wechat personal account mobile marketing tool

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WECHAT PERSONAL ACCOUNT

2016

Mobile Marketing Tool

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WHY WHAT

HOW

you should set up your personal

WeChat account

to keep in mind when using

WeChat

To set up your personal WeChat

account

A FEW EXAMPLESPrepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz

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WHYyou should set up your personal WeChat account

www.nzcntourism.co.nz Prepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz

PersonalOfficial Verified Account(You need to contact a 3rd party for this – Enablement Partnership List)

A platform that:• Builds contacts

(Database cannot be transferred if you go to a verified account – you would

have to post to both accounts)

• Has limited capability –primarily social

• Image share

A platform to:• Post content – you manage what your story is• Promote events, special highlights• Manage risk – traffic requirements, weather events• Send geo-located push notifications• Generate ratings and reviews• Enables and facilitates sharing of your content of your site• Facilitate online bookings and mobile wallet direct WePay payments• Discounts and promotions – vouchers to be redeemed, offers• And more… as it rapidly evolves

How to:

Set up

• Engage with a company who can set up an official account in China – similar to an ISP provider

(see the enablement partnership list as a start)

• You will then have an official account and it will be linked to a QR code (existing or new)

Set up the content and have a content plan

• Content similar to the website or linked to the website

• You can manage this yourself or engage a partner to manage it for you

• You can then encourage sharing – competitions, awards, good news, new news, must dos

• Provide information – that is able to be shared and uploaded

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WHATto keep in mind when using WeChat


Your connection to the Chinese FIT tourism world

Be in touch posting in

English language• Great images• Short sharp messages and

offers in English• Use your Personal QR Code

from your Personal WeChat account to invite to join your WeChat network to build your connections

Mandarin • Assisted regular

posts by a Chinese Social media agency

• Contracted and more expensive

Mandarin • Regular posts by

a Chinese speaking team member

• Risk of continuity with changing staff

You can engage at least 3 different levels.

DIY Regular and StrategicAssisted

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HOWto set up your personal WeChat account

ANDROID

Playstore where you

download the WeChat app

IPHONE

App store where you

download the WeChat app

Search for the WeChat app on your mobile device (please note you will need an active mobile

phone number to set up your account) – Playstore for Android, and the App store for iPhone.


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Open your newly installed app. Select Sign Up. Enter your full name,

mobile phone number, and select a suitable password you are likely to remember.

Enter your full name, mobile phone number, and select a suitable password you are likely to remember.

A code will be sent via SMS to your phone, check the code and enter into the Code field


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WeChat will then search for friends via your mobile phones contact lists.



A code will be sent via SMS to your phone, check the code and enter into the Code field


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You now have the opportunity to set up your profile. Ensure you have a suitable profile picture –

this will be added from your phone’s gallery.

Select a suitable company name. Be sure you’ve selected an

appropriate name as this cannot easily change.

Confirmation screen for your WeChat ID.

Key tool for sharing

your contact

details with other

users.


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You now have the opportunity to say a little about you / your business. You can invite friends as

new users to WeChat to build your contact list.

More information about how to use WeChat

Add your fellow WeChat users from you contact list!


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A bit like your Facebook

feed where you share your

status updates and view

the latest news from your

friends

Some businesses that use

WeChat will show their WeChat

ID’s QR Code – use this to scan

their code and add them to your

personal feed. You can also add

other WeChat users via this tool.


FORWARD

Insight & Strategy

2c Tutanekai StreetGrey LynnAuckland 1021NEW ZEALAND

+64 9 376 0149

[email protected]

www.forwardhq.co.nz

If you have any further queries please contact Louise Beard / Liane Leeming.

[email protected]

http://www.forwardhq.co.nz/

mailto:[email protected]

wechat personal account mobile marketing tool

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