website tools and tweaks that the search engines love
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Slide 1
Website Tools & Tweaks
Search Engines
Will Love
Will Hanke
What the Search Engines See
site:www.domain.com
People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
Teach the Engines with a Sitemap
Imperative in Google Maps, Yahoo Local, Bing LocalLocal businesses have a shot against big brands (notice no Dominos, Pizza Hut, Papa Johns)
Join Google Webmaster Central
www.google.com/webmasters/
Add Your Site
Google Webmaster Tools - Submit
Does Your Domain Name Suck?
Engines: Dont Confuse Em
Choose one version of your URL and stick with it when linking (search: canonical URLs)
Set Your Preferred Domain
Website Tweaks that
Wont Take Long(or a Rocket Science Degree)
Title Tag
Short, concise, unique and keyword packed
Meta Tags: The Description
A descriptive and compelling sentence or two
Why the Description is Important
Use it to encourage people to click on your listing
Text Navigation
ALT Tags
alt=Keyword description of picture
Article Directories
www.digixmas.com
Track Your Changes
http://analytics.google.com
Plug the Leak with Call Tracking
Claim Your Local Business Listing
http://www.google.com/local/add/
http://listings.local.yahoo.com/
https://ssl.bing.com/listings/ListingCenter.aspx
Make Some Onsite Changes
Add Geographical Locator to some Title Tag(s)
Update Your Contact Page Info
Include a Map and Driving Directions (Text)
Add GLs to your META Descriptions
Blog about local events/news related to your biz
Mention local landmarks in posts
Dont forget about multiple spellings, zip codes
Blog home & garden show, car show, new laws that affect your bizSpellings such as St Louis, Saint Louis, and now STL
Marketing Suggestions
Run/add analyticsUse call tracking or special URLsAsk your customers for reviews Geolocated Link buildingClaim your profile on GBL, Yahoo Local, etcAdd a blog to your siteConsider cutting out Yellow Page spending
Will Hanke
Contact info:
[email protected]
WillHanke.com
@TechLH