CHAPTER 2

OVERVIEW OF INTERNET TECHNOLOGY AND VALUE NETWORK.

• HISTORY OF THE INTERNET• THE INTERNET VALUE NETWORK

HISTORY OF THE INTERNET

• Decentralized network with redundant connection

• ARPA -> ARPANET=multiple path of data delivery in case of nuclear attacks during cold war, late 60s early 70s

Key events that made 'it' happen

• Tim Berners-Lee developed HTML• Jim Clark of Netscape, Marc Anderseen vs IE• Internet Boom, Silicon Valley, Route 128

Jim Clark & Marc Andreessen

HOW DOES THE INTERNET LOOK LIKE??

"Tim" Berners-Lee

• Timothy John "Tim" Berners-Lee, KBE (born June 8, 1955 in London, England) is the inventor of the World Wide Web and director of the World Wide Web Consortium, which oversees its continued development. Informally, in technical circles, he is sometimes called "TimBL" or "TBL".

• -wiki-

Computer Revolution

IBM era

Microsoft

Google

The New New Thing: A Silicon Valley Story (Paperback) by

Michael Lewis

Technological History(10 years of technological evolution)

1800-1900

Agriculture &

Industrial

Revolution

WW II

Cold War

ARPANET

-military manufacturing plant

40’s 60’s 80’s 90’s-2XXX

Birth of internetIdeasprototype

Software Revolution

Office Automation

Hardware

PCs

MicrosoftFormed

Internetcommercialized

The Internet Boom 1996-1999!!

Netscape

Amazon

Yahoo!

Browser Wars

The Next Next

Thing?

INTERNET & WWW

INTERNET“Network of networks”

TCP/IPIP=how information transmitted broken downTCP=stream of packets to reconstructed.

Internet Infrastructure.• Backbone- phone lines, trunk lines• Routers- hardware that perform routing

functions• Points of Presence (POP)- point of access to a

network• Computer Servers- hardware• User’s Connected PC- hardware & software

WWW

WWW (World Wide Web)“collections of PC on the Internet, supports

hypertext”

The idea of WWW works because the Infrastructure is in position to support the idea.

WWW

• The World Wide Web ("WWW" or simply the "Web") is a system of interlinked, hypertext documents that runs over the Internet. With a Web browser, a user views Web pages that may contain text, images, and other multimedia and navigates between them using hyperlinks. The Web was created around 1990 by the Englishman Tim Berners-Lee working at CERN in Geneva, Switzerland.

-From Wikipedia, the free encyclopedia

END of PART I

To be continued….

PART 2

Chapter 2: Internet Technologies and Value Network.

• What is an Internet value network?• How they interact towards the ‘Internet

economy’?• Basically a definition & description to

understand their function.

What is the ‘INTERNET VALUE NETWORK’?

• Each of the components describe here interacts with each other to create value to the end user, customers & organization.

• Internet-internet• value-nilai,pentingnya• network-rangkaian

INTERNET VALUE NETWORK

3 major groups of the components that dynamically interacts with each other & create values are:

1. User2. Communication Service Provider3. Suppliers

USERS

• Definition: Company use the Internet intensively in the core of their business

• Users & non Internet organization not included because not related directly with the Internet infrastructure

• 3 categories1. E-commerce companies2. Content aggregators3. Brokers/agents4. Internet services

1.E-commerce companies

• Exchange real products for real money thro’ online

• Book definition = companies sell over online channel

e.g. DELL,CISCO,AOL,IBM, Amazon. COM

2.Content aggregators

• Content providers, information aggregators, portals

• Media companies & content provider• AOL,NETSCAPE, YAHOO!, UNREALMIND (MAL)

3.Brokers/agents

• Facilitate transactions for one party to a transaction

• Bring buyers & sellers together to make money

4. Internet services

• Support services, consultancy, outsourcing, website design, electronic data interchange (EDI), firewall, data storage. Any service beyond communication services.

• Make money by selling services or their expertise on a fee-for service basis

e.g. EDS• Outsourcing - # 3 business potential in Malaysia.

New emerging trends on Internet services

• 'cloud computing'• A disruptive technology that will take down

existing architecture• Minor cloud computing google.• Why google is building data centers around the

world is because of this trend• Example cloud computing application -gmail, g

calendar, myspace. Soon moving to business application.

COMMUNICATION SERVICES

• Communication service provider• Maintain its own ‘backbone line’=network line• Known as the ‘last mile’• Develop, maintain & provide the physical connection

(phone line, cable, wireless connection• Includes

1. Backbone operators2. ISPs3. Last Mile

1. Backbone operators

• Control large bandwidth lines, able to handle large volume of digital traffic.

• In Malaysia who?

2. ISPS/OSPS

• ISP (Internet Service Provider) provides hardware & software that enable individual to gain access to the web.

• Have own services, switches & software to connect individual to the Internet

3. Last mile

• Local telephone switch & end user pair such as fiber optics, cable & wireless

• Dominated by telecommunication companies• Our case in Malaysia, one company controls all.

shows monopolistic practices in our beloved country

SUPPLIERS

• Like the word says it, supply upstream products or services to users & communication service providers & in some cases each other = supplier -> supplier

• Includes1. Content creators2. Software suppliers3. Hardware suppliers

1. Content creators

• Media/content supplier are main developers & owners of intellectual capital

• Produce work such as music, games, graphics, video/motion picture & text

• E.g. Disney & AOL Time Warner fully integrated content business producing & developing all products above

• Uses fee-for-service b-model• Intellectual property main source of revenue

(except pornography) why?

2. Software Suppliers

• Provides software products• New types of software business ‘Application

Service Provider’ = ASP

3. Hardware Suppliers

• Manufactured hardware products & supplies it