In Six Simple StepsWEBSITE REDESIGN

http://engage.synecoretech.com/website-redesign-in-six-simple-steps

Set Your GoalsWhy do you want a redesign and what are

you hoping to achieve with a new site?1

Every redesign starts with a vision and an attempt to solve a problem. It’s important to be clear about why you’re doing the redesign,

and to tie that motivation to measurable results. Examples of good, quantifiable goals include decreasing bounce rate, increasing

traffic/visits, and increasing number of qualified leads.

Content and Images

The best way to determine the direction you’d like to proceed with your own website redesign is to research what others are doing within your industry. Consider the

things your competitors are doing well, and try to understand why they are working for them.

Research

Map Out Your NeedsCreating a detailed site map allows you to see exactly

how a user might navigate through your website.2

Being specific about your desired website functionality from the beginning is a key part of the planning phase.

Developing a clearly laid out site map and outlining detailed content and design specifications can greatly reduce the likelihood of mid-project hiccups.

Map Out Your Needs

ContentYour brand messaging and value should be

written so visitors can immediately understand who you are and what you do.3

Since you already have a website, you have the advantage of being able to use your existing content as a jumping-off point.

Take the opportunity to improve and update it to reflect your newly defined goals.

SEOSEO

If you want to succeed in the world of organic search, you need to first write website content that addresses the wants and needs of your target audience.

Search Engine Optimization

Viewers are 85 percent more likely to purchase a product after seeing a video about it.

Source: http://www.invodo.com/resources/statistics/

DesignEach stage of the design process will allow you

to explore different styles, layouts, colors and fonts to see which combination provides the best overall experience for your user.4

Every photo, document, video and, graphic should be designed to fit within the overall look and feel of your website.

Content Photos Videos

Content and Images

Responsive Web Design

Responsive web design allows designers to create one website that works on any size of device.

Mobile devices have rapidly become one of the most common tools to access websites.

Approximately 67% of users say thatthey are more likely to purchase a product

or service from a site that is mobile friendly.Source: http://blog.marginmedia.com.au/Our-Blog/bid/87385/10-Mobile-Web-Design-Statistics-All-Marketers-Should-Know-About

FunctionalityWhen you feel that your website is almost ready for for public viewing, it’s time for beta testing.5

Test in all target web browsers such as Chrome, Internet Explorer, Firefox and Safari.

Ensure all forms submit and output the correct data.

Look for broken links to internal and external pages.

Check for grammar and spelling errors; ensure that all placeholder text has been replaced.

Promote Your New SiteWhen promoting your new website, focus on the site’s benefits and upgrades. Let your old,

new and potential customers know that you designed the site with them in mind.6

Now that you have a new website, you have a great excuse to reach out to your network and let people know about your company’s fresh, new look.

Here are a few ways to let the world know about your redesign:

Company Newsletter Email Blast Press Release Company Blog

Test Your Site

Nearly 87 percent of small and medium sizedbusinesses say their website is the most important

form of marketing they have.http://www.emarketer.com/Article/Responsive-Design-Aims-Solve-Multiscreen-Dilemma/1009904

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