wedding gown specials 2009
DESCRIPTION
Presentation given on Friday February 27,2009 by Robert Allen weddingpodcastnetwork.comTRANSCRIPT
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“The great thing in the world is not so much where we stand, as in what direction we are moving.”
-Oliver Wendell Holmes-Oliver Wendell Holmes
-Oliver Wendell Holmes-Oliver Wendell Holmes
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Marketing 2.0Marketing 2.0Leveraging New Media to Reach Leveraging New Media to Reach Today’s Tech Savvy Consumer Today’s Tech Savvy Consumer
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The Digital Generation
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Americans Online by Age
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Advantages of New Media
• Adds a personal perspective to your business
• Allows the search engines to find you
• Engage your audience by sharing
• Convey authority
• Reaching a tech savvy demographic
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March 26, 1992
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Over 12 million American adults currently maintain a blog.
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120,000 New Blogs are Started Everyday
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1.4 Million Blog PostsPer DayPer Day
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Hey RobertTechnology Scares Us
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What Do I Need to Know?
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Comment on Blogs
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Blogging Should beTwo-WayTwo-Way
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What is it?
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Getting Started Blogging
• Sign up for a free service
- Blogger, Typepad, Blogspot, Wordpress
• Decide on content and frequency
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Disadvantages of New Media
• Added strain on IT department
• Sharing too much information
• Too forward thinking
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What is a Podcast?
• Audio file
• Video file
• Combination
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What makes it a podcast?
• File delivery
• RSS
• Subscription
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Who is using it?
• Universities
• Corporations & Small Business
• Municipalities
• Organizations
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Benefits of Podcasting
• Branding• Establishing Authority• Training and Education• Eco-Friendly• Cost Effective• Mobile and On Demand
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What do I need to What do I need to listen?listen?
iPod or MP3 PlayeriPod or MP3 Player
ComputerComputer
Cell PhoneCell Phone
Audio CD BurnerAudio CD Burner
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Cloud Computing
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Definition: The use of third party services, accessed via the internet, to perform
computing needs.
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Cloud Computing Websites• Google.com (email, calendar, documents)
• Linkedin.com (social networking)
• DimDim.com (web conference)
• Constantcontact.com (e-marketing / surveys)
• Billingboss.com (invoice)
• Wordpress.com (blogging)
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• Gmail - massive storage, searchable, secure, travels with you
• Documents - collaboration, multi platform, free
• Calender - always updated, synchs with iCal and Oulook
• Alerts - staying informed, watching what’s hot
• Picassa - photo sharing, organized
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How Can it Help?• Reduce costs (incremental fees / free services)
• Increased storage (more space online)
• Highly automated (no software updates)
• Productivity (real time collaboration)
• Mobility (access information from anywhere)
• Security (levels of permission / monitoring)
• No installation (accessed via web browser)
• Cross company / Multi platform
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Social Media Sites
• YouTube
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Measurement
• ROI Return on Investment
• ROI Return on Influence
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Engagement
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Survive and Thrive• Be strategic. Being business-minded is the key to surviving
and thriving.
• Educate the client as to what value is. Show that you know how to do your craft the right way.
• Be a solution. Clients pay for solutions, especially during times like these.
• See the opportunity. Refuse to participate in the recession.
• Be flexible -- for yourself. Work with your client.
6. Take care of yourself -- or there will be no one to recession-proof your job for you.
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Convention Special Marketplace Advertising
Banner Ad and InfoCast™
Regular Price $895.00 per yearSign up by Monday March 2, 2009Take $200 off and add 6 Months
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Robert Allen800.882.1259 ext [email protected]
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giving voice to your brand
blogging, podcasting, web video, presentations and email campaigns
consult, design, produce and distribute
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