wechat personal account mobile marketing tool
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WECHAT PERSONAL ACCOUNT
2016
Mobile Marketing Tool

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WHY WHAT
HOW
you should set up your personal
WeChat account
to keep in mind when using
To set up your personal WeChat
account
A FEW EXAMPLESPrepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz

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WHYyou should set up your personal WeChat account
www.nzcntourism.co.nz Prepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz
PersonalOfficial Verified Account(You need to contact a 3rd party for this – Enablement Partnership List)
A platform that:• Builds contacts
(Database cannot be transferred if you go to a verified account – you would
have to post to both accounts)
• Has limited capability –primarily social
• Image share
A platform to:• Post content – you manage what your story is• Promote events, special highlights• Manage risk – traffic requirements, weather events• Send geo-located push notifications• Generate ratings and reviews• Enables and facilitates sharing of your content of your site• Facilitate online bookings and mobile wallet direct WePay payments• Discounts and promotions – vouchers to be redeemed, offers• And more… as it rapidly evolves
How to:
Set up
• Engage with a company who can set up an official account in China – similar to an ISP provider
(see the enablement partnership list as a start)
• You will then have an official account and it will be linked to a QR code (existing or new)
Set up the content and have a content plan
• Content similar to the website or linked to the website
• You can manage this yourself or engage a partner to manage it for you
• You can then encourage sharing – competitions, awards, good news, new news, must dos
• Provide information – that is able to be shared and uploaded

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WHATto keep in mind when using WeChat
www.nzcntourism.co.nz Prepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz
Your connection to the Chinese FIT tourism world
Be in touch posting in
English language• Great images• Short sharp messages and
offers in English• Use your Personal QR Code
from your Personal WeChat account to invite to join your WeChat network to build your connections
Mandarin • Assisted regular
posts by a Chinese Social media agency
• Contracted and more expensive
Mandarin • Regular posts by
a Chinese speaking team member
• Risk of continuity with changing staff
You can engage at least 3 different levels.
DIY Regular and StrategicAssisted

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HOWto set up your personal WeChat account
ANDROID
Playstore where you
download the WeChat app
IPHONE
App store where you
download the WeChat app
Search for the WeChat app on your mobile device (please note you will need an active mobile
phone number to set up your account) – Playstore for Android, and the App store for iPhone.
www.nzcntourism.co.nz Prepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz

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HOWto set up your personal WeChat account
Open your newly installed app. Select Sign Up. Enter your full name,
mobile phone number, and select a suitable password you are likely to remember.
Enter your full name, mobile phone number, and select a suitable password you are likely to remember.
A code will be sent via SMS to your phone, check the code and enter into the Code field
www.nzcntourism.co.nz Prepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz

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HOWto set up your personal WeChat account
WeChat will then search for friends via your mobile phones contact lists.
Enter your full name, mobile phone number, and select a suitable password you are likely to remember.
Enter your full name, mobile phone number, and select a suitable password you are likely to remember.
A code will be sent via SMS to your phone, check the code and enter into the Code field
www.nzcntourism.co.nz Prepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz

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HOWto set up your personal WeChat account
You now have the opportunity to set up your profile. Ensure you have a suitable profile picture –
this will be added from your phone’s gallery.
Select a suitable company name. Be sure you’ve selected an
appropriate name as this cannot easily change.
Confirmation screen for your WeChat ID.
Key tool for sharing
your contact
details with other
users.
www.nzcntourism.co.nz Prepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz

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HOWto set up your personal WeChat account
You now have the opportunity to say a little about you / your business. You can invite friends as
new users to WeChat to build your contact list.
More information about how to use WeChat
Add your fellow WeChat users from you contact list!
www.nzcntourism.co.nz Prepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz

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HOWto set up your personal WeChat account
A bit like your Facebook
feed where you share your
status updates and view
the latest news from your
friends
Some businesses that use
WeChat will show their WeChat
ID’s QR Code – use this to scan
their code and add them to your
personal feed. You can also add
other WeChat users via this tool.
www.nzcntourism.co.nz Prepared by FORWARD Insight & Strategy 2016 | www.forwardhq.co.nz

FORWARD
Insight & Strategy
2c Tutanekai StreetGrey LynnAuckland 1021NEW ZEALAND
+64 9 376 0149
www.forwardhq.co.nz
If you have any further queries please contact Louise Beard / Liane Leeming.