07.28 rev 1.1

UX Visual Design Test ReportTibco Cloud Bus homepage

Introduction p2

UX Visual Design Test - part 2

Tibco Cloud Bus home page

OverviewAs required exercise for demonstrating both technical skills and creative process the following report outlines the assessment of Tibco’s Cloud Bus homepage with regard to visual aesthetics along with usability standards. This request is part 2 of UX visual design test to be completed for candidacy for employment. Findings of this report are editorial in nature and meant to open discussion for best practices.

I. Definition: Subject: Tibco Cloud Bus, an integration platform as a service designed to enable more process messaging in a cloud environment. Review the current homepage: https://cloudbus.tibco.com

What are the strong points with the design? What are some areas to improve upon?

II. Evaluation: A. Pros vs. Cons

Requestor: Rachel ChenUX Producer/Program Managementrachel.chen@tibco.com

Art Director: Robert Mangrobangrobert@alum.risd.edu

Kick off: 7/25

Due date: 7/30/2013, Tuesday at 1:00pm.

III. Recommendations: A. Homepage update Drop down navigation Get Started button UI functionality Content organizationB. Responsive web Desktop screen Tablet screen Mobile screen

IV. Conclusion:

p3Introduction

OverviewAs required exercise for demonstrating both technical skills and creative process the following report outlines the assessment of Tibco’s Cloud Bus homepage with regard to visual aesthetics along with usability standards. This request is part 2 of UX visual design test to be completed for candidacy for employment. Findings of this report are editorial in nature and meant to open discussion for best practices.

I. Definition: Subject: Tibco Cloud Bus, an integration platform as a service designed to enable more process messaging in a cloud environment. Review the current homepage: https://cloudbus.tibco.com

What are the strong points with the design? What are some areas to improve upon?

II. Evaluation: A. Pros vs. Cons

III. Recommendations: A. Homepage update Drop down navigation Get Started button UI functionality Content organizationB. Responsive web Desktop screen Tablet screen Mobile screen

IV. Conclusion:

p4Evaluation

II. EvaluationDesign positives

Composition: Layout of homepage is clean and proportional.

Branding: Good carryover of branded look from Tibco.com

Rich media: Inclusion of video units are good marketing tools for explaination of products.

Simple registration: Quick and Easy access to registration.

p5Evaluation

Navigation: Menu lacks drop down for detail of contents

Registration: Confusion over Register and Sign-in functions

Call to action: Explaination of product benefits and outline of setup not shown

II. Evaluation

UI function: Back and forward button for carousel

Design challenges

Link to homepage: Hyperlink back to main website.

p6Evaluation

II. EvaluationDesign challenges

Responsive design: Display for tablet orsmartphone devices.

p7Evaluation

II. EvaluationCompetitve landscape

6 of top 10 Software as a Servcie (SaaS) Companies with responsive websites.

#1Salesforce.com

#2SAP.com

#10Marketo.com

#8Pardot.com

#6Intuit.com

#3Oracle.com

p8Recommendations

III. Recommendations

Immersive experience: Content is pushed to full screento better showcase each prduct benefits

Call to action: Explaination of product benefits and outline of setup not shown

p9Recommendations

Registration: Registration button is replaced with a Get Started button. Members can Sign-in at the top right .

Navigation: Menu navigation drops down with additional detail.

UI function: Back and forward buttons are added functionality to the left and right handsides of the carousel images.

Content organization:Video content, Integration, and Pricing are all waterfalled into one webpageto help drive new member registration.

p10Recommendations

III. Recommendations Responsive design

Responsive design: Display for tablet orsmartphone devices.

p11Conclusion

IV.Conclusions

First lookAfter an exhastive look at the Tibco Cloud Bus Homepage, Tibco.com company site, and the competitive landscape I’ve drawn my conclusion best suited to drive traffic and increase visability of the product benefits. Understanding the Cloud Bus tools and highlighting the key features are meant to convince new and potential users of the power and value of subscribing.

Design aesthetic Content is displayed full frame in an editorial fashion to convey as a story unfolding. Video clips are meant to be seen like movies taken to full frame when possible. Integration and pricing content are now joined on the same page to lead the user to the registration call to action.

Collaboration In conclusion, the design vernacular and marketing goals must work together for a solid presentation of the company and it’s products. This exercise takes a collaborative effort to achieve success. Hopefully, my evaluation falls in line with the current state of design, or at least provokes a new conversation about the present state of design. I look forward to your feedback.

Thanks,Robert Mangrobang

Thankyou

p12©2013 R. Mangrobang