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week 13 29 March 2012 Germany Anke Schäferkordt in Hall of Fame France M6 and RTL Radio cover French election campaign United States American Idol gets its own fashion line Luxembourg Viewing time worldwide on the rise “Blessed with potential” Ian Hogg on FremantleMedia’s business in Asia Paci c

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Page 1: week 13 - RTL Group€¦ · the RTL Group intranet week 13 4 and Wentworth, a re-imagining of the iconic Prisoner, for Foxtel.Both projects are the product of FremantleMedia Australia’s

week 13

29 March 2012

GermanyAnke Schäferkordtin Hall of Fame

FranceM6 and RTL Radio coverFrench election campaign

United StatesAmerican Idol getsits own fashion line

LuxembourgViewing time worldwideon the rise

“Blessed with potential” Ian Hogg on FremantleMedia’s business in Asia Pacifi c

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Cover:Collage of Ian Hogg, CEO FremantleMedia Asia Pacifi c, with logos of FremantleMedia’s key formats in Asia Pacifi c

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You have led FremantleMedia Asia Pacifi c for about eight months now. What is the strategy behind working across both Australia and Asia?Our Australian business has a dominant position in that market place. We produce the best programmes with the best show makers in the country. Over time, we would like to leverage more of this production excellence into our Asian workfl ows, where we already have very talented teams in place and they’re producing an incredible range of shows for audiences in a dozen countries in the region. There is a wonderful opportunity to move staff between regions and as such, for their skill set to become more diverse.

What are the most important markets and formats for FremantleMedia in Asia Pacifi c?Australia and New Zealand are both important for us, and we’re continuing to lead the market. Three of the top six Australian series of 2011 were FremantleMedia Australia productions, with shows like Australia’s Got Talent which was the highest rated show of the year on Network Seven. In Asia, countries like India, Indonesia,

The Philippines and Vietnam are all proving very active for us, with our entertainment and game shows enjoying huge success in those countries. In fact we work with broadcasters right across the region.

In terms of entertainment formats, we have Idols continuing its spectacular track record in Asia, along with local versions of X Factor and Got Talent. Last year, we launched Got Talent in Korea for example, and it performed over 500 per cent higher than the broadcaster TVN’s prime time average. Take Me Out is another success story in countries like Malaysia, Thailand and Korea, and it will also soon launch in Taiwan. Our game shows like Family Feud and The Price Is Right are local favourites everywhere, along with programme like Hole In The Wall in Cambodia and Thailand, and Let’s Make A Deal in Indonesia, Vietnam and soon, India.

We’re also very excited about our drama productions in Asia Pacifi c. We have Neighbours on air in Australia and that is still a top audience favourite, and we also have two exciting new drama commissions – Devil’s Dust for the ABC

Entertaining two thirds of the world’s populationIan Hogg was appointed CEO of FremantleMedia Asia Pacifi c in July 2011. After eight months, Backstage asked him about his strategy, key formats and cooperations.Asia - 29 March 2012

Ian Hogg with the ‘Neighbours’ cast

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and Wentworth, a re-imagining of the iconic Prisoner, for Foxtel. Both projects are the product of FremantleMedia Australia’s Development team and we’re very much looking forward to the launches. We’ve also recently seen the debut of our new scripted reality Confrontation in India. Home-grown by our team in Indonesia, the series had a very successful launch on 25 February this year on India’s Colors. What chances do you see to expand your operations in Asia Pacifi c?We are always looking to grow our Asian operations. The region as a whole is blessed with such wonderful, scalable potential, and we’re already in a good position to build and develop our business further. But we will do this in a measured, structured way.

India is very well known for its movie and TV productions – aka Bollywood. Is investing in this area of any interest for FremantleMedia?India is a key component of our Asian growth strategy. We’re already active in India with great entertainment shows like Idols which has been recommissioned for a sixth season on Sony TV, and Got Talent which will also return to Indian TV screens later in the year for a fourth season, along with other shows like the new Confrontation. We will be making announcements in the coming months that will transform what we do and how we do it.

How do programme preferences in Asia differ from each other or from those in Australia?Asia is no more a “region” than Europe. The landscape is vast with over two thirds of the world’s population residing there. That said, like Europe, each country has its own culture, its own religion, its own politics and its own unique considerations that drive content and audiences. When we roll out formats to countries in Asia, and in fact when we’re producing local versions of our formats anywhere in the world, we take great care to take into account the diversities,

nuances and unique preferences of each particular territory. In this way we can be sure that our shows really resonate with the local audiences in that country.

FremantleMedia has a partnership with the Japanese broadcaster Fuji TV. Can you tell us something more about what viewers can expect next from this partnership?We enjoy a strong and fruitful relationship with Fuji. We have successfully developed programmes from Japan with them and taken them to the world; Total BlackOut and Hole In The Wall being just two examples. We will be working harder and at a deeper level with Fuji in the coming year to grow on what is a marvellous professional venture.

The jury of Australia’s Got Talent: Kyle Sandilands, Danii Minogue and Brian McFadden

Peter Maddison, Host of Grand Designs Australia

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This increase in 2011 was particularly driven by Asia, especially China, which recorded a year-on-year increase of 12 minutes. In Europe, viewing time increased by one minute to 228 –nearly an hour less than in North America, which remained stable at 287 minutes. The lead region in terms of viewing time is the Middle East with 295 minutes (287 minutes in 2010). Only the Asia Pacifi c region remained below the world average of 165 minutes despite a year-on-year increase of 11 minutes. Africa increased to 227 minutes (225 minutes in 2010), and Latin America remained stable at 210 minutes. In general, the global average television viewing time per individual has increased by an average of 20 minutes in a decade.

In addition to the annual overview of television consumption in over 80 countries / territories worldwide, the study takes stock of audiovisual markets. In addressing the types of programmes viewed in the world in 2011, the study found that fi ction / drama makes up 41 per cent of the most successful programmes last year, ahead of entertainment at 38 per cent and factual at 21 per cent. The increase in fi ction / drama was driven by series which represent 69 per cent of the genre, against movies (11 per cent) and soap operas and telenovelas (7 per cent).

In entertainment, musical talent search programmes are the most successful exports and get the best audiences. Got Talent is a Top Ten format in 11 countries, Idol in eight countries and The X Factor in fi ve countries.

20102011

225 227

Africa

154165

AsiaPacific

227 228

Europe

210 210

LatinAmerica

287295

MiddleEast

287 287

NorthAmerica

190196

World

The entire world loves TVMédiamétrie and Eurodata TV Worldwide unveiled the study ‘One Television Year in the World’ for 2011. The global average television-viewing time per individual increased by six minutes year-on-year to 196 minutes.Luxembourg - 26 March 2012

TV viewing time in minutes around the world

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The CEO of Mediengruppe RTL Deutschland and designated Co-CEO of RTL Grouppersonally accepted the award from Wirtschafts-woche Editor-in-Chief and Head Judge Roland Tichy before some 200 guests from advertising, industry, politics and society at the Museum for Communications. Schäferkordt’s fi rst and explicit word of thanks went to her own team. After all “making TV is a team effort,” as she noted in her acceptance speech.

Schäferkordt is the fi rst high-ranking female executive to be inducted into the ‘Hall of Fame’. As Tichy said, she has successfully proven that she knows her craft – both as a businesswoman and as a programme maker: “For years, Anke Schäferkordt has ensured a programming environment that is attractive for viewers and advertisers alike. By doing so, she managed to guide the business through the crisis unharmed.”

The agency executive and former Young and Rubicam boss Ingo Krauss was honoured alongside Schäferkordt. Other personagesinducted into the Wirtschaftswoche ‘Hall of Fame’ to date include famous names in German advertising such as Holger Jung and Jean Remy von Matt (Agentur Jung von Matt), Andre Kemper (Kemper Trautmann) and entrepreneurs like Erich Sixt. The business magazine has presented the award annually since 2001 to honour extraordinary personalities in Germany’s advertising industry. Each year, a top-notch jury of experts chaired by Wirtschaftswoche Editor-in-Chief Roland Tichy selects one or two new Hall-of-Famers. Krauss and Schäferkordt are numbers 26 and 27. “All of them have left a lasting impression on German advertising with their professional and lifetime achievement,” concluded Tichy.

Kudos for Anke SchäferkordtAnke Schäferkordt was inducted into the Wirtschaftswoche ‘Hall of Fame’ in Berlin. Germany - 28 March 2012

Anke Schäferkordt

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To date, viewers have watched Peter Kloeppel anchor about 4,500 editions of RTL Aktuell, which covers political, economic and cultural life in Germany and the world as well as other topical and socially relevant issues. Alongside the chief presenter, the RTL Aktuell team includes Ulrike von der Groeben with an extensive sport section and Christian Häckl with the weather.

“The development of RTL Aktuell represents the channel’s pioneering spirit and its early determination to do the near impossible,” says Anke Schäferkordt, CEO of RTL Television. “The programme’s current success is based fi rst and foremost on the passion, perseverance and huge commitment of its makers.”

Peter Kloeppel says: “Relevance, expertise, reliability and above all the ability to put things into context are more in demand than ever in the fl ood of information overfl ow, because news is a matter of trust. Of course, this trust isn’t handed to you on a plate; it has to be earned anew every day – and accumulated trust doesn’t last long.”

The channel has set up its own micro-site at RTL-Aktuell.de, where users can click through the history of the news show. In addition to the most exciting moments from 20 years of RTL Aktuell with Peter Kloeppel, there is also a lot of information as well as congratulations from personages in politics and society. RTL Television is also broadcasting a trailer highlighting the anniversary.

By selecting the right topics, adding illustrative diagrams, and keeping its language clear RTL Aktuell always aims to present even complicated issues in a comprehensible way. This concept earned RTL Aktuell an average market share of almost 20 per cent among 14 to 49 year-old viewers in 2011. Nearly four million of Germany’s total TV viewership tuned in on average. Thismakes RTL Television’s main news show one of the most-watched daily broadcasts in its own programme line-up.

Passion, perseverance and commitmentOn 30 March 2012, Peter Kloeppel will have presented RTL Television’s main TV news programme RTL Aktuell for exactly 20 years, to the day. Germany - 27 March 2012

Peter Kloeppel

RTL Television’s special on RTLAktuell.de

Watch the trailer on

Backstage

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“Over the past 25 years, Groupe M6 has proved its savoir-faire and determination in developing its channels. It preferred building them from scratch over simple acquisition,” says M6 CEO Nicolas de Tavernost. “This will power is going to enable us to contemplate the implementation of the 6ter project calmly and with enthusiasm.”

6ter will be the country’s fi rst free-to-air channel that caters to the whole family, all day long. Family dramas, magazines, documentaries and entertainment: all of its programmes will be designed to be watched together by several generations.

The 6ter dossier was submitted on 10 January 2012 together with two other special-interest free-to-air channel projects: a TV shopping channel (Boutique & Co) and a news magazine channel (Hexa). In a statement Groupe M6 said it regretted that Boutique & Co, “a real industrial-scale, job-creating project,” was not accepted, “given that, unlike other historical competitors, Groupe M6 still remains below the maximum number of authorisations.”

The Conseil Supérieur de l’Audiovisuel received a total of 32 applications, and will issue permits before the end of June. The new channels will begin broadcasting before the end of 2012.

A new channelThe Groupe M6 project ‘6ter’ was selected as part of last October’s call for candidates issued by the French broadcasting authority, the Conseil Supérieur de l’Audiovisuel, to broadcast six HD channels on digital terrestrial television.France - 28 March 2012

The logo of the new Groupe M6 channel

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A few weeks before the presidential election, the campaign has taken a new turn. When the Constitutional Council released the fi nal list of candidates on 20 March, television channels and radio stations were obliged to rethink how they cover the event, in order to strictly comply with the rule of speaking time. This rule was set at the end of 2011 by the French broadcasting authority, the Conseil Supérieur de l’Audiovisuel (CSA), with the aim of giving ‘smaller candidates’ an opportunity to be heard.

The protocol distinguishes between three periods. The fi rst was from 1 January to 20 March, the date of offi cial publication of the candidatures, during which the media is invited to respect the principle of equity with regard to both speaking time and air time, giving the candidates and their supporters speaking time in proportion to their representativeness. In particular, this takes its cue from the results obtained by the candidates in the most recent elections.

Now, in the second phase, the media are subject to tighter restrictions and must scrupulously respect the equality of speaking time – the candidates’ own statements or thoseof their supporters – while continuing to applythe ‘equity of airtime’ principle as well. This means the total time devoted to them on radio or television. In practice this indicates that for each hour of interview devoted to the incumbent Nicolas Sarkozy, one hour must be allotted to each of the other candidates or their supporters. Among the media subject to CSA control are: TF1, France 2, France 3, BFM TV, LCI, Radio France, Europe 1 and also M6 and RTL Radio.

With the recent proliferation of TV channels and rolling radio news, planning political guests is getting diffi culties, as all the various media try to coordinate their schedules with those of the politicians. This is especially true for ‘small candidates’ – who have less support – who must be invited in person more often than their more prominent counterparts. As a result, many channels are forced to take some of their political programming off the air.

RTL Radio, for instance, will have to cancel several editions of the Grand Jury RTL /Le Figaro / LCI, a political debate that has become indispensable for listeners. “Three episodes of Grand Jury are featured in the second period: 25 March, 1 April and 8 April. The alternative is simple: if we ask a candidate on 25 March, we are obliged to invite all others for at least one hour prior to 8 April,” says Jean-Michel Aphatie on the RTL.fr website. “This would turn the schedule upside down, and a signifi cant cancellation of programmes with millions of loyal listeners.It is impossible, unless we cause serious damage to the company.” On the other hand, radio is obliged to cram in lots of

Speaking time: subject to equalityIn the interests of pluralism, the French media – including M6 and RTL Radio – must now respect equality of speaking time until 9 April.France - 23 March 2012

On 4 March 2012, François Bayrou, President of the Democratic Movement party in France,

was a guest on Capital on M6

On 27 February 2012, French President Nicolas Sarkozy (left) answered questions from Jean-Michel Aphatie on RTL Radio

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political guests. Five candidates are alreadybooked as guests on L’invité de RTL withJean-Michel Apathie at 7:50. “You lose some of your ability to respond journalistically to current events,” says Jacques Esnous, Information Director at RTL Radio in an interview with L’Express.

For its part “M6 is now forced to cover this presidential campaign in only two news programmes, Le 12:45 and Le 19:45, and moreover, not necessarily in line with the requirements of current events,” says Jérôme Bureau, Director of News at M6. “The channel can no longer consider topics or guests in its usual magazine programmes, where it is simply impossible to cover ten candidates equally in three weeks, for example three weekly episodes.”

From 10 to 26 April, the media will fi nally enter the third and fi nal regulatory phase, during which airtime equity will also be set. During this phase, the time spent by journalists talking about this or that candidate, including breaking news or reports, will be also be counted.

Five years ago, during the 2007 Presidential campaign, RTL Radio launched an initiative whereby a journalist criss-crossed France and asked ten citizens to write a letter to the future President. The letter was to include the measure that each person deemed most important, and for which they would await a reply from the country’s future head of state. From these‘grievances’ was born the Lettres à l’Elysée radio column.

Five years later, the question now arises: did these citizens, of all ages and social backgrounds and professions, see their wishes fulfi lled? And what do they wish this year? For the answer to these questions, journalist Dominique Tenza heads off to fi nd the people who took part in the game in 2007, in order to gather their opinions.

For the fi rst edition, Dominique Tenza found Régis, a homeless man living in the Vincennes forest. Asking for a roof over his head the last time around, he still does not have one: “I received a reply but I am on a waiting list. Council fl ats don’t grow on trees and I lost hope long ago. For the fi rst time this year I will go vote,” says Régis.

2007-2012 : Lettres à l’Elysée, every Saturday and Sunday from 8:30 to 10:00 until 22 April on RTL Radio.

The French have their sayLeading up to the 2012 Presidential elections, RTL Radio takes to the roads of France to meet its citizens in a new column entitled 2007 –2012 : Lettres à l’Elysée.France - 27 March 2012

L’Elysée Palace

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Kohl’s website announcing the new fashion brand

Fashion lovers can expect the Authentic Icon Spring collection to be available exclusively at Kohl’s and Kohls.com beginning of April 2012 to the summer, coinciding with the 11th edition of the award-winning talent show American Idols. The new brand of clothing is aimed at children and young men in particular.

“For over a decade American Idol has seamlessly woven fashion and music together to transform lives and create music icons,” says David Luner, Executive Vice President of Consumer Products and Interactive for FremantleMedia Enterprises. “It was a natural extension to partner on a line of American Idol-inspired apparel that captures the essence of our rich music, style and performance heritage.”

“This launch brings together a national retailer and award-winning television show to create a new collection for customers,” said Kevin Mansell, President and CEO at Kohl’s. “We are excited to collaborate with American Idol, a leading entertainment platform in pop culture, and are confi dent this partnership makes Kohl’s an immediate consumer destination this spring.”

LF USA’s Mesh division will be responsible for the design and production of the Authentic Icon collection. Kohl’s will be the exclusive retailer and will assist in marketing the brand.

American Idol gets its own fashion labelFremantleMedia Enterprises together with Kohl’s Department Stores, 19 Entertainment, LF USA and Bravado announced their new partnership in launching a new American Idol collection called ‘Authentic Icon’.North America - 23 March 2012

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Nicolas is

the new Claude

FrançoisW9 attracted 1 million viewers with the finale of

‘A la recherché du nouveau Claude François

et ses Clodettes’. This translates into a total

audience share of 4.1 per cent. Nicolas

(pictured) was voted the new Claude

François in the children’s category,

while Remi won in the adults

category.

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Airing elaborate own productionThe new ten-part documentary series Alltag unterm Hakenkreuz (Everyday Life Under The Swastika) started on N-TV on 24 March. The channel’s own production mainly shows private footage not produced for propaganda purposes. In th etarget group of men aged 14 and older, N-TV registered an audience share of 1.3 per cent with one of the fi rst episodes.Germany - 23 March 2012

In the gangster era…Starting on 25 March 2012, Paris Première airs the fi rst season of the epic series created and produced by Martin Scorcese, Boardwalk Empire.France - 23 March 2012

Love those appliancesThe Innofact market research institute, acting on behalf of IP Deutschland, surveyed 8,000 online users aged between 14 and 65 to fi nd out which appliances are their favourites and which ones are superfl uous or even hated.Germany - 26 March 2012

Groupe M6 lends its support to SidactionThis year again, Groupe M6 joins the wave of national solidarity for the Sidaction association to combat aids.France - 26 March 2012

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Game Of Thrones a whole-weekend successRTL II became the fi rst German channel to ever broadcast a ten-part series on a single weekend. As many as 2.18 million viewers tuned in to watch.Germany - 27 March 2012

When motherhood becomes traumaticOn 25 March 2012, M6 aired a special edition of Zone Interdite: Mères au bord de la crise de nerfs: quand l’amour maternel dérape (Mothers close to a nervous breakdown: when maternal love goes wrong) which was a hit among viewers: 21.4 per cent of the housewives under 50 tuned in.France - 27 March 2012

A new judging panel for X FactorVox has recruited HP Baxxter, star-maker Moses Pelham and Guano Apes frontwoman Sandra Nasić to join singer Sarah Connor, who will again seek out special talents with that certain indefi nable X Factor in 2012, on the judging panel. Together, the judges represent concentrated expertise.Germany - 29 March 2012

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People

Oliver SchablitzkiGermany - 28 March 2012

Oliver Schablitzki, 41, will take on the management of RTL Nitro, Mediengruppe RTL Deutschland’s new free-TV channel, with effect from 1 April 2012. Schablitzki joins the company from MTV Networks, where he most recently served as Deputy General Manager for Nickelodeon Northern Europe.

In his new role, he reports to Anke Schäferkordt, CEO of Mediengruppe RTL Deutschland and RTL Television. Schäferkordt says: “With Oliver Schablitzki, a proven TV expert will be in charge of our new channel RTL Nitro. In his career to date, Oliver has shown that he not only possesses the necessary content expertise, but also the leadership skills to build and manage a channel. I look forward to our collaboration and wish him the best of success.“

Schablitzki: “I am greatly looking forward to the opportunity that awaits me in Cologne. Building a new Mediengruppe RTL Deutschland channel and establishing it in the German market is a challenge I am very excited to tackle.”

After studying German Language and Literature, Politics and Theatre, Film and TV Sciences at Cologne University, Schablitzki completed aninternship in the Programme Planning department at Super RTL and at the Adolf Grimme Academy. After various positions in programme planning, procurement and co-production at Super RTL, he served as Head of Programme Planning and Development from 2005 to 2006, and also supervised the channel’s cross-media marketing. He then left to join MTV Networks in Berlin, where he held various positions between 2007 and January 2012.

RTL Nitro will add a new premium entertainment channel to the Mediengruppe RTL Deutschland family from 1 April 2012. The new programme gives viewers a high-quality mix of US series and sitcoms, feature movies and factual entertainment. Highlights also include the exclusive German premieres of the US sitcom Modern Family and the action series Chase. RTL Nitro will also present the free-TV premiere of the Showtime series Nurse Jackie.

Olivier Schablitzki

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People

Expanding global live experiencesUnited Kingdom - 29 March 2012

With the appointments of Chris Arrowsmith as Vice President of Live Experiences UK, Margee Brown as Creative Development Director for Asia-Pacifi c, and Thekla Orfanos as Sales and Marketing Manager for Asia-Pacifi c, Fremantle-Media Enterprises (FME) is expanding its global Live Experiences division.

FME’s Asia-Pacifi c Live Experiences division was launched in 2010 and has produced a series of successful live events throughout Australia for brands such as Masterchef, Grand Design and QI. In 2011, Masterchef Live attracted over 24,000 visitors, 150 exhibitors and 10 major sponsors across three days; and Grand Designs Live attracted over 19,000 visitors and 200 exhibitors. With the new appointments, the aim is to build on this success and also replicate it across EMEA, allowing FME to expand into new territories and enter a new segment of the market.

“We take a 360-degree approach to each of our owned or managed properties in order to identify key opportunities for new ventures and brand extensions, and live experiences form an important part of this strategy,” says David Ellender, FME’s Global CEO. “These appointments show the rapid growth of the division worldwide as we look to extend our rich catalogue of brands into the live events and experiences arena.”

Arrowsmith will be responsible for developing and implementing creative concepts for FME’s portfolio of owned and managed properties in the UK, across live platforms such as theatre and stage productions, casino-based events,

theme park experiences, consumer and trade expos, niche sports and paid promotional events. Previously Arrowsmith worked as a Senior Project Executive for the BBC, where he was responsible for delivering major event concepts for some of the biggest brands. He also held past roles at Sky, ITV, and IPC Media - Time Warner.

Brown will join the Asia-Pacifi c Live Experiences team and be responsible for generating original concepts for FME titles across all live platforms, as well as developing fresh ideas for past live experiences such as Masterchef Live, Grand Designs Live and QI Live. Brown formerly worked as a producer for the Australian versions of The Apprentice, So You Think You Can Dance, Australia’s Got Talent and The X Factor. Prior to that, she held roles at the Nine Network’s Wide World of Sports, Eurosport, Fox Entertainment News and Channel (V).

Orfanos will be responsible for all sales activities across the FME Live Experience portfolio in Asia-Pacifi c, managing all licensees’ marketing activities and sourcing new opportunities for FME’s entire portfolio of brands. Prior to joining FME, she worked across licensing, sales, live events and production for Chorion, Hit Entertainment and Lifestyle Channel.

In the newly- created positions, Arrowsmith will report to Dominic Burns, Senior Vice President Licensing UK & Entertainment EMEA, whilst Brown and Orfanos will report to Dustin Lockett, Vice President Live Experiences in Asia- Pacifi c.

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People

Michaela Ihlefeld / Jürgen SchäferGermany - 29 March 2012

Michaela Ihlefeld takes over the management of the Strategic Marketing department at the IP Deutschland airtime sales agent with effect from 1 April 2012. Jürgen Schäfer, 39, will take on the supervision of product management at Super RTL and N-TV.

In her new role as Head of Strategic Marketing, Michaela Ihlefeld will be responsible for potential management, pricing und inven-tory management as well as for key strategic matters.Ihlefeld succeeds Gitte Katz, who leftIP Deutschland in October 2011. Ihlefeld, a trained communications expert, comes from the Mindshare agency in Frankfurt, where she started her career as a media planner in 1995 after completing her training as a publishing manager. After various positions in media planning, she was appointed Media Director in 2002. In 2007 she was promoted to Client Service Director and the company’s management board.

Julian Weiss, Head of Marketing at IP Deutschland, says: “We are very pleased to have won, in Michaela Ihlefeld, a bona fi de media expert to head our strategy department. She will be able to give new impetus to the department, thanks not least to her agency experience.”

Schäfer succeeds Cornelia Dienstbach, who has left to become Head of Sales & Marketing at N-TV. After completing his training as an advertising professional, along with a degree in business management at the University of Applied Sciences in Wiesbaden, Schäfer started his career in 1998 as a media planner at the HMS agency, Wiesbaden. In April 2000, he left to join the RTL II product management team at IP Deutschland. After several other stations in marketing, he most recently was in charge of Inventory Management for the channels marketed by IP Deutschland as a team manager in strategic marketing.

Michaela Ihlefeld Jürgen Schäfer

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PublisherRTL Group

45, Bd Pierre Frieden

L-1543 Luxembourg

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RTL Group

Corporate Communications and Marketing

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