website ux design: functionality at the forefront
Post on 12-Apr-2017
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The term "UX design" is often used during the design process of your website, and more often than not,
it is brought to the forefront when web conversions are low. Visual design typically takes the spotlight
of any site, for obvious visual reasons. As humans, we are programmed to take notice to aesthetically
pleasing looks and details.
The overall look of your website reflects your brand and making a website visually pleasing and
captivating tends to be the priority for most companies. Although visual design plays a
significant role in your site, there are additional aspects of UX design that should not be
overlooked as these elements can directly reflect how a user responds to your website.
UX is User Experience for short, and the visitors to your site should be getting just that,
an overall experience. UX is the backbone of your website and without proper care,
research, and planning, your website could be detrimental towards your overall
internet marketing initiatives.
There are two key players that impact overall user experience design. These two aspects, along
with others, mesh together to create the perfect user experience design website.
Page speed and overall performance can cause a click to turn into a bad 2-3 second
experience for a user. Studies show that 40% of site visitors will leave a page if it
does not load after 3 seconds.
How are the company products displayed on the site? Are they organized by male, female and children? Is this
information easily accessible? How are the shoes arranged on each page? Do all the links work?
Usability is different for ever situation and for every user, but good design and navigation structure should always
be clean and clear, and also match the needs and wants of your target demographic.
User experience is more than making sure your website looks pretty. Its about creating a positive and efficient
experience for your visitors and providing them a pleasant path toward taking action on your website.
At Blue Dress, we are here to help you achieve the best user experience website possible! Weve covered two
major aspects of user experience design, but there is so much more to incorporate. Let us help you achieve your
greatest internet marketing results possible.
Ingrid Griffin, Internet Marketing
Consultant. Blue Dress Marketing,
an Internet Marketing Company
headquartered in Knoxville, TN.
Internet Marketing Developed,
Implemented and Managed to Full
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Guru. Turn Key Internet Optimization
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