Pages

www.seogoogleguru.com/ 100

www.seogoogleguru.com/tag 55

www.seogoogleguru.com/website-analysis 12

www.seogoogleguru.com/category 10

www.seogoogleguru.com/blog 6

www.seogoogleguru.com/seo-services 5

www.seogoogleguru.com/seo-training 3

www.seogoogleguru.com/website-analysis/link-checker 3

www.seogoogleguru.com/seo-packages 2

www.seogoogleguru.com/build-website 2

Perfect

Spiderability This website appears fully spiderable via conventional methods.

This is a crucial first step for any website, as it ensures searchengines, users with disabilities and users without Javascript enabledcan access all of the pages. This will help search engine rankingsand accessibility.

It is possible that some part of this website is non-spiderable, butthat the means used to access that content is beyond my ability todetect it. (For example, a login area that I don't have details for).You can optionally choose to add these sections yourselves. Readthe Help for more information.

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Spiderability Spiderable pages

Perfect

Stylesheets This website correctly uses Cascading Stylesheets (CSS) forlayout for all pages.

Websites built using stylesheets are generally faster, moreaccessible and easier to maintain. Stylesheets have been acceptedbest practice since 2001; any websites not using them now areusually extremely out of date, or poorly written.

External stylesheets are used throughout. External stylesheets areconsidered best practice for ensuring sites are maintainable andquick to load.

Perfect

URLchopping

This website handles 'chopped' URLs correctly.

A chopped URL is where part of an address is cut off at a forwardslash, for example reducing www.example.com/news/acticle1/to www.example.com/news/. Handling these chopped addresseswill aid both users and search engines visiting this website. Usersmay experiment with chopping parts of the URL out manually,particularly if they are using a popular plugin like Google Toolbar,which allows them to do this with a single mouse click. Some searchengines also experiment with chopping up URLs to explore morepages.

Not scored

Cookies This website does not appear to use cookies at all.

Cookies are used to persist information from one page to another.They are widely used to track users and some interactiveapplications, such as e-commerce websites. Not requiring cookies isperfectly acceptable.

Note that cookies set using Javascript cannot be detected here.

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Not scored

Designvariations

One page design was detected. All pages appear to have thesame consistent design.

This does not mean all pages look exactly the same, only that allpages appear to have a consistent appearance. You can monitor thistest to check for unexpected variations in design, for example if apage is broken, or not updated following a redesign.

Different designs

One found

Screenshot Example Name Pages %

www.seogoogleguru.com/seo Design #1 100 100.0%

No of designs Design distribution

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How summary scores for this report were calculated.

Good

Overall Score The overall score for this website.

This is a summary score, comprised of all other tests weighted forimportance. It can be useful as a quick, rough indicator of how goodthis website is - however for a full understanding you should reviewthe individual tests listed below.

Derived from

28 found

Score Test Extra penalty* Weight

W3C compliance 1

Search placement 1

Links 1

Incoming links 1

Twitter 0.5

Image usage 0.5

Search engine results 1

Readability 1

Visual interest 1

Alternative text 1

Content keywords 1

Broken links 1

Popularity 1.75

Link states 0.75

Speed 2

Flash usage 1.5

Freshness 2

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Score Test Extra penalty* Weight

URL format 0.8

Headings 1

URL chopping 0.25

Amount of content 1

Analytics 0.5

Stylesheets 1

Spiderability 1

Site structure 0.5

Redirections 1

Printability 1

Cookies 0.5

*An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on awebsite than the Weight usually allows. You should read about each individual test to discover more.

Good

ContentScore

The quality of the content of this website.

This is a summary score, comprised of other tests weighted forimportance. It can be useful as a quick, rough indicator of thequality of this website - however for a full understanding you shouldreview the individual tests listed below.

Derived from

10 found

Score Test Extra penalty* Weight

Links 0.5

Search engine results 1

Readability 1.5

Visual interest 1.5

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Page 26: Website Analysis Seo Report

Score Test Extra penalty* Weight

Alternative text 0.25

Broken links 0.5

Freshness 2.5

Headings 0.25

Amount of content 2

Site structure 0.25

*An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on awebsite than the Weight usually allows. You should read about each individual test to discover more.

Good

MarketingScore

How well this website is marketed online.

This is a summary score, comprised of other tests weighted forimportance. It can be useful as a quick, rough indicator of theInternet Marketing of this website - however for a full understandingyou should review the individual tests listed below.

Derived from

19 found

Score Test Extra penalty* Weight

W3C compliance 0.25

Search placement 2

Links -0.1: Poor use of link textcompromises the natural SEObenefits of content in this site

1

Incoming links 2

Twitter 1.5

Search engine results 1.5

Alternative text -0.2: Alternative text is an easy winand fundamental step for SEO withno side effects

1

Content keywords 2

Broken links 0.5

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Score Test Extra penalty* Weight

Popularity 2

Speed 0.5

Freshness 2

URL format 1.5

Headings 1

URL chopping 0.25

Amount of content 2

Stylesheets 0.25

Spiderability 1

Redirections 1

*An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on awebsite than the Weight usually allows. You should read about each individual test to discover more.

Good

AccessibilityScore

How accessible the website is to mobile and disabled users.

This is a summary score, comprised of other tests weighted forimportance. It can be useful as a quick, rough indicator of theaccessibility of this website - however for a full understanding youshould review the individual tests listed below.

Derived from

17 found

Score Test Extra penalty* Weight

W3C compliance 1

Links -0.7: Poor quality links makenavigating a site extremely difficultfor many users

1

Image usage 1

Search engine results 0.5

Readability 1

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Score Test Extra penalty* Weight

Alternative text -0.3: Alternative text is afundamental requirement foraccessibility that is easy toimplement with no side effects

2

Broken links 1

Link states 2

Speed 0.8

Flash usage 2

URL format 0.9

Headings 1

Amount of content 1

Spiderability 2

Stylesheets 1

Redirections 0.75

Site structure 0.5

*An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on awebsite than the Weight usually allows. You should read about each individual test to discover more.

Good

TechnologyScore

How well designed and built the website is.

This is a summary score, comprised of other tests weighted forimportance. It can be useful as a quick, rough indicator of thequality of this website - however for a full understanding you shouldreview the individual tests listed below.

Derived from

18 found

Score Test Extra penalty* Weight

W3C compliance 1

Links 0.5

Image usage 1

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Page 29: Website Analysis Seo Report

Score Test Extra penalty* Weight

Search engine results 0.5

Alternative text -0.1: Alternative text is easy toimplement and crucial for searchengine placement and accessibility

0.5

Broken links 1

Link states 1

Speed 2

Flash usage 1

URL format 0.5

Headings 1

URL chopping 0.25

Stylesheets 0.75

Spiderability 1

Site structure 0.5

Analytics 0.5

Printability 1

Redirections 0.75

*An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on awebsite than the Weight usually allows. You should read about each individual test to discover more.

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