SEO: Drive Customers to Your Website Using Google My Business

Jayna GrasselFebruary 11, 2020

Meet Jayna

What is Local Search

Why Should You Optimize Google My Business

Homework

Why We’re Here Today

We create big-picture digital solutions that help leading companies deliver transformational brand experiences.

MEET BOUNTEOUS

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OUR DIFFERENTIATION

A DISTINCT PROFILE

20+ years of content, commerce, and conversion 15 years average experience

400+ collaborative, on-shore team members 90% employee retention rate

50+ hackathon projects 1,000+ analytical minds trained annually

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• Solution Architecture• Platform Implementation • Native App Development• eCommerce• Systems Integration• Mobile Solutions

Web & MobileDevelopment

• Audience Targeting & Acquisition

• SEO/SEM• Customer Engagement• Media Budget & Planning• Social Media Advertising• Campaign Management 

Digital Marketing

• Measurement Strategy & Consulting

• Analytics Implementation

• Solutions Integration• Conversion

Optimization• Data Science

Analytics & InsightDigital Strategy

• Digital Maturity Assessment

• Business Consulting• Feature Roadmapping• Product Strategy

• Experience Strategy• Information Architecture• User Research &

Journey Mapping• User Experience Design• Visual Design• Content Strategy

Experience Design

OUR DIFFERENTIATION

TRULY INTEGRATED COMPETENCIES

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• Decade worth of SEO & Search experience

• Specialize in Local Search & Commerce

• Marketing Director & Trainer

• Fly Fisher, Crocheter, Aspiring Canadian

Hi, I’m Jayna Grassel

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Why Is Local Search So Important?

VS

In 2020, Do Companies-- Do YOU --

Need a Website?

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Probably.

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GMB is a Platform to Share Quick, Timely, & Relevant Information

● Hours● Address● Phone Number● Reviews● Photos● Business Category

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Our Time Today Will Educate, Equip & Excite

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The Work is Worth It: GMB Optimizations Increased Location Views by +184% Year-Over-Year

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Google’s Priorities for Local Search

https://support.google.com/business/answer/7091

1. Provide Complete Business Data

2. Claim & Verify Your Listing

3. Respond to Reviews

4. Add Photos

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3 Factors Determine Where You Rank

https://support.google.com/business/answer/7091

RelevanceYour GMB

Optimizations

Prominence“Online Cred”

DistanceWhere a

Customers is Located

“These factors are combined to help find the best match for your search.

For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.”

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Provide Complete Business Data

Easy: Name, Address, Phone, Hours, Website

Medium: Photos, Categories, Description, Products, Services, Service Area

Constant: Replying to Reviews and Q&A, Posting Updates, Learning from Insights

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Take 5 Minutes to Update the Basics

● Name

● Address

● Phone

● Hours

● Website

www.google.com/business/

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Next, Spend an Afternoon Updating Medium ThingsPhotos

● Owners + Customers can add

● 3 to 5 in each category, if possible

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Categories: 1 Primary, 9 Secondary

Pre-Defined Options

○ Pipe supplier

○ Pump supplier

○ Screw supplier

○ Plumbing supply store

○ HVAC contractor

○ Industrial equipment supplier

○ Electrical equipment supplier

○ Safety equipment supplier

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Business Description

● 750 characters (example below is 200)

● Be descriptive, mentioning service locations, products, categories and other

competitive advantages

● Tip: Less company history, more product/service focused

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Products

● Grouped by Category

● Shows up as a carousel

● No need to add full product

catalog, add ~10

● Photo

● Price

● Description

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Services

● Open text fields

● Use keywords or industry

terms

● Easy tip: mirror website

Category pages

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Service Area

● City

● County

● Metro Area

● Keep it reasonable &

accurate

You did it!

Fill out a few fields & you’re positioned to outrank

competitors AND help customers.

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Replying to Reviews● Public Customer Service

● Reply to every review

● Try to move bad reviews offline -

offer an email address

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Answering Questions on Q&A

● If you don’t reply, “Local

Guides” will answer for you

● Public customer service

● Helps customers

● Improves business perception “We do! We have American Standard, Kohler & Sterling toilets in stock. We offer free delivery and installation for $25. Let us know if we can help.”

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Weekly & Monthly GMB Maintenance

Weekly Monthly

Reply to Customer Reviews Review Data Accuracy

Answer Q&As Create 1 to 2 Posts

Analyze Data & Insights

Refresh Photos

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Bonus Tips

If you have more than 10 locations,

you can do a bulk upload!

● Instant location verification

● Management across the board