Website Architecture that is User Friendly and Search Engine Friendly

Search engine optimization has now become a key requirement in any web design. As the importance of SEO is on the rise, good website architecture is more important. But unfortunately, a lot of web development companies give much importance to the graphical design and content and in the end fail to follow a proper architecture. Creating a prototype should be given first priority where the rest of the design will fall in place automatically. Most of the times, functionality and features are given much importance. It has to be understood that website architecture stands as a backbone of the complete development. This in the end results in a user friendly site that benefits the owner, visitor and the search engines.

A few points mentioned here will help you understand how to concentrate on planning an architecture that is both user friendly and search engine friendly.

Keep it uncomplicated

The first thing you should make sure when designing website architecture is to make it simple. The more fussy it becomes the more complicated it will be. There is no point in trying to reinvent a lot of new techniques when you are already clear of what you should do. Hence it is better you follow a traditional methodology and build a structure that is easily understandable.

The more versatile the better

Keeping the architecture versatile is different from keeping the architecture complicated. you should be able to imagine how the website will perform after five years and design an architecture helps you modify the website in the future with ease. It is of course a hard task to predict the future but there are certain features and functionalities you can think of which can help you design an evergreen website. The best example can be an ecommerce website where products have to be updated every business year or whenever there is a new launch. Smaller companies may become bigger companies and their services page may experience a massive change.

Usability

Looking the website design at the visitor’s point of view is very important. Look at the architecture once again and see if a common man can understand the workflow of your website after it is launched. After all, it is fir them the website is going to be created. The menu systems, usage and placement of colors and content, internal links and all the other factors have to be considered. Different people respond in different ways so it is an impossible to create a website that is appreciated by all. However, the site can be designed focusing on a particular audience.

Search engine friendly architecture

It is very clear that a search engine cannot crawl over a graphic image or an animation. Well-designed architecture that concentrates more on a content based design is what a search engine will like. The above said points will not only help you create a user-friendly website but also a search engine friendly site. Both of them go hand in hand. You just need to make sure how you will use the hierarchical structures and the Meta tags properly.

Designing a website architecture based on these points will certainly result in an outstanding website in the end.

Author Bio:

I am a writer and an internet marketing professional from a SEO Company India with extensive experience in search engine optimization and web design. I write on a wide array of subjects ranging from internet marketing to web design. PHP web development is another area that I specialize in.