website development nine phases of website development process ivan surjanovic,...
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Website Development
Nine Phases of Website DevelopmentProcess
Ivan Surjanovic, [email protected] 2014 by iPower Lab, www.ipowerlab.com
1. Research and Analysis
2. Website Plan
3. Domain Name & Hosting
Website Development Process
4. Prototype Design
5. Coding / Creating the Site
6. Content
7. Test
8. Launch
9. Promotion
Website Development
Phase #1: Research and Analysis
- Company’s strategic / plan / marketing plan: - Mission & vision
- Situation (SWOT analysis / 5C analysis)- Strategic goals
- Marketing strategies (segmenting-targeting-positioning)
- Marketing mix (4Ps)- Website marketing / website report card
Website Development
Phase #2: Website Plan
- Website objectives (e.g. target traffic, number of subscriptions, leads, conversion rates,
target visibility, online sales)
- Keys to Success (e.g. Content + SEO+ PPC)
- Action plan
1. Research and Analysis
2. Website Plan
3. Domain Name & Hosting
Website Development Process
4. Prototype Design
5. Coding / Creating the Site
6. Content
7. Test
8. Launch
9. Promotion
Website Development
Phase #3: Domain Name and Hosting
1. Purchase your domain name
2. Buy hosting
3. Make sure that the domain name and hosting are mutually connected
(in case you bought the domain name and hosting from two different companies)
1. Research and Analysis
2. Website Plan
3. Domain Name & Hosting
Website Development Process
4. Prototype Design
5. Coding / Creating the Site
6. Content
7. Test
8. Launch
9. Promotion
Website Development
Phase #4: Prototype Design
Site map
Wireframe
Site blueprint
Visual layout
Website Development
Phase #4: Prototype Design
Site map
A graphical or text description of the relationship between different groups of content on a web site
Home
LocationServices Login ContactAbout
Team Consulting
Projects Design
Site Map
Website Development
Phase #4: Prototype Design
Site blueprint
Shows the relationships between pages and processes
Website Development
Phase #4: Prototype Design
Wireframe
Layout of an individual page
Website Development
Phase #4: Prototype Design
Visual layout
Includes images, colours, fonts.
1. Research and Analysis
2. Website Plan
3. Domain Name & Hosting
Website Development Process
4. Prototype Design
5. Coding / Developing
6. Content
7. Test
8. Launch
9. Promotion
Website Development
Phase #5: Coding / Developing
- Hire an experienced programmer
- If you decide to create your own website, try WordPress or similar CMS (content management
system)
Website Development
Phase #6: Content
- Get the content from the company’s marketing team or hire a professional copy writer
Website Development
Phase #7: Testing
http://www.browserstack.com/screenshots
- Test the site on different platforms (computers / mobile phones / tablets)
Website Development
Phase #8: Launch
Announce your new site to only a few people, let them test the site one more time,
then launch publicly
Before launching your site, do a soft launch:
Website Development
Phase #9: Promote
1. Share your URL with your clients (e-mail, social media)
2. SEO
3. Link building
PLUS: use any other web promotion tactics
4. Pay-per-click advertising
1. Research and Analysis
2. Website Plan
3. Domain Name & Hosting
Website Development Process
4. Prototype Design
5. Coding / Creating the Site
6. Content
7. Test
8. Launch
9. Promotion
Website Development
Thank You!
Ivan Surjanovic, [email protected] 2014 by iPower Lab
www.ipowerlab.com