website optimization seo basics

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“Marketing Solutions Today for Tomorrow’s Challenges”

Website Optimization and SEO Basics

Sponsored by

Radix Promotions and Marketing

TM



Who am I?

Why do I think I know what

I am speaking about?

Introduction

Annette C. Sage



Consumer Purchasing Habits

70% of purchasing decisions are

made online (Gerhard Gschwandtner, CEO of Selling Power magazine 2011)

90% use search engines (BIA/Kelsey and ConStat 2010)

48% use internet yellow pages (BIA/Kelsey and ConStat 2010)

24% use vertical sites (BIA/Kelsey and ConStat 2010)

42% use comparison sites (BIA/Kelsey and ConStat 2010)



Web Optimization vs SEO

Website Optimization or website usability is

about the viewers experience when visiting

your website

Search Engine Optimization (SEO) -

methods used to boost the ranking or

frequency of a Website in results returned by

a search engines to maximize traffic


“Marketing Solutions Today for Tomorrow’s Challenges”“Marketing Solutions Today for Tomorrow’s Challenges”

Website Optimization



Choosing a Domain Name

Use keywords in your domain name

Catchy, short and easy to remember

Easy to pronounce, type and spell

Appropriate, intuitive, & meets expectations (ex: careerbuilder.com vs. monster.com)

Use a “.com” TLD & register quickly



Choosing a Hosting Service

Ensure that it has enough space for your website and

your business with room for growth

FTP access to upload new content and pages

Bandwidth, speed, security and reliability are crucial for

the success of any online business

Do they provide 24x7 support and do they respond

rapidly to your issues?

Compare prices and services before

you finalize one.



Website Design

and Layout



Bad Website Design and Layout

http://www.webpagesthatsuck.com



Good Design and Layout



Website Design and Layout

Aesthetically pleasing

and easy on the eyes

Easy to navigate

Consistency throughout the site

Important content placed on top of page

Test pages in different browsers



Website Content

Short, simple and to the point

Important content should be

placed at the top

Use a lot of keywords and phrases

Proofread and spell-check

Engage your audience

with what they want



Speed and Load Time

An optimized web page loads quickly

Avoid using Flash content

Optimize images and keep

file sizes small

Limit number of server requests

by combining scripts and CSS files

Avoid content hosted on

external servers



Search Engine Optimization

Fact:

Google is the New Yellow Pages!



Organic vs. Paid Search

Organic

Paid



Organic Search

75% of all search

clicks are organic

People who click on

organic search results

tend to have a higher

level of education

Longer lasting rank and traffic

Free except for time and manpower

Organic

Paid



Meta Tags

Meta tags provide search engines with

information about your site.

<HEAD>

<TITLE>Website Optimization and SEO Basics</TITLE>

<META NAME="keywords" CONTENT=“website optimization,

search engine optimization, SEO">

<META NAME="description" CONTENT=“The content on this

webpage is about website optimization and SEO.">

</HEAD>



Meta Tags



“ALT” Attribute

The ALT attribute is required and designed to

be an alternative text description for images

<img src=“images/MAU.jpg” height=“200” width=“200”

alt=“Marketing Automation University”>

Increases your page's keyword density score

and relevancy for your targeted keywords



“TITLE” Attribute

The TITLE attribute is used as a tool tip,

describe elements on your page and search

engines read them as content

<table width=“100” border=“2” title=“Website

Optimization”>

<a href=“search.html” title=“Search Engine Optimization”>

Seach Engine Optimization</a>

<form name=“application” title=“SEO Contact Form”

method=“ ” action =“ ” >




Fact:

75% of users never go past the

first page of search results

SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010




Use keywords and phrases in your headings

Apply font styles to keywords (bold, italics, and underline)

Use keywords in your links

Search engines place importance on keywords placed at

the very top and bottom of the page

Keywords used multiple times in a row are seen as spam

Submit to major search engines (Google, Yahoo, Bing)

Use sitemaps on your site and submit to

search engines



Link Building

Whoever has the most backlinks wins!

Use keywords in your anchor text

Get links from sites that are relevant or in

the same vertical

Use Social Media for long term promotions

Comment on Blogs that allow links

Write a press release for every

newsworthy event



Blogs and Link Building

SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

AVG # OF INDEXED PAGES!

WITHOUT A BLOG

AVG # OF INDEXED PAGES!

WITH A BLOG

Companies that blog

have 434% moreindexed pages.



Final Thoughts

Worldwide we conduct 3,000,000,000

searches per day on Google.

If Google can’t find you, neither will

anyone else.

We want visitors to come to our

websites and keep them engaged



Q & A



Thank You!!



Website Optimization and SEO Basics

Sponsored by

Radix Promotions and Marketing

TM

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