wedding weavers
TRANSCRIPT
-
7/30/2019 Wedding Weavers
1/90
E.D. PROJECTTOPIC: Event Management Company WEDDING WITHOUT WORRIES
Submitted in partial fulfilment of the requirement for the award of degree of Bachelorof Business Administration of Christ University, Bangalore-560029
BY
Medhavi Jain 1011650Aakriti Patwary 1011651
Under The Guidance of Professor :- Mr. Niranjan
DEPARTMENT OF MANAGEMENT STUDIESCHRIST UNIVERSITY, BANGALORE
2010 2013
-
7/30/2019 Wedding Weavers
2/90
GUIDE CERTIFICATE
This is to certify that Medhavi Jain (1011650) and Aakriti Patwary (1011651), student of
BBA - B , IVth Semester at Christ University, Bangalore have completed their project on
the topic titled Wedding Without Worries. under my guidance and supervision.
This has not previously formed the basis of the award of any degree, diploma or othersimilar title of recognition.
Place: BengaluruDate: 05th March, 2012Christ University, Bengaluru
Mr. NiranjanClass Coordinator, 4th BBA B
-
7/30/2019 Wedding Weavers
3/90
GUIDE CERTIFICATE
This is to certify that Medhavi Jain (1011650) and Aakriti Patwary,(1011651),student of
BBA - B , IVth Semester at Christ University, Bangalore have completed their project on
the topic titled Wedding Without Worries. under my guidance and supervision.
This has not previously formed the basis of the award of any degree, diploma or othersimilar title of recognition.
Place: BengaluruDate: 05th March,2012Christ University, Bengaluru
Mrs. Jyothi KumarHead of Department
-
7/30/2019 Wedding Weavers
4/90
DECLARATION
We declare that the Entrepreneurship Development Project is a record of a researchcarried out by us under the guidance of Mr. Niranjan , Class Co-ordinator of IVthSemester BBA B, Department of Management Studies, Christ University, Bangalore.
We further declare that the project done by us is purely original and has not beenpreviously formed on the basis of the award of any degree, diploma or other similar titleof recognition.
This is a record of bona fide and original work submitted by us in partial fulfilment of the
requirements for the award of degree of Bachelor of Business Administration.
Place: - Christ University, Bangalore
Date: - 05th march, 2012
Project compiled and completed by:-
Medhavi Jain - 1011650
Aakriti Patwary- 1011651
-
7/30/2019 Wedding Weavers
5/90
ACKNOWLEDGEMENT
We would like to express our sincere gratitude to all those who have been instrumental inthe preparation of our Entrepreneurship Development Project.
We wish to specially acknowledge our project mentor Mr Niranjan, a senior facultymember of Department of Management Studies, Christ University for her constantguidance and support throughout the project or else it wouldnt have been successful.
I would also like to extend our gratitude and heartfelt thanks to Mr. Jain Mathew, ourAcademic Coordinator and Mrs. Jyothi Kumar, our Head of the Department for giving
me this opportunity to carry out the project. Our project would not have been a completeone without their continued support and keen guidance.
We would like to thank Dr. (Fr). Thomas. C. Mathew, Vice Chancellor, for their
encouragement
At last we would also like to thank our parents and friends for their moral support.
-
7/30/2019 Wedding Weavers
6/90
TABLE OF CONTENTSTABLE OF CONTENTS
S NO.S NO. TOPICTOPIC PAGEPAGE
NO.NO.1. INTRODUCTIONINTRODUCTION ABOUT SSI/MSI
COMPANY PROFILE
INDUSTRY PROFILE
ENTREPRENEUR PROFILE
APPROXIMATE ESTIMATE
PURPOSE OF SELECTING THIS SERVICE
2. FEASIBILITYFEASIBILITY
SWOT ANALYSIS
MARKET SURVEY DATA ANALYSIS
INTERPRETATION
3. MARKETING PLANMARKETING PLAN
7 PS
SEGMENTATION
TARGETTING
POSITIONING
PRINT ADVERTISEMENTS
4. FINANCIAL PLANFINANCIAL PLAN
PROFIT & LOSS ACCOUNT
BALANCE SHEET
BREAK EVEN ANALYSIS
5. PRODUCTION & OPERATIONSPRODUCTION & OPERATIONS
LOCATIONAL ANALYSIS
LAYOUT DESIGN
QUALITY TESTING PROCEDURE
PROCESS FLOWCHART
6. HUMAN RESOURCE PLANHUMAN RESOURCE PLAN
ORGANISATION STRUCTURE QUALIFICATION & CONDITION REQUIRED
FOR MANPOWER
ESSENTIAL DUTIES & RESPONSIBILITIES
WORKING HOURS POLICY
LEAVE POLICY
LOAN GRANT POLICY
RETIREMENT POLICY
SALARY STRUCTURE
-
7/30/2019 Wedding Weavers
7/90
CHAPTER 1CHAPTER 1
INTRODUCTIONINTRODUCTION
ABOUT SSI/MSI
COMPANY PROFILE
INDUSTRY PROFILE
ENTREPRENEUR PROFILE
APPROXIMATE INVESTMENT
PURPOSE OF SELECTING THIS SERVICE
-
7/30/2019 Wedding Weavers
8/90
ABOUT SSI/MSIABOUT SSI/MSI
An industrial undertaking in which the investment in fixed assets in plant and
machinery whether held on ownership terms on lease or on hire purchase does not
exceed Rs 10 million. The small scale sector has played a very important role in the
socio-economic development of the country during the past 50 years. It has
significantly contributed to the overall growth in terms of the Gross Domestic Product
(GDP), employment generation and exports. The performance of the small scale
sector, therefore, has a direct impact on the growth of the overall economy.
Worldwide, the micro and small enterprises (MSEs) have been accepted as the
engine of economic growth and for promoting equitable development. The MSEs
constitute over 90% of total enterprises in most of the economies and are credited
with generating the highest rates of employment growth and account for a major share
of industrial production and exports. In India too, the MSEs play a pivotal role in the
overall industrial economy of the country. It is estimated that in terms of value, the
sector accounts for about 39% of the manufacturing output and around 33% of the
total export of the country. Further, in recent years the MSE sector has consistently
registered higher growth rate compared to the overall industrial sector. The major
advantage of the sector is its employment potential at low capital cost. As per
available statistics, this sector employs an estimated 31 million persons spread over
-
7/30/2019 Wedding Weavers
9/90
-
7/30/2019 Wedding Weavers
10/90
Most marriages some say are made in heaven, But with the pace of modern life
reaching mind-boggling proportions, such events on earth these days require the
services of a wedding planner, and India is making a mark in this field too. This was
showcased at the fifth edition of Bridal Asia, which was held at New Delhi.
Today, weddings apart from following the traditional norms, are celebrated
on such a large scale that event not only becomes memorable for the bride and groom,
but also for all those sharing their joyous moments with them. We have the expertise
to single handedly manage all the aspects of a wedding right from conceptualization
to the finance function with meticulous perfection. We are experienced and dedicated
professionals with many years of event planning experience and we intend to
effectively use this expertise in our new venture WEDDING WITHOUT
WORRIES
With a very creative, professional, talented team and strong network we can
provide services that take care of the minuest of details of the wedding and all the
functions related to the same. We co ordinate every aspect of your wedding and
transform it to an event that would always linger in your memory. We personally
journey with you from your engagement to your wedding and help you make
important decisions regarding minute details.
Whether you want a wedding in the traditional style or in a contemporary
setting, our services can successfully meet your demands at any scale.
-
7/30/2019 Wedding Weavers
11/90
MISSION
WEDDING WITHOUT WORRIES is a full service company that provides
complete services for weddings. Our consultants are experienced and dedicated
professionals. WEDDING WITHOUT WORRIES is unique in the way that we give
our clients our undivided attention. We listen to their needs and work with them to
create the event of their dreams. Our clients' wishes become our commands. So
whether our client wants a Western, Tropical, Indian or more traditional wedding, we
can help. Our services include weddings, receptions, budget planning, answers to
etiquette questions to mention a few.
OBJECTIVES
We want every detail of our clients wedding and engagement to be both a
pleasurable and a memorable experience. Therefore we offer a host of packages and
services specifically tailored to the needs of each couple.
-
7/30/2019 Wedding Weavers
12/90
INDUSTRY PROFILEINDUSTRY PROFILE
INTRODUCTION TO EVENT MANAGEMENT
Event management refers to methods of outsourcing business occasions, social
occasions, or a combination of both. There is no limit to the business development
ideas for an event management business. It is possible to organize every kind of event
ranging from wedding to a political rally. An event management team can be retained
for any type of business meeting.
It involves a lot of hard work, long hours, odd hours, travelling to various
places. Sometimes the preparations can go on endlessly for days together. If you are
in charge, you ought to supervise and be sure that things are going on in accordance.
On the event day itself you have to make sure that the celebrities arrive on time, their
needs are looked after, the media is planned, the suppliers have provided the
resources, meetings have been scheduled and solutions have been provided.
Event management is now conducted not only at national levels but at
international levels too. With liberalization the influx of foreigners have made the
field even competitive. Today there exists competition from local to international
conglomerates. It is here that the efficient and creative will survive.
-
7/30/2019 Wedding Weavers
13/90
Event management is a colossal institution. It involves layers of personnel who
professionalize in different tasks. Corporate event management, product launch, road
shows, celebrity shows etc. are a few of them.
To make an event a grand success the people behind the curtains turn days into
nights until they are sure of the seamless flow of the show. The result, a grand
success..
EXTERNAL FACTORS AFFECTING EVENT MANAGEMENT BUSINESS:
Several external factors also affect the growth of the event management
industry. Some of these factors are the rate of the growth of economy, lifestyle, and
changing characteristics of the people living in the area. Tourism and branding
activities like festivals and corporate activities such as conferences, product launches,
award ceremonies, and gala dinners are under the scope of event management
business. Key factors for the success of an event management business are reputation,
network, service promotion, links with the suppliers, and high quality managerial
skills.
EVENT MANAGEMENT IN INDIA
The economy of India is growing by leaps and bounds and there are various
ever-growing industries that are contributing to increasing the nations coffers. One
such industry is that of event management. This industry has come a long way in the
-
7/30/2019 Wedding Weavers
14/90
last five years or so and today is no less than a multi-crore industry, as a whole. And
the size of the companies varies from the rather small ones that manage small events
such as birthdays and weddings, to the larger players, who organize national and
international events. During the early part of the 1900s the industry had spent up to
Rs. 20 Crores, per annum on events. And in the last couple of years, all the event
companies are spending to the tune of approximately Rs. 1,800 Crores, per annum.
The event management industry in India involves the requirement of various
skills that have caused it grow the way it is in recent past. These skills include:
Organizational skills
Technical knowledge
Public relations
Marketing
Advertising
Catering
Logistics
Decor
Glamour identity
Human relations
-
7/30/2019 Wedding Weavers
15/90
Understanding of laws and licenses
Risk management
Budgeting
Study of all allied media
Local and national, as well as international events
PROCESS
The management of events calls, largely for coordination, from stage one. The
first thing required is to get the orders for the event. This process is also known as
pitching for an event. Usually, whether it is for small time events (birthday parties and
weddings), or then for the larger ones assigned by companies (exhibitions and trade
fairs), or then the international concerts; the event manager/company is asked to
submit a project report, with the finances involved. On the basis of this is the
assignment given to them.
CAREERS IN EVENT MANAGEMENT
Off late event management has been considered as an exciting career option. In
fact, until five to six years ago there were not too many event management
companies, and as industry the turn over was no more than 18 Crores, in the early 90s.
-
7/30/2019 Wedding Weavers
16/90
However, things began to change and by the end of the financial year 2007-2008, the
industry is expected to be worth no less than 1800 Crores.
Careers in event management seem to be alluring more and more youth. In fact,
even homemakers have stepped into the industry and organize small and private
events in their spare time. Also, there are event management companies that that take
on consultants, who work with them on a freelance basis, as and when the need arises.
Thus there is a lot of scope in the field of event management. And the event manager
jobs are ever increasing.
Earlier one was employed and learnt the ropes of the trade on the job. But now
there are vocational courses diploma and degree in this field. These courses provide
theoretical information, which then is implemented during the internship period. And
on the completion of the course, one is almost like any other seasoned event manager.
One can also select a few areas of event specialization that include :
Fashion shows
Musical concerts
Corporate seminars
Product launching
-
7/30/2019 Wedding Weavers
17/90
ENTREPRENEUR PROFILEENTREPRENEUR PROFILE
The WEDDING WITHOUT WORRIES is a venture initiated by the duo-
medhavi jain and aakriti patwary.
Medhavi jain, an MBA Graduate fromIIM, Bangalore, (2001-2003). she has
completed her graduation (BBA) from Christ College, Bangalore with specialization in
marketing. Among her achievements, the most acclaimed one is the award she won as
the 2nd
best student in marketing elective. Her work experience with HUL, TATA
MOTORS &ITC adds on to her dynamic personality and calculative business mind. she
has a keen interest in organizing events and has completed a course in event
management. This 28 year old woman is confident enough to face the challenges of the
real business world. she has a huge list of contacts with various renowned people which
is necessity of the hour. she has a proper understanding of corporate need for effective
communications which has lend an extra edge for the selection of event management as
her career .
Aakriti, is an MBA graduate from LSE, UK with specialization in the field of
HRM. She has completed her graduation from Christ College with a distinction. She
has had extensive experience in customer service and HRM for over five years in
renowned organizations like Accenture, Deutsche Bank and TATA Consultancy
Services. She brings with her a wealth of experience and has keen understanding of
the requirement of corporations and valued clients. At a very young age she has had
-
7/30/2019 Wedding Weavers
18/90
the aspiration towards stage shows. She has successfully organized and coordinated
events in her school. She is a force that is defined by her intense passion & dedication
towards a perfect event. Along with MBA, she attended various seminars &
conferences related to event management.
APPROXIMATE INVESTMENTAPPROXIMATE INVESTMENT
The approximate investment amount we decided upon after keeping in mind the
various costs we would incur is Rs. 15, 00,000. Each partner will bring in 7.5 lakhs.
-
7/30/2019 Wedding Weavers
19/90
EXECUTIVE SUMMARYEXECUTIVE SUMMARY
PURPOSE OF SELECTING THIS SERVICEPURPOSE OF SELECTING THIS SERVICE
Wedding organising company is in a boom today and this is the main reason for
us to choose this service. The potential of the market is very high where demand and
supply is concerned. The business involves a lot of hard work and efforts but the
returns in this industry is abnormal which compensates the efforts. It also requires us
to showcast a lot of creativity . It comparatively has very less investment & high
returns. Both of us have good contacts in the various aspects of the business which is
essential for the smooth running of the same. This industry requires good relationship
maintainance ability which is present in us. The skills like managerial, leadership, etc.
required in this field is prevalent in us.
The main reason why MEDHAVI & AAKRITI made the decision of handling
this venture wholely & solely is because MEDHAVI has a very good knowledge base
of event management & AAKRITI has attended seminars & conferences related to the
same. Hence the union of these versatile personalities will be beneficial for the client,
company & society on the whole.
-
7/30/2019 Wedding Weavers
20/90
CHAPTER 2CHAPTER 2
FEASIBILITYFEASIBILITY
SWOT ANALYSIS
MARKET SURVEY
DATA ANALYSIS
INTERPRETATION
-
7/30/2019 Wedding Weavers
21/90
INTRODUCTIONINTRODUCTION
The questionnaire was prepared and distributed to 50 people. Due to time
constraint, our research was limited to Bangalore. The following is the pattern of
respondents:
41 students
3 teachers
1 counselor
1 business man
4 housewives
The main reason for having majority of the respondents as students was that the
probability of them becoming our client base in future is comparatively greater.
Another reason for the same is that they are much aware of the present trends and will
respond accordingly.
The 50 respondents were chosen as our sample population, which according to
us, acts as the most heterogeneous part of our population as a whole. This sample
population is assumed to be a good and efficient representative of the population of
India.
-
7/30/2019 Wedding Weavers
22/90
SWOT ANALYSISSWOT ANALYSIS
STRENGHTSSTRENGHTS
1. One stop shop for all you need in a
wedding.
2. Unique concepts & designs formulated
by experts.
3. Strong network to offer various
specifications from different cities in India
& abroad.
4. Covering every aspect of a wedding and
giving it a symmetric touch.
5. Hazel free
6. Complete transparency.
7. Investment is small.
WEAKNESSWEAKNESS
1. Damage to delicate goods.
2. Uncertainty of money.
3. Lack of skilled labor.
4. Sometimes it is difficult to arrange all
the specifications given by the client.
OPPORTUNITIESOPPORTUNITIES
1. A market that is growing rapidly and
one that is relatively untapped.
2. Event management is a $500bn
industry.
3. No well established face for the
wedding industry.
4. Increase in the disposable income of
people.
5. Increase in the standard of living.
THREATSTHREATS
1. The people in India usually do not
prefer a wedding planner.
2. The seasonal attributes of a wedding.
3. Mind set of client.
4. Indecisiveness on the part of the client.
5. There are a few standard competitors.
6. If the wedding is called off.
-
7/30/2019 Wedding Weavers
23/90
QUESTIONNAIREQUESTIONNAIRE
OBJECTIVEOBJECTIVEThis market survey is being conducted to check the feasibility of our service in
the market. Also to analyze the publics opinion about such a specialized weddingplanner and their probable response to using such a service.
Secrecy of data provided shall be ensured.General information
Name:.Age:Gender: m/fOccupation:.
NOTE: All questions should be answered.Some questions may have multiple answers.
1. Would you prefer to outsource a wedding?
Yes No
2. According to you, the wedding planners are required for:more time for familybetter organizationto reduce stressto keep up status in society
3. What would you prefer?Indoor outdoor
4. What according to you is the role of a wedding planner?Organize everything from the scratchOrganize only the main eventsOrganize some functions of your wedding
5. What is the approximate duration of a wedding?0-2 days 2-4 days4-6 days 6&above
6. Your approx. budget?
10-30lacs 30-50lacs50lacs- 1crore 1 crore & above
-
7/30/2019 Wedding Weavers
24/90
7. What services do you expect from a wedding planner?Venue booking accommodation dcorLocal transport catering photographyEntertainment ticket booking bangle makersCounseling portrait maker gifts for the guest
Hair braiding chocolate fountain Others.
8. What all forms of entertainment do you prefer?Dancers musicians fire eatersJugglers magician puppet showFire works childrens rides fashion show
9. Which type of wedding do you prefer?Theme destination
Simple according to a culture10. Do you want all the functions in the same venue?Yes no
11. The itinerary of the wedding will be prepared by:Self wedding plannerFriends & relatives
12. Your preference for the cuisine?Indian ChineseItalian MexicanMulti cuisine
13. What level of hotel do you require for your guests?Star deluxeChoultry resorts
14. How much time prior will you approach a wedding planner?1-3 mts 3-6 mts6&above
THANK YOU FOR YOUR CO- OPERATION
-
7/30/2019 Wedding Weavers
25/90
DATA ANALYSISDATA ANALYSIS
AGE GROUP OF THE RESPONDENT
15-20 20-25 25-30 30-35 35-40 40-45 TOTAL
2
0 20 6 2 1 1 50
TABLE 1.1
GRAPH SHOWING THE AGE GROUP OF THE RESPON
0
5
10
15
20
25
AG E
AGE
NO.OFPEOPLE
15-20
20-25
25-30
30-35
35-40
40-45
GRAPH 1.1
From the analyzed data, we see that of the 50 respondents, there were 20 people
of the age group 15- 20 & 20- 25 years each. There were 6 people belonging to age
group of 25-30 years. Also there were 6 of them belonging of the age between 25- 30
years. The age between 30-35 years was only 2 people. The remaining 2 people belong
to the age group of 35-40 & 40-45 each.
-
7/30/2019 Wedding Weavers
26/90
This shows that 40% of them were teenagers of the age group 15- 20 years,
another 40% were between 20-25 years. Also, 12% of them were of the age group
ranging from 25- 30 years. We also found out that 4% of the respondents were of the
age group 30- 35 years. There were 2% people of the age group 35-40 years and the
remaining 2% were of 40-45 years.
GENDER
MALE FEMALE TOTAL
30 20 50
TABLE 1.2
PIE CHART SH OWING THE COMPOSITION OF MALE AND
RESPONDENTS
30, 60
20, 401
2
GRAPH 1.2
-
7/30/2019 Wedding Weavers
27/90
Among the 50 respondents, 30 of them were male and the rest 20 were females.
From this we can see that 60 % of them were males & 40% female. The questionnaire
contained the information (like budget, hotel accommodation, etc) which can be best
answered by males & hence a more number of males were chosen. Also, it would not
be fair on our part to include only the females in topics like this, hence a more number
of men were chosen.
TABLE SHOWING THE REQUIREMENT OF WEDDING PLANNERS
MORE TIMEBETTERORGANISATION
REDUCESTRESS STATUS
11 28 24 25
TABLE 1.4
11
2824 25
0
5
10
15
20
25
30
NUMBER
1
REASON
GRAPH SHOWING THE REQUIREMENT OF
WEDDING PLANNERS
MORE TIME
BETTER
ORGANISATION
REDUCE STRESS
STATUS
GRAPH 1.4
-
7/30/2019 Wedding Weavers
28/90
According to the analysis done by us, a greater weightage is given to wedding
planners because they organise things better & professionally. Out of the 50 people,
11 of them feel that wedding planners are important to allow the people to spend more
time with their families; 28 feel that they are better organizers; whereas 24 of them
feel that they reduce stress and 5 feel that they help to keep up the status in society.
Among all of them, a few have chosen 2-3 options, which shows that they feel
that its not one reason only to choose a wedding planner. Hence we will try having an
edge over the others in all the 4 aspects. We also will have as many efficient
personnel to handle the weddings in the best possible manner.
TABLE SHOWING TIME FOR ORGANISATION
2-4 DAYS 4-6 DAYS 6 DAYS &ABOVE
16 16 4
TABLE 1.7
PIE CHART SHOWING TIME FOR ORGANISATION
23, 46%
15, 30%
12, 24%
1-3 MONTHS
3-6 MONTHS
6&ABOVE
GRAPH 1.7
-
7/30/2019 Wedding Weavers
29/90
Among the 50 people, 14(i.e. 28%) of them feel that 2 days are more than
sufficient for a wedding; 16(i.e. 32%) of them have opted for 2-4 days; another 16(i.e.
32%) of them think 4-6 days are required and the remaining 4(i.e. 8%) of them feel
even 6 days are insufficient.
Thus from the above data we interpret that majority of them think the duration
of a wedding is 2-6 days. Hence we must prepare itinerary in such a manner so as to
fulfill their needs and hence satisfy them.
TABLE SHOWING BUDGET
10-30 LACS 30-50 LACS 50LACS-1 CRORE 1CRORE&ABOVE22 11 10 7
TABLE 1.8
PIE CHART SHOW ING BUDGE
22, 44%
11, 22%
10, 20%
7, 14% 10-30 LACS
30-50 LACS
50LA CS- 1 CRORE
1 CRORE & ABOVE
GRAPH 1.8
-
7/30/2019 Wedding Weavers
30/90
The approximate budget of 22 of them is Rs. 10-30 lakhs which is 44% of the
total population. Another 11 of them (i.e. 22%) feel that Rs. 30-50 lakhs are sufficient
for the wedding. 10 of them feel that weddings can be conducted in approximately 50
lakhs- 1 crore which is 20% of the total. The remaining 14% of them think that even a
crore is not sufficient, it numbers to 7 people.
Keeping all this in mind, we will basically cater to the upper middle class and
the niche strata of the society. We will have to organise everything which will cater to
the needs of the society as a whole.
TABLE SHOWING THE VARIOUS SERVICES
VENUE 39ACCOMODATION 40DCOR 39
TRANSPORT 37CATERING 44PHOTOGRAPHER 40ENTERTAINMENT 43TICKET BOOKING 24BANGLE MAKING 15COUNSELLING 14POTRAIT MAKING 17GIFTS 22HAIR BRAIDING 20CHOCOLATE
FOUNTAIN
18
MEHENDI 42MEHENDI 39OTHERS 6
TABLE 1.9
-
7/30/2019 Wedding Weavers
31/90
GRAPH SHOWING THE VARIOUS SERVICES
0
5
10
15
20
25
30
35
40
45
50
1
SERVICES
NUMBE
VENUEACCOMDCORTRANSPORTCATERINGPHOTOENTTICKETBANGLECOUNSELLINGPOTRAITGIFTSHAIR
CHOC. FOUNTAINMEHENDIPARLOUROTHERS
GRAPH 1.9
This question having a multiple choice answer, is quite different to interpret.
Here people had to choose many options given to them.
Venue booking is given importance by 39 of the total people i.e. 78%
feel that wedding planners must provide the service of venue booking.
Accommodation is another important service because 40 people think
that this should be provided by the wedding planners.
Dcor has been opted by 39 of them which mean that out of the total
population, 78% feel that we should provide them with dcor. This dcor consists of
flower decoration, stage decoration, room decoration, etc.
-
7/30/2019 Wedding Weavers
32/90
Local transport has been thought to be important by 37 people, i.e., 74%
of the population.
Catering as a service of the wedding planner has been opted by 44 of
them. This shows that 88% people want the wedding planners to provide catering
with the other services.
Photography has also been chosen by 88% of the respondents.
Entertainment has been the choice of 43 people which consists of 86%
of the population.
Ticket booking does not seem to attract many of them. It has been opted
by only 24 of the people which are only 48% of the population.
Bangle makers, another service which is of least importance. Only 15 of
them, i.e., 30%, would want such services along with the others.
Counseling is another important service which we intend to provide. But
the respondents do not feel its importance. Only 14 of them want us to provide a
counseling service.
17 of them only feel that portrait makers are required in a wedding. Only
34% of the population wants this service.
Gifts for the guests have been chosen by only 44% of the population.
This shows the lack of interest of the people towards this service.
Hair braiding has been chosen by 20 of them, which consists of 40% of
the population.
-
7/30/2019 Wedding Weavers
33/90
Chocolate fountain being the most important service when children are
concerned has been chosen by 18 people only. This means that only 36% wants this
service.
Mehendi as a service has been opted by 42 people. This comprises of
84% of the population.
Beauty package service has also been chosen as a service by 39 of them
i.e., 78% of the total population.
Other services, was an optional answer. 6 of them have marked this and
have also given their suggestion for the same. To mention a few- photo studio,
holiday package, designers, invitation cards, nuptial services, tattoo makers, etc.
From this analysis we come to the conclusion that most of the services will be
provided in the weddings and also that, a choice will be given to our client for the
same. The services which have gained maximum positive reply will be taken care of
in the most in depth form.
-
7/30/2019 Wedding Weavers
34/90
TABLE SHOWING FORMS OF ENTERTAINMENT
DANCE 34
MUSIC 41FIRE EATERS 10JUGGLERS 13MAGICIAN 20PUPPET SHOW 14FIRE WORKS 23CHILDRENS RIDES 20FASHION SHOW 17
TABLE 2.0
GRAPH SHOWING FORMS OF ENTERTAINMENT
0
10
20
30
40
50
1
FORMS
NUMBER
DANCE
MUSIC
FIRE
JUGGLERS
MAGICIAN
PUPPETFIRE WORKS
RIDES
FASHION
GRAPH 2.0
This question also had multiple choice answers. People have opted for the
services as follows:
Dancers- 34 i.e. 68% of the sample population.
Musicians- 41 i.e. 82% of the sample population.
Fire eaters- 10 i.e. 20% of the sample population.
-
7/30/2019 Wedding Weavers
35/90
Jugglers- 13 i.e. 26% of the sample population.
Magician- 20 i.e. 40% of the sample population.
Puppet show- 14 i.e. 28% of the sample population.
Fire works- 23 i.e. 46% of the sample population.
Childrens rides- 20 i.e. 40% of the sample population.
Fashion show- 17 i.e. 34% of the sample population.
From the above, we come to the conclusion that a majority of them prefer
musicians and dancers. Hence we will have more tie-ups with dancers and musicians.
TABLE SHOWING THE CUISINE
TABLE 2.4
GRAPH SHOWING THE CUISINE
17
4 3 1
34
0
5
10
15
20
25
30
35
40
1
TYPE
NUMBER
INDIAN
CHINESE
ITALIAN
MEXICAN
MULTI CUISINE
GRAPH2.4
INDIAN CHINESE ITALIAN MEXICANMULTICUISINE
17 4 3 1 34
-
7/30/2019 Wedding Weavers
36/90
The following is the pattern of preference for cuisine:
34% people prefer Indian cuisine.
8 % people prefer Chinese cuisine.
6% prefer Italian cuisine.
2% prefer Mexican cuisine.
68% prefer multi cuisine.
This encourages us to have more tie- ups with companies specializing multi
cuisine.
TABLE SHOWING LEVEL OF HOTEL
STAR DELUXE CHOULTRY RESORT
17 11 3 21
TABLE 2.5
0
5
10
15
20
25
NUMBER
1
LEVEL OF HOTEL
GRAPH SHOWING LEVEL OF HOTEL
STAR
DELUXE
CHOULTRY
RESORT
GRAPH 2.5
-
7/30/2019 Wedding Weavers
37/90
Star hotels are preferred by 17 out of the 50; deluxe hotels by 11; choultry by 3
people and resorts by 21 people.
This abrupt figure is reached to because 2 of the respondents wanted two types
of hotels for the same wedding.
From this analysis we have finalized that we will have more tie ups with resorts
& star hotels.
INTERPRETATIONINTERPRETATION
The study was conducted on the people residing in Bangalore and majority of
them belonging to the age group of 18-25 years. The outcome of this study was that most
of them wanted to outsource their wedding so that all aspects of the wedding are
organized in a more systematic manner. The demand for outdoor weddings being higher,
we plan to have tie ups with majority of such venues.
Most of them having the budget of 10-50 lakhs have helped us to target the upper middle
class and niche strata of the society; we have to emphasis on the quality of service to be
provided.
The study made us realize that the project we have chosen is feasible. Hence we will
strive our best to fulfill and satisfy our customers.
-
7/30/2019 Wedding Weavers
38/90
CHAPTER 3CHAPTER 3
MARKETING PLANMARKETING PLAN
7 PS
SEGMENTATION
TARGETTING
POSITIONING
PRINT ADVERTISEMENTS
THETHE 7 PS
OUR PRODUCTOUR PRODUCT
-
7/30/2019 Wedding Weavers
39/90
'Wedding Without Worries help you celebrate your weddings in such a way
that takes the load away from your shoulders. The goal behind incorporating this
'Wedding Management Company is to provide the people with services rendering to
their 'Wedding needs, in terms of providing of best Service providers, provision of
gifts, information on do's and don'ts in consideration to pre and post marriages and the
most important yet the most sensitive area, of, managing the entire show.
The following are the services we provide:
1. THEME BASED WEDDINGS
Welcome to the era of theme weddings, designer marriages !
When you can let loose all your fancy ideas, be daring and experiment. Leave it
all in the hands of our capable designers at Wedding Without worries.An entire
package will be created for you once you let us know your choice of concept, color,
theme or ambience. Starting from the invitation cards to the trousseau, cuisine, decor,
props, entertainment, clothes, everything will revolve around the chosen theme.
Any modern marriage is incomplete if you haven't thought about a theme. A
well thought out theme helps guests remember the wedding for a long time to come.
-
7/30/2019 Wedding Weavers
40/90
A theme analogously serves as a "destination" for your event. From the moment
the invitation is received until 'the grand 'finale, your guest are united in a special
"something in common" way. We have the capability and expertise to provide you
with themes unheard of, decoration unseen of and ambience unfelt of.
Some popular themes:
Hawaiian: Calypso Band, in grass shirts, Bonfires and authentic
'Hawaiian food.
African night: Jungle atmosphere, elephants also included for a cost,
treetop shacks for eating /dining, Caribbean music groups.
Chinese Theme: The colors of red, black and gold can really make a
huge impression in Chinese themes.
Candle themes: Candles create that special atmosphere for your
wedding. Used at all places for decoration at reception, tables, floating candles in
bowl etc.
2. DESTINATION WEDDINGS
-
7/30/2019 Wedding Weavers
41/90
Wedding Without worries offers the best destinations for erotic weddings, to
make them events to remember. Wedding Without Worries offers you complete
Wedding Packages, right from planning of your wedding, till the time your last guest
leaves. We offer destination weddings in different places. The following are some of
them:
Royal Palace Weddings In Rajasthan
You don't have to be a king to be married like one... Our wedding package is
complete with royal palaces, vintage cars, elephant processions, desert theme parties
and a 400-year-old picturesque wedding venue in the middle of a lake!
Beach Weddings at Goa
Sun, sand and fun.....! Get married at exclusive and private Beach resorts
creating an erotic theme such as the Carnival Night, Caribbean show or the
Rastafarian events.
Weddings in the Magnificient Himalayas
Enjoy the quiet splendor of the majestic Himalayas, Beautiful valleys and pine
forests. And entertain your guests with treeing, mountain picnics and river rafting as
well.
-
7/30/2019 Wedding Weavers
42/90
3. VENUE
Depending upon the theme, size of the crowd and season, we will organize
weddings both at indoor and outdoor venues. If you wish to have the venue decorated
according to a particular theme in your mind, just give the idea and we will mature it
for you. If you do not have a particular theme in your mind you can choose from the
list of themes such as floral both ornamental and classic, Japanese, historic, regional
so on and so forth. Venue selection is of utmost importance.
Following specifications should be considered before selecting a venue:
Space requirements
Maintanence of lawns or Banquets
Power backup
Parking facility
Approach and location
Monopoly of service providers
Branding of the venue
Facilities and flexibilities
4. INVITATIONS
-
7/30/2019 Wedding Weavers
43/90
Our wedding invitations set the tone for your event and offer a peek at the
festivities to come. Your invitations are the first statement you make about the Big
event, find there's so much that needs to be communicated in the little note. The
language you use -not to mention the style of script and paper color hints at the
wedding's level of formality, informing guests what to expect and to wear. The look,
the feel, the embellishments the choice of words. all of these speak of personalities
of the person sending the Card. 'We strive to select the perfect card for you. Whether
you want a simple but elegant one page handmade paper card or a mini-booklet,
inscribed with 'shlokas' or colors from pleasing pastels to earthy and vibrant, paper
from handmade, Banana fibre, silk-laid to imported an card, motifs from Ganesh to
cards using mouli thread & real supari we help you to select from range of designs.
5.DCOR & LIGHTING
Decor: It would include design of personal stationery, mithai boxes, and decor
of mandap and wedding venues. Most venues are decorated extensively with flowers.
Flowers constitute a subtle element that sets the tone and style for the wedding
ceremony as well as the reception. Wedding floral design is a specialized art used for
decoration as well as for all ceremonies, for garlands as well as for showering
blessings; flowers form an integral part of any wedding. Carefully selected flowers
will compliment and add your individual style to your fantasy wedding. The choice of
flowers and the floral arrangements at the wedding are determined by a number of
-
7/30/2019 Wedding Weavers
44/90
factors.The season, the flowers that are most easily available and those that conform
to the overall ambience of a wedding are the most important variables. From
providing Ikebana arrangements if the theme is Japanese and tulips and orchids if you
go in for a European ambience, we promise to arrange everything down to the
minutest detail- even if these flowers have to be especially flown in for the occasion.
To help you in finalizing and implementing your wishes 'Wedding Without
Worries would
Find a reliable florist within your Budget
Offer suggestions on floral dcor
Coordinate and supervise the dcor
To enable you to gauge the quantities and the kind of flowers you will need,
run through the fist we have provided and let us know your requirements
We provide our floral services in following areas:
Venue decoration according to the theme, which includes Mandap,
Banquet tables, Guest tables, floral 'rangoli. etc.
Decorating Brides and Groom's house
Beautifully decorated car with flowers for newlyweds.
Shower petals on newly weds, guest, rose Buds, gajras etc
-
7/30/2019 Wedding Weavers
45/90
Lighting:
Lighting is the most vital ingredient to ensure that you are seen.
It can be used to create an aura, evoke a mood- Basically create magic. The
scope of Lighting can extend 'from general ambience lighting to special effect
lighting. We believe that lighting if used creatively, can heighten and accentuate each
and every element of decor and take it to a completely different level. Lighting is a
very important factor in the implementation of a theme, Be it 'diyas 'or perfumed
candles floating in the pool, Bonfires or the old-fashioned gas lanterns, and the ultra
modern pyrotechnic lights.
6.CONCEPT AND DESIGN
All aspects of the wedding, be it small or large, can be coordinated and executed
by us to perfection. "We first listen to our clients need and requirement, do the basic
research of the place and then plan accordingly. We do the paper planning first which
includes schematic drawing to develop theme concept. It is our continuous endeavor
to provide you with new ideas, concepts and designs.
-
7/30/2019 Wedding Weavers
46/90
CONCEPT PUT INTO ACTION
We put forward a set of patterns according to the requirement, which the entire
occasion shall move. Client interaction, understanding their needs, spirit of
partnership with them and well defined system-driven approach right from
conceptualization makes us stand ahead of others.
7. MUSIC
Weddings cannot be complete without music and dance. Right from melodious
instrumental music to a rocking star night, we plan it all. It is the music, which will
set the tone, mood and atmosphere for the entire wedding.
Traditional singing professionals from folk artistes, ghazal singers,
qawwali performers, shehnai players to a Bhangra party.
Piano/Live band/Violin/guitar
Ideal for a cocktail or a wedding reception
Taped Music Band- we would provide a band for the marriage
procession. The Band normally includes a trumpet, a tenor and drummers.
Choreographers -Arranging choreographers to teach dance steps to family
members on popular wedding songs from films.
8.ACCOMODATION
-
7/30/2019 Wedding Weavers
47/90
If the marriage ceremony you are planning is elaborate and likely to be held
over a span of a few days, you will need to make arrangements of accommodation for
your out -of -town guests.
Besides hotel rooms, inns and guesthouses, we also offer you the choice for
lodging your guest in well-furnished apartments. They come complete with a sitting
room, dining room, kitchen and bathrooms. All, your guests can have the comforts of
a home away from home. We can make bookings for you in any hotel of your choice.
However, as most hotels are overbooked during the wedding season, you will need to
let us know the numbers much in advance.
9.PHOTO/VIDEO GRAPHER
Since we all wish to capture the moments linked to marriage occasion, we also
arrange for a photographer/videographer as required. Everyone knows that pictures
are the only thing you have after the moment has passed. We ensure to choose right
photographer/videographer to capture all the magic of your special day and preserve it
for the two of you to share for years to come. We will also prepare customized
engagement and wedding albums.
A choice selection of reliable Photographers and Videographers
Coordination in shortlisting and interviewing selected photographers and
videographers Based on your specific needs and requirements and also giving them
the list of ceremonies to be covered and sequence of events.
-
7/30/2019 Wedding Weavers
48/90
Ensuring that their services are available at the time of wedding as well as for
all the pre-event and post-event wedding ceremonies.
Please note that during the wedding season, good photographers and
videographers need to be booked at least two months in advance.
10. MULTI CUISINE
The wedding feast has served many a purpose -it is a social gathering off
amides and friends, with the newly weds as witness to the event, as also a gourmet
affair to cherish and remember .We offer you the entire range from the conventional
(Rajasthani, Marwari and Kashmiri to Chinese and Continental, to the more daring
Goan, Japanese or Mexican. 'You can have the choicest cuisine laid down for you
from Chinese to Continental, from erotic mocktails to the famous Indian chaat all
sourced from Agra, Bangalore and Calcutta, from authentic Indian cuisine to the top
Brands of fast food chains, from a variety of salads to a vast range of dessert-just
about everything to suit your style and taste.
We help you by -:
o Helping you select a suitable caterer
A suitable caterer for the wedding and pre-wedding ceremonies. (Sometimes,
your choice of caterer may be linked to the venue you choose as all hotels and
Banquet halls provide their own catering facilities.)
-
7/30/2019 Wedding Weavers
49/90
o Drawing up the menu plan
Incorporating elements from your traditional cuisine as well as in
peeping with the theme you have chosen.
o Checking the menu and equipment
'We ensure a taste of the caterer's culinary skills before finalizing on any menu.
The dinnerware, silverware, serving dishes, glassware, cutlery and linen are also
checked to ensure cleanliness.
o Taking care of the seating arrangments
Seating arrangements including name cards for sit down dinners and table
arrangements.
o Ensuring the proper placement
Proper placement of stalls, signages, and decor in case of Buffet dinners.
1.RENTALS AND TRAVEL
RENTALS:
-
7/30/2019 Wedding Weavers
50/90
If the marriage ceremony you are planning is elaborate and likely to be held
over a span of a few days, you will need to make arrangements in terms of
transportation for your out -of-town guests. We take care of transportation of you and
your guest to meet up with the extra demands of travel. In case of out station
marriage, depending upon the mode of travel,our vehicles and staff will personally
pick them up from the airport, Bus terminus or station.
TRAVELS:
Wedding without worries presents great honeymoon destinations e ideas and
tips to plan your honeymoon travel. Whether it's that erotic cruise that you always
wanted or an adventure safari or simply time by the beach, our Destination Guide will
help you find everything you want to know about the most romantic spots in India and
abroad. How to get there, where to stay and what to do you will find answers to
all these
questions and more with fact files, maps and photographs.
13. CHOCOLATE FOUNTAIN
A chocolate fountain is a device for serving chocolate fondue. Typical examples
resemble a stepped cone, standing 2-4 feet tall with a crown at the top and stacked
-
7/30/2019 Wedding Weavers
51/90
tiers over a basin at the bottom. The basin is heated to keep the chocolate in a liquid
state so it can be pulled into a center cylinder then vertically transported to the top of
the fountain by a corkscrew auger. From there it flows over the tiers creating a
chocolate "waterfall" in which food items like strawberries or marshmallows can be
dipped.
The chocolate fountain will be placed in the wedding venue depending on your
choice. This service is provided exclusively for children. We have a variety of
fountains, you name it and we give it.
PRICING
Being a service and our service being subject to the choice and decision of
individual clients, it is very hard to set a standard price. The quantity, type, extent of
grandeur varies from wedding to wedding; making price estimation difficult.
However we will quote starting prices for some of our services:
Bridal kits - Rs. 10000 onwards
-
7/30/2019 Wedding Weavers
52/90
Puja kits - Rs. 2500 onwards
Catering - Rs. 600 per plate
Invitations - Rs. 175 onwards
Decor and lighting - Rs. 4.5 lakhs onwards
Accommodation -Rs.3000 onwards (per day)
Photography/Videography - Rs.35000 onwards
Music and entertainment - Rs. 1 lakhs onwards
We will charge a commission of 20% onwards.
PROMOTION
The main feature of our promotion strategy will include a TWO- DAY
EXHIBITION that will showcase all that we offer. It will have various stalls
containing the goods required to complete a specific standard theme. It will also have
some stalls for extraordinary and special themes compiled by our experts. The
exhibition will display under each head of dcor, kits, food, accommodation, gifts etc.
all the options available giving our future clients a clear perspective on the whole
affair. Personnel from Wedding Without Worries will be present to provide any
information regarding the services, price etc. Counters for booking and for further
contact with us will be set up at the venue, fin early bird incentive will be given to
-
7/30/2019 Wedding Weavers
53/90
those customers who make bookings at the exhibition. An entrance fee of Rs100 will
be charged.
We will also put our posters around Bangalore especially in religious buildings
& the various wedding venues. This would facilitate us promote our business to the
maximum extent because of the frequent visit of many of the masses to these places.
Billboards and Hoardings will be placed at strategic locations promoting the
idea of the perfect weddings we offer. We will also rely on publicity by word of
mouth. We are sure our clients will be very pleased with our services and will not fail
to tell friends and family of the wonderful experience that is to plan your wedding
with Wedding Without Worries
MARKETING STRATEGY
The launch will be held in Bangalore at the Bridal Asia fashion show. This will
showcase the best designs and concepts of a modern wedding, fit this show there will
be various personnel handing out brochures and catalogues to the distinguished guests
at the show. A presentation on the services provided and the various choices of theme,
exotic location and customized settings will supplement the show. Wedding Without
worries will organize an after-show party for all the invitees present at the grand
show.
PLACE
-
7/30/2019 Wedding Weavers
54/90
The Wedding Without Worries center will be situated in the prime locality of
kormangala, Bangalore. It is a well developed part of Bangalore. Bangalore is also the
hub of many software companies and most of its population is the working class. Due
to time factor & stress factor, we have a huge scope of getting a large number of
clientele. Bangalore has a booming wedding market. The city also provides all the
resources needed. The cost of living indent ofBangalore is quite high and the people
there tend to spend lavishly weddings, fill these facts make Bangalore the ideal place
to start our Business.
PHYSICAL EVIDENCE
Our center at Bangalore will be complemented by a variety of display
windows. Each of these windows showcases a possible combination of all items seen
in a wedding. It is meant to give a prospective client an idea of how his/her wedding
might look like or can look like. It includes things such as the mandap, floral designs,
Bride and groom clothing, menu list, decor etc. The center will also have an in-house
salon exclusively for wedding requirements from the Bride to all her relatives. It will
also have a sample room for all things that can be displayed and seen in person. The
center -will have a client meeting room, a general seating area, a room for the
partners, the reception, office for employees and a toilet. Along with all these, we
have 2 display screens in the lobby which will showcast the videos/ photos of the
various services provided by us.
-
7/30/2019 Wedding Weavers
55/90
PEOPLE
We are a service based organization and customer satisfaction holds prime
importance. Hence we make sure that Wedding Without Worries has the best service
personnel that would enable us to fulfill our goal of customer satisfaction. Our service
personnel are present at two levels:
Contact personnel
Contact personnel are those individuals whom the customers meet and whom
the customers judge the service upon when they search for tangible clues as to the
quality of service..
Support personnel
Our support personnel consist of our marketing personnel office staff', finance
personnel, human resource personnel and the supervisors. We would also have an
helper for the proper maintainance of our office.
PROCESS
The Wedding planning process involves
PLANNINGCO-ORDINATION AND IMPLEMENTATION
PLANNING
-
7/30/2019 Wedding Weavers
56/90
>The process is as follows;
Initial Meeting with the Clients where the clients provide us with their
requirements and their ideas for the Wedding, fit this stage, we list out the services we
can offer them. Matching of Clients' needs with our Services.
>Detailed Discussion with the Client involving-
1. Theme of the wedding
2. Sequence Of Events
3. Fixation of the Dates and Timings of the Events
4. Number of guests
5. Planning the Budget for The 'Wedding
6. Venue
7. Invitations-Guest lists, Invitations and Gift Lists
8. Catering
9. Photographer
10. Design & Decor- Flowers and Lighting
ll.Music and Entertainment-Types of Entertainment, Timings
and Music Selection
12.Transport-Calculating Transport needs, Style of transport
13. Accommodation
14. Unique services offered like Trousseau Packing, bridal kits etc
-
7/30/2019 Wedding Weavers
57/90
CO-ORDINATING
Selecting Vendors for the various products and Services required
Estimation of Costs and Reports to the Clients
Food Tasting
Booking of venues
Booking Of Accommodation
Signing Contracts
Detailing the entire Wedding plan
Delegation of work to the Wedding Staff
IMPLEMENTATION
Last Minute Details
Final Timings
Follow Up
MARKET SEGMENTATIONMARKET SEGMENTATION
Market Segmentation is an effort to increase a companys precision marketing.
A market consists of a large identifiable group within a market with similar wants,
purchasing power, geographical location, buying attitude, or buying habits. We have
done the segmentation on the basis of the following variables:
-
7/30/2019 Wedding Weavers
58/90
DEMOGRAPHIC SEGMENTATION: Income, Social Class &
Occupation
This segment is represented by the numerous family members and guests attending
weddings. This segment requires event preparation services like gift ideas, etiquette tips,
etc.
The income & spending pattern of the family members is another segment we target on.
This segment will require us to plan& organise weddings on the basis of the clients
ability to spend.
Profession is another basis for segmentation. The corporates are the busy bees, hence
having no time for managing and taking the burden of a time consuming event such as a
wedding.
PSYCHOGRAPHIC : Lifestyle and Personality
This segment is for the people who give importance to their status in the society and who
would want to have an everlasting experience for themselves as well as for their guests.
Few people have the belief that they will not be able to manage it in an organized
manner. Hence they would seek for a wedding planner.
Another segmentation is for the people who are lethargic to take the responsibility on
their shoulders.
GEOGRAPHIC : Location & destination
Destination weddings are the latest trend in this industry and so this becomes a very
essential segment for us. A few of the most preferred destinations are Goa, Rajasthan, etc.
-
7/30/2019 Wedding Weavers
59/90
TARGET MARKET AND CUSTOMER PROFILETARGET MARKET AND CUSTOMER PROFILE
After segmenting the market we are targeting the following segments:
The income & spending pattern of the family members is another segment we
target on. This segment will require us to plan& organise weddings on the basis of the
clients ability to spend.
Profession is another basis for segmentation. The corporates are the busy bees,
hence having no time for managing and taking the burden of a time consuming event
such as a wedding.
This segment is for the people who give importance to their status in the
society and who would want to have an everlasting experience for themselves as well
as for their guests.
Few people have the belief that they will not be able to manage it in an
organized manner. Hence they would seek for a wedding planner.
Another segmentation is for the people who are lethargic to take the
responsibility on their shoulders.
We target a niche as well as the upper middle class families, which consists of
the mass affluent and premium affluent. Weddings are no longer the simple affair that
they used to be. It is an indicator of a person's social and economic status. They have
-
7/30/2019 Wedding Weavers
60/90
become lavish events geared to celebrate the couple's union. Our customer profile
consists of persons, who are willing to spent lakhs and crores of money on their
engagements and weddings, brides enjoy nothing more than the chance to plan and
enjoy their fairytale wedding and spend the day being Cinderella. Grooms who
traditionally took a Backseat when it came to wedding planning have now started
seeing it as an opportunity to be the gracious host.
Is it any wonder then that weddings have taken on a larger than life dimension
and require considerable time, effort and money to organize.
POSITIONINGPOSITIONING
The company will position itself as an experienced provider of wedding
planning services. 'Wedding Without worries will be offering a full range of services
and thus provide the convenience of one-stop shopping for its clients. This will
significantly reduce the customers time and efforts preparing for such an important
event as a wedding.
USP
'Wedding Without Worries is a one-stop shop encompassing all you will ever
need for your own personalized wedding. Our specialty lies in the way we handle
-
7/30/2019 Wedding Weavers
61/90
each of your needs from engagement to reception. 'We are unique in the way that we
give our clients our undivided attention. 'We listen to their needs and work with them
to create the event of their dreams. Our clients' wishes become our commands.
MEHENDI
The female relatives or friends at one time did the application of mehendi on the
girl's hands and feet. Today, however, the occasion usually involves the application of
"Mehendi" not just on the bride -to-be but also for her friends and relatives by
professionals, accompanied by singing, dancing, rejoicing, and feasting.
BRIDAL KIT
Find everything you need to conjure up a beautiful, radiant bride in the
'Wedding without worries Bridal kit - uptan powder, mehendi stencils and cones
along with a design book for ideas, gajras to adorn your hair, assorted Bindis and
Bangles to match your trousseau, a handy kit with creams and gel and the often
forgotten essentials -safety pins, ', manicure set and a mirror and comb.
PUJA KIT
-
7/30/2019 Wedding Weavers
62/90
Fill the basic ingredients for wedding pujas in one place the puja thali with all
the requisites, a havankund, 'gari' and a 'Kalash', garlands, toran, 'aasanas', covers,
'rumaals', pouches and all your community specific requirements.
GROOMING THE BRIDE
oBridal fashion: we advice the bride on -what colors, designs and work would
suit her complexion and figure.
oSaree draping: drapes sarees in all styles such as Bengali, Gujarati, Assamese,
9 yards etc. . .
oBridal salon: Hairstyle and make up to match the theme
oAromatherapy
oShaping up
oGROOMING THE BRIDEGROOM
o Suggesting skin care routines
o Grooming hair
o Parlour treatment for men
o Shaping up for your wedding
o Wardrobe grooming
o Aroma therapy
FASHION SHOW
-
7/30/2019 Wedding Weavers
63/90
A fashion show is an event put on by a fashion designer to showcase his or her
upcoming line of clothing. In a typical fashion show, models walk the runway dressed
in the clothing created by the designer. Occasionally, fashion shows take the form of
installations, where the models are static, standing or sitting in a constructed
environment.
We, , provide with this exclusive service for adding up spice to the wedding.
This is exclusively for the people who feel its importance. We have many contacts
with people in the fashion world, which helps us keep an edge over the others.
MAGIC SHOW
A magician is a person skilled in the mysterious and hidden art of magic, the
ability to attain objectives, acquire knowledge, or perform works of wonder using
supernatural or non rational means. So just imagine a magician at your wedding who
will help us weave magic into your wedding.
PUPPET SHOW
A puppet is a representational object manipulated by a puppeteer. It is usually
but not always a depiction of a human character and is used in (a) play or a
presentation. The puppet undergoes a process of transformation through being
animated, and is normally manipulated by one, or sometimes more than one,
puppeteer. Some puppets can be moved electronically.
-
7/30/2019 Wedding Weavers
64/90
CHAPTER 4
FINANCIAL PLAN
1. PROFIT AND LOSS ACCOUNT
2. BALANCE SHEET
3. BREAK EVEN POINT
-
7/30/2019 Wedding Weavers
65/90
IN THE BOOKS OF WEDDING WITHOUT WORRIES
PROFIT & LOSS ACCOUNT FOR THE YEAR ENDING 31STMARCH
SALES STATEMENT
PARTICULARS 31.03.2012 31.03.2013 31.03.2014INCOME(A)Estimated sales 1,65,50,000 2,95,60,000 3,75,25,000
Profit on sales 33,10,000 59,12,000 75,05,000
Other revenue - - -
DIRECT COST(B)
Cost of rentals 3,60,000 3,96,000 4,32,000
Other direct costs 50,000 70,000 85,000
GROSS MARGIN(C=A-B) 29,00,000 54,46,000 69,88,000
EXPENDITURE(D)
Electricity 10,000 15,000 18,000
Water 3,500 3,750 4,200
Printing & stationary 5,000 6,800 7,750
Salary 8,40,000 10,02,000 11,74,800Transport & communication 1,92,000 2,36,400 2,55,250
Depreciation 33,000 33,000 33,000
Advertising expenses 4,85,000 5,50,000 8,46,500
PROFIT BEFORE INTEREST &TAX (C-D) (EBIT)
13,31,500 35,93,050 2,36,07,200
Interest - - -
PROFIT BEFORE TAX (EBT) 13,31,500 35,93,050 2,36,07,200
Tax(30%+3%) 4,39,395 11,85,706.5 77,90,376
PROFIT AFTER TAX (EAT) 8,92,105 24,07,343.5 1,58,16,824
-
7/30/2019 Wedding Weavers
66/90
Estimated sales for the financial year 2012-13, we estimated total sales of
Rs.16550000 which was ascertained from 7 contracts. Each contract goes on for a
month or above.
Estimated sales for the financial year 2013-14, we estimated total sales of
Rs.29560000 which was ascertained from 12 contracts.
Estimated sales for the financial year 2014-15, we estimated total sales of
Rs.37525000 which was ascertained from 15 contracts.
RENT STATEMENT
The total floor space of our office is 1500 sq. ft. According to the contract, the
rent for each sq. ft. is Rs 20 for the first year. Hence the rent for each month is Rs
30000.
The rent for the second year increased to Rs 22 per sq. ft. and that in the third
year was Rs 24.
ADVERTISING EXPENSES STATEMENT
The advertising expenses is distributed among sandwich boards, posters and
internet ads for the year 2012-13. The cost of 10 boards for 2 days is Rs 40000. Thus,
our total expenses on bill boards is Rs. 80000. The total cost for internet ads is Rs
260000. 3000 posters will be printed whose cost is Rs 15 per poster totaling to Rs.
45,000. We also bought a stall in a 2 day exhibition which costed us Rs 100000
-
7/30/2019 Wedding Weavers
67/90
The advertising expense for the second year is divided among newspapers,
internet ads, posters and sandwich boards. Newspaper expenses was Rs 120000,
internet ads of 300000, posters for Rs 40000(Rs 16 2500 posters) and sandwich
boards worth Rs. 90,000.
The third year advertising was done through internet, newspapers & posters.
Internet summed up to Rs. 3,30,000; newspaper totaled up to Rs. 5,00,000 & posters
totaled up to Rs. 16,500( 16.5 1000).
SALARYSTATEMENT
The total salary for the first year was Rs. 8,40,000 which was distributed among
the 6 personnel in the following manner:
Rs. 15,000 3 12 months = 5,40,000
Rs. 5,0001 12 months = 60,000
Rs. 10,000 2 12 months = 2,40,000
The salary for second year was Rs. 10,02,000 distributed in the following
manner:
Rs. 17,500 3 12 months = 6,30,000
Rs. 6,000 112 months = 72,000
Rs. 12,500 2 12 months = 3,00,000
Third year salary totaled up to Rs. 11,74,800 divided as follows:
Rs. 20,000 3 12 months = 7,20,000
-
7/30/2019 Wedding Weavers
68/90
Rs. 6,900 112 months = 82,800
Rs. 15,500 2 12 months = 3,72,000
COMMUNICATIONSTATEMENT
Communication expenses include telephone expenses as well as internet
expenses. For the 1st year, monthly telephone of Rs. 5,000 & internet charges of Rs.
1,000 is assumed to incur. For the second year, it is assumed that monthly telephone
expense is of Rs. 6,000 & the internet charges are of Rs. 1,200. The third year,
telephone expenses of around 5,700 & that of internet is Rs. 1,300. all these are the
monthly estimates.
DEPRECIATIONSTATEMENT
The depreciation is under straight-line basis for both the furniture & vehicle.
The rate of depreciation for furniture is 10% & that of vehicle is 5%. Hence the
depreciation value for each year was Rs. 33,000.
TAXSTATEMENT
The tax rate is 30% and a surcharge of 3% is charged. Hence the total tax is
33% of the EBIT for all the three years.
IN THE BOOKS OF WEDDING WITHOUT WORRIES
BALANCE SHEET AS ON 31ST MARCH
-
7/30/2019 Wedding Weavers
69/90
BREAK EVEN ANALYSISBREAK EVEN ANALYSIS
BREAK EVEN POINT= FIXED COSTP.V RATIO
P.V RATIO= CONTRIBUTION 100
PARTICULARS 31.03.2012 31.03.2013 31.03.2014
CURRENT ASSETS
Cash in hand 3,25,105 7,00,843.50 16,00,495
Cash at bank 10,00,000 20,00,000 25,00,000
Bills receivable 2,55,000 3,17,000 3,52,000
Rent paid in advance 3,00,000 3,30,000 3,60,000
FIXED ASSETSFurniture & fixtures(-) depreciation
(2,00,000-20,000)1,80,000
(1,80,000-20,000)1,60,000
(1,60,000-20,000)1,40,000
Vehicles:Car(-) depreciation
(2,60,000-13,000)2,47,000
(2,47,000-13,000)2,34,000
(2,34,000-13,000)2,21,000
miscellaneous expenses 2,00,000 3,73,000 2,36,000
TOTAL 25,07,105 41,14,843.50 54,09,495
CURRENT LIABILITIESBills payable 1,15,000 2,07,500 2,95,000
RESERVES & SURPLUS - - -
SECURED LOANS - - -
UNSECURED LOANS - - -CAPITAL:PratimSonam
less:DRAWINGSPratimSonam
11,96,052.511,96,052.5
--
2399724.252399724.25
4,46,052.54,46,052.5
3760919.253760919.25
1203671.751203671.75
TOTAL 25,07,105 41,14,843.50 54,09,495
-
7/30/2019 Wedding Weavers
70/90
SALES
CONTRIBUTION= SALES- VARIABLE COST
VARIABLE COST= 7,35,500 (i.e 4,85,000+ 3,500+ 5,000+ 72,000+
1,20,000+ 50,000)
Hence, CONTRIBUTION= 1,65,50,000- 7,35,500= 1,58,14,500
P.V RATIO= 1,58,14,500 1001,65,50,000
= 95.55
FIXED COST= 12,43,000( i.e 3,60,000+ 10,000+ 8,40,000+ 33,000)
BREAK EVEN POINT=12,43,0000.9555
= 13,00,889.586
Therefore, we reach break-even when a total sales of Rs. 13,00,889.586 incurs.
According to our assumption, we get the 1st contract for Rs. 15,00,000 which is
completed in the month of June, 2012. hence we get our break- even in 3 months.
-
7/30/2019 Wedding Weavers
71/90
CHAPTER 5
PRODUCTION & OPERATIONS
LOCATIONAL ANALYSIS
QUALITY TESTING PROCEDURE
PROCESS FLOWCHART
LOCATIONAL ANALYSISLOCATIONAL ANALYSIS
The location in which a business is established plays a very vital role. Bangalore
is the apt place for our business as our target market is the upper middle class & niche
-
7/30/2019 Wedding Weavers
72/90
class of the society and Bangalore is blessed with such people. Bangalore has the
richest people in India. The line of poverty is the least of all cities of the world.
Bangalore has only 48% of local population (i.e.Kannadigas) .Hence a true
cosmopolitan with around 25% Tamilians, 14% Telugites, 10% Keralites, 3% mixture
of all races. Many people are migrating to this part of the world either for their studies
or for their career, from other parts of the country. These people are the ones who are
new to the place & require guidance for weddings and events so big. We see the
biggest opportunity to render our services to the same.
Bangalore has the highest number of software companies in India-212, followed
by Hyderabad - 108, Pune - 97 and most of its population is the working class. This is
another reason which attracted us. Our clientele also consists of the corporates who
have a very hectic schedule and hence do not find time to take the burden of big
events such as a wedding.
Bangalore has a booming wedding market. The city also provides all the
resources needed for the establishment of such business. The cost of living indent of
Bangalore is quite high and the people here tend to spend lavishly weddings, fill these
facts make Bangalore the ideal place to start our Business.
QUALITY TESTING PROCEDUREQUALITY TESTING PROCEDURE
Our business being that of a service provider, it is very difficult for us to prepare
quality standards and work according to the same. Also, it is very difficult to have pre
-
7/30/2019 Wedding Weavers
73/90
determined standards for quality control in event management industry. Hence we
decided that we will appoint 2 supervisors who will take care of the quality of service
provided at each step.
PRE WEDDING
The client would be shown each and every materialistic thing before placing the
order and if he is satisfied with the stuff, then we would place the order. As soon as
orders are placed with different service providers, the 2 appointed people will guide
them with the required information and if required, with the required resources. Then
at every step taken by the contractors, we will check out the level of the work and ask
them to proceed only if they work satisfactorily. These supervisors will not be present
with the contractors at each point of time, they will meet them only when required.
DURING WEDDING
Once the venue and the day is decided our supervisors will decide the time to
report at the venue and all the people to whom we have outsourced our work will also
report there. Then the supervisors will see to it that they do their work properly and
will also guide them in doing so. This will help us to maintain a certain level of
standard and also minimize mishaps. Once the supervisors approve the work, the
client or any of his substitute will be called for pre checking. This would happen a day
before or few hours before the wedding according to the requirement. The changes, if
-
7/30/2019 Wedding Weavers
74/90
any would be made instantly. Apart from this, the supervisors will also keep an
account of the quantity of goods brought to the venue. He has full authority to sue the
contractor for not providing quality service.
POST WEDDING
Once the wedding gets over, the responsibility of the supervisors does not get
over. They take the feedback from our clients and ask the contractors to emphasise on
those areas where the clients were not satisfied. Also, our contract with the contractor
does not finish there. We place orders with them continuously as per the requirement
of our new clients and hence have to stress more on these people and help them
improvise in the dynamic environment.
Hence, the role of these supervisors is one of the most delicate one. The success
of our events depends mainly on them. This makes it important that we recruit the
most responsible & efficient people. Also, when the decision to be taken is urgent,
either of us will report to the place immediately & take the best & most appropriate
action.
Once the client chooses a few among the various services provided, they also have the
freedom to order for other services not mentioned earlier. They can come up with their
own ideas & help us nurture. We will see to it that all the necessary services will be
provided to each of our client & tuned according to their requirements.
-
7/30/2019 Wedding Weavers
75/90
After all this is decided, we have the knowledge of approximate cost & hence
we will take advance from the clients. This will differ for each person from as low as
15% to as high as 60% of the approximate expenses.
STEP 2- CO-ORDINATING
The next step is that of co-ordination. Our task does not get over with the
selection of contractors, we need to place orders with each kind of person. Hence the
process of co-ordination starts where that of planning ends. It is as follows:
o Selecting Vendors for the various products and Services required- Our
clients will mention the kind of service required & in most cases even the service
provider. It then becomes our duty to match the requirements to that of the provider &
select the contractor. This is done due to the freedom given to us by our clients.
o Estimation of Costs and Reports to the Clients- Matching up all the
clients requirements, choosing the contractor, etc gives us the idea of the total
expenses to be incurred for the event. We then jot down the total expenses & make an
approximate report of the same. Then send a report to our clients & wait for their final
approval.
o Food Tasting- The exact menu for the wedding will be decided by both
the client & our supervisor. On a pre- mentioned date, they both will go to the caterer
-
7/30/2019 Wedding Weavers
76/90
& taste the various dishes & then finalise the menu. They will also guide the caterer if
required regarding the changes to be made (if any).
o Booking of venues- According to the pre informed requirements, we
will book the venue/s for the wedding.
o Booking Of Accommodation- We will choose among the various
accommodation, the one choosing our customers requirement & book the same.
o Signing Contracts- this is a very important task of our business. We will
not only sign contracts with our customers, but also with the service providers. The
contracts will contain all the details of the particular contract & the rules &
regulations to be abided by. This will mark the materialistic beginning of our project.
This is the 1st evidence of our contract.
o Detailing the entire Wedding plan- All the services will be outsourced
by us. Our next task is to put the whole wedding plan into papers. The detailed
wedding plan will be prepared. This will contain the minutest details. This will then
be approved by our clients. This is nothing but the blue print of the wedding day. A
dream which will be conceptualized soon.
o Organizing people and establishing their roles- After the preparation of
detailed wedding plan, we can derive the total manpower required & work on
arranging for them too. Each of the contractor will be assigned some task or the other
& will be asked to report to the venue of the event few hours before the mark of the
beginning of the event. This is done before hand so that no two tasks clash for each
-
7/30/2019 Wedding Weavers
77/90
person. Also this has to be done in order to check out the availability of human
resource for the wedding. Another reason for the same is arranging for the required
resources if deficit.
o Delegation of work to the Wedding Staff- After all this, we will
delegate all the work to our staff. Then, mention the in depth details of the wedding to
the supervisors as well as the various staff members of the firm Also, the supervisors
will be assigned the task of handling each & every small issues smoothly.
The process of coordinating ends with this step.
STEP 3- IMPLEMENTATION
The work of our people does not get over with coordination. All our pre decided
activities are now implemented. Till this point of time, everything was in black and
white. Now the plan is brought into reality.
Last Minute Details- Inspite of meeting the client ennumerable times,
we might make the mistake of forgetting some of the important tasks. Due to this
arises the need of taking the last minute details from the clients. We have contacts
with various contractors who would be ready to make up the last minute set up for the
wedding.
Final Timings- After taking up the last minute details and matching
them with the pre existing schedule, we will make changes and prepare the final
report according to the will of our client.
-
7/30/2019 Wedding Weavers
78/90
Follow Up- Our supervisor/s will be present at the venue during the
scheduled timings & will see to it that the services are provided as desired.
Ensuring that the Clients get what they planned and paid for. Creating
a Smooth and Hassle Free Wedding.
CHAPTER 6
-
7/30/2019 Wedding Weavers
79/90
HUMAN RESOURCE MANAGEMENT
ORGANISATION STRUCTURE
QUALIFICATION & CONDITION REQUIRED FOR MANPOWER
ESSENTIAL DUTIES AND RESPONSIBILITIES
WORKING HOURS POLICY
SALARY STRUCTURE
QUALIFICATION & CONDITION REQUIRED FOR MANPOWER
QUALIFICATION & CONDITION FOR THE THREE MANAGERS
-
7/30/2019 Wedding Weavers
80/90
The post of the manager in our firm is given to those who are highly creative,
dynamic to change, can handle stress, etc. Following are the few qualifications &
conditions required for this post.
Preferable bachelors degree in marketing, business administration or
other similar education with experience in project management, marketing, or other
related field.
Experience in social services, education and/or community development
is beneficial.
Must specifically demonstrate a background and working knowledge in
the event management industry.
Should possess leadership skills & creativity.
Must be physically fit & should be able to take stress.
Proactive with high degree of self-direction and motivation to
accomplish the work that is required.
Ability to work in a high volume team oriented operation with evolving
priorities, and an ability to adapt to varied conditions and work responsibilities.
Basic knowledge of education and social service sectors.
Proficient in word processing, database, spreadsheets, and other
applications as required.
Excellent interpersonal skills and solid oral and written communication
skills.
-
7/30/2019 Wedding Weavers
81/90
QUALIFICATION & CONDITION FOR THE SUPERVISORS
The supervisors are those employees of the firm who are present at the venue of
the event to keep a check on the fluent process of providing services. The following
are the qualifications & conditions required for the post:
Preferable bachelors degree.
Fluency in English, Kannada, Hindi & other colloquial languages.
Excellent interpersonal skills and solid oral and written communication
skills.
Experience in social services, education and/or community development
is beneficial.
Must specifically demonstrate a background and working knowledge in
the event management industry.
Must be physically fit & should be able to take stress.
Proactive with high degree of self-direction and motivation to
accomplish the work that is required.
Ability to work in a high volume team oriented operation with evolving
priorities, and an ability to adapt to varied conditions and work responsibilities.
-
7/30/2019 Wedding Weavers
82/90
Basic knowledge of education and social service sectors.
Proficient in word processing, database, spreadsheets, and other
applications as required.
Must be very quick in making decisions.
Should be able to judge between the right & wrong.
ESSENTIAL DUTIES AND RESPONSIBILITIES
EMPLOYEES
Employees of Wedding Without Worries are expected to accept certain
responsibilities, adhere to accepted business and professional principles in manners of
personal conduct, and exhibit a high degree of personal integrity at all times. This
responsibility not only involves sincere respect for the rights and feelings of others,
but also demands that both in professional and in personal life employees refrain from
any behavior that might be harmful to the firm, their co-workers, or that might be
viewed unfavorably by current clients or by the public at large.
We view service to our clients and their families as our most important
responsibility. The employees are expected to help us carry out this policy by
-
7/30/2019 Wedding Weavers
83/90
extending every courtesy and assistance towards clients and families, as well as their
co-workers.
Co-operating with the management of the firm in ensuring the proper
implementation and observance of employer, the use of agreed dispute and grievance
procedures and the avoidance of any action, especially unofficial action, which would
be contrary to such agreements or procedures and which would affect the continuity
of operations or services.
We expect our employees to do what a reasonable employee would do in
any situation.
It is their most important duty to be honest in whatever the situation
might be.
The employee should carry out and follow orders of the employer, [As
long as they are legal). Also, they cannot raise any objection for any order given to
them.
The employees are expected not to disclose the employer's confidential
information to the outside world.
Each work should be done with reasonable care and skill.
The employees are responsible to look after the employer's property if
they are using it & also to keep the premises clean & tidy.
-
7/30/2019 Wedding Weavers
84/90
It is the obligation of the employee not to compete in business against
the employer while still working for them as an employee.
Another important duty of the employee is not to take bribes from any
outsider or any other employee.
They must be prepared to change when the job changes, for example, if
computers or other machinery are introduced to help the employee do their job, they
must be able to adapt to the new technology.
They should be able to represent our firm fairly and effectively in
relation to matters