INTRODUCTION TO MARKETING

Week March 2, 2015 – March 6, 2015

DECA NEWS: ARE YOU OFFICER MATERIAL? Get your Officer Intent form Today! You Help is NEEDED! Sign up to

volunteer at the Home & Garden Show at KGHS this weekend! Sign up for Meet In the Middle and Relay for

Life Team, too! Movie Night– Thursday! Meet at Paragon at 5pm!

Due This Week:

Chapter 2 – Vocab & Review Due Thursday!

Chapter 2 TEST Friday!

Abstract #2 Due Friday

MONDAY, MARCH 2, 2015 Early Work:What are the five areas of Maslow’s Hierarchy of Needs? Today’s Objective:

Understanding Economics in Organizations/Exploring the Free Enterprise System

Activities Vocabulary Chapter 2 – Section 2.1 – notes & powerpoint Pyramid – Draw Yours! 2.1 Assessment – Pg 41 – answer with table partners Financial Goals of your Business - Worksheets What is your business and the name of your business?

Homework: Vocab & Review – Pg 57-58 - #1-21 due Thur

☞Point of the Day: Needs and Wants are Unlimited.

Attitude is always a “player” on your team.

Magical Monday Manners Moment

TUESDAY, MARCH 3, 2015 Early Work:What are the three (3) Factors of Production? Today’s Objective:

Understanding Economics in Organizations/Exploring the Free Enterprise System

Activities Chapter 2 – Section 2.2 notes & powerpoint Be Your Own Boss – page 47 - activity What would it be like? Command, Market, Traditional, or

Mixed – Answer the questions for your product. 2.2 Assessment – Pg 48 – with your table partner Work on BYBPP

Homework: Vocab & Review – Pg 57-58 - #1-21☞Point of the Day: Maslow’s Hierarchy of Needs

Pyramid: Physiological, Security, Social, Esteem, Self-Actualization.

Attitudes have the power to lift up or tear down a team.

Tough Tuesday – Name that Company

WEDNESDAY, MARCH 4, 2015 Early Work:What are the four basic principles of Capitalism? Today’s Objective:

Understanding Economics in Organizations/Exploring the Free Enterprise System

Activities Chapter 2 – Section 2.3 – notes & powerpoint 2.3 Assessment – page 54 with your table partner Effective Presentation Skills – read & practice - Page 55

Read article and share with class!

Work on BYBPP Homework: Vocab & Review – Pg 57-58 - #1-21 – due

Thursday☞Point of the Day: Factors of Production include Natural,

Human, and Capital Resources. Fixed & Variable Costs are part of all businesses.

An attitude compounds when exposed to others.

Work Wear Wednesday & Role Play Day!

THURSDAY, MARCH 5, 2015 Early Work: Newspaper Day – The Free Lance Star

What are the four (4) functions of business? Today’s Objective:

Understanding Economics in Organizations/Exploring the Free Enterprise System

Activities Vocabulary & Review Check-Off COW in the ROOM – MOOOO! Chapter 2 of your BYBPP – review sheets and get to work Make sure to keep up with your project papers!

Homework: Test - Chapter 2 Tomorrow!! Abstract #2 due

☞Point of the Day: Economic Systems answer three basic questions – What will be produced, How will it be produced, and For whom will it be produced?

Bad attitudes compound faster than good ones.

Throw Back Thursday – Share a Weird Fact today!

FRIDAY, MARCH 6, 2015 Early Work:What is the difference between fixed and variable costs? Today’s Objective:

Understanding Economics in Organizations/Exploring the Free Enterprise System

Activities Collect Abstract #2 Chapter 2 Test Continue to work on BYBPP Journal – “Because I live in a Market Economy with a Free

Enterprise System, I enjoy…” Finish up any missed work/etc… work on BYBPP

Homework: Work on your BYBPP☞Point of the Day: Capitalism (the Free Enterprise

System) in the US is based on four basic principles: private property, freedom of choice, profit, & competition.

Rotten attitudes, left alone, ruin everything!

Foxes Friday - The Week’s Wrap-Up & Good News!

VOCABULARY Need Want Maslow’s Hierarchy of Needs

Pyramid Economic Resources Factors of Production Natural Resources Human Resources Capital Resources Command Economy Traditional Economy Mixed Economy Capitalism Free Enterprise Profit

Competition Economic Decision Scarcity Opportunity Cost Functions of Business Supply Demand Equilibrium Price & Quantity Fixed Costs Variable Costs Marginal Benefit Marginal Cost Perfect Competition Monopolistic Competition Oligopoly Monopoly

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Define in your composition book with Review Pages 57-58, #1-21 –

Due Thursday!

OBJECTIVES FOR THE WEEK – TSWBAT:

Understanding Economics in Organizations Explain the nature of economics. Distinguish between a good and a service. Distinguish between consumer and capital goods and

services. Explain the economic benefits of marketing. Identify types of product utility.

Exploring the Private Enterprise System Explain the meaning and characteristics of private

enterprise. Explain the concept of profit. Explain the concept of supply and demand. Explain the effect of competition on buyers and sellers.

CTE Competencies Linked to SOLs

MAKING IT REAL – YOUR WEEKLY ACTIVITY

As you continue to explore the Free Enterprise System, you will see that the first step is to

Determine the Want or Need.Before you can offer anything to your intended

market, you must make this determination.Once you have established the Want or Need

and determined your market, you must have an understanding of your Economy – Command? Market? Mix of both? – and through knowledge of Supply & Demand, you can determine your

Price!

5 MARKETING QUESTIONS – ANSWERS DUE BY FRIDAY IN-CLASS FOR DISCUSSION & GRADE: (ANSWER ON SEPARATE SHEET OF NOTEBOOK PAPER TO TURN IN ON FRIDAY)

11. Which of the following are elements that appear in the heading of a memorandum:

A. Company, to, subject, and date C. Date, title, to, and company

B. To, title, from, and date D. To, from, date, and subject

12. Before sending a professional e-mail message to a business associate, a business person

should

A. code the message's importance as "high priority."

B. proofread the message for spelling and grammatical errors.

C. make sure that the message is typed in capital letters.

D. insert a vague statement in the message subject line.

13. Which of the following is a type of simple written report that usually is distributed to employees within a business:

A. Proposal B. Memorandum C. Handbook D. Newsletter 14. Which of the following is a guideline for employees to use in communicating with coworkers:

A. Be sure to share rumors and gossip with their coworkers B. Feel free to express their complaints about their jobs C. Think about what they want to say before they say it D. Use a direct approach in speaking to an angry coworker

15. What might result if a business fails to maintain positive customer/client relations?

E. Decrease in sales C. Loss of advertisers F. Reduction in assets D. Lowering of goals

MARKETING ROLE PLAY – WHAT WOULD YOU DO? ANSWERS DUE BY FRIDAY FOR DISCUSSION & GRADE:(ANSWER ON BACK OF 5 QUESTIONS SHEET OF NOTEBOOK PAPER TO TURN IN ON FRI)

SITUATION:You are to assume the role of an applicant for a summer internship at the law firm of BLACK AND BLACK, an organization dedicated to helping businesses. You have submitted your résumé and have been invited in for a face-to-face interview with the managing partner. This interview will be used to measure your knowledge and understanding of an aspect of business and business law. The managing partner wants to make sure you understand the different types of business ownership and basic business law before you are offered the internship.In the first part of your interview, you will explain the different types of business ownership.You will also need to address the additional performance indicators listed. Following your explanation, the managing partner will ask you to respond to additional questions.The interview will take place in the managing partner’s office. The managing partner will begin the interview by greeting you and asking to hear your ideas on business ownership and business law. After you have provided your explanation and have answered the managing partner’s questions, the managing partner will conclude the interview by thanking you for your presentation.

PERFORMANCE INDICATORS1. Explain types of business ownership.2. Describe the nature of legally binding contracts.3. Identify the basic torts relating to business enterprises.4. Describe legal issues affecting businesses.

Questions:1. Why are contracts important in business?2. How can businesses protect themselves from torts?

CLASSROOM PROCEDURES THINGS YOU HAVE TO DO!

R-E-S-P-E-C-T EVERYTHING!!! Your supplies – bring your stuff every-day! Bring your book

every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day!

Place all bags on floor under your table! Cell phones in bag! Wait for Teacher instruction before beginning activity! Passes out of Class - No Exit First 10/Last 10

One person out of room at a time Pass Board– USE IT! Keep it short!

Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.

No talking while Teacher or others have the floor. Watch your language and mind your manners, please. All School Rules will be followed without question.