website tips and tweaks v2

Website Tips and Tweaks

Joe Seanor

Notice

• This information is presented forEDUCATIONAL PURPOSES ONLY!

• The information provided is not guaranteed inany way, shape or for, implied or said toprovide you additional income.

• All information is for your use only, and foryou to work on to increase the income foryour business.

• There is no certification for this FREE course.

Copyright 2009, 2010 PI Mall LLC 2

Housekeeping

• All phones are muted during the call

• There is a chat function where you can ask mequestions that I will be answering during thecall.

• Everyone will get a copy of the slides.

• If you would like a copy of the recording, thecost is $10 for shipping and handling of a DVDwith the recording and slides.


To order a copy

• Just go to

• http://www.piclassroom.com/order.html

• And choose the video/audio recording thatyou would like.

• Each will be burned to a DVD and mailed toyou.

• Recordings are playable on your PC.

Free Copy of Slides

• You can download a free copy of just theslides from:

• http://www.piclassroom.com/free.html

Copyright

• All material in this presentation is Copyright2010 by Joseph Seanor and PI Mall LLC.

• Any reproduction in physical or electronicformat is not allowed without the writtenpermission of Joseph Seanor.

• If you wish to use this information in apresentation of your own, or in othermaterials, please contact me at:[email protected]


Joe Seanor

• I currently hold the following certifications:• CISSP—Certified Information Systems Security Professional• NSA IAM—National Security Agency Information Assessment

Methodology• CEH—Certified Ethical Hacker• CCNA—Cisco Certified Network Associate• CCDA—Cisco Certified Design Associate• MET—Master Email Tracer• Author of 17 books• 10 years Central Intelligence Agency• 14 years Private Investigator• 7 Years AOL Senior Investigator for Computer Crime


Special bonus!

• Here is your SUPER SPECIAL bonus

• This is something I just thought about today tohelp you bring in more money

• This is a ONE TIME OFFER

• Anyone who is NOT attending this seminar livewill NOT get this.

• Because you are loyal PI Classroom students, Iwanted to give you something special

Special Bonus

• You will have to wait until the VERY end of theseminar to find out!!!

Website Tips and Tweaks

• What we will cover:1) Google Analytics

2) Webpages

3) Visitors vs. Clients

4) Keywords

5) HTML vs PHP

6) Webpage design tips

7) Dreamweaver

8) Joomla

9) Site Map

10) Blogs

11) Social Media

12) Facebook Badge

13) MySpace

14) Twitter

15) TwitterFeed

16) Tumblr

17) Mailing list

18) Aweber

19) Wrap up

Google Analytics

• What is this?

• This is the GREATEST invention from Googleyet!

• And it is FREE!!!

• You must have a Gmail account to use this,since it is much easier that way.

• This is a way to track ALL the activity on yourwebsite.

Google Analytics

• Once you are signed up, you will be provided acode that you must put on every page of yourwebsite.

• Once you do this you will be able to seeeverything that happens.

• You can find out about:1) Visitors2) Pageviews3) Time on a page4) Where they clicked5) And More!

Google Analytics

Google Analytics

• Now that you have that installed, you willknow everything that goes on.

• You can also do Split-Testing

• This is where you create another version of apage, or section of your website, and Googlewill rotate those two or more versions andtrack what happens, so you can see what yourvisitors like better!

Webpages

• What should you do about your webpages?

• Is HTML better than PHP?

• What about Dreamweaver?

• What about FLASH?

Goal??

• What is the goal for your website?

• Do you want more visitors?

• Do you want to be ranked high in the SearchEngines?

• Do you want more clients?

• NOTE: there is a difference between visitors andclients

• You must DECIDE on your Goal first before youredesign your website.

Visitors vs. Clients

• With Visitors, your focus should be on 3things:1) Get them to sign up for your mailing list

2) Buy something from you (see Mondayspresentation)

3) Become your client

• With Clients, you need to provide them asource of contact, SECURE, and additionalservices.

Keywords

• Keywords are the way search engines work.

• Keywords are: PI, Private Investigator, GPS, etc

• FORGET GETTING THE TOP RANKINGS FORTHOSE!!

• Besides those are worthless keywords, peopleusing those are browsing. You want BUYERS.

3/9/2010 Copyright 2009, 2010 PI MallLLC and Joseph Seanor

Keywords/Tags

• So, as I have said before, think like someonesearching for your business

• What would they type in to find your exactbusiness?

• Not PI, or Private Investigator, think morewords

• These are your keywords or Tags


Keywords/tags

• Remember what I’ve said before, you shouldlook at:

• Private investigator + your state

• Private investigator + your major city

• Private investigator + your county

• Major service + your state

• Major service + your major city

• Major service + your county

Keywords/Tags

• Also, note this:

• Private Investigator

• Private Investigators

• Are seen as TWO DIFFERENT things!

• (wow this stuff is crazy!!)

Long Tail Keywords

• Long tail keywords is where everything is atnow, and what you need.

• Consider the following list:1) PI

2) Private Investigator

3) Private Investigator in GA

4) Divorce & Private Investigator in GA

• Which do you think is someone looking to hireright now?


Keyword Research

• Here is a GREAT FREE resource for keywords

• https://adwords.google.com/select/KeywordToolExternal

• Lets see what we can find!

Webpage Design

• Your webpage should not be full of graphicsand images that you can not “Tag”

• Tag, is the process of adding Alternate Text sothat when the mouse goes over the image theuser sees something.

• Remember, if you must uses images, you needto put these Tags on it.

• Your tags should be Keyword rich as well.

HTML vs. PHP

• Which is better?

• Either is fine, PHP allows for a more dynamicpage design, that can change on the “fly” forthe user.

• PHP would come in handy when you arehaving clients log in to your system.

• HTML is what every website has running rightnow, and it works great.

• Do you want to stand out from the others?

Dreamweaver

• This is one of the best systems to build yourwebpages in.

• It is expensive, but worth the money if you aregoing to be doing a lot of the work yourself.

• HINT: Check Craigslist for a copy

• Pages can be HTML, ASP, or PHP

• You do not need to have a Dreamweaver serverto host your pages on.

• You can do almost anything with this software

Flash?

• Flash sites are very fancy!

• Great graphics, Movie like look to it

• But, does it really help your business?

• What are your visitors or clients coming to yoursite for?

• Do they want a movie? Entertainment? Orinformation?

• I say, if you must have some sort of Flash moviegraphic, put it inside your site.

Webpages

• Yes, that is correct webpages.• You must have more than 1 webpage on your

site.• You should break down each service onto its own

page.• Each page should have a navigation link on it to

the other pages.• You should have a Social media bar on your pages

that links to your Facebook page, MySpace,Squidoo, etc.

Webpages

• One of the overlooked areas of webpages isthe design of each webpage

• You need to make each page, EACH PAGEunique.

• You do this by modifying the following oneach page:1) Title

2) Description

3) Keywords

Webpages

• How do you modify these areas?

• You can use any type of webpage editorprogram

• Or you can even use notepad!

• You just need to make sure that you make allthe changes and save the files with a htm orhtml extension (not doc!)

Webpage Tips: Title

• Your webpage should have a UNIQUE title foreach and every page.

• Do NOT use punctuations

• Remember the TITLE of the Page will be listedin the Search results!

• So, when a search result comes back, what doyou want people to see?

Webpage Tips: Title

• So, a title that is “About Us” doesn’t work?

• Would you hire someone based a listing foundin a search result with this?

• Or what about this: About PI Bob and how Ican help you now

• So, how long should the title be?

• 66 characters MAX

• But EACH page needs to have a different title.

Webpage Tips: Title

• What does the code look like?

• <html><head><title>Title of the page</title></head>

• That’s it!

• Remember 66 characters MAX

Webpage Tips: Description

• The description of a page is what the page isall about.

• This information will show up in the Googlesearch results under your title.

• So, what will a person read?

• PI, Private Investigator, Maryland Investigator

• Would you hire them???


• Or, would you hire someone that had this listing

• Here at ABC investigations, we can provide theservices to help you in the most confidentialsituations, and we have free consultation.

• WOW!

• AND each page must have a unique description!

• AND each description should be RELEVANT tothat page!


• What does the code look like?

• <head>

<title>Title of page</title>

<meta name="description" content=“make itrelevant stuff" />

</head><body>

Webpage Tips: Keywords

• Okay, so we had our keyword talk

• You MUST have the right keywords

• And you need to focus on what type ofcustomers you are looking for.

• Once you have those keywords together, youwill use them when submitting them to searchengines, web2.0 sites, etc

• You will also use them on each of your websitepages


• And as always, you want the keywords to beRELEVANT to your page.

• How?

• Make sure the keywords that you have in thistag, appear ON the page.

• You don’t have to make everyone show up,but the more the better.

• Yep, it is a complex process!!


• How long should the keywords be?

• Max 250 characters, with spaces

• So, make sure you check your count!

• You don’t have to go to the maximum number,but get as close as you can.

• Where do you find this keyword tag at?


• <head>

<title>Title of page</title>

<meta name="description" content=“make it relevantstuff" />

• <meta name="keywords" content=“keyword1, keyword2,keyword3, keyword4, keyword5, keyword6" />

• </head><body>

Social Media Buttons

• Here is the easiest way to do this.

• http://www.addthis.com

• Free and easy to use

Joomla

• Joomla…oh YES!

• This is what is called a CMS

• Content Mangement System

• Most hosted webproviders will provide a way foryou to install this with one click.

• It is VERY powerful!!

• If you really want to stand out and offer a betterexperience to your visitors/clients this is it!

Joomla

• What can you do?• You can get any of the thousands of FREE

templates for your website from the web.• The basis of a CMS is that you connect to your

interface and make whatever changes you wantto a SINGLE document, and when you are done, itpushes out to all of your pages!

• So, you need to change a phone number?• Instead of changes 37 pages, you change 1 file

and all the other pages are changed!

Joomla

• You can even set up a Registration section on it.• Where visitors or clients can register.• When a registered user logins into your site, they can see

additional menu choices that no one else can see.• You can even have different levels for them, say visitor or

client.• With Joomla, you can allow visitors to see only part of a

page, a client more of the page and an employee the wholepage!

• And you can “Future-date” the pages, where you create allthe pages today, and registered users will see some pagestoday, others next week, others next month!

Joomla

• Once installed, it is pretty easy to modify allthe pages on your site from you main controlpanel.

• It does a bit to get used to, but once you do, itis a wonderful system to use.

• And if you have a log of information to show,this is what you need.

Site Map

• YES!!

• You must have a site map for your website.

• This is easy to create, just get this program

• Xtreme Site Expert

• It is pretty much a click and create program togenerate a site map for google or other seachengines for your website.

• This Site Map should be updated anytime a pageis changed.

Blogs?

• Do you need a Blog?• YES!!• Even if you don’t want to write every day in it,

you need a blog.• Better yet, have a blog for each of your

employee’s• You can use the software called Wordpress for

your blog.• You can sign up for free at:• http://www.pimallblog.com

Blogs

• You can also create your blog at:

• http://www.wordpress.com

• You should update them on a regular basis

• At least once or twice a week

• Make sure you download my FREE seminar onWordpress for the PI

• If you can’t handle that, you can add RSS feeds toit, which will add stories meeting your keywordsto it for you.

Blogs

• Content for the blog??

• No time to write?

• NO PROBLEM!!!

• Use Yahoo Pipes!!

• Just go to:

• http://pipes.yahoo.com

• And you can do some amazing things!!!

Facebook?

• You better have a Facebook profile!

• A Facebook profile is about YOU

• You can then create a Facebook Page orFacebook Group about your business.

• But if you don’t have Facebook at all, wow,your missing out!

Facebook Badge

• If you do not have a Facebook profile now, youneed to set one up.

• A Profile is about YOU

• Once you have a Profile setup, you will createa Facebook Page about your Company, orproduct you want to sell.

• Once you have your Facebook Profile setup,you need to get a Facebook Badge.

Facebook Badge

• Scroll down your page and look for a note that says “Createa Profile Badge”

• This is GREAT!• This allows you to add a nice little “badge” that can be put

on your other internet websites.• Note, it says Facebook at the top…a known, reputable

name• You can even ask people to send it out or put it on their

sites.• Best of all it updates with information about you and notes

that you put on your Status!• You can even Email it!

Copyright 2009, 2010 JosephSeanor and PI Mall LLC

52

MySpace

• Even though MySpace is dropping in numbers ofprofessionals and businesses, you still need yourMySpace profile.

• This should be a combination of You and yourBusiness.

• You need to make sure that you update yourMySpace page with your company services,products and more.

• Make sure you add to your MySpace blog as well.• Your MySpace information should be added to

your website as well.

Twitter

• Are you on Twitter?• If not, you should be.• Make sure that you are using an Auto-Twitter

system like the one at:• http://www.pimall.com/twitter/• This way you can load up all the things you want

to talk about at one time.• You will then want to put your Twitter link on

every page in your website.• This will help to keep your pages “fresh”.

Twitter links everywhere!

• Make sure you put your “Follow me onTwitter” link on every email

• Every webpage

• Everywhere

• As people see that you are using Twitter, theywill start to follow you to see what you aredoing.

• People are very interested in PI’s and this is away for them to peek into our lives.

3/9/2010 Copyright 2009 PI Mall LLC and Joseph Seanor

How to do this very easy

• You want to be able to look very hi-tech andyet very Social?

• Here is a quick way to do that:

• www.twitbuttons.com

• Just go there and you can get the button foryour site setup in moments.

• And then put the button EVERYWHERE

3/9/2010 Copyright 2009 PI Mall LLC and Joseph Seanor

Automate Twitter?

• OH YEAH!!

• How?

• Well, I’ve got some very SPECIAL tools to dothat.

• http:/www.pimall.com/twitter/

• Or here is another site as well

Twitterfeed.com

• Twitterfeed.com is a website that allows youto automate content to your Twitter account.

• What would you use?

• Use Yahoo Pipes I’ve been talking about!

• Use your Facebook account

• You can also use your Tumblr account, moreon that next!

Tumblr.com

• Yep, another KEY site to have a free site on for yourbusiness.

• Why?• Well, it is HIGHLY rated by Google and other search

engines• But, best of all, you can setup some automation from

Yahoo pipes, that will feed content to Tumblr.• Tumblr can then feed the content to your Facebook

page!• Tumblr can feed to other sites as well!• So, you MUST have a site there.

Tumblr.com

• So, make sure you go and download my FREEseminar on Tumblr for the PI

• This seminar will show you how to create andconfigure your Tumblr site.

• http://www.piclassroom.com/free.html

Mailing list!!

• Do you have a mailing list?

• Do you have a way for visitors to sign up to amailing list?

• You MUST have a mailing list!!!!

• Use the following

• Aweber at http://www.aweber.com

• $1 trial of the product for 30 days and it isgreat!

Aweber

• It is very, very easy to create your mailing listsign-up

• Aweber will walk you through the wholeprocess.

• And you can even create emails in advance ofsending them out!

• So, you can write a month, two months ormore of automatic emails that will be sent outon a daily or every couple of days basis!!

Aweber

• Here is a great way to set this up.• Email 1: Thanks and overview of list• Email 2: Hot topic• Email 3: Link to a private area of your site• Email 4: Hot topic• Email 5: FREE info on a subject• Email 6: Question• Email 7: Investigative Tip• Email 8: Website you found• Email 9: Something you are an expert in• Email 10: Did you see this scam people are falling for?

Aweber

• Email 11: Email/Phone contact for you personally

• Email 12: Another expert statement from you

• Email 13: Email scam alert

• Email 14: Reminder to update their windowssoftware

• Email 15: Hot topic

• Email 16: Reminder to update their virus scannerand to scan their computer

Aweber

• That’s a great outline to work with.

• You now have 2 months of email contact withyour visitor, if you send out 2 emails per week!

• You just need to fill in the subject of each of thoseemails.

• Always remember to include your website link

• Always remember to include your email address

• Always remember to include your phone number

Checklist

• Research good LONG TAIL Keywords!• Update your pages on a regular basis• Make sure to create a new site map each time a page is

changed• Check out Joomla as a possible tool• Create your Facebook Profile (and add Joe as a friend!)• Create MySpace page• Create a Twitter account• Add the Twitter HTML code to each page• Add the Facebook Badge to your website• Add the Social Websites button to your site

Upcoming classes

• March and April schedule will be uploadedtomorrow!

• Friendster investigations!

• IPOD forensics!

• THE LOOP!!!

• YouTube Investigations!

Its here!!!

• The PI Mall Affiliate program!!!

• http://www.pimallaffiliates.com

Contact

• If you need to contact me

• Joe Seanor

• [email protected]

• [email protected]

• Phone: 404-202-1799 (9am to 6pm onlyplease!)

Thank You

website tips and tweaks v2

Technology

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