website redesign of the

Website Redesign of the

Magdalen Kadel, Aileen McCrillis, Karen Vasey, Cedomir Kovacev

Executive Summary The New Museum is one of the nationʼs leading institutions for exhibiting current contemporary art. In 2007, to coincide with its 30th anniversary, the New Museum opened a new building on the Bowery in New York City and launched its new website, www.newmuseum.org. In February 2008, our consultant team was engaged to develop strategy, conduct research, and redesign the New Museum website. A review of the site reveals a substantial amount of content that highlights the museumʼs new building as well as the exhibitions and events that are housed within the space. Multimedia such as audio, video, and imagery are integrated throughout and enrich the userʼs experience on the site. However, the labeling, layout, and organization of the site are deficient and prevent the user from engaging in facile navigation of the site. In order to improve access to the breadth of material available, our team set out to redesign the site and accomplish these primary objectives:

• Improve the labeling and navigation of the site. • Reorganize the layout of the homepage and content pages. • Create a search function to provide users with another method of information retrieval. • Develop additional interactive features to enhance user experience on the site.

In order to properly assess the site and determine how to implement changes, our team utilized the following strategy: • Personas and scenarios were created that outline model users of the site and tasks they are likely to complete on the site. • Card sorting was done by volunteers and the results were used by the team to determine site labeling and content organization. • The team brainstormed potential interactive features to be included in the restructuring of the site. • Low-fidelity paper wireframes were developed and used with volunteers during paper prototype testing. The results were used to develop

high-fidelity wireframes/templates, and a partially functioning live site (kovachev.net/ia/index.html).

Our overall goal in the redesign of the museumʼs website is to allow users of varied Internet experience to easily navigate and access pertinent visitor and museum information. The redesign strives to keep the current siteʼs valuable content and dynamic feel intact. The result is a visually clean, organized site that integrates web technologies that appeal to the New Museumʼs sense of youth and fresh thinking.

Statement of Strategy The mission of the redesign is to satisfy usersʼ information needs quickly, while maintaining the fresh look and feel of the New Museumʼs brand. This information needs span from the most basic, such as museum hours, to more complex interactions involving different levels of membership, or an interactive calendar. All of these should be intuitive in interaction design, and a pleasure to work with for users. Our team decided to focus on two main groups in terms of audience. The first group is people likely to come to the New Museum repeatedly, who will hopefully become members and otherwise be drawn into becoming more and more involved in the New Museum. These people are locals who are interested in art and culture, such as students, young professionals, and parents, who are internet savvy, and have experience with advanced internet applications such as RSS feed aggregators. These people are likely to want to know quickly about events and new exhibits at the New Museum, and may be interested in the different benefits of membership. The other group we focused on is tourists from other parts of the country and the world, who may not have as much experience on the Internet. These users need to quickly get an idea of what the New Museum is about artistically, and basic information such as location, directions, and hours, without confusion about how to physically navigate the site. Our basic goal is to create clear navigation with dynamic but clear interaction, to create an attractive site which reflects the New Museumʼs brand,

which will give users a clear idea of the New Museum, and delivers their information needs quickly, while also encouraging them to learn more about the New Museum, its exhibits, and programs.

Competitive Strategy Page 1 of 5

Walker Art Center Whitney Museum of American Art Mass MoCA Tate Modern Museum of Contemporary Art (Sidney, Australia)

URL www.walkerart.org http://www.whitney.org/ http://www.massmoca.org/ www.tate.org.uk/modern http://www.mca.com.au/Home page design

• Prominent scrolling “ticker-like” flash navigation with three different rows; museum name and offerings (not links), exhibit teasers, events• Static global navigation discreetly in the top left corner• Lower page filled with block navigation; some with descriptions or secondary navigation inside blocks

• Home page is done in Flash; however there is no functionality or interactive component• There is no visual consistency• Slide show in the main, center-left area is not working•Main navigation drop-down menu overlaps sliding animation • The page employs glocal navigation that is present throughout the site•Main events are clearly featured.

• Allows access to all parts of the site, as well as features specific shows/exhibits•Includes links to newsletter, blogs, store, and extensive list of sponsors

• A horizontal bar contains navigation that is global across all the Tate sites (Tate Online, Tate Britain, Tate Modern, Tate Liverpool, and Tate St. Ives). •Primary navigation for the Tate Modern proper is located beneath a horizontal flash banner and is not differentiated from the content.• The pink color theme of the home page indicates to the user that they are on the Tate Modern site opposed to any of the other Tate sites•Lower level navigation is present on the home page as static links in the body of the page

• Dynamic global navigation. The user has the option to skip the flash animation.• The home page provides a seconday navigation tabs, whith four hyperlinked photos presenting clearly the basic information for any user (new, regular, advance)---Exhibitions; Events, Venues; and Members.• Body text presents exhibitions currently showing, exhibitions coming soon, products catalogue, e-newsletter, MCA info (location, schedule).• The lower page includes three links--Feedback, Contact Us, and Sitemap.

Competitive Strategy

Purpose StatementReview and evaluate the websites of three competing contemporary art museums located in the United States plus two international contemporary art museums to examine navigational systems including search functionality, interactive design, and how these devices highlight content and features of the site.


Interior page design

• Little consistency between different pages within the site• Some pages have tertiary navigation• No common “look & feel”

• There is no visual consistency with the home page•Different local navigation • The two-column layout is clean and simple• Some pages, like “Past Exhibitions” page, are just a long list of entries without secondary navigation.•Pages look & feel inconsistent

• Glocal navigation persistent on all pages• Tertiary navigation on lest side, as well as links to calendar• Consistent look & feel on all pages•Address, phone number, and email on all pages

• The pink color theme is pervasive through out the Tate Modern site.• Interior page design varies greatly from page-to-page and no consistent content template is used.

• Main navigation bar is presented with flash animation (the name of the section crawl in from right to left and fly up, followed by the subsection). • Secondary navigation inverted-L bar with the following chunks: one or two chunks with links or topic related to the corresponding section, e-newsletter, Calendar, and More information related to the section. • The body text includes at least one photograph or illustration.

Search functionality

• Search box in top right corner• Results page showed no. of results; category of page; and short description for each item• Separate search box for searching the online store

• No search featured on the home page; it is present on a “Calendar” page, but the link to the page is tucked in the lower left-hand corner of the home page.•Search allows for a keyword searching as well as a search within the calendar by date. It also performs filtering of events by a category. •Categories are laid out in a second-level navigation style• There is also a search function within “WhitneyCat” section that performs search within Whitney Archive. It has various advanced

• Calendar can be searched by date, date range, name, or title•Search box on home page• Search powered by Google•Accurate results•Visitor info on left side of SERP

• Both a basic search and an advanced search are available. • Alternate shading between entries is employed for differentiation. • Result entries provide an informational excerpt, are hyperlinked to the pertinent page, and the search term is bolded within the excerpt.

• Search yields search info in a small chart according to the category in which the term appears. The category is hiperlinked and shows the specific paragraph where the term appears highlighted in boldface (except the MCA store).• Metadata is extensive.


Features offered

• Blog, podcasts, calendar, email updates, RSS feeds, classes• Standard visitor and exhibit information

• “Learning@Whitney”, a resource for teachers, kids and teens. • Comprehensive and searchable calendar, searchable Library. • Separate mini-sites featuring special projects, such as “ArtPort”. • Online reservation of tickets for events.

•Calendar, blog, newsletter, kidspace, this week@MAssMoca, podcasts

• The site is available in multiple languages.• E-mail bulletins are available.• An interactive map of the museum may be used to locate collections, pieces available from specific artists, and a registered user may plan a personal tour of the museum prior to his visit.• Information about the building, its history, and the future plans of its expansion. “The Great Tate Mod Blog” which invites users to send in photos and suggestions about how the new extension should be designed. A focus on mood and design has been emphasized.• Online ticketing available.• Special and separate member site available.

• Annual reports for board members• Collections• Touring exhibitions• Resources on PDFs (Learning Resources)• Library• Artist voice (footage of artists discussing their work and practice)• Charts with answer to poll questions• Venues for launches, cocktail parties, dinners and weddings• Publications catalogue• Corporate support• Volunteers; internships; program for youth and teenagers• Frequently asked questions

Primary navigation

• Not immediately noticed; very discreet, small• Labeling is ok, but could be better – e.g. kid stuff under “learn”• Glocal Navigation

• Primary navigation is horizontal glocal navigation with drop-down menus leading directly to numerous sections of the site

• The main navigation redirects to the calendar page seem redundant and confusing. Secondary and contextual navigation are clear and self-explanatory, well laid out.

• A horizontal bar of global navigation provides links to pages that are pertinent and linked to all the Tate sites.• Primary navigation includes “Visiting Information”, “About”, “Explore Tate Modern”, “Collection Displays”, “Exhibitions”, “Events & Education”, “Eating & Drinking”, “The Building”, “Corporate Events”, and “Transforming Tate Modern”.

• It allows the visitor to switch topics easily. Labeling is clear and funky. • Users can find their way back to wherever they need between the museums website (The Museum; Exhibitions & Events; Education; News & Media; MCA Venues; MCA Store; Join Us; Search).• It provides the users whit the sense of what to expect to find in this web site.• Navigation bar on the top is consistent thrhough the site.


Secondary navigation

• Glocal navigation• Also very understated; small type can be hard to read• Labels seem clear and self-evident• Feedback-underline when rolled over

• Secondary navigation is a list of links leading to anchors within the page.

•Glocal navigation; secondary categories appear below when rolled over•Secondary categories appear on left side of landing page

• Secondary navigation is available as subcategories. Presentation of the secondary navigation varies between glocal and a separate horizontal navigation bar. “About” utilizes anchors as its local navigation.

• The arrengement is an inverted-L. It changes from page to page. (See comments about it in the interior page design.) • It provides context and related content. It gives a very good sense of the granularity of the different topics.Contextua

l navigation

• Contextual negation to other parts of the site (internal)• Links are made apparent by underlining and rollover features

• Contextual navigation is sparse, but visible and clearly executed.

•Not common; sometimes additional links appear on bootom of page leading to external information

• Contextual navigation is available on most pages and increases the depth of the website.

• There are related links through the site. • Contextual navigation includes embedded links.

Interaction design

• Flash animations are common• Content does not act consistently (e.g. some things are links some are not)• Lots of feedback for links• Primary and secondary navigation works intuitively though not designed well

• Glocal navigation within inside pages is sometimes erratic- It closes unexpectedly• There is a difference in labeling of global navigation items between home page and inside pages• In some instances, there is no clear indication of what the page is about

• Main image on home page have arrows to click through exhibition teasers

• Contextual and secondary navigation rollovers employ color change and underlining to indicate hyperlinks. • Primary and secondary navigation links in the vertical bar utilize rollovers that change graphically to indicate a link.• Breadcrumbs utilized, but not consistently.• Global navigation rollovers darken to highlight the option.• Icons used throughout the site (i.e. country flags used to indicate language options).

• Colors are used to identify sections. Backgorund is consistently white through the site, which makes a good balance in the usage of colors. • Pink and red colors used as main color in a page are distractors and not easy to read.• Navigation bar is simple and easy to use. • The design is simple but dynamic through flash animation. It has also playful elements. • Photos and illustrations are used to give a sense of what is included in the section. • Information is easy to find.

Across all the competing websites reviewed, all home pages utilized flash animations to catch the usersʼ attention to promote exhibitions/events at the museums. In many cases, the animations were much more prominent than the navigation systems and could slow website performance. Interior page design, lacked consistency across most websites. In many cases, pages did not have titles or clear orientation. Search functionality ranged from basic keyword search to advanced search options. Some sites filtered results by category. Most competing websites offered added features such as web 2.0 tools (blogs, RSS, podcasts, etc.), online ticketing, FAQs, and email alerts. Persistent glocal navigation was utilized in most cases; some landing pages included tertiary navigation to more granular content categories. Often times, navigational type was very small (9-10 pt). In all cases, contextual navigation was used to redirect to other parts of the site. Links were revealed by underlining and/or changing font color and/or rollover feedback. Interactive design does not always act consistently in many of the sites reviewed, e.g. similar looking items do not always act in the same way. Compared to other competing websites, the New Museumʼs greatest strengths are its prominent and easy-to-read navigation system and consistent look & feel across the site. Weaknesses include a lack of address and contact info on the homepage as well as promotion of exhibitions/events and erratic interactive features. Possible opportunities are added features, such as blogs, interactive map, language options, etc. Threats may be use of eye-catching animations, user interaction features (blogs), and greater usability.

Summary


Across all the competing websites reviewed, all home pages utilized flash animations to catch the usersʼ attention to promote exhibitions/events at the museums. In many cases, the animations were much more prominent than the navigation systems and could slow website performance. Interior page design, lacked consistency across most websites. In many cases, pages did not have titles or clear orientation. Search functionality ranged from basic keyword search to advanced search options. Some sites filtered results by category. Most competing websites offered added features such as web 2.0 tools (blogs, RSS, podcasts, etc.), online ticketing, FAQs, and email alerts. Persistent glocal navigation was utilized in most cases; some landing pages included tertiary navigation to more granular content categories. Often times, navigational type was very small (9-10 pt). In all cases, contextual navigation was used to redirect to other parts of the site. Links were revealed by underlining and/or changing font color and/or rollover feedback. Interactive design does not always act consistently in many of the sites reviewed, e.g. similar looking items do not always act in the same way. Compared to other competing websites, the New Museumʼs greatest strengths are its prominent and easy-to-read navigation system and consistent look & feel across the site. Weaknesses include a lack of address and contact info on the homepage as well as promotion of exhibitions/events and erratic interactive features. Possible opportunities are added features, such as blogs, interactive map, language options, etc. Threats may be use of eye-catching animations, user interaction features (blogs), and greater usability.

ID Sub_ID Page Name Category Content Location Notes0.0 Every Page

0.10 Primary Navigation Bar0.20 Secondary Navigation Bar

0.30 Visitor Info Module

Module title. Links to "Location", "Hours", and "Admission". New Museum address.

Link to "show map". Links to directions via "car", "subway", and "bus". Link to "more

info"

0.40 Calendar ModuleModule title. Calendar content. Link to "view

full calendar". 0.50 Current Artists Module Module title. List of hyperlinked artist names

0.60 Subscribe ModuleModule title. "Exhibition RSS". "Events

RSS". E-mail subscription bar. "Submit" link1.0 Home Page newmuseum.org

1.10 Background Image newmuseum.org

1.20 "Featured" Module newmuseum.orgModule title. Links to featured events and

exhibits. New Museum graphic.1.30 Rhizome Link newmuseum.org1.40 "?" Link newmuseum.org

2.0 Exhibitions newmuseum.org/exhibitions2.10 2.101 Current Current Exhibition Date newmuseum.org/exhibitions

2.102 Current Current Exhibition Title newmuseum.org/exhibitions

2.103 Current Current Exhibition Image newmuseum.org/exhibitionsRollover of image reveals short description

of exhibit.2.20 2.201 Upcoming Upcoming Exhibition Date newmuseum.org/exhibitions/upcoming

Upcoming Upcoming Exhibition Title newmuseum.org/exhibitions/upcoming

Upcoming Upcoming Exhibition Image newmuseum.org/exhibitions/upcomingRollover of image reveals short description

of exhibit.2.30 2.301 Past Page Title newmuseum.org/exhibitions/past

2.302 Past Thumbnail Image {optional} newmuseum.org/exhibitions/past2.303 Past Past Exhibition Date {required} newmuseum.org/exhibitions/past2.304 Past Past Exhibition Title {required} newmuseum.org/exhibitions/past2.305 Past Sponsor Logo {optional} newmuseum.org/exhibitions/past2.306 Past Link to "more info" {required} newmuseum.org/exhibitions/past

2.40 2.401 Special Projects Page Title newmuseum.org/exhibitions/special_projects2.402 Special Projects Thumbnail Image newmuseum.org/exhibitions/special_projects2.403 Special Projects Special Project Exhibition Title newmuseum.org/exhibitions/special_projects2.404 Special Projects Contextual Link newmuseum.org/exhibitions/special_projects Links to internal or external sites.

2.50 2.501Individual Exhibition

Pages Image Banner {required} newmuseum.org/exhibitions/######## is nonspecific. Each exhibition is ID'd

with a number

2.502Individual Exhibition

Pages Anchors {optional} newmuseum.org/exhibitions/####


Pages Page Title {required} newmuseum.org/exhibitions/####


Pages Sponsor Logo {optional} newmuseum.org/exhibitions/####


Pages Exhibit Date {required} newmuseum.org/exhibitions/####


Pages Exhibition Description newmuseum.org/exhibitions/####


Pages Contextual Links {optional} newmuseum.org/exhibitions/####

ID Sub_ID Page Name Category Content Location Notes


Pages "Image" Module {optional} newmuseum.org/exhibitions/####Module title. Thumnail image. Image

description.


Pages "Share" Module {required} newmuseum.org/exhibitions/####

Module title. "Add to Delicious" and "Stumble This" links {required}. "E-mail Link" and "Add

to Cal" links {optional}.


Pages "Sponsors" Module {optional} newmuseum.org/exhibitions/####Module title. Sponsors description. Sponsor

logo {optional}.


Pages "Upcoming Events" Module newmuseum.org/exhibitions/####Module title. Event image. Event date. Event

title. Event info.


Pages "Related Exhibitions" Module {optional} newmuseum.org/exhibitions/####Module title. Thumbnail image. Exhibition

title. Sponsor logo {optional}


Pages Profiles Module {optional} newmuseum.org/exhibitions/#### Module title. Profile title. Profile description3.0 Events newmuseum.org/events

3.10 3.101 All Events Event Image {required} newmuseum.org/events3.102 All Events Event Date {required} newmuseum.org/events3.103 All Events "Series" pink logo {optional} newmuseum.org/events3.104 All Events Event Information {required} newmuseum.org/events3.105 All Events Link to "more info" {required} newmuseum.org/events

3.106 All Events "More Events" module newmuseum.org/eventsModule title. Event image. Event date. Event title. "Series" pink logo {optional}. Event info.

3.20 3.201

Target First Saturdays for

Families Image Banner newmuseum.org/events/target

3.202


Families Page Title newmuseum.org/events/target

3.203


Families Target Logo new museum.org/events/target

3.204


Families Target Event Description newmuseum.org/events/target contains contextual e-mail link

3.205


Families "Upcoming Events in This Series" module newmuseum.org/events/targetModule title. Event image. Event date. Event

title. "Series" pink logo. Event info.

3.206


Families "Share" module newmuseum.org/events/targetModule title. "Add to Delicious" and "Stumble

This" links

3.207


Families "Sponsors" module newmuseum.org/events/target Module title. Sponsors description.3.30 3.301 Night School Image Banner

3.302 Night School Page Title newmuseum.org/events/night_school3.303 Night School Night School Event Descriptoin newmuseum.org/events/night_school3.304 Night School Contextual Links to Texts newmuseum.org/events/night_school

3.40 3.401 New Silent Page Title newmuseum.org/events/new_silent3.402 New Silent Contextual Link to Rhizome newmuseum.org/events/new_silent3.403 New Silent New Silent Event Description newmuseum.org/events/new_silent

3.404 New Silent "Upcoming Events in This Series" module newmuseum.org/events/new_silentModule title. Event image. Event date. Event

title. "Series" pink logo. Event info.

3.405 New Silent "Share" module newmuseum.org/events/new_silentModule title. "Add to Delicious" and "Stumble

This" links

ID Sub_ID Page Name Category Content Location Notes3.406 New Silent "Sponsors" module newmuseum.org/events/new_silent Module title. Sponsors description.

3.50 3.501 Get Weird Image Banner newmuseum.org/events/get_weird3.502 Get Weird Page Title newmuseum.org/events/get_weird3.503 Get Weird Get Weird Event Description newmuseum.org/events/get_weird3.504 Get Weird "Upcoming Events in This Series" module newmuseum.org/events/get_weird Module title.

3.505 Get Weird "Share" module newmuseum.org/events/get_weirdModule title. "Add to Delicious" and "Stumble

This" links3.60 3.601 Past Events Page Title newmuseum.org/events/past

3.602 Past Events Thumbnail Image {required} newmuseum.org/events/past3.603 Past Events Past Event Date {required} newmuseum.org/events/past3.604 Past Events Past Event Title {required} newmuseum.org/events/past3.605 Past Events "Series" pink logo {optional} newmuseum.org/events/past3.606 Past Events Past Event Description {required} newmuseum.org/events/past3.607 Past Events Paging Navigation newmuseum.org/events/past

3.70 3.701Individual Event

Pages Image Banner {required} newmuseum.org/events/######## is nonspecific. Each event is ID'd with

a number

3.702Individual Event

Pages Anchors {optional} newmuseum.org/events/####


Pages Page Title {required} newmuseum.org/events/####


Pages Event Description {required} newmuseum.org/events/####


Pages "Image" Module {optional} newmuseum.org/events/####Module title. Thumnail image. Image

description.


Pages "Share" Module {required} newmuseum.org/events/####

Module title. "Add to Delicious" and "Stumble This" links {required}. "E-mail Link" and "Add

to Cal" links {optional}.


Pages "Sponsors" Module {optional} newmuseum.org/events/####Module title. Sponsors description. Sponsor

logo {optional}.


Pages "Upcoming Events in This Series" Module newmuseum.org/events/####Module title. Event image. Event date. Event title. "Series" pink logo {optional}. Event info.


Pages "Related Exhibitions" Module {optional} newmuseum.org/events/####Module title. Thumbnail image. Exhibition

title. Sponsor logo {optional}


Pages Profiles Module {optional} newmuseum.org/events/#### Module title. Profile description4.0 Learn newmuseum.org/learn

4.10 4.101 Tours Anchors newmuseum.org/learn

Links to "Docent Tours", "Group Tours", "Self-guided Tours", "Scheduling", and "Audio

Tours"4.102 Tours "Docent Tours" Module newmuseum.org/learn Module title. Tour description.

4.103 Tours "Group Tours" Module newmuseum.org/learnModule title. Tour description. "Schedule a

Group Tour" link.

4.104 Tours "Self-guided Tours" Module newmuseum.org/learnModule title. Tour description. "Schedule a

Self-guided Tour" link.

4.105 Tours "Scheduling" Module newmuseum.org/learn

Module title. Description containing contextual links to reservation form and e-

mail address.

4.106 Tours "Audio Tours" Module newmuseum.org/learnModule title. Tour description. Links to MP3

audio tour files.4.107 Tours "Sponsors" Module newmuseum.org/learn Module title. Description. Sponsor logo.

4.20 4.201 Museum as HUB Image Banner newmuseum.org/learn/museum_as_hub4.202 Museum as HUB Page Title newmuseum.org/learn/museum_as_hub4.203 Museum as HUB Link to "Museum as HUB" Website newmuseum.org/learn/museum_as_hub www.museumashub.org

ID Sub_ID Page Name Category Content Location Notes4.204 Museum as HUB Program Description newmuseum.org/learn/museum_as_hub contains contextual links.

4.205 Museum as HUB "Upcoming Events" Module newmuseum.org/learn/museum_as_hubModule title. Event image. Event date. Event title. "Series" pink logo {optional}. Event info.

4.206 Museum as HUB "Sponsors" Module newmuseum.org/learn/museum_as_hubModule title. Sponsors description. Sponsor

logo {optional}.

4.30 4.301School and Youth

Programs Image Banner newmuseum.org/learn/school_and_youth

4.302School and Youth

Programs Anchors newmuseum.org/learn/school_and_youthLinks to "Target First Saturdays for Families", "G:Class", and "Tours".


Programs Page Title newmuseum.org/learn/school_and_youth


Programs"Target First Saturdays for Families"

Module newmuseum.org/learn/school_and_youthModule title. Program description with

contextual links. Sponsor logo.


Programs "G:Class" Module newmuseum.org/learn/school_and_youthModule title. Program description with

contextual links. External link to Gclass.org.


Programs "Tours" module newmuseum.org/learn/school_and_youth

Module title. Tour Descriptions. Links to "learn more about tours" and "schedule a

tour".4.40 4.401 Resource Center Image Banner newmuseum.org/learn/resource_center

4.402 Resource Center Resource Center Description newmuseum.org/learn/resource_center contains contextual links.4.403 Resource Center Sponsors Module newmuseum.org/learn/resource_center Module title. Sponsors description.

4.50 4.501 Teacher Resources Image Banner newmuseum.org/learn/teacher_resources

4.502 Teacher Resources Anchors newmuseum.org/learn/teacher_resources

Links to "G:Class", "Tours", "Bowery Artist Tribute", "Resource Center", and "Past

Programs and Lesson Plans".

4.503 Teacher Resources "G:Class" Module newmuseum.org/learn/teacher_resourcesModule title. Program description with

contextual links. External link to Gclass.org.

4.504 Teacher Resources "Tours" Module newmuseum.org/learn/teacher_resources

Module title. Tour Descriptions. Links to "learn more about tours" and "schedule a

tour".

4.505 Teacher Resources "Bowery Artist Tribute" Module newmuseum.org/learn/teacher_resourcesModule title. Program description with

contextual link.

4.506 Teacher Resources "Resource Center" Module newmuseum.org/learn/teacher_resourcesModule title. Center description with

contextual links.5.0 Join newmuseum.org/join

5.10 5.101 Membership Page Title newmuseum.org/join5.102 Membership Membership Description newmuseum.org/join Contains contextual links.5.103 Membership General Membership newmuseum.org/join5.104 Membership Standard ($35, $60, $100) newmuseum.org/join5.105 Membership Tax Detuctible Statement newmuseum.org/join5.106 Membership "Join Now" link newmuseum.org/join5.107 Membership "Renew" Link newmuseum.org/join5.108 Membership Membersip Description newmuseum.org/join5.109 Membership Deluxe ($400) newmuseum.org/join5.110 Membership Membership Description Module newmuseum.org/join5.111 Membership Premium ($1,000) newmuseum.org/join5.112 Membership Membership Description Module5.113 Membership Council Membership newmuseum.org/join5.114 Membership Contemporary Council ($2,500) newmuseum.org/join5.115 Membership Membership Description Module newmuseum.org/join5.116 Membership Gift Membership newmuseum.org/join5.117 Membership Gift Membership Description newmuseum.org/join Contains contextual links.5.118 Membership Gift Membership Image newmuseum.org/join

These four elements form the Membership Description Module. Contains contextual

links {optional}.

ID Sub_ID Page Name Category Content Location Notes5.119 Membership "Questions" newmuseum.org/join5.120 Membership Question Description newmuseum.org/join Contains contextual e-mail link.

5.20 5.201 Get Involved Anchors newmuseum.org/get_involved Links to "Donate", "Intern", and "Volunteer".5.202 Get Involved Page Title newmuseum.org/get_involved5.203 Get Involved "Donate" newmuseum.org/get_involved5.204 Get Involved Donate Decription Contains contextual links.5.205 Get Involved "Intern" newmuseum.org/get_involved5.206 Get Involved Intern Description Contains contextual links.5.207 Get Involved "Volunteer" newmuseum.org/get_involved5.208 Get Involved Volunteer Description newmuseum.org/get_involved Contains contextual links.

5.209 Get Involved "Sponsor" Module newmuseum.org/get_involvedModule title. Sponsors description. Sponsor

logo {optional}.5.210 Corporate Page Title newmuseum.org/join/corporate2.111 Corporate Description newmuseum.org/join/corporate Contains contextual links.

5.30 5.301 Corporate "Levels and Benefits" Module newmuseum.org/join/corporate5.302 Corporate Supporter ($5,000) newmuseum.org/join/corporate5.303 Corporate Supporter Description newmuseum.org/join/corporate Contains contextual link.5.304 Corporate Partner ($10,000) newmuseum.org/join/corporate5.305 Corporate Partner Description newmuseum.org/join/corporate Contains contextual link.5.306 Corporate Benfactor ($25,000) newmuseum.org/join/corporate5.307 Corporate Benefactor Description newmuseum.org/join/corporate Contains contextual link.

5.308 Corporate More Corporate Information Description newmuseum.org/join/corporateContains contextual e-mail link and link to

membership form.5.309 Corporate "Current Corporate Members" Module newmuseum.org/join/corporate Module title. List of corporate names.

5.40 5.401Membership

Calendar Page Title newmuseum.org/join/membership_calendar

5.402Membership

Calendar Calendar Description newmuseum.org/join/membership_calendar

5.403Membership

Calendar "Membership Calendar" module newmuseum.org/join/membership_calendar

Event/Exhibition date, title, who is invited, and short description. Contain contextual

links.6.0 Shop

6.10 6.101 Shop Overview Image Banner newmuseum.org/shop Links to New Museum Store6.102 Shop Overview Page Title newmuseum.org/shop6.103 Shop Overview Store Description newmuseum.org/shop

6.20 6.201 Limited Editions Page Title newmuseum.org/shop/limited_editions6.202 Limited Editions Image Banner newmuseum.org/shop/limited_editions6.203 Limited Editions Page Title newmuseum.org/shop/limited_editions6.204 Limited Editions Limited Edition Description newmuseum.org/shop/limited_editions Contextual e-mail link

6.205 Limited Editions Artist Bio Module newmuseum.org/shop/limited_editionsArtist's name acts as module title. Artist

biography. Thumbnail image.7.0 About

7.10 7.101 Visitor Info Location newmuseum.org/about/visitor_info7.102 Visitor Info Directions newmuseum.org/about/visitor_info Contains external link to hopstop.com7.103 Visitor Info Museum Hours newmuseum.org/about/visitor_info7.104 Visitor Info Visitor Policies newmuseum.org/about/visitor_info7.105 Visitor Info Admission newmuseum.org/about/visitor_info "buy tickets now" link7.106 Visitor Info New Food Café newmuseum.org/about/visitor_info Link to New Food Café website

7.20 7.201 Mission Statement Mission Statement Description newmuseum.org/about/mission_statement7.30 7.301 New Building Imager Banner newmuseum.org/about/new_building

7.302 New Building Anchors newmuseum.org/about/new_buildingLinks to "time-lapsed video", "audio",

"press", and "campaign".7.303 New Building Page Title newmuseum.org/about/new_building7.304 New Building New Building Description newmuseum.org/about/new_building

ID Sub_ID Page Name Category Content Location Notes

7.305 New Building "Video" Module newmuseum.org/about/new_buildingModule title. Thumbnail image of video

scene7.306 New Building "Audio" Module newmuseum.org/about/new_building

7.307 New Building "Press" Module newmuseum.org/about/new_buildingModule title. Contextual links to press

articles.

7.308 New Building "Campaign" Module newmuseum.org/about/new_buildingModule title. Campaign description.

Corporate Logo graphics.7.40 7.401 Calendar Calendar newmuseum.org/about/calendar

7.402 Calendar "Events" Module newmuseum.org/about/calendar7.403 Calendar Event Image {required} newmuseum.org/about/calendar7.404 Calendar Event Date {required} newmuseum.org/about/calendar7.405 Calendar "Series" pink logo {optional} newmuseum.org/about/calendar7.406 Calendar Event Information {required} newmuseum.org/about/calendar7.407 Calendar Link to "more info" {required} newmuseum.org/about/calendar

7.408 Calendar "Exhibitions" Module newmuseum.org/about/calendarModule title. Thumbnail image. Exhibition

title. Sponsor logo {optional}. "more info" link7.50 7.501 Press Page Title newmuseum.org/about/press

7.502 Press Press Description newmuseum.org/about/press Contains contextual links.7.503 Press Press Release Date newmuseum.org/about/press7.504 Press Contextual Link to Article newmuseum.org/about/press7.505 Press Past Press Releases newmuseum.org/about/press7.506 Press Press Description newmuseum.org/about/press7.507 Press Press Release Date newmuseum.org/about/press7.508 Press Contextual Link to Article newmuseum.org/about/press7.509 Press Press Enews Releases newmuseum.org/about/press7.510 Press Personal Information Form newmuseum.org/about/press

7.60 7.601 Leadership Anchors newmuseum.org/about/leadership Links to "Trustees" and "Support"7.602 Leadership "Trustees" Module newmuseum.org/about/leadership Module title. List of trustees.7.603 Leadership Thank You newmuseum.org/about/leadership7.604 Leadership Thanks You Description newmuseum.org/about/leadership7.605 Leadership Corporate Logos newmuseum.org/about/leadership7.606 Leadership List of Contributors newmuseum.org/about/leadership

7.70 7.701 History Image Banner newmuseum.org/about/history7.702 History Page Title newmuseum.org/about/history

7.703 History Timeline Module newmuseum.org/about/historyMultiple modules that are titled by date with

a brief history description.7.80 7.801 Space Rental Image Banner newmuseum.org/about/space_rental

7.802 Space Rental Page Title newmuseum.org/about/space_rental7.803 Space Rental Space Rental Description newmuseum.org/about/space_rental Contains contextual links.7.804 Space Rental "Images" Module newmuseum.org/about/space_rental

7.90 7.901 Café Image Banner newmuseum.org/about/caféCafé Page Title newmuseum.org/about/caféCafé Café Description newmuseum.org/about/café Contains contextual links.Café Hours newmuseum.org/about/café

7.10 7.1001 Contact Us Location newmuseum.org/about/contact_us Museum address.7.1002 Contact Us General Inquiries newmuseum.org/about/contact_us Link to info e-mail

7.1003 Contact Us Specific Inquiries newmuseum.org/about/contact_usE-mail links to multiple and specific points of

inquiry.

Demographics Tech. ComfortAge group: 18-22 PC: GoodYears online: 10 Web: Very GoodIncome: <$15,000

Motivations Scenarios Features BehaviorsLearn about different kinds of museum memberships.

• Compare benefits of all membership levels.

• Membership comparison chart. • On the membership page she a clicks link that takes her to a list of museum memberships whose benefits she can compare easily.

Learn about events for members. • Locate events that are discounted or free to members.

• Event calendar that indicates discounted or free admission for members.

• On membership page she clicks a link that takes her to a calendar specifically for members.

• Locate events that are for members only.

• Event calendar for members only.

Join a museum membership online. • Finished research and ready to buy museum membership.

• Step-by-step online purchase. • On membership page, she clicks "Join Now"

• Features specifically designed for museum members.• Secure online purchasing.

"I want to know if a museum membership is the best option for me."

Alegria Ballard: New Student Member

Personal BackgroundAlegria is an undergraduate in the fine arts progam at Parsons. She often visits art museums to complete class assignments and to find inspiration. She plans to visit the New Museum multiple times within the next year and is interested if purchasing a membership may be more cost effective for her rather than paying admission each times she visits. She likes do much of her shopping online, so she hopes the New Museum website offers online purchasing of memberships as well as well-organized, concise information that will help her make her decision.Needs

• Quick and simple navigation.

Demographics Tech. ComfortAge: 38 years old PC and Mac: GoodYears online: 15 Web: ExcellentIncome: $50 K+

Motivations Scenarios Features Behaviors• Learn about museum exhibits. • Identify art trends across different

museum and gallery web sites.• Graphics and photos representing the art trends presented in the museum.

• Marvin clicks in the exhibition links. Bar navigator is self explanatory.

• Visit exhibitions and learn about artists. • Description of the exhibitions at a glance.

• He clicks in the exhibit links and gets information about theme, content, and featured artist.

• Digital gallery of works of art exhibited in the museum.

• He visits the digital gallery.

• List of artists exhibited in the museum.

• He checks the list of artists who have exhibited in the museum.

• Meet people with similar interests. • Keep up to date on hip places to meet people in the New York art community.

• Exhibition RSS and Events RSS. • Marvin installs both RSSs in his i-phone.

• Identify hip and enjoyable places for networking.

• Calendar of openings and happenings.

• He checks the museum calendar for the next event.• Marvin attends the museum's monthly music concert.

• Build networking with the art community in New York.

• Identify artists who have been included in museum exhibitions.

• Learn about the artists in vogue.

"To be a successful entrepeneur in the art business, you've got to have a presence in the art community."

Vince Anwar: The Hipster/Culture Vulture

Personal Background

Needs• Learn the new trends in art.

Vince is extremely involved in the New York art scene. He frequents contempory art galleries and is often involded in organizing his own art events. Vince is a memeber of the New Museum and needs to access the website regularly to stay informed with what is happening at the museum. He is interested information on the upcoming exhibitions/ events and he would like to use the New Museum website to connect with other people with similiar interests

"I want to quickly get a sense of whether my wife and I will enjoy this

museum."

Demographics Tech. ComfortAge group: 34-50Years online: 2-3Income: $60k+

PC: MediumWeb: Medium

Motivations Scenarios Features BehaviorsFind directions • Get detailed directions from different

areas they may be in, such as where their hotel is, or another museum, using a variety of transportation options

• Written directions for different types of transportation (bus, subway)

• Click on link for directions, choices for transportation method or from a general area.

• Maps or links to other map sites such as google or yahoo maps

Understand the museum and its collection

• Already has a broad understanding of "new art", but wants to know what specifically the museum has.

• Information on current exhibitions, including images of works in the collection and bios of artists

• Link to current artists or exhibits

• Online art exhibitions • Put user into a modified "process flow" for an exhibit

• A sense of the institution

Ashford Tucker

Personal BackgroundAshford is a middle-aged married man from Tulsa, Oklahoma, coming to New York City with his wife. They do not have children. They plan to do a number of things while they're in the city, including going to a Broadway show, the Metropolitan Museum of Art, and go shopping. Ashford is interested in finding out whether he and his wife would enjoy the New Museum by looking at information on their collections, and also to get basic information on visiting. Although he has been to New York before, he does not know the city or its cultural institutions well.

Needs• Information about current permanent collections• General visitor information such as costs and directions

“I have to find something interesting to do this weekend with my son, otherwise I will be in a big trouble”

Demographics Tech. ComfortAge group: 35-45Years online: 10Income: $45k+

PC: HighWeb: High

Motivations Scenarios Features BehaviorsFind out directions to the museum

• Looking for detailed information on how to get to the museum, the closest subway or bus stop. Paying close attention to the travel time needed.

• Detailed information on how to get to the museum using different kinds of transportation (subway, bus, car).Text and maps.

• Ben clicks on a "directions" link that leads him to the page listing different transportation options. The page also includes maps.

• Looking for an information on closest playgrounds

• Map showing playgrounds in the area.

• On a page for directions Ben finds either the map or a link to the map showing playgrounds.

Find out about museum hours and a café

• Ben is looking for acccurate information on hours museum is open.

• Information on museum hours as well as the list of the dates and holidays the museum is closed.

• Clicks on a "museum hours" link.

Ben Davis

Personal Background

Needs• Age appropriate content• Entertaining programs for kids• Easy access to food and drinks

Ben is a freelance graphic designer. He lives in New York City. He is interested in music, film and theatre. He visits museums fairly often. He has a six-year-old son and likes to take him to places that would be interesting for both of them. They both like going to see puppet shows. Ben always checks events at museums and is subscribed to a few e-mail listings informing him about various happenings.

• Ben knows that museums usually have cafes, so he is checking whether a café exists and what are the hours it is open.

• Information on café, the hours it is open and a type of food and drinks available.

• Clicks on a link that leads him to a café page.

Find out about events • Ben is specifically looking for events for children and wants to know what is appropriate for his son..

• A page listing events for kids with brief descriptions and the information on what age is the content appropriate for.

• Clicks on the "events" link and then looks for subsection dedicated to kids.

Two-by-Two Graphical Representation of Personas

Complex Interactions

Frequent Interactions

Simple Interactions

Infrequent Interactions

The Tourist

The New Student Member

The Parent The Hipster/ Culture Vulture

Personas Summary Sheet

Aileen McCrillis, Elvira Ortiz, Magdalene Kadel, Karen Vasey, Cedomir Kovacev

The Tourist:

The Hipster/ Culture Vulture: The New Student Member: The Parent:

Ashford Tucker

Vince Anwar Alegria Ballard

• Visitor to New York who is not familiar with the New Museum

• Very involved with the contemporary art scene in New York

• Very enthusiastic about art and will be visiting the museum frequently

• Parent who is interested in museumʼs activities for kids

• Wants to get a quick understanding about the museum

• Needs to keep up with current events at the museum

• Concerned about membership costs

• Seeking info about kid-targeted activities and/or events

• Interested in what exhibits will be going on during his trip to New York

• Interested in current and upcoming exhibitions as well as special events and performances

• Interested in members-only features/ benefits

• Needs to know if museumʼs exhibits are “kid appropriate”

• Seeking general visitor information; directions, hours, etc.

• Will be visiting the website frequently

• Interested in educational offerings at the museum

• Wants confidence that online purchases are secure

Card Sort Results Karenʼs Card Sort Results 3 participants Visitor Info Tours Group Tours Directions Visitor Info Hours Visitor Policies Admission Location Self-guided Tours Audio Tours Docent Tours Contact Us Contact Us General Inquiries Specific Inquiries Questions Scheduling Space Rental Get Involved Intern Partner ($10,000) Deluxe ($400) Benefactor ($25,000) Premium ($1,000) Partner ($10,000) Levels and Benefits Get Involved

Supporter ($5,000) Contemporary Council ($2,500) Support Trustees Standard ($35, $60, $100) Corporate Volunteer Donate Sponsors Members Gift Memberships Current Corporate Members Subscribe Membership General Membership Members Membership Calendar Council Membership About Us Mission Statement History Leadership Campaign Past Programs and Lesson Plans Resources Get Weird G:Class Night School Teacher Resources Resource Center Parent Resources

Press Press Press Releases Shop Café Limited Editions Shop Overview Calendar School and Youth Programs Target First Saturdays for Families New Food All Events Calendar Past Events Special Projects New Silent Current Artists New Building Upcoming Events Bowery Artist Tribute Current Upcoming Museum as HUB Media Stuffs Audio Time-lapsed video Podcasts User Registration Interactive Map Blogs

Site Map Aileenʼs Card Sort Results 3 participants Special Programs Museum as HUB New Silent Get Weird G:Class Leadership What We Are About /Who We Are Press History Press Releases Campaign Mission Statement Check Us Out Location Shop Overview New Food Interactive Map New Building Café What Is Going On? (Past, Present, Future) School and Youth programs Target First Saturdays for Families Parent Resources Current Artists Docent Tours

Group Tours Self-Guided Tours Audio Tours Time-Lapsed Video Limited Editions Night School Audio Forum Podcasts Bowery Artists Blogs Streaming Videos Upcoming Events All Events Special Projects Upcoming Current General Past Events Past Programs and Lesson Plans Membership & Involvement (“Get Involved”) Council Membership Membership Gift Memberships Get Involved Donate Intern Corporate Volunteer Trustees Subscribe Levels and Benefits Partner ($10,000)

Supporter ($5,000) Deluxe ($400) Current Corporate Members Standard ($35, $60, $100) Sponsors User Registration Tribute Support Benefactor ($25,000) Members Contemporary Council ($2,500) Premium ($1,000) Useful Information/FAQs Tours Specific Inquires Directions Admission Scheduling Calendar Visitor Policies Teacher Resources Resource Center General Inquiries Space Rental Visitor Info Contact Us Hours Questions? Site Map Observations: • Without contextual clues, volunteers did not know what many pages were about • None of the volunteers knew what “docent tours” were

• One volunteer suggested parent resources should be called “family resources” Cedomirʼs Card Sort results 3 participants Visitor Info Visitor Info Location Hours Directions Admission Interactive Map Visitor Policies Café New Food Exhibits Upcoming Current Special Projects About Us History Leadership Trustees Sponsors Museum as Hub Museum Events / Calendar Calendar Past Events All Events Upcoming Events Target First Saturdays for Families

Get Weird Bowery Artist Tribute Website Contact Us Support Site Map Questions? Media Audio Streaming Video Time-lapsed Video New Silent Podcasts Community Share Forum Blogs User Registration Members Members Gift Memberships Current Corporate Members Council Membership General Membership Donate Donate Levels and Benefits Benefactor ($25000) Partner ($10000) Supporter ($5000)

Contemporary Council ($2500) Premium ($1000) Deluxe ($400) Standard ($35, $60, $100) Campaign Tours Tours Self-guided Tours Audio Tours Docent Tours Group Tours *School Tours (ADDED) Resource Center Resource Center School and Youth Programs Night School Parent Resources Past Programs and Lesson Plans Teacher Resources Help Out Volunteer Intern Press Press Specific Inquires General Inquires Press Releases

Space Rental Space Rental Does Not Fit Scheduling G:class Elviraʼs Card Sort Results 3 participants NOTES: The participants didnʼt know what G: Class, Limited Edition, and Museum as Hub refers to. The group decided to group the items in categories. They added subcategories to several items (marked here with dash). General Admission Mission Statement History Corporate Leadership Shop Overview Space Rental / Museum as Hub New Building –Café –New Food All Events Current –Get Weird –New Silent –Target First Saturdays for Families –Night School –Bowery Artist Tribute Calendar

–Upcoming Events –Upcoming Volunteer –Get Involved –Intern School and Youth Programs –Parent Resources –Teacher Resources –G: Class Past Events –Past Programs and Lesson Plans Special Projects –Limited Edition Current Artists Campaign Donate Trustees Sponsor Current Corporate Members Members Contact Us General Membership Council Membership –Contemporary Council ($25,000) –Supporter ($5,000) –Partner ($10,000) –Benefactor ($25,000) Membership –Levels and Benefits –Deluxe ($400) –Standard (35, $60, $100) –Premium Gifts Memberships

Visitor Info Hours Scheduling Location Direction Visitor Policies Tours –Self-Guided Tours –Group Tours –Docent Tours Site Map Interactive Map Support Questions? Inquiries Specific Inquiries Subscribe Resource Center / Resources User registration Blogs Forum Podcasts Streaming Video / Time-Lapsed Video Audio / Audio Tours Share Press Press Releases Press

Magdalenʼs Card Sort Results 3 participants Membership Membership Calendar Join Membership Share Subscribe Donate Levels and Benefits Current Corporate Members Partner ($10,000) Deluxe ($400) Premium ($1,000) Benefactor ($25,000) Standard ($35, $60, $100) Contemporary Council ($2,500) Gift Memberships Supporter ($5,000) Support Campaign Education Teacher Resources G:Class Learn Volunteer Intern Resource Center Special Projects Target First Saturdays for Families Bowery Artist Tribute Night School Group Tours

School and Youth Programs Past Programs and Lesson Plans Exhibition Current Events All Events Upcoming New Silent Calendar Scheduling Exhibitions Upcoming Events Self-guided Tours Docent Tours Tours Calendar Audio Tours Audio General Membership Sponsors Past Events Current Artists Time-lapsed video Corporate Corporate Press Press Releases Press Trustees Council Membership Mission Statement New Building Leadership

Public Information Admission About History Specific Inquiries General Inquiries Location Visitor Info Directions Questions Contact Us Hours Visitor Policies Get Weird Get Involved Museum as HUB Shop Shop Overview Café New Food Space Rental Limited Editions

Features List

Rank Order Feature Description

1 Search function Allow users to search website content using keywords. Search engine results page will display results in body of page with category groupings on left side with number of results for each group in parentheses

2 Family Resources Page to aggregate all kid-oriented content, easy to navigate to through homepage

3 Interactive Calendar Allows users to add desired exhibitions and events to customized calendar

4 User Login Allows users to utilize interactive calendar and also sign up for customized email alerts

5 Blog Allows users to engage in conversations with other users and museum staff on topics relevant to the New Museum

6 Podcasts Audio/video files users can download including audio tours, artist interviews, supplementary content to exhibitions

7 Interactive Map Allows users to locate collections, pieces available from specific artists, and a registered user may plan a personal tour of the museum prior to his visit

8 Interactive Navigation Users interact with navigation by clicking on primary navigation links; image in center of the page slides across screen revealing another image and secondary navigation

9 Virtual Exhibition Allows users to experience exhibition from anywhere through 3D digital model of museum including artworks and relevant information

10 Interactive Art Piece Using a multimedia platform the interactive art piece invites website users to pick a type of artist tool (pencil, brush, collage shapes and images) and a color. The user may then add a single stroke, line or addition to the communal canvas. Each contribution has a rollover tag with the person's name and location.

Site Management Once a web site has been designed and built, it does not matter how quickly a user can navigate to content if that content is out of date. To this purpose, the updated New Museum site will be based on a simple Content Management System (CMS), which will allow for quick and easy updating. Each type of page (Event, Exhibition, etc.) is based on a template, with areas for title, date, content, image, etc. Each of those areas will correspond with a field in a web form within the CMS. In this way anyone who can fill in a simple web form can update content or add new content. They would not need knowledge of html or any other special skills. Updating the site could be one of a number of an internʼs duties.

New Museum / Home Page

Logo Login | Register Search

About Us | Exhibitions | Events | Education | Support Us | Store

Secondary Navigation Background Image

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3

4 5 6 7

8

MediaVideo GalleryPodcastsInteractive ArtBlogImage GalleryRSS

What's NewTomma AbtsPaul Chan: The 7 LightsSANAA: WorksJeffrey Inaba

Support New MuseumBecome a MemberCorporate PartnershipVolunteerDonate

Location | Hours | AdmissionNew Museum235 BoweryNew York, NY 10002212.219.1222get directions

New Museum, 235 Bowery, New York, NY 10002, Tel: 212-219-1222

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1

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Secondary Navigation slidesin when main category is selected.

This is main navigation. It ispersistent throughout thesite.

Media Section lists linkswith media features.

This section lists linksfor events, exhibitions etc.It changes frequently.

This section lists linksrelated to membership.

This section containes three panes that change on click on top three links. Relevantinformation is then revealed.

Login and Register lead tospecial features for registeredusers.

Footer contains addressand phone number.

New Museum / About Us / New Cafe





About UsVisitor InfoToursContact UsNew Museum BuildingNew Food CafeMission StatementPressTrustees

Image

New Food

At the New Food café, located in the New Museum’s lobby, visitors can mix fresh green salads with do-it-yourself dressings, select from a variety of savory soups, superbly executed sandwiches, and special entrées, or fortify for a day of viewing cutting-edge contemporary art by indulging in artisanal chocolate bars and cheesy, homemade New Puffs. Champagne, wine, beer, and specialty cocktails are also on offer for visitors 21 and up.

Cafe Hours

New Museum / About Us / Mission





1 Concise and effectivestatement.


(Image)

NEW ART NEW IDEAS

1

New Museum / About Us / New Building






Image

New Building

The New Museum building is a home for contemporary art and an incubator for new ideas, as well as an architectural contribution to New York’s urban landscape. Sejima and Nishizawa, who received the commission in 2002, have described the building as their response to the history and powerful personalities of both the New Museum and its storied site.

Space Rental Information

New Museum / About Us / Tours






Image

Tours

Visitors can participate in free, docent-led public tours of the Museum's current exhibitions. During these highlights tours, visitors will engage in lively conversation about the work on display and the architecture of the building..

Scheduling Information

Docent Tours


Group Tours

New Museum / Education / Family Resources





Image

Family Resources

Located on the fifth floor, the Resource Center offers New Museum visitors books, catalogues, magazines, and digital materials on international contemporary art and culture as well as publications related to current exhibitions.

EducationResource CenterFamily ResourcesTeacher ResourcesToursMediaInternshipsMuseum as Hub

Search for family events

New Museum / About Us / Visitor Info






Image

LocationNew Museum235 BoweryNew York, NY 10002212.219.1222

Museum HoursWednesday 12-6 PMThursday and Friday 12-10 PMSaturday and Sunday 12-6 PMMonday and Tuesday closed

Visiting the Museum

AdmissionGeneral Admission: $12Seniors: $8Students: $618 and under: FREEMembers: FREE

DirectionsThe New Museum is located at 235 Bowery (at Prince Street between Stanton and Rivington Streets, one and a half blocks south of Houston).

Interactive Map

Visitor Pilicies

Cafe Info

New Museum / Calendar






1The link leads to a page withmore information about theevent. Image to the left is alsoa link leading to the same page.

Events

ImageSince abstraction was introduced into Western European art at the beginning of the twentieth century, art history has defined it as an artistic language that freed itself from subject matter to concentrate instead on content. more about this event




1

Calendar

Exhibitions

New Museum / Education / Internships





Image

Internships



New Museum / Exhibitions / Media





1The link leads to a page withmore information about thefeature. Image to the left is alsoa link leading to the same page.

Media

ImageSince abstraction was introduced into Western European art at the beginning of the twentieth century, art history has defined it as an artistic language that freed itself from subject matter to concentrate instead on content. more about this feture




1


New Museum / Education / Museum as Hub





Image

Museum as Hub

A partnership of five international arts organizations, Museum as Hub is a new model for curatorial practice and institutional collaboration established to enhance our understanding of contemporary art. Both a network of relationships and an actual physical site located in the fifth-floor New Museum Education Center,


Visit Museum as Hub Website Search for Museum as Hub related events

New Museum / Education / Resource Center





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Resource Center



New Museum / Education / Teacher Resources





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Teacher Resources


G-class


Lesson plans

EducationResource CenterFamily ResourcesTeacher ResourcesToursMediaInternships


Tours

New Museum / Events / Classes and Seminars







EventsCurrentUpcomingPastFamily and ChildrenClasses and SeminarsCalendar

Classes and Seminars





1

New Museum / Events / Family and Children








Family and Children





1

New Museum / Events / Past








Past Events





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New Museum / Events / Upcoming






Image


Event Title

05.08.08 7.30pm New Museum Theater | Search for: Today's Events | Events This Week | Related Events

Since abstraction was introduced into Western European art at the beginning of the twentieth century, art history has defined it as an artistic language that freed itself from subject matter to concentrate instead on content; that content was an essential expression of an idea or feeling, rather than a representation of an object from the real world.

New Museum / Exhibitions / Current






Image

ExhibitionsCurrentUpcomingPastSpecial ProjectsCalendar

Exhibition Title

04.09.08 - 06.29.08View Online Exhibition

Since abstraction was introduced into Western European art at the beginning of the twentieth century, art history has defined it as an artistic language that freed itself from subject matter to concentrate instead on content; that content was an essential expression of an idea or feeling, rather than a representation of an object from the real world.

New Museum / Exhibitions / Past







Past Exhibitions





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New Museum / Exhibitions / Special Projects







Special Projects





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New Museum / Exhibitions / Upcoming







Ucoming Exhibitions





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New Museum / Store / Limited Editions




New Museum StoreStore InfoShop OnlineLimited Editions

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Limited Editions

At the New Food café, located in the New Museum’s lobby, visitors can mix fresh green salads with do-it-yourself dressings, select from a variety of savory soups, superbly executed sandwiches.

Shop online Museum Store




New Museum / Store / Store Info




New Museum StoreStore InfoShop OnlineLimited Editions

Image

New Museum Store

At the New Food café, located in the New Museum’s lobby, visitors can mix fresh green salads with do-it-yourself dressings, select from a variety of savory soups, superbly executed sandwiches, and special entrées, or fortify for a day of viewing cutting-edge contemporary art by indulging in artisanal chocolate bars and cheesy, homemade New Puffs. Champagne, wine, beer, and specialty cocktails are also on offer for visitors 21 and up.

Shop online Museum Store

New Museum / Support Us / Corporate Support




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Corporate Support



Support UsMembershipsVolunteerDonationsCorporate SupportTrustees


Purchase Membership at the New Museum Store

Levels and Benefits

Curent Corporate Sponsors

Join us for an extraordinary year ahead! The grand opening of the new New Museum is one of the most talked-about cultural events of the year, and Corporate Members will be able to take advantage of all that the Museum has to offer.

American ExpressArtex Fine Art ServicesBisazzaBloomberg LPBloomingdale'sBNP ParibasCalvin Klein

New Museum / Support Us / Donations




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Donations


Make a secure online donation




New Museum / Support Us / Memberships




Image



Memberships



Support UsMembershipsVolunteerDonationsCorporate SupportTrustees General Membership


Council Membership


Gift Membership



New Museum / Support Us / Trustees




Image

Trustees




Shelley Fox AaronsDieter BognerJames-Keith BrownHenry M. BuhlSaul Dennison, PresidentJon DiamondMitzi EisenbergSusan FeinsteinWilliam E. FordStephanie French

Corporate support

companylogo

short description

companylogo

short description

Catherine OrentreichWilliam A. PalmerSteven M. PesnerNancy Delman PortnoyAby RosenRon RosenzweigPaul T. Schnell, Vice PresidentLaura Skoler, Vice PresidentJerome L. SternDianne Wallace

New Museum / Support Us / Volunteer




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Volunteer


Contact Ben Davis for more information




website redesign of the

Documents