website woes - how and why user input should guide your website decisions
DESCRIPTION
The presentation by Rebecca Blakiston and Dan Lee at the AZLA 2011 Conference in Tucson, AZ.TRANSCRIPT
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Website Woes? How and Why User Input Should Guide Your Website Decisions
Rebecca Blakiston & Dan LeeUniversity of Arizona Libraries
November 30, 2011Arizona Library Association Annual
Conference
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What are you already doing?
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UA’s Track Record
• 1997 Redesign – Dickstein & Mills Information Technologies & Libraries article
• 2004 Redesign
• 2008 Redesign
• 2010 going forward
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Why Do User Testing?
• We know best. Don’t we?
• Ranganathan’s 4th Law - Save the time of the user
• Video Clip
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Personas
• Representation of the goals and behavior of a real group of users
• Define:oDemographic type of typical useroAttitude and approach s/he brings
to the siteo Typical task
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User Research Methods
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Surveys
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Category Agreement Analysis
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Card Sorting
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Websort.net
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Intercept Usability Testing
• Step 1: Write tasks• Step 2: Write Scenarios• Step 3: Test Scenarios
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What We Are Learning Generally…
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What We Are Learning Specifically…
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What We Did…
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Before
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After
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Before After
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Before
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After
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Before
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After
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What We Are Working On…
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Bringing it all Together
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