Jim BounthanomeE-mail: jime85621@yahoo.com

FB acct: Jim Bounthanome

Strategic Marketing 2012Lao-American CollegeLao-American College

Week 1-2Week 1-228/05/2012 – 04/06/201228/05/2012 – 04/06/2012

Week 01Intro To Strategic

Marketing

Course objectives:

Understand the concepts of strategic marketing and

the many interrelated criteria necessary for retail

success.

To examine each of the facts of strategic marketing

To develop the ability to think strategically and

exposed to the complexity of strategic decision-

marketing

Intro to the courseIntro to the course

Assessments:

The assessment is designed to both aid student

learning and to evaluate individual students’ learning.

Specifically, the assessment items will test the level of

student understanding of the major topics (both

theoretical and practical) covered in this subject.

(Note: all essays and writing assignments, 3% of the mark will

be for grammar)

Intro to the courseIntro to the course

Assessments:

Intro to the courseIntro to the course

11 AttendantsAttendants 5%5% 5 %5 %22 Participation Participation 10%10% 5 %5 %33 Mini Group PresentationMini Group Presentation 10%10% 15 %15 %44 QuizzesQuizzes 10%10% 15 %15 %55 Mid-Term ExamMid-Term Exam 15%15% 0 %0 %66 Project & PresentationProject & Presentation 15%15% 20 %20 %77 Major EssayMajor Essay 15%15% 15 %15 %88 Final ExamFinal Exam 20%20% 25 %25 %

Teaching methods and styles

1.5 hours of lecture and 1.5 hours of tutorial per week

There will be no make-up of mid-term and final exam. Official

notification with contact number must be submitted 2 weeks

in advance. If approved by the instructor and the head of the

faculty of business, different exam is given and taken before

the exam schedule.

Text Books:

1. Numbers of textbooks will be announced later

Intro to the courseIntro to the course

Resources: Regularly check my FB

Jim Bounthanome

Intro to the courseIntro to the course

School Policies:School Policies:

Unethical and dishonest practices will not be tolerated. Plagiarism, copied papers and cheating are such offences. Papers condemned on these grounds will receive a zero mark without an opportunity to resubmit them. In addition, LAC has formal disciplinary procedures that will follow in these circumstances.

Exams: there will be no make-up of mid and final exams. Official notification with contact number must be submitted 2 weeks in advance. If approve by the instructor and the Head of Faculty of Business, different exam is given and taken before the exam schedule.

Dress code: Dress code will be enforced. NO ADMISSION to the class without the school uniform. Students will not be permitted to write the exam or a make-up if he/she is not in the school’s uniform on that day.

Lateness: will not be tolerated. If you are late you will not be permitted inside the classroom and will receive a MINUS.

School policiesSchool policies

Swinburne University Of TechnologySwinburne University Of Technology

Undergraduate degree of Marketing and Undergraduate degree of Marketing and

MultimediaMultimedia

Melbourne, Victoria, AustraliaMelbourne, Victoria, Australia

What about you?

Tell the class about your Tell the class about your

Fully Name Fully Name

Nickname, what you want us to call you?Nickname, what you want us to call you?

Field of studiesField of studies

Where else do you study?Where else do you study?

Your favourites - … Your favourites - …

And your other personal background if you want us And your other personal background if you want us

to knowto know