website tips, tricks and tools

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Turning Prospects into Customers Turning Prospects into Customers “Top 10 Tools to increase your “Top 10 Tools to increase your Website Conversions” Website Conversions” $100 Cash to anyone that has ALL of today’s Tools on their website. Will you win it?

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This presentation shares the tools all websites need to engage, intrigue, educate, inform, interact and close sales on any website. Do you have these 10 tools? How many sales are you missing because you don\'t have all the website tools you should have?

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Page 1: Website Tips, Tricks And Tools

Turning Prospects into CustomersTurning Prospects into Customers

“Top 10 Tools to increase your “Top 10 Tools to increase your

Website Conversions”Website Conversions”

$100 Cash to anyone that has

ALL of today’s Tools on their

website. Will you win it?

Page 2: Website Tips, Tricks And Tools

Why do we want the top 10 Tools?

Our real questions are:

“Why does our website not produce

the sales we want?”the sales we want?”

“What are our missing tools to get

more traffic and finally, more sales?”

Page 3: Website Tips, Tricks And Tools

Why doesn’t Internet Marketing Work?

The secret isn’t getting more people to our websites, it is learning how to convert the people that already come and turning them into customers…

ConversionMarketing

turning them into customers… once we master ‘conversions’, bringing more people to our

site is the last easy step.

The industry average is 5% of site visitors purchase.

What is your average? How many buy from you?

Page 4: Website Tips, Tricks And Tools

What is Inbound Marketing?

Inbound Marketing is learning how to create such a powerful online presence, that people are attracted to your website. They are now chasing you.

Once you master such a powerful online Once you master such a powerful online presence on the internet, you will ‘attract’ thousands of new prospects to your website.

That is Inbound Marketing.

Do you Dominate Google?

Page 5: Website Tips, Tricks And Tools

What is Conversion Marketing?

Conversion Marketing is taking website ‘hits’ and visitors, and learning how to interact with them, that their questions are answered and needs are met; only thenwill they purchase from you, converting into sales.

At the end of the day, if inbound steps don’t convert more At the end of the day, if inbound steps don’t convert more sales, all this effort is worthless. The power comes from not getting more people to your website, but to close sales/hits you already get; converting them into new customers.

That is called Conversion Marketing.

How well does your website “Convert”?

Page 6: Website Tips, Tricks And Tools

+ =

Inbound

Marketing

Conversion

Marketing + =Sales/Clients/

Customers

+ =

Traffic + Conversions = Profit

Page 7: Website Tips, Tricks And Tools

All the traffic in the world

won’t help us if we don’t

have the tools to convert

them into sales.them into sales.

Page 8: Website Tips, Tricks And Tools

• Want to know why our websites suck?

Can I be honest?

our websites suck?

• Want to know why your website isn’t producing any results?

Page 9: Website Tips, Tricks And Tools

Honesty Check 101?

We build our websites different

than the big companies.

We need to change; we need to We need to change; we need to

build them like they do.

Example Search: Best Buy IPOD

Page 10: Website Tips, Tricks And Tools

If we click on this link, will it

send us to an Ipod to purchase

right now, or will it send us to

the Best Buy Homepage?

It will send us to the Ipod to It will send us to the Ipod to

purchase right now. All of us

would be upset if the link sent

us to their homepage.

So why do the big sites sent us

deep within their websites to

“buy now”, but we send

everyone to our homepage?

Page 11: Website Tips, Tricks And Tools

Don’t send anyone to your homepage!

Homepage = BrandingHomepage = Branding

Every Other Page = Sales

(Call to Action)

Page 12: Website Tips, Tricks And Tools

Call To ActionYour site must have a “call to action”

on every page… meaning:

Once they click your link, they should

be taken to a webpage within your be taken to a webpage within your

website to:

•‘buy it now’

•‘email capturing campaign’

•‘follow us on Twitter’

Page 13: Website Tips, Tricks And Tools

So would you like So would you like

the Top 10 the Top 10 the Top 10 the Top 10

‘Conversion Tools?‘Conversion Tools?

Page 14: Website Tips, Tricks And Tools

Learning from the Master

Website Builders

Do our websites:Educate & Inform?

Engage and Intrigue?

Entertain and Connect?

Have the ‘Tools’ to interact with our prospects?

Have the ability to close a sale

easily and effectively?

Engaging and interacting with our website

visitors creates more sales!!!

Page 15: Website Tips, Tricks And Tools

Website Tools: The Big “4”

Tool #1Large 800 # on every page!Large 800 # on every page!

Page 16: Website Tips, Tricks And Tools

Website Tools: The Big “4”

Tool #2

Can your prospects email you?

Is it easy? Is it on every page?

Do they have to search for it? Ugh!!!

Page 17: Website Tips, Tricks And Tools

Website Tools: The Big “4”

Tool #3

Chat SoftwareChat SoftwareIs it on every page?

Page 18: Website Tips, Tricks And Tools

Website Tools: The Big “4”

Tool #4

Email Capturing Campaign

aka. Squeeze Page, Capture Page,

Page 19: Website Tips, Tricks And Tools

Anyone have the Big Three?

1. Large Phone Number on every

page?

2. Email option on every page?

3. Chat Software on every page?

4. Email Capturing Campaign?

Page 20: Website Tips, Tricks And Tools

Tool #5 Have Social Connections? External Link Building via:

•Can people follow you on Twitter, Facebook, Linked-in, You Tube, My Space, etc.?

•Have links to your site in industry Chat Rooms?•Have links to your site in industry Discussion •Have links to your site in industry Discussion Forums?

•Have links to your site in Google Groups & Yahoo Groups in our industry?

Page 21: Website Tips, Tricks And Tools

Tools #6 & #7

Video & Audio:

‘Tools’ such as Video and Audio on our

websites engage & entertain our

prospects and grab their attention?

Website

Tools

prospects and grab their attention?

Do you have a Video or Audio?

If so, how many do you have?

Do your Video’s have

Closed-Captioning?

Page 22: Website Tips, Tricks And Tools

Interactive Tools:

Do we have Downloads, Articles, Blogs,

News Feeds (of Industry Information)

which entertains and educates

Website

Tools

Tool #8 #9 #10

which entertains and educates

our site visitors.

Page 23: Website Tips, Tricks And Tools

Anyone have all top 10?

Anyone want the $100?

Did you pass the Test?

Page 24: Website Tips, Tricks And Tools

Want some Bonus Tools?

Page 25: Website Tips, Tricks And Tools

Bonus Tools #1-#6

Does your website:• maximize keyword rich?

– Have 50-100 keywords for searches?

• have a Discussion Forum?

– So your prospects have a home? – So your prospects have a home?

• have hundreds of Internal Links?

– So your Google Page Rank with increase?

• have all of your Articles/Blogs on your website?

– and on your Facebook page?

• have a large volume of Quantity Content?

– have 30-100 pages of industry quality content?

Page 26: Website Tips, Tricks And Tools

Contact Us:

Take your business to the next level today. Contact us for a quote to bring your internet

business into this century with business into this century with the tools tools to engage your prospects and turn them into paying customers.

www.iXodConversionMarketing.com 888-484-6625