website redesign roadmap | elink design
DESCRIPTION
The eLink Design Website Redesign Roadmap offers marketers and business owners a quick reference of key factors to consider when redesigning a website. It is geared to challenge companies to consider the most important reason for a website redesign: lead generation.TRANSCRIPT
Website Redesign Roadmap
A guide for navigating your next website redesigneLink Design, Inc.
A Lexington Web Design Firm
The Pull Is Cool
• The old style of push marketing is still effective if you can afford it, but not like it was before the year 2000.
Push Pull
Very Cool
• Over the last 10 years, pull marketing has gained ground as an effective marketing method.
• It’s easier and more cost-effective than push marketing.
Pull = Leverage
flickr: M_Shahab
So why do you have a business website?
Wrong Reasons to Redesign
• Our company has a new look and feel.• The current design is getting old.• I don’t like the design any more.• It’s been a while since we had a redesign.• The marketing department wants to.• The CEO wants a new look.
Fishing in an empty pond?
Right Reasons to Redesign
• I want to get found by more prospects.• I want to convert more prospects into leads.– Branding could be a good reason if it will help to
increase prospects and leads.
Your business website is for lead generation.
Which is better?
• Attractive & Empty • Unattractive & Full
Flick: Yiie Flick: mckaysavage
How to Redesign a Successful Website
Attract More Prospects
• Create great content• Optimize the content for search (SEO)• Promote the content using social media
Flickr: aemde
Types of content
• Blog• Video• Photos• Presentations• Podcasts• Press Releases• eBooks• Whitepapers
Convert Visitors to Leads
• Landing Pages• Calls to Action
Analysis - ROI
• A redesign without measurable improvement is a waste of time and money.
• You must know your current web statistics before you start.
Step #1
• Audit your website assets– Content– Inbound Links– Keyword Rankings– Conversion Tools
• Protect these assets during the redesign• Wasted assets = wasted time & money
Use Analytics to Identify Assets
Step #2
• Creating great content is just as important as attractive design– Blog– Video– Photos– Presentations– Podcasts– Press Releases– eBooks– Whitepapers Flickr: Adikos
Step #3
• Conversion Testing– Landing Pages
Step #4
• Analyze the results
Bring It All Together
Flickr: Assembled Chemical Weapons AlternativesFlickr: UggBoy UggGirl♥
eLink Design
1. Be Seen 2. Convert 3. Analyze
Contact
Phone: 859.422.9165Email: [email protected] Web: www.elinkdesign.com
A Lexington Web Design Firm