website directories are important for marketing

12
Web Directories And Their Importance For Online Businesses

Upload: pete-s

Post on 21-Jan-2018

240 views

Category:

Marketing


1 download

TRANSCRIPT

Page 1: Website Directories are important for marketing

Web Directories And

Their Importance For Online Businesses

Page 2: Website Directories are important for marketing

What Are Web Directories Or Link Directories?

Web directories, also known as link directories, are

websites that list useful web pages and sites

belonging to different niches, usually organized by

category.

They are a kind of guide or indexes of web pages

and websites, sometimes with a short description

of each site they recommend.

Page 3: Website Directories are important for marketing

Characteristics Of Web Directories

They usually have certain policies before

they accept site’s listing: categories,

languages, content, geo location etc.

Majority of them are usually free, however

there are many paid directories too.

Each directory uses its own topics and

categories.

They take a hierarchical classification

system that goes from the most general to

the most specific.

Their databases are smaller than a search

engine, however they are more

specialized.

Good quality web directories usually

employ expert editors and volunteers to

moderate the website submission.

Page 4: Website Directories are important for marketing

How Many Types Of Web Directories Are There?

Paid directories: These web directories don't

accept any website link without payment.

These types of directories typically list low

number of websites and very helpful for

website search engine ranking.

Open directories: Anyone can submit and get

their websites listed in these types of

directories. They are of little help for the search

engine ranking as they tend to be very

saturated and in many cases, are considered

by the search engines as issuers of web spam.

Moderated Free Directories: They are free but

you need to register, suggest a site and wait for

a review.

Page 5: Website Directories are important for marketing

Reciprocal directories: They are free

but require in return a link to be

created as an exchange on the

website.

Bidding directories: This is a new modal

followed by some directories. They ask

the website owner to place bids to get

their websites listed on their database,

and the placement usually goes to the

winning bidder.

Niche Directories: These directories

can be either free or paid. They

accept sites only from a particular

niche

Page 6: Website Directories are important for marketing

Benefits Of Getting Your Website Listed In Web Directories

Get new customers

1

When you set up a new business, it will be

very difficult for you to get new

customers.

You need to register in an authority

business directory that receives thousands

of visitors looking for products or services

you are offering.

Page 7: Website Directories are important for marketing

Get an incoming backlink

2

Getting a valuable backlink can serve to improve your website

ranking on search engines.

Search engines like Google use backlinks to rank websites on their organic search listing.

Page 8: Website Directories are important for marketing

Analyze Your Competition

3

A good way to use a business directory is reverse

engineering i.e., entering as if you were a customer looking

for a specific product or service.

By looking for your own product or service in the directory

you can on the one hand analyze your website positioning

in the list, and also analyze your competitors and take

advantage their keywords, tags or content for use in your

own marketing campaigns.

Page 9: Website Directories are important for marketing

Find potential clients

4

You can look for customers directly

on the directory by performing an

active search.

Let's say you offer services to

professionals, or other business

owners, web directories give you

access to a great database for

prospecting, and as all businesses

are segmented by sector which

make the work easier.

Page 10: Website Directories are important for marketing

Find providers

5

Sometimes the customer is you, and you are

looking for a particular product or service to

improve your business performance or to

solve a problem.

In this case directories give you easy access

to professional and special services providers

who could help you with your problems.

Page 11: Website Directories are important for marketing

Keys To Getting

Customers Through Online Directories

web directories can be used in

many different ways to improve your

brand.

Web directories allow you to stand

out against the competitors of your

companies that are not listed in

them, as well as to analyze the

strategies being carried out by the

ones listed in them.

Being listed in the highly visited and

prestigious directories will make your

marketing campaigns profitable,

giving optimal distinction to your

brand and significantly boost your

brand image.