website seo audit template

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Website & SEO Audit Template

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Post on 08-May-2015

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DESCRIPTION

SEO Site Audit Template that can be used by agencies when they profile their client's websites. Template contains both the SEO optimization tests in terms of content as well as Speed Optimization tests.

TRANSCRIPT

Page 1: Website SEO Audit Template

Website & SEO Audit Template

Page 2: Website SEO Audit Template

2

Introduction

Objective:

To identify the present level of SEO related components & health of Meltpress.com.

Tabulate the action items required to achieve search engine prominence.

Methodology:

We tested the website both manually and using premium third-party applications to arrive at the findings presented in this document.

Summary:

Of the 27 tests we conducted across the categories of ‘Primary SEO parameters’, ‘Speed Optimizations’ and ‘Server & Security’, there are 10 areas that require tune-ups.

Technical aspects of SEO are predominantly clean. With the addition of content related SEO, we are hopeful of highly positive results.

Navigation:

Every test specified in the following three index slides are ‘clickable’.

Each slide is also connected to its corresponding index category through a Home button in the footer.

Page 3: Website SEO Audit Template

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Index of Primary SEO Parameter Tests

Tests that were successfully

passed:

Most Common Keywords

Code to Text Ratio

Image ALT Tag Test

Robots.txt Test

Sitemap.XML Test

Google Analytics Test

Deprecated HTML Tags Test

Test results that require actions to be

rectified:

Title Tags Test

Meta Descriptions

Meta Keywords

H1 and H2 Tag Test

URL Structure Test

Page 4: Website SEO Audit Template

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Index of Speed Optimization Tests

Tests that were successfully

passed:

HTML Page Size Test

HTML Compression / GZIP Test

Flash Test

Nested Tables Test

Image Expires Tag Test

Doctype Test

Frameset Test

Site Loading Speed Test

Page Cache Test

Test results that require actions to be

rectified: None; The site is fully optimized for fast

rendering

Page 5: Website SEO Audit Template

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Index of Server & Security Tests

Tests that were successfully

passed:

WWW Resolve Test

Server Signature Test

Safe Browsing Test

IP Canonicalization Test

Test results that require actions to be

rectified:

Directory Browsing Test

Libwww-perl Access Test

Page 6: Website SEO Audit Template

6

• Some of our top performing articles:

Do You Want to Promote your Brand through Digital Marketing Articles?

Visit MeltPress.comShare your expertise!Build your brand!

SEO Interview Questions for Senior Level SEO Positions

Facebook Video Ads – All the Latest Updates

Traffic Conversion: 6 Secrets To Using A Pop-Up That Converts

6 simple Google Analytics metrics for Beginners

PAUSE FOR A

MOM

ENT

Page 7: Website SEO Audit Template

7

Primary SEO Parameters

13/03/2013

© Meltpress. ALL RIGHTS RESERVED

Page 8: Website SEO Audit Template

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Title Tags

Element that defines the title of the web page

This tag displays the page title in browsers toolbar and in the search-engine results (SERPs).

It also provides a title for the page when it is added to favorites.

What is it?

Descriptive of the page content Unique tag for every page Less than 70 characters

How it should be?

All the important pages in Meltpress.com have redundant phrases as Title tags This is not a desired state

Results

We analyzed the key pages in Meltpress.com for the availability & uniqueness of Title tags. Results are tabled below:

Page URL Title? Unique?

http://meltpress.com Yes No

Page 1 Yes No

Page 2 Yes No

Page 3 Yes No

Page 4 Yes No

Page 5 Yes No

Page 6 Yes No

Page 7 Yes No

Page 9: Website SEO Audit Template

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Meta Description

Short & accurate summary of page content

High impact on search engine rankings Show up directly in search engine results So, can affect whether or not the user

clicks through to your site

What is it?

Descriptive of the page content Unique tag for every page Less than 150 characters

How it should be?

All the important pages in Meltpress.com have redundant Description tags; Character limit is also exceeded

This is not a desired state

Results

We analyzed the key pages in Meltpress.com for the availability & uniqueness of Description tags. Results are tabled below:

Page URL Tag? Unique?

http://meltpress.com Yes No

Page 1 Yes No

Page 2 Yes No

Page 3 Yes No

Page 4 Yes No

Page 5 Yes No

Page 6 Yes No

Page 7 Yes No

Page 10: Website SEO Audit Template

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Meta Keywords Tags

Provision to provide additional text for search engines to index along with page content.

Meta keywords can emphasize a particular word or phrase in the main body of the text.

What is it?

Incorporate keywords from the page

Unique tag for every page Not more than few phrases per

page

How it should be?

All the important pages in Meltpress.com have redundant phrases as Title tags This is not a desired state

Results

Keyword Tag Summary for Important pages:

Page URL Tag? Phrases Unique?

http://meltpress.com Yes > 5 No

Page 1 Yes > 5 No

Page 2 Yes > 5 No

Page 3 Yes > 5 No

Page 4 Yes > 5 No

Page 5 Yes > 5 No

Page 6 Yes > 5 No

Page 7 Yes > 5 No

Page 11: Website SEO Audit Template

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Most Common Keywords

Test to check the most common keywords & their usage on a web page

We chose the page http://meltpress.com for this test as this is the doorway page to the various offerings of Meltpress Research

What is it?

A keyword density in a range from 2% to 5% of the total text volume in a web page is often cited as ideal

How it should be?

Most common keywords in the page are directly related to the brand ‘Meltpress’ & its service offerings This is a desired state with optimum range of frequency of occurrence

Results

Keyword Occurrence DensityKeyword 1 10 times 4.46%Keyword 2 8 times 3.57%Keyword 3 7 times 3.13%Keyword 4 7 times 3.13%Keyword 5 6 times 2.68%

Keyword Density Summary of http://meltpress.com

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H1 and H2 Tag Test

Test to check if H1 and H2 tags are appropriately used in the web pages

H1 tags are used to denote the key topics & H2 tags are used to denote sub topics to search engines & users

What is it?

Typically a page would have lesser than 3 H1 tags and multiple H2 tags

How it should be?

The important pages in Meltpress.com don’t have H1 and H2 tags defined This is not a desired state

Results

H1 and H2 tag summary for Important pages:

Page URL H1 Tag H2 Tag

http://meltpress.com 0 0

Page 1 0 0

Page 2 0 0

Page 3 0 0

Page 4 0 0

Page 5 0 0

Page 6 0 0

Page 7 0 0

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Code to Text Ratio

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code

What is it?

Used by search engines to calculate the relevancy of a web page

A higher code to text ratio will increase the chances of getting a better rank in search engine results. 

Why is it important?

Results

Most important pages in Meltpress.com has excellent Code to Text Ratio This is a desired state

H1 and H2 tag summary for Important pages:

Page URLCode to Text

Ratiohttp://meltpress.com 20.82%Page 1 11.93%Page 2 27.93%Page 3 29.08%Page 4 26.40%Page 5 16.14%Page 6 26.11%Page 7 13.36%

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Image ALT Tag Test

Test to check the images in the website for ALT Attribute

What is it?

Used by search engines to understand & index the context of the image

Ability to attract visitors through ‘image search’ option

Why is it important?

Results

All the images in the important pages have ALT tag defined for them This is a desired state

ALT tag summary for the images in the key pages:

Page URLUniqueImages

Optimized Images

http://meltpress.com 1 1Page 1 7 7Page 2 4 4Page 3 4 4Page 4 2 2Page 5 2 2Page 6 8 8Page 7 2 2

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Robots.txt Test

This is the test to check the presence of Robots.txt file in the website

What is it?

Robots.txt help mark up the secured areas of the site so that search engines don’t crawl & index them

Why is it important?

Results

Meltpress.com has a valid robots.txt file This is a desired state

Page 16: Website SEO Audit Template

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Sitemap.XML File

This is the test to check the presence of Sitemap.XML file

What is it?

Sitemap is a tool to inform search engines about pages on the sites that are available for crawling

Why is it important?

Results

Meltpress.com has a valid Sitemap.XML file This is a desired state

Page 17: Website SEO Audit Template

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Google Analytics Test

This is the test to check the integration of Google Analytics tool

What is it?

Google Analytics Tool presents the numbers & patterns of visitor acquisition & pattern in a website

Why is it important?

Results

Meltpress.com has Google Analytics integrated in it. This is a desired state

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URL Structure Test

This is the test to check SEO friendliness of the URL structures

What is it?

Descriptive of the page Without the dynamic alpha-numeric

characters that are added by scripts Hyphens (-) instead of Underscores

(_)

How it should be?

Results

The important pages have desirable URL structure – descriptive and without symbols There are 200+ pdf files in the website that use underscore – Area to revisit

Page 19: Website SEO Audit Template

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Deprecated HTML Tags

This is the test to check your webpage is using old, deprecated HTML tags

What is it?

Deprecated tags are not recommended to be used as they will eventually lose browser support and your web pages will render differently. 

How it should be?

Results

The pages in Meltpress.com don’t use deprecated HTML Tags This is a desired state

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Speed Optimizations

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HTML Page Size Test

HTML size is the size of all the HTML code on a web page - this size does not include images, external javascripts or external CSS files.

Smaller page size leads to a faster than average page load time resulting in great user experience and high ranking in search engine algorithms.

We analyzed the key pages in Meltpress.com viz., the product pages, home page, About Us & Contact Us pages. Results are tabled below

Page URL Size

http://meltpress.com 3.12 Kb

Page 1 9.44 Kb

Page 2 6.71 Kb

Page 3 5.76 Kb

Page 4 4.51 Kb

Page 5 7.88 Kb

Page 6 7.96 Kb

Page 7 6.53 Kb

What is it?

How it should be?

The HTML size of all the above pages is lesser than the average webpage size of 33 Kb. This is a desired state

Results

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HTML Compression / GZIP Test

This is the Test to check if the pages are correctly using HTML compression as it is sent from the server.

What is it?

HTML compression technique is essential & should be used to ensure a faster loading we page.

Why is it Important?

We analyzed the key pages in Meltpress.com viz., the product pages, home page, About Us & Contact Us pages. Results are tabled below

Page URL Present Original Saved

http://meltpress.com 3.12 Kb 9.77 Kb 68%

Page 1 9.44 Kb 39.18 Kb 76%

Page 2 6.71 Kb 39.38 Kb 83%

Page 3 5.76 Kb 31.92 Kb 82%

Page 4 4.51 Kb 18.60 Kb 76%

Page 5 7.88 Kb 35.77 Kb 78%

Page 6 7.96 Kb 34.39 Kb 77%

Page 7 6.53 Kb 26.81 Kb 76%

GZIP Compression is used by the pages in Meltpress.com & the size is reduced by 77% on average This is a desired state & helps with faster loading of the pages

Results

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Page Cache Test

This is a test to check if the site is serving cached pages

What is it?

Caches reduce server load and speeds up page display by caching page output vs compiling the php-page.

Caches also reduces bandwidth requirements by up to 80%.

Why is it Important?

The site uses internal page caching mechanism through its server This is a desired state

Results

Page 24: Website SEO Audit Template

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Flash Test

This is a test to check if the site makes use of Flash components

What is it?

Flash objects on a page is undesirable because:

They are not crawlable by all search engines

They can increase the page size / slow down the loading times

How it should be?

The site is not using Flash objects in its pages This is a desired state

Results

Flash objects in a page[typically slow loading]

X

X X

Doesn’t index

Doesn’t index

Doesn’t index

Indexes, but not guaranteed

Page 25: Website SEO Audit Template

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Nested Tables Test

This is a test to check if the site makes use of Nested Tables

What is it?

Nested tables on a page is undesirable owing to the below reasons:

The can slow down page rendering in the user’s browsers

Unsuitable for mobile viewing

How it should be?

The site is not using Nested tables in its pages This is a desired state

Results

NESTED TABLESARE NOT

RECOMMENDED

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Image Expires Tag Test

Test to check if the pages are using an image expires tag, which specifies a future expiration date for the images.

What is it?

The pages use 'Expires' header for images and the browsers will display these images from the cache. This is a desired state

Results

Browsers will see this tag and caches the image in the user's browser until the specified date (so that it does not keep re-fetching the unchanged image from your server).

Speeds up the site load to the users in their subsequent visits to the site if the images in the page had not changed

Why is it Important?

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Doctype Test

Test to check for doctype declaration. A document type declaration, or DOCTYPE, defines which version of (X)HTML the pages are actually using.

What is it?

The pages use ‘DOCTYPE' declaration. This is a desired state

Results

This is essential to a proper rendering and functioning of web documents in compliant browsers.

Why is it Important?

Page 28: Website SEO Audit Template

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Frameset Test

Test to check if your website use frames. Frames are used by programmers to display a number of HTML documents at the same time. 

What is it?

The pages in Meltpress.com don’t use Frameset This is a desired state

Results

Frameset is to be avoided as the search engine spiders cannot understand the relevance between the pages that are grouped together

How is should be?

Page 29: Website SEO Audit Template

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Site Loading Speed

This is a test to calculate the total load time of the website

What is it?

The site loading time is around 3.45 seconds and this is under the average loading speed which is 5 seconds

This is a desired state

Results

Lesser the site loading time, better the user experience & search engine prominence

How is should be?

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Server & Security

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WWW Resolve

Test to check the site for potential URL canonicalization issues. 

What is it?

The two URL versions of www.example.com & example.com should not be run in parallel. Search engines consider them as duplicate content

How is should be?

http://meltpress.com and http://www.meltpress.com resolves to the same URL This is a desired state

Results

Page 32: Website SEO Audit Template

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Directory Browsing Test

Test to check if the server allows directory browsing

What is it?

This has to be disabled to so that visitors are not allowed to access the directories directly from browsers and the files are protected

How is should be?

Results

We were unable to confirm with 100% accuracy that directory browsing is disabled for Meltpress.com Requesting the IT Support @ Meltpress to ensure the same is disabled

Apache web server allow directory browsing by default. In order to disable directory browsing in apache web server either one of the two options can be implemented

Disabling directory browsing using .htaccess file Disabling directory browsing using httpd.conf file

More information on disabling this is available at Techicorner.com

Recommendation:

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Libwww-perl Access Test

Test to check if your server allows access from User-agent Libwww-perl. 

What is it?

Botnet scripts that automatically look for vulnerabilities in the site are sometimes identified as User-Agent libwww-perl.

By blocking access from libwww-perl many simpler attacks can be eliminated

How is should be?

Results

The server  appears to allow access from User-agent Libwww-perl.  Requesting the IT team to consider blocking this access

In order to block the libwww-perl user-agent, .htaccess file has to be edited. If the site is running on on apache server, the following lines can be put in .htaccess after RewriteEngine on line: 

RewriteCond %{HTTP_USER_AGENT} libwww-perl.* RewriteRule .* – [F,L]

More information on disabling this is available at Cyberciti.

Recommendation:

Page 34: Website SEO Audit Template

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Server Signature Test

Test to check if the server signature is on.

What is it?

Turning off the server signature is generally recommended from a security standpoint.

How is should be?

Results

The server signature if turned off for Meltpress.com This is a desired state

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IP Canonicalization Test

Test to check the site for potential IP canonicalization issues. 

What is it?

The site’s IP address should redirect to the preferred URL. Instead, if the IP address and domain name display the same page but do not resolve to the same URL, search engines may be unsure as to which URL is the correct one to index.

How is should be?

Results

The site’s IP address 53.251.130.77 resolves to the correct URL This is a desired state

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Safe Browsing Test

Test to check if the website is listed with malware or phishing activity

What is it?

Sites black listed as malware might be removed from the indexes of search engines

How is should be?

Results

Meltpress.com is not listed with malware or phishing activity This is a desired state

Page 37: Website SEO Audit Template

37

• Some of our top performing articles:

Do You Want to Promote your Brand through Digital Marketing Articles?

Visit MeltPress.comShare your expertise!Build your brand!

SEO Interview Questions for Senior Level SEO Positions

Facebook Video Ads – All the Latest Updates

Traffic Conversion: 6 Secrets To Using A Pop-Up That Converts

6 simple Google Analytics metrics for Beginners

THE END