website tracking and attribution
DESCRIPTION
Tracking your website and attribution the sale correct is a key factor to justify ROI and advise where the marketing budget should be invested. In this presentation we cover some aspects of how you can track your online conversions and what attribution data you should be collectingTRANSCRIPT
SEO SEO Website Tracking and Attribution(to fully understand your leads)
Benefits of Forms andBenefits of Forms and Thank You Pages Thank You Pages
• Ability to fully track visitors’ path• Provide assurance to visitors that the form was successfully
completed• Potential to drive users to desired pages (pricing, sponsorship
opportunities and etc.) • Easy to implement and provides a reliable tracking (tagging every
e-mail link on the site can be very time consuming and less accurate)
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How it works?How it works?
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Tracking Source of EnquiryTracking Source of Enquiry
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Understand Visitors’ PathUnderstand Visitors’ Path
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Assisted ConversionsAssisted Conversions
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Analyse Pages that Lead to Analyse Pages that Lead to ConversionConversion
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GA Tracking – Event LevelGA Tracking – Event Level Create goals in Google Analytics
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Standardise your Goals
Other goals can be created on the remaining slots
The FormThe Form
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The Thank You PageThe Thank You Page
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Clear call to action or next stepe.g. “a team member will contact you
Further Actions
Branding
Introducing Forms
Website TrackingWebsite Tracking
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By using e-mails to generate leads we would not obtain details of who enquired e.g.:Source of EnquiryPages Visited
Attribute a sale to any given channel
Website TrackingWebsite Tracking
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The Experiment – Does it work?
20% Leads Generated by emails
35% Leads Generated by forms
Funnel and Reverse-FunnelFunnel and Reverse-Funnel
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Reverse FunnelFunnel
Conversion TrackingConversion Tracking
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Attribution ModellingAttribution Modelling
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Reverse Goal Path
Source of Enquiry Goal Flow Top Conversion Paths
Sum UpSum Up
• Create Forms and Thank You Pages to track your conversions
• Follow the URL standard• Ensure the Thank You Page has details for cross-selling
and/or up-selling• You will be able to fully track and understand your visitors• Run regular calls to action placement experiments
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Any Questions?Any Questions?
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Ask the SEO Croc!