website seo audit template
DESCRIPTION
SEO Site Audit Template that can be used by agencies when they profile their client's websites. Template contains both the SEO optimization tests in terms of content as well as Speed Optimization tests.TRANSCRIPT
Website & SEO Audit Template
2
Introduction
Objective:
To identify the present level of SEO related components & health of Meltpress.com.
Tabulate the action items required to achieve search engine prominence.
Methodology:
We tested the website both manually and using premium third-party applications to arrive at the findings presented in this document.
Summary:
Of the 27 tests we conducted across the categories of ‘Primary SEO parameters’, ‘Speed Optimizations’ and ‘Server & Security’, there are 10 areas that require tune-ups.
Technical aspects of SEO are predominantly clean. With the addition of content related SEO, we are hopeful of highly positive results.
Navigation:
Every test specified in the following three index slides are ‘clickable’.
Each slide is also connected to its corresponding index category through a Home button in the footer.
3
Index of Primary SEO Parameter Tests
Tests that were successfully
passed:
Most Common Keywords
Code to Text Ratio
Image ALT Tag Test
Robots.txt Test
Sitemap.XML Test
Google Analytics Test
Deprecated HTML Tags Test
Test results that require actions to be
rectified:
Title Tags Test
Meta Descriptions
Meta Keywords
H1 and H2 Tag Test
URL Structure Test
4
Index of Speed Optimization Tests
Tests that were successfully
passed:
HTML Page Size Test
HTML Compression / GZIP Test
Flash Test
Nested Tables Test
Image Expires Tag Test
Doctype Test
Frameset Test
Site Loading Speed Test
Page Cache Test
Test results that require actions to be
rectified: None; The site is fully optimized for fast
rendering
5
Index of Server & Security Tests
Tests that were successfully
passed:
WWW Resolve Test
Server Signature Test
Safe Browsing Test
IP Canonicalization Test
Test results that require actions to be
rectified:
Directory Browsing Test
Libwww-perl Access Test
6
• Some of our top performing articles:
Do You Want to Promote your Brand through Digital Marketing Articles?
Visit MeltPress.comShare your expertise!Build your brand!
SEO Interview Questions for Senior Level SEO Positions
Facebook Video Ads – All the Latest Updates
Traffic Conversion: 6 Secrets To Using A Pop-Up That Converts
6 simple Google Analytics metrics for Beginners
PAUSE FOR A
MOM
ENT
7
Primary SEO Parameters
13/03/2013
© Meltpress. ALL RIGHTS RESERVED
8
Title Tags
Element that defines the title of the web page
This tag displays the page title in browsers toolbar and in the search-engine results (SERPs).
It also provides a title for the page when it is added to favorites.
What is it?
Descriptive of the page content Unique tag for every page Less than 70 characters
How it should be?
All the important pages in Meltpress.com have redundant phrases as Title tags This is not a desired state
Results
We analyzed the key pages in Meltpress.com for the availability & uniqueness of Title tags. Results are tabled below:
Page URL Title? Unique?
http://meltpress.com Yes No
Page 1 Yes No
Page 2 Yes No
Page 3 Yes No
Page 4 Yes No
Page 5 Yes No
Page 6 Yes No
Page 7 Yes No
9
Meta Description
Short & accurate summary of page content
High impact on search engine rankings Show up directly in search engine results So, can affect whether or not the user
clicks through to your site
What is it?
Descriptive of the page content Unique tag for every page Less than 150 characters
How it should be?
All the important pages in Meltpress.com have redundant Description tags; Character limit is also exceeded
This is not a desired state
Results
We analyzed the key pages in Meltpress.com for the availability & uniqueness of Description tags. Results are tabled below:
Page URL Tag? Unique?
http://meltpress.com Yes No
Page 1 Yes No
Page 2 Yes No
Page 3 Yes No
Page 4 Yes No
Page 5 Yes No
Page 6 Yes No
Page 7 Yes No
10
Meta Keywords Tags
Provision to provide additional text for search engines to index along with page content.
Meta keywords can emphasize a particular word or phrase in the main body of the text.
What is it?
Incorporate keywords from the page
Unique tag for every page Not more than few phrases per
page
How it should be?
All the important pages in Meltpress.com have redundant phrases as Title tags This is not a desired state
Results
Keyword Tag Summary for Important pages:
Page URL Tag? Phrases Unique?
http://meltpress.com Yes > 5 No
Page 1 Yes > 5 No
Page 2 Yes > 5 No
Page 3 Yes > 5 No
Page 4 Yes > 5 No
Page 5 Yes > 5 No
Page 6 Yes > 5 No
Page 7 Yes > 5 No
11
Most Common Keywords
Test to check the most common keywords & their usage on a web page
We chose the page http://meltpress.com for this test as this is the doorway page to the various offerings of Meltpress Research
What is it?
A keyword density in a range from 2% to 5% of the total text volume in a web page is often cited as ideal
How it should be?
Most common keywords in the page are directly related to the brand ‘Meltpress’ & its service offerings This is a desired state with optimum range of frequency of occurrence
Results
Keyword Occurrence DensityKeyword 1 10 times 4.46%Keyword 2 8 times 3.57%Keyword 3 7 times 3.13%Keyword 4 7 times 3.13%Keyword 5 6 times 2.68%
Keyword Density Summary of http://meltpress.com
12
H1 and H2 Tag Test
Test to check if H1 and H2 tags are appropriately used in the web pages
H1 tags are used to denote the key topics & H2 tags are used to denote sub topics to search engines & users
What is it?
Typically a page would have lesser than 3 H1 tags and multiple H2 tags
How it should be?
The important pages in Meltpress.com don’t have H1 and H2 tags defined This is not a desired state
Results
H1 and H2 tag summary for Important pages:
Page URL H1 Tag H2 Tag
http://meltpress.com 0 0
Page 1 0 0
Page 2 0 0
Page 3 0 0
Page 4 0 0
Page 5 0 0
Page 6 0 0
Page 7 0 0
13
Code to Text Ratio
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code
What is it?
Used by search engines to calculate the relevancy of a web page
A higher code to text ratio will increase the chances of getting a better rank in search engine results.
Why is it important?
Results
Most important pages in Meltpress.com has excellent Code to Text Ratio This is a desired state
H1 and H2 tag summary for Important pages:
Page URLCode to Text
Ratiohttp://meltpress.com 20.82%Page 1 11.93%Page 2 27.93%Page 3 29.08%Page 4 26.40%Page 5 16.14%Page 6 26.11%Page 7 13.36%
14
Image ALT Tag Test
Test to check the images in the website for ALT Attribute
What is it?
Used by search engines to understand & index the context of the image
Ability to attract visitors through ‘image search’ option
Why is it important?
Results
All the images in the important pages have ALT tag defined for them This is a desired state
ALT tag summary for the images in the key pages:
Page URLUniqueImages
Optimized Images
http://meltpress.com 1 1Page 1 7 7Page 2 4 4Page 3 4 4Page 4 2 2Page 5 2 2Page 6 8 8Page 7 2 2
15
Robots.txt Test
This is the test to check the presence of Robots.txt file in the website
What is it?
Robots.txt help mark up the secured areas of the site so that search engines don’t crawl & index them
Why is it important?
Results
Meltpress.com has a valid robots.txt file This is a desired state
16
Sitemap.XML File
This is the test to check the presence of Sitemap.XML file
What is it?
Sitemap is a tool to inform search engines about pages on the sites that are available for crawling
Why is it important?
Results
Meltpress.com has a valid Sitemap.XML file This is a desired state
17
Google Analytics Test
This is the test to check the integration of Google Analytics tool
What is it?
Google Analytics Tool presents the numbers & patterns of visitor acquisition & pattern in a website
Why is it important?
Results
Meltpress.com has Google Analytics integrated in it. This is a desired state
18
URL Structure Test
This is the test to check SEO friendliness of the URL structures
What is it?
Descriptive of the page Without the dynamic alpha-numeric
characters that are added by scripts Hyphens (-) instead of Underscores
(_)
How it should be?
Results
The important pages have desirable URL structure – descriptive and without symbols There are 200+ pdf files in the website that use underscore – Area to revisit
19
Deprecated HTML Tags
This is the test to check your webpage is using old, deprecated HTML tags
What is it?
Deprecated tags are not recommended to be used as they will eventually lose browser support and your web pages will render differently.
How it should be?
Results
The pages in Meltpress.com don’t use deprecated HTML Tags This is a desired state
21
HTML Page Size Test
HTML size is the size of all the HTML code on a web page - this size does not include images, external javascripts or external CSS files.
Smaller page size leads to a faster than average page load time resulting in great user experience and high ranking in search engine algorithms.
We analyzed the key pages in Meltpress.com viz., the product pages, home page, About Us & Contact Us pages. Results are tabled below
Page URL Size
http://meltpress.com 3.12 Kb
Page 1 9.44 Kb
Page 2 6.71 Kb
Page 3 5.76 Kb
Page 4 4.51 Kb
Page 5 7.88 Kb
Page 6 7.96 Kb
Page 7 6.53 Kb
What is it?
How it should be?
The HTML size of all the above pages is lesser than the average webpage size of 33 Kb. This is a desired state
Results
22
HTML Compression / GZIP Test
This is the Test to check if the pages are correctly using HTML compression as it is sent from the server.
What is it?
HTML compression technique is essential & should be used to ensure a faster loading we page.
Why is it Important?
We analyzed the key pages in Meltpress.com viz., the product pages, home page, About Us & Contact Us pages. Results are tabled below
Page URL Present Original Saved
http://meltpress.com 3.12 Kb 9.77 Kb 68%
Page 1 9.44 Kb 39.18 Kb 76%
Page 2 6.71 Kb 39.38 Kb 83%
Page 3 5.76 Kb 31.92 Kb 82%
Page 4 4.51 Kb 18.60 Kb 76%
Page 5 7.88 Kb 35.77 Kb 78%
Page 6 7.96 Kb 34.39 Kb 77%
Page 7 6.53 Kb 26.81 Kb 76%
GZIP Compression is used by the pages in Meltpress.com & the size is reduced by 77% on average This is a desired state & helps with faster loading of the pages
Results
23
Page Cache Test
This is a test to check if the site is serving cached pages
What is it?
Caches reduce server load and speeds up page display by caching page output vs compiling the php-page.
Caches also reduces bandwidth requirements by up to 80%.
Why is it Important?
The site uses internal page caching mechanism through its server This is a desired state
Results
24
Flash Test
This is a test to check if the site makes use of Flash components
What is it?
Flash objects on a page is undesirable because:
They are not crawlable by all search engines
They can increase the page size / slow down the loading times
How it should be?
The site is not using Flash objects in its pages This is a desired state
Results
Flash objects in a page[typically slow loading]
X
X X
Doesn’t index
Doesn’t index
Doesn’t index
Indexes, but not guaranteed
25
Nested Tables Test
This is a test to check if the site makes use of Nested Tables
What is it?
Nested tables on a page is undesirable owing to the below reasons:
The can slow down page rendering in the user’s browsers
Unsuitable for mobile viewing
How it should be?
The site is not using Nested tables in its pages This is a desired state
Results
NESTED TABLESARE NOT
RECOMMENDED
26
Image Expires Tag Test
Test to check if the pages are using an image expires tag, which specifies a future expiration date for the images.
What is it?
The pages use 'Expires' header for images and the browsers will display these images from the cache. This is a desired state
Results
Browsers will see this tag and caches the image in the user's browser until the specified date (so that it does not keep re-fetching the unchanged image from your server).
Speeds up the site load to the users in their subsequent visits to the site if the images in the page had not changed
Why is it Important?
27
Doctype Test
Test to check for doctype declaration. A document type declaration, or DOCTYPE, defines which version of (X)HTML the pages are actually using.
What is it?
The pages use ‘DOCTYPE' declaration. This is a desired state
Results
This is essential to a proper rendering and functioning of web documents in compliant browsers.
Why is it Important?
28
Frameset Test
Test to check if your website use frames. Frames are used by programmers to display a number of HTML documents at the same time.
What is it?
The pages in Meltpress.com don’t use Frameset This is a desired state
Results
Frameset is to be avoided as the search engine spiders cannot understand the relevance between the pages that are grouped together
How is should be?
29
Site Loading Speed
This is a test to calculate the total load time of the website
What is it?
The site loading time is around 3.45 seconds and this is under the average loading speed which is 5 seconds
This is a desired state
Results
Lesser the site loading time, better the user experience & search engine prominence
How is should be?
31
WWW Resolve
Test to check the site for potential URL canonicalization issues.
What is it?
The two URL versions of www.example.com & example.com should not be run in parallel. Search engines consider them as duplicate content
How is should be?
http://meltpress.com and http://www.meltpress.com resolves to the same URL This is a desired state
Results
32
Directory Browsing Test
Test to check if the server allows directory browsing
What is it?
This has to be disabled to so that visitors are not allowed to access the directories directly from browsers and the files are protected
How is should be?
Results
We were unable to confirm with 100% accuracy that directory browsing is disabled for Meltpress.com Requesting the IT Support @ Meltpress to ensure the same is disabled
Apache web server allow directory browsing by default. In order to disable directory browsing in apache web server either one of the two options can be implemented
Disabling directory browsing using .htaccess file Disabling directory browsing using httpd.conf file
More information on disabling this is available at Techicorner.com
Recommendation:
33
Libwww-perl Access Test
Test to check if your server allows access from User-agent Libwww-perl.
What is it?
Botnet scripts that automatically look for vulnerabilities in the site are sometimes identified as User-Agent libwww-perl.
By blocking access from libwww-perl many simpler attacks can be eliminated
How is should be?
Results
The server appears to allow access from User-agent Libwww-perl. Requesting the IT team to consider blocking this access
In order to block the libwww-perl user-agent, .htaccess file has to be edited. If the site is running on on apache server, the following lines can be put in .htaccess after RewriteEngine on line:
RewriteCond %{HTTP_USER_AGENT} libwww-perl.* RewriteRule .* – [F,L]
More information on disabling this is available at Cyberciti.
Recommendation:
34
Server Signature Test
Test to check if the server signature is on.
What is it?
Turning off the server signature is generally recommended from a security standpoint.
How is should be?
Results
The server signature if turned off for Meltpress.com This is a desired state
35
IP Canonicalization Test
Test to check the site for potential IP canonicalization issues.
What is it?
The site’s IP address should redirect to the preferred URL. Instead, if the IP address and domain name display the same page but do not resolve to the same URL, search engines may be unsure as to which URL is the correct one to index.
How is should be?
Results
The site’s IP address 53.251.130.77 resolves to the correct URL This is a desired state
36
Safe Browsing Test
Test to check if the website is listed with malware or phishing activity
What is it?
Sites black listed as malware might be removed from the indexes of search engines
How is should be?
Results
Meltpress.com is not listed with malware or phishing activity This is a desired state
37
• Some of our top performing articles:
Do You Want to Promote your Brand through Digital Marketing Articles?
Visit MeltPress.comShare your expertise!Build your brand!
SEO Interview Questions for Senior Level SEO Positions
Facebook Video Ads – All the Latest Updates
Traffic Conversion: 6 Secrets To Using A Pop-Up That Converts
6 simple Google Analytics metrics for Beginners
THE END