Webtrends for AvanadeData-driven solutions that help brands better understand their customers in order to increase engagement and conversions.

Webtrends® ©2015 Webtrends, Inc. All Rights Reserved

Advanced Digital Marketing to Grow the Business

Gain a complete picture of customer engagementUnderstand interactions across any digital channel at any time – web, social, mobile web and apps – and see those insights in one place with Webtrends Analytics and Explore. Easily integrate analytics with marketing action systems and other business systems to boost customer insight, engagement and business results.

• Go beyond high-level trends, dig deep into unlimited data with custom reporting and ad hoc analysis with unlimited drill down.

• Remove silos to multi-channel analysis and understand the customer journey on the fly.

Deliver personalized content and experiencesTest and target specific user segments with different versions of web pages, mobile apps and digital experiences using patented, comprehensive testing (a/b/n, split and MVT). Determine variants best for each segment using historical data, customer scoring or segment data with Webtrends Optimize and Segments.

• Serve up content (including third-party) that is tested and proven to perform based on a customer’s attributes and activity to boost conversions.

• Integrate information from CRMs, loyalty programs, ecommerce platforms and other data sources – even score visitors to target offers to high-value customers.

Turn real-time insights into resultsSee customer interaction as it happens with in-the-moment, visitor-level customer data from Webtrends Streams. Act on rich, contextual insights about in-the-moment behavior for impactful, effective personalization.

• Convert abandoners into buyers by delivering real-time insights directly to email service providers for immediate remarketing.

• Collect all browsing activity within the visitor session and deliver that rich detail to other marketing action systems, or BI systems for more effective business analysis and online/offline customer profiling.

Webtrends® ©2015 Webtrends, Inc. All Rights Reserved

Why Webtrends?Because data helps you make the connectionFor more than 20 years, we have helped clients make sense of their customer data to drive business results with our best-in-class analytics and industry-leading optimization solutions.

Client Success

KLM Royal Dutch Airlines

Reduced booking abandonment with personalized content and quadrupled email conversion rates with in-the-moment, contextual remarketing

Kimberly-Clark

Delivered testing, targeting and personalization solutions resulting in 17% increase in sign-in rates, and a 24% increase in conversions for some of the companies digital properties

Polaris

Boosted sales and improved channel efficiency using KPI-based web measurement and analysis of online behavior data and customer engagement

We offer

• Analytics – web, mobile, social

& SharePoint

• Audience Segmentation

• Data Delivery

• Targeting & Personalization

• A/B & Multivariate Testing

• Search & Social Marketing

• Behavioral Remarketing

Multi-Channel

See and optimize interactions across different channels for greater insight into the customer journey and to improve the customer experience. From web to apps to social — get all those insights in one place.

Unlimited Data

Enjoy no limitations on the data you want to collect, the volumes of data or how that data is reported, including unlimited drill down.

Data In/Out

Benefit from broad data collection capabilities through tagging, SDKs, data collection APIs and 3rd party data connectors. Easily send your data to other systems through file exports, REST and streaming APIs.

Secure and Private

Gain the best security and privacy standards in the industry, including SOC 3. We have never experienced a system breach, ensure client data ownership, and offer multiple data options, including Global, Safe Harbor & US-only.

Open Platform

Experience a platform plays well with others – easily integrating with marketing platforms (CRMs, DMPs, etc.) and BI technology ecosystems to meet unique needs.

Highly Customizable

Use the most customizable analytics solution on the market with a powerful reporting engine. Tailor it to unique business requirements, and incorporate custom metrics, dimensions, reports and dashboards.

Performance at Scale

Tap into a solution purpose-built for the cloud, with globally distributed data collection, and SLAs, to deliver the digital insights marketers need to drive in-the-moment marketing.

We’re pleased to partner with Avanade to deliver data-driven marketing solutions to your clients. Let’s chat about your next project and how Webtrends can help.

Email us: AvanadeTeam@webtrends.com

Visit us: webtrends.com/techsummit15

Webtrends Analytics for the Digital Workplace Understand Microsoft SharePoint effectiveness and prove ROI using Webtrends Analytics for SharePoint. Designed specifically for the intricacies and nuances of SharePoint, our solution is used by more than 300 leading enterprises worldwide – including Microsoft – to measure user behavior and deliver dynamic and engaging sites.

webtrends.com

• Assess the impact of enterprise social on collaboration, productivity and performance.

• Control infrastructure sprawl, discover site elements that work (or don’t), define search and navigation efficacy, and reduce user friction and frustration.

About Webtrends Inc.

For more than 20 years, Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue.

We partner with companies at all levels of digital maturity and offer solutions in measurement and optimization. We work closely with approximately 2,000 global brands including Microsoft, KLM Royal Dutch Airlines, Kimberly-Clark, HSBC, Marks & Spencer, npower, BMW, Toyota, The Telegraph, Lastminute.com and many more.

Webtrends® ©2015 Webtrends, Inc. All Rights Reserved