week 11. johnny ryan. fundamentals of management thought

FUNDAMENTALS OF MANAGEMENT

THOUGHT. WEEK 11

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Tuesday 17 November 15

Welcome@johnnyryan


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LEAN AND THE STARTUP METHODOLOGY

Week 11Tuesday 17 November 15

EXPERIMENTATION

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Part 1


John KrafcikTOOLKIT.ie


Kaizen

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Steve BlankTOOLKIT.ie


SteveBlank

EricReis

AlexOsterwalder

CustomerDevelopment

MinimumViableProduct

BusinessModelCanvass

`

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THE FUNCTIONARY

THE DISRUPTOR

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THE IRISH TIMES


futureopportuni*es

TheIrishTimes

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TheIrishTimes

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The Irish Times ... is harnessing young businesses’ disruptive energies. ... The goal of the challenge is akin to the plot of a Hollywood movie: a young up-and-comer works with a grumpy old mentor to overcome a problem, learning a valuable life lesson in the process.

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Alexander Osterwalder@johnnyryan


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...all parts of a business have to be optimised and that details in a business model make the difference. Yet, few approaches and concepts exist that give an overall view of a business

Osterwalder’s PhD thesis, 2004.

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CustomerSegments

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ValueProposition

CustomerSegments

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ValueProposition

Channels

CustomerSegments

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ValueProposition

Channels

CustomerSegments

CustomerRelationships

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ValueProposition

Channels

RevenueStreams

CustomerSegments


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Key Activities

ValueProposition

Channels

RevenueStreams

CustomerSegments


@johnnyryan


Key Activities

Key Resources

ValueProposition

Channels

RevenueStreams

CustomerSegments


@johnnyryan


Key Activities

Key Resources

Key Partners

ValueProposition

Channels

RevenueStreams

CustomerSegments


@johnnyryan


Key Activities

Key Resources

Key Partners

ValueProposition

Channels

RevenueStreams

CostStructure

CustomerSegments


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PRO

DU

CTM

AR

KET

Key Activities

Key Resources

Key Partners

ValueProposition

Channels

RevenueStreams

CostStructure

CustomerSegments


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Example: Castlemine Farm

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Key Activities

Key Resources

Key Partners

ValueProposition

Channels

RevenueStreams

CostStructure

CustomerSegments


Beef and sheep production Meat processors

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Key Activities

Key Resources

Key Partners

ValueProposition

Channels

RevenueStreams

CostStructure

CustomerSegments


Beef and sheep production

Marts, buyers

Customer dictates price

Market price

Meat processors

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Key Activities

Key Resources

Key Partners

ValueProposition

Channels

RevenueStreams

CostStructure

CustomerSegments


Beef and sheep production

Market priceFeed, energy, labour, health bills

Farm land, stock, machinery

Feed companies, vets, Meat processors

Production

Marts, buyers


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Key Activities

Key Resources

Key Partners

ValueProposition

Channels

RevenueStreams

CostStructure

CustomerSegments


Market priceFeed, energy, labour, health bills

Feed companies, vets,

A trusted and traceable source of high quality food:- Dry aged angus beef- Free range pork- Lamb- Free range bronze

turkeys- Meat Pies

Foodies

Premium food consumers

ABC 1

Young dynamic shoppers

Chefs


Production

Marts, buyers


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Key Activities

Key Resources

Key Partners

ValueProposition

Channels

RevenueStreams

CostStructure

CustomerSegments


Retail price

Added value

Feed, energy, labour, health bills

Production


Community developmentSocial media

Cookery demos

Special offers


turkeys- Meat Pies

Foodies


ABC 1


Chefs

Farm shopVan distributionMarketsShops


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Key Activities

Key Resources

Key Partners

ValueProposition

Channels

RevenueStreams

CostStructure

CustomerSegments

CustomerRelationshipsCommunity development

Social media

Cookery demos

Special offers

Retail price

Added value

Feed, energy, labour, health bills

ProductionSales and marketing

Processing


turkeys- Meat Pies

Foodies


ABC 1


Chefs




@johnnyryan


Key Activities

Key Resources

Key Partners

ValueProposition

Channels

RevenueStreams

CostStructure

CustomerSegments


Retail price

Added value

Feed, energy, labour, health bills, labour, rent, rates, utilities, distribution, production


Distributors

CEB

Bord Bia

Land, machineryLabour, retail until, processing equip


turkeys- Meat Pies

Community developmentSocial media

Cookery demos

Special offers


turkeys- Meat Pies

Foodies


ABC 1


Chefs


ProductionSales and marketing

Processing

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@johnnyryan


ProcessBringsSeduc/velyStrongNear-TermOutcome

•  Ahighly-successfulprocess-drivencompany– Withleadingshareinitsmarket– Minimalthinkingrequired–  Fewmistakesmade–veryefficient–  Fewcuriousinnovator-mavericksremain–  Veryop/mizedprocessesforitsexis/ngmarket–  Efficiencyhastrumpedflexibility

51

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ThentheMarketShi-s…

•  Marketshi-sduetonewtechnologyorcompe:torsorbusinessmodels

•  Companyisunabletoadaptquickly– becausetheemployeesareextremelygoodatfollowingtheexis:ngprocesses,andprocessadherenceisthevaluesystem

•  Companygenerallygrindspainfullyintoirrelevance

52

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DESIGN THINKING

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THE PROBLEM

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People don’t want a quarter inch drill. They want a quarter inch hole.

solu*on?

problem!

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Holes. Not drills.

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Design Process

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Ideate

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Empathy Define Ideate Prototype Feedback

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Empathy

Define

IdeatePrototype

Feedback

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EXAMPLE@johnnyryan


Design the Perfect Umbrella

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Empathy

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TALK TO STRANGERS

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BODYSTORM

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CAPTURE

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Define

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Saturate space with data

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Headlinethe clusters

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Ideate

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DUMP ASSUMPTIONS

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TOOLKIT.ie@johnnyryan


Vote@johnnyryan


Times are “no later than”

Schedule

Empathy Define Ideate Prototype Feedback

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Prototype

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THE PRECARIAT

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Part 2


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‘Lights out’

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AUTOMATION

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Manufacture Demand

Distribution

TransactionMarketing

Application

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END-TO-END‘LIGHTS OUT’

SYSTEM

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The Precariat

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ESSAY

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Part 3


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BLOODTuesday 17 November 15

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DO NOT FEAR THE WORD

COUNTTuesday 17 November 15

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EXAMPLE ESSAY(INTENTIONALLY SILLY TITLE)


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“Should we wear seat belts?”-Discuss in 1,000 words


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YOU ARE A COOK!


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RECIPE&

INGREDIENTS


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RECIPE=

ARGUMENT STRUCTURE


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INGREDIENTS=

EVIDENCE / FACTSTuesday 17 November 15

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RECIPE (ARGUMENT STRUCTURE)

&INGREDIENTS

(EVIDENCE / FACTS)Tuesday 17 November 15

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READ WITH PURPOSE


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Write a step by step skeleton outline on a

sheet of paperTuesday 17 November 15

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THINK THROUGH THE RECIPE AND WORDS WILL FLOW EASILY


1. After the dot com bust a new interest in experimentation

2. Emerging view of disruption being a good thing 3.Emergence of the precariat4.Recipe first. Sketch the logic and ingredients

of your essay first and words will follow easily.

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Week 12 @johnnyryan

Tim O’Reilly, Networks and the nature of the firm, Medium, 17 August 2015 http://medium.com/the-wtf-economy/networks-and-the-nature-of-the-firm-28790b6afdcc

Chris Grey, A very short, fairly interesting and reasonably cheap book about studying organisations (London: Sage, 2013), pages 130-149
