[webtrekk webinar] spencer altman, head of business consulting | performance metric model
TRANSCRIPT
If these are your main metrics, then you likely need to rethink them
Visits
Time on Site
‚Traffic‘
Visitors Page Views
Bounce Rate
Conversion Rate
‚Loyalty‘
‚Engagement‘
‚Reach‘
KPI
Report
Training
Communicate
Explain/Fix/What does it mean?
Justify you did a good jobY
our
Effort
Example – Media / Content
Videos
(€)
Media
Views
Library
Media
Views
Live
Streams
Qty
Reminder
If Event is in the future, would a
‘Add to my Calendar’ button increase the
number of people watching the Livestream?
How about a mobile Push Notification?
Add to My Calendar
Example – BankingPurpose of Website
Increase € in Current/Savings Accounts
Current/
Savings
Accounts
(€)
Qty
Current/
Savings
Accounts
Qty Clicks
Compare
Table
Avg
Amount
per
Account
Products
Without
Tables
Example – BankingPurpose of Website
Increase Share of Wallet of Customers with > €50K Savings
Increase # of Products per Customer of Customers with > €50K Savings
Share of
Wallet
(€)
Qty Users
Investing
CR%
Targetted
Avg
Amount
Invested
Step 2 : Determine Performance Metrics
Step 1 : Why is the website there?
Step 4 : Build Performance Analytics Tree
Step 3 : Determine Initial KPIs per Performance Metric
Step 5 : Prioritize Performance Analytics Tree
Step 6 : Implement Performance Analytics Tree
Thank you!
Want help redesigning your KPIs?
Contact me…
Spencer Altman
Head of Business Consulting
Berlin, Germany
@spenceraltman
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