website tips, tricks and tools
DESCRIPTION
This presentation shares the tools all websites need to engage, intrigue, educate, inform, interact and close sales on any website. Do you have these 10 tools? How many sales are you missing because you don\'t have all the website tools you should have?TRANSCRIPT
Turning Prospects into CustomersTurning Prospects into Customers
“Top 10 Tools to increase your “Top 10 Tools to increase your
Website Conversions”Website Conversions”
$100 Cash to anyone that has
ALL of today’s Tools on their
website. Will you win it?
Why do we want the top 10 Tools?
Our real questions are:
“Why does our website not produce
the sales we want?”the sales we want?”
“What are our missing tools to get
more traffic and finally, more sales?”
Why doesn’t Internet Marketing Work?
The secret isn’t getting more people to our websites, it is learning how to convert the people that already come and turning them into customers…
ConversionMarketing
turning them into customers… once we master ‘conversions’, bringing more people to our
site is the last easy step.
The industry average is 5% of site visitors purchase.
What is your average? How many buy from you?
What is Inbound Marketing?
Inbound Marketing is learning how to create such a powerful online presence, that people are attracted to your website. They are now chasing you.
Once you master such a powerful online Once you master such a powerful online presence on the internet, you will ‘attract’ thousands of new prospects to your website.
That is Inbound Marketing.
Do you Dominate Google?
What is Conversion Marketing?
Conversion Marketing is taking website ‘hits’ and visitors, and learning how to interact with them, that their questions are answered and needs are met; only thenwill they purchase from you, converting into sales.
At the end of the day, if inbound steps don’t convert more At the end of the day, if inbound steps don’t convert more sales, all this effort is worthless. The power comes from not getting more people to your website, but to close sales/hits you already get; converting them into new customers.
That is called Conversion Marketing.
How well does your website “Convert”?
+ =
Inbound
Marketing
Conversion
Marketing + =Sales/Clients/
Customers
+ =
Traffic + Conversions = Profit
All the traffic in the world
won’t help us if we don’t
have the tools to convert
them into sales.them into sales.
• Want to know why our websites suck?
Can I be honest?
our websites suck?
• Want to know why your website isn’t producing any results?
Honesty Check 101?
We build our websites different
than the big companies.
We need to change; we need to We need to change; we need to
build them like they do.
Example Search: Best Buy IPOD
If we click on this link, will it
send us to an Ipod to purchase
right now, or will it send us to
the Best Buy Homepage?
It will send us to the Ipod to It will send us to the Ipod to
purchase right now. All of us
would be upset if the link sent
us to their homepage.
So why do the big sites sent us
deep within their websites to
“buy now”, but we send
everyone to our homepage?
Don’t send anyone to your homepage!
Homepage = BrandingHomepage = Branding
Every Other Page = Sales
(Call to Action)
Call To ActionYour site must have a “call to action”
on every page… meaning:
Once they click your link, they should
be taken to a webpage within your be taken to a webpage within your
website to:
•‘buy it now’
•‘email capturing campaign’
•‘follow us on Twitter’
So would you like So would you like
the Top 10 the Top 10 the Top 10 the Top 10
‘Conversion Tools?‘Conversion Tools?
Learning from the Master
Website Builders
Do our websites:Educate & Inform?
Engage and Intrigue?
Entertain and Connect?
Have the ‘Tools’ to interact with our prospects?
Have the ability to close a sale
easily and effectively?
Engaging and interacting with our website
visitors creates more sales!!!
Website Tools: The Big “4”
Tool #1Large 800 # on every page!Large 800 # on every page!
Website Tools: The Big “4”
Tool #2
Can your prospects email you?
Is it easy? Is it on every page?
Do they have to search for it? Ugh!!!
Website Tools: The Big “4”
Tool #3
Chat SoftwareChat SoftwareIs it on every page?
Website Tools: The Big “4”
Tool #4
Email Capturing Campaign
aka. Squeeze Page, Capture Page,
Anyone have the Big Three?
1. Large Phone Number on every
page?
2. Email option on every page?
3. Chat Software on every page?
4. Email Capturing Campaign?
Tool #5 Have Social Connections? External Link Building via:
•Can people follow you on Twitter, Facebook, Linked-in, You Tube, My Space, etc.?
•Have links to your site in industry Chat Rooms?•Have links to your site in industry Discussion •Have links to your site in industry Discussion Forums?
•Have links to your site in Google Groups & Yahoo Groups in our industry?
Tools #6 & #7
Video & Audio:
‘Tools’ such as Video and Audio on our
websites engage & entertain our
prospects and grab their attention?
Website
Tools
prospects and grab their attention?
Do you have a Video or Audio?
If so, how many do you have?
Do your Video’s have
Closed-Captioning?
Interactive Tools:
Do we have Downloads, Articles, Blogs,
News Feeds (of Industry Information)
which entertains and educates
Website
Tools
Tool #8 #9 #10
which entertains and educates
our site visitors.
Anyone have all top 10?
Anyone want the $100?
Did you pass the Test?
Want some Bonus Tools?
Bonus Tools #1-#6
Does your website:• maximize keyword rich?
– Have 50-100 keywords for searches?
• have a Discussion Forum?
– So your prospects have a home? – So your prospects have a home?
• have hundreds of Internal Links?
– So your Google Page Rank with increase?
• have all of your Articles/Blogs on your website?
– and on your Facebook page?
• have a large volume of Quantity Content?
– have 30-100 pages of industry quality content?
Contact Us:
Take your business to the next level today. Contact us for a quote to bring your internet
business into this century with business into this century with the tools tools to engage your prospects and turn them into paying customers.
www.iXodConversionMarketing.com 888-484-6625