PowerPoint Presentation

UX parameters

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive1Consumer behavior: Online Hotel booking

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteAccessibility: We need to make sure that the site load-time is reasonable. 60% users leave the website if the load-time is high.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteReadability: There should be adequate text-to-background contrast. The font size/spacing should be easy to read.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteIdentity: Company logo should be prominently placed. The tagline should make companys (hotel) purpose clear. Taglines are a great way to explain the purpose of a site to a user quickly.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteInformation: There should be a clear path to company information and contact information. Major headings should be clear and descriptive

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteDesign/ Layout: The home-page should be digestible in 5 seconds. The important information should be placed in the first fold of the layout. Flash and add-ons should be used sparingly only.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteNavigation: The main navigation should be easily identifiable and consistent. The navigation labels should be clear and concise.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteContent: The page titles should be explanatory. URLs should be meaningful and user-friendly. Critical content should be above fold. Well constructed pages useclear headingsto organize content, and subheadings to make that content easier to parse. The visual appearance of content may not be as important as the content itself, but without some sort of hierarchy a user can get lost inside of a page.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteSearch: The website should have the search functionality. It should be a site-wide search. For hotel industry, it is important to have the functionality to search the various properties at different locations by the brand.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteQuick reservation: The website should have a QUICK reservation form to improve click to book ratio for online reservations through hotel websites.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsitePersonalisation: The website may add a feature of personalizing services as per customers online behavior and as per his/ her past preferences if any. This will help to improve the personal customer experience, customer satisfaction and ultimately increase conversion rates.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsitePre-filled forms: We may use cache/ cookies to pre-fill the forms to save the user from hassle of filling it. We may also update the form fields as per his/ her current selection and remember it throughout the session while searching & booking a hotel room.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteLocal currency & language: Using cache/ cookies to predict which country each visitor is searching from and what language they are using whilst searching.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteReviews: Customer reviews (30%), and clear pricing (29%)as the topfeatures users would want to see on hotel websites. It does have the sense to add review scores to results pages, though it could go further and use these as a refinement option.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteImagery: Users will at least expect to see views of the room they'll stay in as well as the hotel facilities.It's also an opportunity to sell the hotel through great imagery.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteInteractive map and area information: Interactive online maps are now becoming a very important part of hospitality focussed websites. Give your visitors the chance to explore shops, restaurants and other facilities near your hotel and they'll reward you by spending more time on your site - increasing the chances of a booking!

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteWeather Information: Providing the weather information on the website will equip the user to be prepared while visiting the place. This increases the interactivity on the website.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteChecking in with easy-to-find info: According to a survey of over 2,000 consumers, 53% of respondents found and booked their holiday online, while 30% conducted online research first, then booked their reservations offline. This means that over 80% of users research their hotel and travel options online, making this a very important step in convincing the user to book.

We need to shorten the booking form & make it easier to find the necessary details.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteClear information is vital: According to the survey 64% of users would abandon their booking if hidden charges were discovered, or if pricing was generally unclear. 19% would drop it if they couldnt find enough information.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveWe all like things to be easy when we buy onlinean online shopping experience should never make the user feel disappointed or frustrated and should always be credible and trustworthy. Booking shouldnt be any different. 20Suggestions for WebsiteDeals & offers: Price is of course a significant deciding factor. The survey found 64% of users said price was more important than the destination. Finding a good deal is also important; the survey showed that 56% said their key reason for booking online was to find lower prices.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteBook Later Button Widget: To save time and gain powerful travel remarketing features, consider getting the Book Later Button. After placing the widget near your Book Now buttons (and on analytics exit pages), visitors will be able to request a booking reminder with privacy and security. Your custom hotel remarketing email message will automatically get sent out on schedule. Best of all you can track the results for the greatest ROI.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteShowcase the new and unique services offered by the hotel. E.g. Forex counters, Pet services, Happy hours, Free food etc.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSuggestions for WebsiteHighlight the free amenities for Hotel-goers on the website. E.g. Free wi-fi is most important, followed by Free breakfast.

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSearch Parameters

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive25Domain Level FactorsCountry Level Top Domain Having a country code top level domain (co.uk, .com, .com.au etc.) helps the site rank for the particular country

Domain Age The age of a particular website plays a small but significant role in the eyes of search engines

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractivePage Level FactorsHTML optimization On page HTML elements like page titles, description tags, headers, images alt text, etc. are very important piece of content

On Page Content Fresh, quality content with appropriate keyword targeting is strongly recommended for websites

Multimedia Images, videos and other multimedia elements act as quality content signals

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSite Level FactorsSite Architecture A well put together site architecture (especially silo structure) helps Google thematically organize website content

Site Updates - How often site is updated and especially when new content is added is a sitewide freshness factor

Presence of Sitemaps Sitemaps helps search engines index website pages easily and thoroughly thus improving website visibility

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveBacklink FactorsUser Reviews/ Site Reputation Sites review on sites like Yelp.com, Ripoffreport etc. play an important role in search engines algorithm

Authority of Linking Domains Referring domains authority play an independent role in links importance. Links from .gov and .edu holds special place in search algorithm

Natural Link Profile A site with natural link profile is going to rank highly compared to sponsored or paid link neighborhood

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveUser Interaction FactorsOrganic Click Through Rate Pages that get clicked more on search engine results pages get a ranking boost

Direct Traffic Its confirmed that Google uses data from Google Chrome to determine whether or not people visit a site and how often. Sites with lots of direct traffic are likely higher quality than sites that get very less direct traffic

Bounce Rate Google uses bounce rate as quality testers for websites. Sites with higher bounce rates is not a positive sign

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSocial Signals Site Level Social Signals Site-wide social signals increase sites overall authority which will increase search visibility for all its pages

Number of tweets, Facebook likes, shares, Google +1s - User activity for website on their social media platforms plays an important role search engine algorithm

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveSpecial Algorithm RulesGeo Targeting Google gives preference to sites with local server IP and country-specific domain name extensions

Local Search Google often places Google+ Local results above the normal organic search results

Query deserves Freshness Google gives newer pages a boost for certain searches

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveThank You

Idea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS InteractiveIdea presented hereby are solely owned by HGS Interactive & cannot be adapted / changed / replicated in any form without prior notification to HGS Interactive33