wechat life report
TRANSCRIPT
October 2015
WECHAT LIFE REPORTOCTOBER 2015
DIGITAL JUNGLE
DIGITAL JUNGLE
570,000,000September 2015
Average Wechat Daily Logged In Users
DIGITAL JUNGLE
WECHAT DAILY ACTIVE USERS (DAU)
49% 64%↑Last Year This Year
↑
DIGITAL JUNGLE
CITY LEVEL USAGE RATES
1st Tier Cities 93%
69%
43%
27%
28%
2nd Tier Cities
3rd Tier Cities
4th Tier Cities
5th Tier Cities
DIGITAL JUNGLE
PEAK TIME OF ENGAGMENT ON WECHAT
22:0022:30This YearLast Year
Due to an increase in the number of WeChat users last year, some very interesting changes have taken place.
DIGITAL JUNGLE
DAILY CONSUMPTION OF VIDEO AND VOICE CALLS
280,000,000minutes
that’s 540 years!
USER SENTIMENT
DIGITAL JUNGLE
DIGITAL JUNGLE
OLDER CHINESE PEOPLE ARE HAPPIER
30-60 Years Olds
10-30 Years Olds
DIGITAL JUNGLE
MOMENTS
2015
DIGITAL JUNGLE
VOICE AND VIDEO CALLS IN CHINA
1. Beijing2. Shanghai3. Guangzhou4. Shenzhen5. Xiamen6. Xian
DIGITAL JUNGLE
VOICE AND VIDEO CALLS IN CHINA (INTERNATIONAL)
The most popular countries that Chinese Wechat users like to call
1. America2. Japan3. Hong Kong4. Korea5. Korea6. Taiwan
DIGITAL JUNGLE
LUCKY MONEY
DIGITAL JUNGLE
Those born after 1980
comprised 42% of the senders of lucky money during the most recent
Chinese New Year period
DIGITAL JUNGLE
of those lucky money users
who sent 5,000 RMBor more during Chinese
New Year more than half are born in the 80's
DIGITAL JUNGLE
LUCKY MONEY SENDING
2015 Spring Festival Eve
520 Internet Lover's Day
Children's Day
Chinese Valentines's Day
Mid Autumn Festival
millions of people
0 25 50 75 100
The Lucky money function has evolved to includenew ways of communication.
DIGITAL JUNGLE
NEW WAYS OF SELF EXPRESSION
64Lucky Money
EnvelopesStickers
On average, 4 lucky money envelopes will be sent to friends.People who send stickers, will share 6 or more on average.
READING HABITS
DIGITAL JUNGLE
DIGITAL JUNGLE
Born in the 90's
Born in the 80's
Born in the 60's
Entertainment Gossip National News Health & Wellness
↑ ↑ ↑
DIGITAL JUNGLE
The average WeChat user reads
The average article is around
7 articles per day
1,000 characters
DIGITAL JUNGLE
The average Wechat user reads the equivalent of 1 full novel per
month on Wechat!
DIGITAL JUNGLE
Peak time for reading:
8 o'clock to 10 o'clock at night
DIGITAL JUNGLE
RETURNING HOME ON CHINESE NEW YEAR
DIGITAL JUNGLE
BACK TO WORK AFTER NEW YEAR
DIGITAL JUNGLE
Most popular domestic tourist destinations for Chinese during the recent National day break
南京路步行街 平遥古城
春熙路
丽江
西塘古镇
天安门外滩
夫子庙 解放碑宽窄巷子
鼓浪屿
West Lake
西湖鼓浪屿
DIGITAL JUNGLE
Most popular international tourist destinations for Chinese during the recent National day break
台湾 美国
泰国香港日本
1. Hong Kong2. Taiwan3. USA4. Japan5. Thailand6. Korea
韩国1
23
5
46
DIGITAL JUNGLE
260 times
Since WeRun opened, it's users have taken enough steps go to the moon & back
DIGITAL JUNGLE
Most popular time for taking a walk
8 to 9 pm after dinner
DIGITAL JUNGLE
weekdays are more active
Weekends are rest time
or go on a
one way
trip to Mars
DIGITAL JUNGLE
SHOPPING
DIGITAL JUNGLE
DIGITAL JUNGLE
1.3x more
Male shoppers spend
on a monthly basis than female shoppers
DIGITAL JUNGLE
15% +of WeChat users are daily active
WeChat game players
DIGITAL JUNGLE
75% +of WeChat game players play for longer than 10 minutes every day
DIGITAL JUNGLE
60% of WeChat users are young users
aged between 15 and 29
DIGITAL JUNGLE
WeChat young users on average have
friends on WeChat
128
DIGITAL JUNGLE
Wechat users graduating from university will on average add
more friends as they enter the work force
20%
DIGITAL JUNGLE
of voice & video calls are made by young users
58%
DIGITAL JUNGLE
10:00
22:00
Peak times to shop online on WeChat
September top sellers for young people on WeChat
Phone battery packs Autumn clothes Selfie sticks
DIGITAL JUNGLE
Most popular music recently in China
DIGITAL JUNGLE
Most popular films recently in China
DIGITAL JUNGLE
Most popular dramas recently in China
DIGITAL JUNGLE
Most popular variety shows recently in China
DIGITAL JUNGLE
DIGITAL JUNGLE
Digital Jungle
Connecting Brands to a Chinese speaking audience
AUCKLAND LONDONSYDNEYSHANGHAIBEIJING
www.digitaljungle.agency