webstore 101 by jona oboza


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Simple to use webstore enables you to DIY your webstore in less than 10 minutes and start selling online

Work with DHL, Citylink, UPS and other logisBc partners, giving you real Bme shipment tracking

Cross Selling Pla$orm allows you to sell other merchant products easily and expand your market reach.

Online Payment Gateway that accepts more than 18 currencies. Secure, fast, and reliable way to trade online.

Customer Rela8onship Management System lets you manage and get closer to your customer easily.


•  Need to embark into digital ecommerce model •  Create new value added services to Tutuban’s merchants

•  Develop new income stream for Tutuban Mall management


•  Be the pioneer in Philippines to embark into digital commerce mall model

•  ProacBve strategy to innovate mall business


•  Assist exisBng merchants to generate more sales

•  Expand merchants’ market reach

•  Online B2B model – target unreachable business buyers from other region

•  New marketspace – Internet generaBon users

•  Loyalty program through SMilDS VISA Card


•  Online Merchant Store rental scheme •  AdverBsement revenue sharing – LisBng in SMilDS Tutuban Mall page

•  Online transacBon revenue sharing •  Digital markeBng division – to handle campaign and promoBon of Tutuban Merchants


•  SMilDS Debit VISA Card •  Enabler for everyone to purchase online •  First card that combine: Loyalty + Reward + Rebate + Cash Card


Tutuban Mall Management Pla$orm2u.com Team

1. Assign a team to train on SMilDS System

1. Develop SMilDS Tutuban Mall Page

2. IdenBfy 3 – 5 merchants from Tutuban to parBcipate in Pioneer program

2. Assist Tutuban Team to design the merchants’ stores for the 3 – 5 parBcipate merchants

3. IdenBfy 25 – 50 products for each merchants and upload into individual merchants store

3. Assist in pu[ng the products into Tutuban Mall page, and design banners to promote 30 hot selling items

4. Create SEO for each individual merchants store

4. Newsle\er and blog post to promote Tutuban Mall page and merchants stores

5. Roll out UAT 5. Roll out UAT

6. Fine tune and conBnue with next 5 merchants

6. Monitor, assist and support Tutuban Team in future development


CSF Possible Risks Mi8ga8on Plan

AdministraBve Agreement and Bmeline Clear communicaBon, set expectaBon and layout enBre project plan in clear

Design & artworks

Brand consistency, acceptance of artworks

All artworks and design will get approval from Tutuban SMilDS Project Team

Products details Quality of content for product lisBng

E-‐Commerce class for Tutuban team s.a. web design, SMilDS.com training

Human resource

OperaBon flow IdenBfy Project Leader and train on the process and operaBon flow

Customer impact

Underperform on customer service due to new processes

Training, process flow passdown and constant KPI review. Strong corporate governance pracBce

Pricing sensiBvity

Price compeBBon & conflict with suppliers

SelecBve products pre-‐approve by Tutuban merchandising department


Logis8cs/Delivery Challenges


•  Search of reliable logisBcs partner •  IntegraBon of logisBcs calculator into your Shopping Cart

•  Issues raise from damage of goods during shipment

•  Proof of delivery


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e-‐Payment Challenges


•  30 days holding period for Online Credit Card transacBon by Philippines banks

•  High credit card charges •  Currency conversion charges for overseas transacBon

•  High integraBon fees for local payment gateway


•  SMilDS e-‐Commerce Opportunity Seminar (SeCOS) – Agents & Sub-‐agents bring their prospects to learn the opportunity from SMilDS

•  SMilDS Merchant Workshop (SMW) –  SMilDS System training workshop

•  SMilDS Conference (SC) – Dialog within SMilDS OperaBon Team with merchants discussing on upcoming strategies and events for SMilDS merchants


Traffics to Merchants

Internet

Email

Events Ads and Media

SMILDS World

SMILDS Square

SMILDS Parade

SMILDS City

SMILDS Gallery

SMILDS Valley

Search Engine Web Blogs Social Network

Video & Photo sharing Forum

Bookmark

Newsle\er

RSS

PromoBons

Weekly Carnival Sales

Super Sunday

Lucky Draw CompeBBon

Radio

Billboard

Online Ads Roadshow


50% discount

6 days promoBon

Min. of 100 orders to ON

Valid unBl 31 Oct

Promotion from September 13 – September 17, 2010 Buffet Lunch or Dinner Avail from September 20 –October 30, 2010 Monday to Sunday Call for reservation Lunch: 11:30am – 2:30pm | Dinner: 6:00pm – 10:00pm

625

Dusit Thani Hotel, Makati worth P1400 value

P649 for the International Buffet at

P1400 54%

P751


www.facebook.com/buyanihan


www.SMilDS.COM/PH

www.buyanihan.com or Visit us in Facebook :

-‐  facebook.com/smildsph -‐  Facebook.com/buyanihan

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webstore 101 by jona oboza

Business