website overview assignment

7/23/2019 Website Overview Assignment

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Kasey Alpert

Intro to Web Publishing

TTH 2-3:15

Jacuie !a"er

#y site: organicgar$ening%co"

Web Site Overview

General site/company information

The site I ha&e to analy'e is organicgar$ening%co"% This (ebsite is an online co"panion

site to the paper "aga'ine )*rganic +ar$ening, (hich has a "onthly publication% Ho(e&er

$uring the spring o. 2/15 *rganic +ar$ening (ill be rebran$e$ to )0o$ales *rganic !i.e, an$

their (ebsite (ill be organicli.e"aga'ine%co% This "eans that not only the online (ebsite (ill

change na"es but the paper "aga'ine (ill as (ell% ince the na"e change has not taen place

yet the original na"e *rganic +ar$ening (ill be use$% 0o$ale Inc is the co"pany that o(ns

*rganic +ar$ening% They also o(n "any other health an$ (ellness "aga'ines such as )#ens

Health, )Wo"ens Health, )4icycling, )0unners, an$ )Pre&ention, to na"e a .e(% 0o$ale

Inc is also an in$epen$ent boo publisher an$ is one o. the biggest in the nite$ tates%

The purpose o. the *rganic +ar$ening (ebsite is to assist &isitors (ith organic gro(ing

an$ gar$ening% This inclu$es things lie P67s o. gar$ening tips a "ultitu$e o. &i$eos ranging

.ro" cooing to gar$ening to blogs an$ .oru"s to connect to other users% They ha&e a )!earn 8

+ro(, section on their (ebsite that is a place (here beginner or e9pert gar$eners can go to get

tips .or gro(ing plants $esigning a gar$en eeping the gar$en pest .ree an$ "any other help.ul


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gar$ening tips% Within each subect there are articles that the &isitors can go to that (ill gi&e

the" the e9act in.or"ation they are looing .or% o"ething that goes han$ in han$ (ith gro(ing

organically is li&ing organically% There is a section on the (ebsite .or this (here there are lins

to clic on that gi&e you tips .or tra&el pets the en&iron"ent an$ health an$ beauty% ;ach topic

has "ore in-$epth articles (ithin (ith so"e topics ha&ing "ore than one page o. articles% There

is also a place on the *rganic +ar$ening (ebsite to .in$ recipes (hich co&er all o. the $i..erent

"eals plus be&erages an$ &egetarian options% ;ach "eal hea$ing has pages o. recipes to choose

.ro"% I. a &isitor is looing .or &i$eos there are "any to choose .ro" an$ are $isplaye$ un$er

tabbe$ hea$ers (ith topics such as )!earn 8 +ro(, )egetable +ar$ener is that they ha&e a co""unity aspect to their site% sers can


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oin an$ post their o(n recipes &i$eos articles photos an$ gar$ening proects% *rganic

+ar$ening has a se"i co""unity aspect because o. the .oru"% 4ut (ith >egetable +ar$ener

there is "ore co""unity because users post articles that other users can re.er to an$ rea$%

>egetable +ar$ener $oes ha&e a "aga'ine title$ )+ro(, to (hich the (ebsite acco"panies%

>egetable +ar$ener is o(ne$ by Taunton Press% They ha&e se&eral other "aga'ines so"e o.

(hich are )7ine +ar$ening, )7ine egetable +ar$ener has alie content to that o. *rganic +ar$ening% There is a place to .in$

recipes (hich inclu$es all o. the "eals% >isitors can choose .ro" .eature$ recipes or co""unity

recipes% This is the sa"e (ay o. choosing .or any o. the subects on >egetable +ar$ener% There is

also a section calle$ )go organic, (here &isitors can rea$ articles about going organic% Their

ho"e page .eatures user create$ articles a photo gallery an$ a photo lin that taes &isitors to

the Taunton tore (here gar$ening "aga'ines an$ boos can be bought% There is also a lin on

the top right o. the ho"e page at rea$s )a 7ine +ar$ening (eb site, (ith a lin that taes the

&isitor to the 7ine +ar$ening (ebsite% 7ine +ar$ening is "ore o. a strictly gar$ening

(ebsite?"aga'ine% They ha&e in.or"ation about gar$ening plants an$ creating a gar$en but only

a s"all section title$ );$ibles, (hich has a &ery s"all a"ount o. articles pertaining to e$ible

gar$ening%

Design & Layout Analysis

Browser ype

7or this report the bro(ser type that (ill be use$ is +oogle


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the only apparent $i..erent is that the (ebsite is positione$ in the bro(ser in a slightly $i..erent

(ay% I. the boo"ar bar is sho(n in


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When the (ebsite (as &ie(e$ (ith a screen resolution o. 1C2/ 9 1/B/ "uch "ore o. the

(ebsite (as $isplaye$ in the bro(ser%


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Layout

Page ;le"ents

The hea$er o. *rganic #aga'ine inclu$es the logo o. the co"pany 2 a$&ertise"ents D1

o. (hich is a house a$E an$ a .e( na&igation options closely relate$ to the print "aga'ine% The

logo .or *rganic +ar$ening $e.initely stan$s out as the bran$ but $oesnt o&erpo(er the page%

The logo in the hea$er $oes lin bac to the ho"e page an$ the rest o. the hea$er $oesnt change

(hen &isiting other pages% The only $i..erence is the a$s but the house a$s see"s to stay the

sa"e only &arying in color% The na&igation is si"ple an$ clean an$ also $oesnt change (hen

&isiting other pages% Ho(e&er there is a house a$ in the na&igation% There is also a search bar in

the na&igation (hich searches through in.or"ation on the *rganic +ar$ening (ebsite%

1C2/ 9 1/B/


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Featur

A

Ad

A

Ads

Body/Cont

Sidebar

Header

Navigati


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The .eature area contains the .eature$ articles that are on a continuous scroll% There are

also se&eral lins to .eature$ articles un$erneath the scrolling i"ages% The si$ebar inclu$es a

.eature$ &i$eo along (ith so"e o. the "ost &ie(e$ articles that can be .oun$ throughout the

*rganic +ar$ening (ebsite% The ele"ents in the si$ebar coul$ also .it into being classi.ie$ in the

.eature area% The si$ebar also inclu$es a lin to an article on an outsi$e (ebsite% The i"age

associate$ (ith this article $i$nt sho( up in either


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The hea$er an$ na&igation shoul$ be abo&e the .ol$ an$ they are in this (ebsite% The

other i"portant ele"ents are the .eature area% The large part o. the .eature area is abo&e the .ol$

along (ith so"e o. the si$ebar D(hich as state$ abo&e coul$ also be part o. the .eature areaE% I

$o belie&e that the "ost i"portant ele"ents on the page are in .act abo&e the .ol$% Ho(e&er

since *rganic +ar$ening is changing na"es the large Instagra" photograph in the bo$y content

coul$ possibility be .eature$ abo&e the .ol$ to pro"ote the change "ore%

pper !e.t

The "ain ele"ent in the upper le.t is the *rganic +ar$ening logo% It $oes lin bac to the

ho"e page so it is i"portant that it is in the upper le.t% Also (hen &isitors arri&e at the site they

(ill &ery easily be able to i$enti.y the na"e o. the site that they are on% The other ele"ents in the

upper le.t are the na&igation an$ an a$% The a$ is i"portant because its a (ay .or the co"pany to

"ae "oney% Also putting the na&igation in the upper le.t "eans that right a(ay &isitors (ill be

The fold


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able to see the $i..erent types o. content they can access i. they $el&e $eeper into the site% I thin

that *rganic +ar$ening is $oing a goo$ ob o. the place"ent o. ite"s in the upper le.t%

A$s

There are 2 a$s that can be seen abo&e the .ol$% *ne o. the" is a s"all house a$ that only

&aries the color by page% This a$ is .or a subscription to the ne( 0o$ales *rganic !i.e

#aga'ine% The other a$ is one that $oes .all un$er the IA4 stan$ar$s (hich is clear because o.

the blue triangle in the corner o. the a$% The a$ in the na&igation is also a house a$ to buy an

organic gar$ening success boo through 0o$ale% There are 2 a$s on the right o. the bo$y content%

*ne o. the" is a house a$ .or 0o$ale% The other is a sponsorship a$ (hich is locate$ un$er a

gi&ea(ay by that co"pany% There are 2 "ore a$s that are close to the botto" o. the page% *ne o.

the" is an IA4 a$ the other is another house a$ .or 0o$ales *rganic !i.e% The place"ent o.

these a$s are goo$ .or (hat the (ebsite is trying to acco"plish (hich is to "ae "oney% There

are a$s in the upper le.t (hich $e.initely "eans they nee$ "oney% An$ there are se&eral a$s

pointing to(ar$s 0o$ale (hich "eans they (ant &isitors to go to the parent site% Ho(e&er the

a"ount o. house a$s coul$ be an in$icator that those spaces coul$ not be sol$ to outsi$e

a$&ertise"ent co"panies "eaning that 0o$ale is not getting the a"ount o. a$&ertising "oney

that they (oul$ lie to recei&e%

raffic Analysis

raffic Source# Websitetrafficspy$com


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*rganicgar$ening%co" G A&erage niue >isitors: 3BFC

There is no uantcast in.or"ation .or *rganic +ar$ening so a (ebsite calle$

(ebsitetra..icspy%co" (as use$% The a&erage uniue &isitors is a "onthly nu"ber an$ there is

no chart to see i. there is a tren$ in the tra..ic *rganic +ar$ening gets on a yearly or "onthly

basis% There is an esti"ation o. the a"ount o. $aily users *rganic +ar$ening gets (hich is

12@/@%

>egetablegar$ener%co" G A&erage niue >isitors: 12C 23C

The sa"e site as abo&e (as use$ to get the nu"ber o. a&erage uniue &isitors% There is an

esti"ate$ nu"ber o. $aily uniue &isitors (hich is F2FC% >egetable +ar$ener $oes ha&e a place

.or users to log in an$ create an account so the a"ount o. uniue &isitors is not (hat is

accounte$ .or since it is liely that users stay logge$ in% o it $oes "ae sense .or *rganic

+ar$ening to ha&e "ore $aily users than >egetable +ar$ener%

raffic Source# Ale%a$com

Organicgarening$com

4ounce 0ate 52%@

Page >ie( Per >isitor 2%5F

6aily Ti"e on ite 2:35

Accor$ing to con&ersion&oo$oo%co" the a&erage bounce rate .or the in$ustry (hich

*rganic +ar$ening an$ >egetable +ar$ener .all un$er is F1%13% o by co"paring the bounce

rate .or *rganic +ar$ening is slightly higher than the a&erage% This "eans that there are "ore


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uniue &isitors &isiting ust one page an$ lea&ing% 4y looing at the a&erage page &ie(s per

&isitor accor$ing to ale9a%co" "ost &isitors only &isit about 3 pages on the *rganic +ar$ening

site be.ore lea&ing% o"ething that is unclear about the $aily ti"e $ata is that ale9a%co" $oes

not say i. the nu"ber they pro&i$e is in "inutes or in hours% I. the a&erage &isitor is only

&ie(ing about 3 pages per $ay then it coul$ be guesse$ that they only spen$ about 2 "inutes

on the site%

'egetablegarener$com

4ounce 0ate @2%C/

Page >ie( Per >isitor 2%33

6aily Ti"e on ite 2:/5

The bounce rate .or >egetable +ar$ener is "uch higher than that o. *rganic +ar$ening%

This "eans that there are consi$erably less uniue &isitors that are ust &isiting one page% Also

si"ilar to the &isitors o. *rganic +ar$ening the &isitors o. this site are only &ie(ing about 2

pages an$ spen$ing aroun$ 2 "inutes on the site%

!eia (it/Avertiser )nfo Analysis

*rganicgar$ening%co"- niue &isitors: 1/@23// D(hich is at a 32 increaseE

The source that the nu"bers are .ro" says that the nu"bers are co"pare$ bet(een April

2/13 an$ April 2/12% o this is possible a yearly a&erage (hich is up 32 in 2/13 .ro" 2/12%


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The "e$ia it also states that *rganic +ar$ening has ha$ F1@3/@@ page &ie(s% This is also a

yearly a&erage an$ it is apparently up 31 .ro" the pre&ious year D2/12E%

>egetablegar$ener%co" G niue &isitors: 111C15

There is no "e$ia it .or &egetablegar$ener%co" but there is one .or .inegar$ening%co"

(hich >egetable +ar$ening is connecte$ to% The source o. the $ata in.or"ation is .ro" +oogle

Analytics bet(een #arch an$ #ay o. 2/1F% This is a &ery s"all (in$o( o. ti"e but this is also

probably the season (hen &isitors (oul$ actually be &isiting the site% It is also state$ that the

a&erage &isits per "onth are 151CFF2% It is also i"portant to consi$er that both 7ine +ar$ening

an$ >egetable +ar$ening ha&e a log in .or their users%

raffic Conclusions

*&erall it appears that *rganic +ar$ening gets "ore a&erage uniue &isitors than

>egetable +ar$ener gets% The $ata .or both sites is &ery si"ilar an$ it see"s lie they are both

&ery close in the a"ount o. tra..ic they each get% The bounce rate is higher .or >egetable

+ar$ener so .or *rganic +ar$ening this "eans that there are less &isitors lea&ing the site a.ter

one page &ie( than that o. >egetable +ar$ener%

*opularity Analysis

Lin+ *opularity Source# !a,esticS-O$com

*rganicgar$ening%co" G u"ber o. 0e.erring 6o"ains: @FC5

u"ber o. 4aclins: 5B11F


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*rganic +ar$ening has @FC5 re.erring $o"ains (hich see"s lie a high nu"ber%

Ho(e&er (hen "ore research is $one on the baclins it beco"es e&i$ent that "ost o. the

re.erring $o"ains are actually ust other (ebsites that 0o$ale o(ns% This "eans that 0o$ale lins

their (ebsites to each other to create popularity% There are C2 e$ucational re.erring $o"ains an$

only 21 go&ern"ental re.erring $o"ains% These are lo( nu"bers but it is goo$ .or their

popularity because those $o"ains are restricte$ so the uality o. the" is &ery goo$%

>egetablegar$ener%co" G u"ber o. 0e.erring 6o"ains: 1@5

u"ber o. 4aclins: 13FF//2

>egetable +ar$ener has a consi$erable less a"ount o. re.erring $o"ains than *rganic

+ar$eningL to (hich the nu"ber is 1@5% They $o ha&e a lot "ore baclins than *rganic

+ar$ening $oes but once again they all see" to be .ro" other $o"ains that Taunton o(ns% As

.or uality re.erring $o"ains there are only B e$ucation an$ 3 go&ern"ental $o"ains that re.er

to >egetable +ar$ener%

Social !eia Analysis

4ran$-base$ success:

*rganicgar$ening%co" >egetablegar$ener%co"7aceboo Page !ies 1//5@/ 22FFC

T(itter 7ollo(ers 32// 2/C

+oogle Plus M1s 1321 2CF

Instagra" 7ollo(ers 1BF2 2F2B

Pinterest 7ollo(ers 1FF3 131C2


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ince *rganic +ar$ening is changing na"es in the spring 0o$ale has $elete$ the

7aceboo an$ T(itter associate$ (ith *rganic +ar$ening% There is a 7aceboo Instagra"

Pinterest an$ T(itter page .or 0o$ales *rganic !i.e (hich is (hat *rganic +ar$ening is

changing na"es to% The $ata abo&e .or *rganic +ar$ening is taen .ro" the 0o$ales *rganic

!i.e 7aceboo Instagra" an$ T(itter accounts% It shoul$ also be note$ that since >egetable

+ar$ener is the co""unity .or 7ine +ar$ening the nu"bers are less% 7or 7ine +ar$ening they

ha&e CB2/B 7aceboo lies 2C// T(itter .ollo(ers an$ 11@ +oogle Plus M1s% Ho(e&er

e&en co"paring 7ine +ar$enings $ata to *rganic +ar$enings it is still clear that *rganic

+ar$ening has a greater social "e$ia presence% >egetable +ar$ener an$ *rganic +ar$ening both

ha&e a presence on Pinterest an$ they $o ha&e &ery si"ilar nu"bers in .ollo(ers% >egetable

+ar$ener an$ *rganic +ar$ening $o not ha&e Instagra" pro.iles but 0o$ales *rganic !i.e an$

7ine +ar$ening $o (hich is (here the in.or"ation abo&e is .ro"% It is interesting that e&en

though 0o$ales *rganic !i.e hasnt actually taen o&er *rganic +ar$ening yet they still ha&e a

large a"ount o. social "e$ia acti&ity% Perhaps "uch o. their social "e$ia presence is .ro" their

.ollo(ers through pro"otions on *rganic +ar$ening%

*rganic +ar$ening $oes ha&e lins .or both 7aceboo an$ T(itter but as state$ abo&e

those pages $ont e9ist any"ore% There are lins to 7aceboo Instagra" an$ T(itter on

0o$ales *rganic !i.e ho"epage Dorganicli.e"aga'ine%coE% There is a lin to 7aceboo on

>egetable +ar$eners (ebsite% There are also lins to all o. the social "e$ia liste$ abo&e

D7aceboo T(itter Instagra" Pinterest a$ +oogle ME on 7ine +ar$ening%

Page-base$ success:

*rganicgar$ening%co" >egetablegar$ener%co"


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7aceboo Page-peci.ic !ies A&erage o. 2531 Appro9%

T(itter Page hares Appro9% 5 one

Instagra" !ies 4et(een about 5/-1// Appro9% /

Pinterest Pins #ost posts N2/ #ost posts N5/

*n *rganic +ar$ening there is not a nu"ber count .or the a"ount o. lies?shares repins

or t(eets% *n 0o$ales *rganic !i.e 7aceboo they lin to articles that ha&e been poste$ on

*rganic +ar$ening% The 7aceboo posts on 0o$ales *rganic !i.e all ha&e a lot o. acti&ity% #ost

o. the posts ha&e o&er 1/// lies an$ o&er 2// shares% Their 7aceboo is up$ate$ regularly (ith

at least a couple o. posts per $ay% ot only ha&e they poste$ articles .ro" *rganic +ar$ening but

they ha&e also poste$ Instagra" photos .ro" 0o$ales *rganic !i.e Instagra"% *n Pinterest

0o$ales *rganic !i.e has @/ boar$s (ith a total o. 2B33 pins% Ho(e&er "ost o. the boar$s

$ont see" that popular% There are only se&eral boar$s (ith "ore than 1// repine$ ite"s%

>egetable +ar$ener has consi$erably less social "e$ia interaction than *rganic +ar$ening $oes%

They $i$nt ha&e a Pinterest the so in.or"ation pro&i$e abo&e is .ro" the 7ine +ar$ening

Pinterest page% The social "e$ia $ata o. >egetable +ar$eners parent site 7ine +ar$ening is

"ore closely relate$ to *rganic +ar$ening% 7ine +ar$ening has bet(een 1/// an$ 5/// lies

on their posts on 7aceboo about 5 shares on T(itter an$ they ha&e 2/-1// lies on Instagra"%

T(itter acti&ity is lo( (ith both (ebsites an$ Pinterest is only slightly abo&e that% The "ost

acti&ity (ith both (oul$ be .oun$ on 7aceboo% It see"s that "ost people in both the *rganic

+ar$ening an$ >egetable +ar$ener?7ine +ar$ening co""unities use 7aceboo as the "ain

social "e$ia interaction (ith the sites%

*opularity Conclusions


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It is a little tricy co"paring these t(o (ebsites since *rganic +ar$ening is in the "ist o.

s(itching to a ne( na"e an$ "any o. their social "e$ia accounts are no longer a&ailable%

Ho(e&er there is enough in.or"ation .ro" their ne( social "e$ia accounts that allo(s .or a

co"parison to tae place% *rganic +ar$ening social "e$ia has "ore in&ol&e"ent than >egetable

+ar$ener e9cept .or Instagra" .ollo(ers% That nu"ber coul$ increase once *rganic +ar$ening

changes o&er to 0o$ales *rganic !i.e an$ that bran$ taes o..% There are a lot o. lies an$

shares on 0o$ales *rganic !i.e 7aceboo page so all o. the users that ha&e connecte$ (ith the

site $o ha&e a lot o. interaction (ith that 7aceboo page% It (oul$ be bene.icial .or *rganic

+ar$ening to pro&i$e counters on the social "e$ia buttons that are on their (ebsite% This (oul$

allo( .or users to notice articles that ha&e gotten a lot o. lies or shares an$ that "ay persua$e

&isitors to clic to share the article the"sel&es or it coul$ "ae users (ant to rea$ "ore articles

an$ beco"e "ore in&ol&e$ in the (ebsite% Ho(e&er it $oes see" lie social "e$ia (ill be

playing a bigger part in the ne( 0o$ales *rganic !i.e (ebsite% 4ut at this ti"e since the

(ebsite has not o..icially launche$ yet the .inal social "e$ia aspect is not no(n%

Success Conclusions

*&erall *rganic +ar$ening is a success.ul an$ cre$ible site% Their (ebsite can be

$isplaye$ on a screen resolution larger than B// 9 // an$ loo presentable% Ho(e&er it $oesnt

loo uite right (ith a resolution o. B// 9 //% This coul$ be so"ething that the $esigners o. the

(ebsite coul$ .i9% It is possible that there are &isitors to *rganic +ar$ening that are .ro" an ol$er

co"puter that still has a resolution o. B// 9 //% ocial "e$ia icons shoul$ be a$$e$ so that they

appear in the upper le.t o. the (eb page% This (ay &isitors (ill no( right a(ay that *rganic


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+ar$ening has a presence on 7aceboo T(itter Instagra" an$ Pinterest%

website overview assignment

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