website - cdn.ymaws.com · association website software •wild apricot –250 members =$25/month...
TRANSCRIPT
WEBSITE
• The thing about speed is that people only notice it when it's absent.
• Images 72dpi
1. Your pages must load fast.
• Above the fold
• Create a link if too long
• Everything does not need to be on home page.
2. Watch page length.
• clear, direct, and easy to use.
• If the page is long you should use anchor links to help readers find their way on the page.
3. Your pages need great navigation
• It's not okay to take a photograph and upload it to your website without resizing it and optimizing it to be as small as possible (but no smaller).
4. Image size is important.
• Color Wheel
5. Use Appropriate Colors
• Clear easy to understand term.
• Dates with years
6. Wide Audience.
• Examples: "There with there friends." "Your dumb." "He can't breath because the smoke effects his lungs to much." "I hate loosing." "She baths the cat once a month." I think: "Where with where friends?" "My dumb what?" "He can't breath because smoke puts his lungs into effect, and where is this Much place?" "You hate untying?" "She baths the cat once a month?" It should be: "They're with their friends." "You're dumb." "He can't breathe because the smoke affects his lungs too much." " "I hate losing." "She bathes the cat once a month." Other peeves of mine include "definately" (people definitely need to learn to spell this word), "should/would/could/ of" instead of "should/would/could/ have", and "alot" (it's two words - "a lot"). I also h8 txt spk and Wh3N P30PL3 7YP3 7H!5 W@Y.
7. Spell Correctly
• Check them!
• Link rot
8. Your links must work.
9. Avoid saying “click here.”
• Answer the requests
10. Pages need contact information.
• Your home page is your most important piece of real estate.
• Don’t fill it up with your twitter feed
• Social media should direct people to you not away from you.
11. Social media.
MUSIC THERAPYOREGON School Counselor Association
FLORIDA CA AMERICAN HOSPITAL ASSN
Association for Talent Development – St. Louis chapter
Illinois School Counselor Association
??Guess? American Dance Therapy
• Association pages should be about providing information.
• It is not supposed to be a magic show.
12. Visual Appearance
A clear identity.
Pay close attention the next time you’re surfing the Internet.
Watch for sites with logos or titles that are obscure, or a
design so cluttered with ads and banners that the pertinent
information gets lost. So, keep your identity visible. And, be
brief and concise with your text. You don’t need a lot of
buzzwords to tell me you clean pools; just cut to the chase
and tell me why you’re the perfect pool cleaner for me.
Google search
Illinois
Counseling -1
Licensing -3
Indiana
Counseling -1
Licensing -5
Oklahoma
Counseling -1
Licensing -6
Nebraska
Counseling -1
Licensing -16
Iowa
Counseling –N/A
Licensing –N/A
Google search
Minnesota
Counseling -1
Licensing -100+
North Dakota
Counseling -1
Licensing -46
South Dakota
Counseling -1
Licensing -6
Kansas
Counseling -1
Licensing -30
Google search
Missouri
Counseling -6
Licensing -56
Ohio
Counseling -1
Licensing -100+
Michigan
Counseling -1
Licensing -6 (pdf)
Wisconsin
Counseling -1
Licensing -19
Web page names
Be sure they identify what the page is about.
3. Visible contact information.
Web surfers and web patrons have short
attention spans, so don’t make your
customers do a virtual excavation for your
contact info.
ASSOCIATION WEBSITE SOFTWARE
• Wild Apricot – 250 members =$25/month 500 members=$50/month 2000 members =$100/month
• Easy to use, variety of templates, multiuser, member only area
• Member Clicks=$295/month $2,790 to get started
• Your Membership.com / 123Signup –customizeable by them –pricey
• ESX Inc. $250/month +