Link Building In 2013 & Beyond....Special presentation w/ Justin Lewis & Michael Brown

Let's Start With Link BuildingDirectories (value down slightly)Articles (down)Web 2.0 (Squidoo, Hub Pages, Blogger etc.) (up)Forums (great for word of mouth traffic)Automated links (Most dead)Answer Sites (links are nofollow but good word of mouth so worth doing)Blog Commenting (about the same - don't spam)Anchor text matters less (use several versions)All other solo link building is about the sameGoogle PR still important

Use an anchor text varietyInclude... click here, check it out, just the URL, brand name of your website along with keywordsGet links from more than a few sourcesThe more (safe) places the betterThe more places the less spammy it looksDon't worry about do and nofollow links - some of the best links are from nofollow because of the source (Youtube)

Rules For Link Building

What I Am Focusing OnGreat Unique ContentSocial MediaFocus on where people hangout atGuest Blogging & OutreachLess Link Building But Still Doing itWhen link building, focus on where traffic is at

Why Great Content?It's unique to you - sets you apartPeople want to read itGet shared moreWould you share something you've read before several times by someone else with a friend?People link to it for free

How To Produce Great ContentFind what your industry wants but isn't writing or producing enough ofFind out in forums, on social media, investigating other sites, search by keywordProduce what they have but betterPut some time and effort into making it as helpful as possibleLength doesn't matter as much as valueInclude charts, graphs, images, videos whenever possible - adds value and presentationAlso think of "how much this will help/matter to my audience"

Get on Facebook, Twitter and Google PlusInteract whenever possibleSocial traffic rising STILLMy results: 90% of people I personally interact with BUY from me

Connecting With Social Media

Share your postsDaily wisdom (expert)Create a Google Plus Page, Facebook Fanpage (can be separate from personal account) and a Twitter ProfileAsk opinions to improve what you're doing (shows how important your listener/reader is)Interact with people!Build a Fan page in minuteshttp://www.nicheoptimizer.com/ffpr/the-almighty-fan-page/

How To Use Social Media

More than just a linkGet your website more attention (traffic)Lifetime traffic on high traffic blogsCan link build to their blog post to boost in rankings too

Guest Blogging

Write amazing content for your guest post - In fact, give them some of your best stuffWow their readers and the bloggerFind complimentary topics to guest blog abouti.e. if they write about dog training maybe write about a specific kind of dog training like outdoor potty trainingAvoid topics they've covered in detail over and over unless you have a good twistOnly give them unique content (they'll love you for it)Find them on Google "keywords"+guest posting

Good Guest Blogging Ideas

RecapKeep building links (but diversify)Keep utilizing forums Use and engage on social media (relationships!)Guest post whenever possibleGuest post with great contentCreate your own great content that people will link to and shareBe unique!

This episode: nicheoptimizer.com/osp5Podcast: nicheoptimizer.com/podcast

Need Creativity?nicheoptimizer.com/why-you-searched

Podcast Show Notes & Resources

www.nicheoptimizer.comThank You For Listening!

Thank You + Exclusive Training